Chapter 734: I Speak for My Sister-in-law (Part 2)
Facing Lu Yiming's evaluation of Jack Ma as a "disruptor", Li Zixian couldn't help but look up to Jack Ma as a person, and asked: "So, Mr. Lu, what you mean is that Mr. Ma is a pioneer, and Whitman is just a professional manager responsible for managing the company. Can I understand it this way?"
Lu Yiming said calmly, "That's about it. The difference between Ms. Whitman and Mr. Ma is like the difference between eBay and Taobao. It's not a question of who is stronger or weaker, but they each occupy a different ecological position. eBay is a shark in the sea, but Taobao is a crocodile in the Yangtze River. If the two sides fight in the sea, Taobao will lose, but if they fight in the river, Mr. Ma will definitely win."
Li Zixian smiled and said, "Mr. Lu, your analogy is very interesting. You mean, the sea is the foreign market, and the river is our Xia country market. If we start a war in the Xia country market, Taobao will win and eBay will lose? Then can you analyze for us outsiders what are the differences in the business strategies of Taobao and eBay?"
Lu Yiming explained: "eBay sticks to its own C2C route that has been developed in the United States. The successful experience may be worth learning from, but it is often impossible to replicate. Because Xiaguo does not have the tradition of buying and selling second-hand goods in the United States, we are still very backward in economic development. This is the difference in environment."
"In contrast, Jack Ma and I both believe that Taobao should take the route of 'small B2C' rather than pure C2C. The reason for this is that our country has a large number of small businesses that produce a variety of products. Once these small businesses are brought to the Internet, Taobao will immediately have a market with a huge user base."
Li Zixian had also done her homework in advance, and now she took over the topic: "I see, that's why eBay started out as an online auction company, and after being acquired, it still does the auction business. On the contrary, Taobao has recently started selling all kinds of clothes, shoes, hats, and maternal and child products, many of which are in the form of stores."
Afterwards, Li Zixian asked Lu Yiming: "Mr. Lu, does this count as revealing business secrets? Aren't you afraid that Ms. Whitman will watch this show and learn your tricks?"
Lu Yiming said confidently: "Of course I'm not afraid."
"Why?"
"This is because eBay is a large company, and large companies often suffer from large-scale corporate diseases."
“Big business disease?”
"That's right. To put it bluntly, eBay's long decision-making chain will make their actions very slow. Even if Whitman learned about our Taobao business strategy, she would not have enough time to adjust her focus. Even eBay's board of directors may not allow her to adopt the right strategy."
Li Zixian was greatly surprised by Lu Yiming's words and asked, "Why? Isn't it beneficial to the company to adopt the right strategy?"
Lu Yiming smiled and said, "Everyone knows that only by studying hard can you have a promising future, but how many students can study hard when they are in school? This is human nature. eBay is a large company with a market value of 30 billion US dollars. In addition to the founder, there are various investors inside. They all have their own interests and are often very short-sighted. If Whitman wants to do anything, she must convince them first."
"Taobao is different. It's basically just me and Jack Ma who make the decisions. We have the same goal and work well together. We can make and execute any decision immediately, so we can always choose the right path. This is something eBay can't do. Take the free thing for example. Whitman couldn't convince eBay's board of directors no matter what."
The half-hour program was full of useful information. Lu Yiming basically did not hold back and analyzed both Alibaba and eBay.
It can be said that if business people can study this episode carefully, they may be able to find the code to wealth from it.
As the teleprompter on the wall counted down, Li Zixian knew that the show was almost over, so she said, "Thank you Mr. Lu for taking the time out of your busy schedule to come and answer our questions. At the end of the show, would you like to advertise your Taobao?"
Lu Yiming asked: "Will it be broadcast on the official program?"
Li Zixian said: "Of course."
"Okay then. Taobao will soon launch a big move. In addition to clothing, shoes, hats, and maternal and child products, our Taobao Mall will soon launch some daily FMCG products at very affordable prices. Buying them is a good deal. Those who need them can prepare in advance."
"Then it seems like it's time for me to get ready."
After the program was broadcast, it indeed caused a huge response and discussions could be heard everywhere.
"Oh my god, I have to register on Taobao. After all, it is our own company in Xia Country, and we cannot let foreigners bully others on our territory."
"This Taobao has the personal endorsement of the richest man in China, Lu, so it must be reliable. Let's give it a try!"
Whenever our country and foreign countries are involved, there will immediately be a group of passionate people who unconditionally support domestic products. This is brought about by our cultural genes.
But at the same time, there are also people who are born spineless. It is already the 21st century, but they are still living in the 18th century. Although the braids on their heads have long disappeared, the braids in their hearts are still tied in a knot.
"Taobao is doomed to fail. I said so."
"Xia Country still wants to outshine other countries? That's just wishful thinking."
"Lu Yiming is just bragging. What is the size of Taobao? What is the size of eBay? He is just bragging. How can Taobao beat eBay?"
On the Internet, there are two camps on this issue. They present facts and reason to each other, but no one can convince the other.
However, there is another group, that is housewives. They have no interest in those business competitions, but they are very concerned about what Lu Yiming said at the end of the show.
They are extremely sensitive to the prices of daily necessities such as rice, oil, salt, sauce, vinegar and tea. When they hear that it would be cheaper to buy them on Taobao, they immediately start looking for people to ask how to register a Taobao account.
Time quickly came to September, the autumn heat was raging, and people were sweating all over.
Unfortunately, the air conditioner in the company broke down today. Jack Ma was sitting in front of the computer desk with a fan in his hand, still busy as ever, with no time to rest.
After a period of hard work, Taobao's framework was finally built, and the new homepage of the website, which has been tested many times, is now officially launched and put into use.
"Mr. Lu, I have done market research. Our biggest competitors at Taobao are eBay and eBay.
Lu Yiming waved his hand and said, "I don't care who is second. We will just focus on the first. If we kill the first, we will be the first. Who is second is of no importance to us."
These words were so arrogant that they made Jack Ma's blood boil.
At this time, Cai Chongxin walked in, his whole body was drenched in sweat, and beads of sweat were flowing on his face, but he was unaware of it and cursed: "Damn it, Ariel laundry detergent refused to provide us with products at the factory price, and also refused to accept the three-month account settlement model."
The first shot of the new store opening is about to be fired.
Because we had originally positioned ourselves as a business catering to women and children, it was easy to find clothes, shoes, hats, belts, buttons and other small accessories, as there were too many similar manufacturing companies in China.
But Taobao encountered difficulties when it came to daily chemical products.
In recent days, Cai Chongxin has been on a business trip by plane, running around Beijing to negotiate with several international daily chemical giants that have offices in Beijing.
Obviously, he hit a wall.
Even though he is usually a gentleman, he couldn't help but swear, which shows how bad this matter is.
Ariel is a detergent brand of Procter & Gamble, an international daily chemical giant, and is deeply loved by consumers.
However, Taobao is only an e-commerce company that has been established for less than half a year, and when the other party heard that it was created by Ma Jieke, an alien who talks nonsense all the time, they looked down on it even more.
Tsai Chongxin was very unhappy to be looked down upon by others.
Taobao is now aiming to be a super department store with a complete range of products. Ariel is a big brand with a series of products. If it does not enter Taobao, Taobao will be missing many products, which will be difficult for consumers to choose.
Lu Yiming comforted him and said, "It's okay if you don't agree. If he ignores us today, I will make sure they are out of reach tomorrow."
Jack Ma said worriedly, "That's true, but what should we do now? Daily chemicals such as laundry detergent and dishwashing liquid are one of our main products. If we can't get enough supply, it will be difficult to increase sales."
Lu Yiming pondered for a moment and came up with an idea: "We won't serve foreigners who judge people with needle eyes. There are many domestic daily chemical brands anyway. I will go find someone to help."
He took out his cell phone and called Lin Shuyi directly: "Hello, Miss Lin, how have you been recently? Is your uncle in good health?"
Lin Shuyi was a little surprised when she received Lu Yiming's call, and then teased: "You don't come to me unless you encounter trouble, right? Tell me, what happened?"
Lu Yiming defended himself, "Who told you that I came to you because I had something to do? Am I that kind of person?"
Then, Lu Yiming smiled and said, "I want to ask you a favor."
Lin Shuyi snorted and said, "See, I was right."
"I really need your help with something."
After all, Lin Shuyi's father, Lin Yuantao, was the former richest man in Baiyun City. He must have a huge network of connections in Baiyun City, so it is reliable to ask him for help.
As the saying goes, a strong dragon cannot defeat a local snake. Sometimes, the words of Lu Yiming, the richest man in Asia, may not be as effective as those of Lin Yuantao.
Lin Shuyi said, "Go ahead."
Lu Yiming quickly told Lin Shuyi about the breakdown of the negotiations between Taobao and Bilang, and then said, "I want to ask for your help to see if we can negotiate with Liby on the same terms."
Lin Shuyi knew that this was a big deal for Lu Yiming, so she didn't say anything more and just said, "Okay, I'll go talk to my dad."
"grateful."
"If this thing works out, it wouldn't be too much to treat me to a meal, right?"
"It has to be not excessive. You can choose the time and place."
Lin Yuantao was indeed the richest man in Baiyun City. Just a few hours later, he received news that he had successfully obtained a batch of goods worth 5 million from Liby. Moreover, not only was the factory price given, but he could also settle the bill after the goods were sold.
This is better than the conditions promised to Bilang before.
Lu Yiming couldn't help but be overjoyed.
Local tyrants are useful.
"Okay, that's it. I'll make the arrangements first."
"Don't forget you promised to treat me to a meal."
"Of course not. I'm always here for you."
After hanging up the phone, Jack Ma came over and asked impatiently, "How is it? Is the deal done?"
Lu Yiming made an OK gesture and said, "Is there anything I can't handle? All Liby brands are on sale today."
At this time, Tsai Chongxin also came to report the good news.
"I contacted an old classmate, and he said he has a connection with Nice and can get two million Diao brand products."
Lu Yiming thought about it and said, "With these two big brands, this category can be barely supported."
Now everything is ready, except for the east wind. We are just waiting for midnight on September 12th, when the fast-moving consumer goods section of the website will be officially launched.
The more critical the moment, the more careless we must be. Lu Yiming reminded Jack Ma: "Rent a few more temporary servers, and the website must not crash."
"no problem."
Although this would cost a lot of money, Jack Ma agreed without hesitation.
Taobao needs a perfect start.
After confirming everything, Lu Yiming called Zhang Xiaolong and said, "Now we can fully promote Taobao."
Zhang Xiaolong immediately joked when he heard this: "If Mr. Wang saw what you said, he would definitely get angry. You haven't even been so nice to Luming Mall."
After Wang Juntao was poached from 8848 by Lu Yiming, he has been serving as the CEO of Luming Mall and has done a great job.
However, Luming Mall follows the path of Amazon, mainly engaged in B2C and self-operated brands. It also needs to deepen its presence in the logistics field, with a large proportion of heavy asset investment. Its early development will definitely not be as good as that of C2C e-commerce companies such as eBay and Taobao.
But its advantages are also obvious, that is, it has a solid foundation and is a typical late-stage Internet company.
Therefore, what Luming Mall needs now is not publicity, but to spend money to build its own logistics system.
But the truth is, it is a fact that Lu Yiming now treats Taobao, this "wild child", more favorably than Luming Mall, this "own son". Wang Juntao will definitely be unhappy if he knows about this.
Lu Yiming coughed lightly and said, "Old Wang is so busy, I think we should not tell him about this kind of thing, so as not to distract him."
Songtian College, the product of Baiyun University's expansion in 1999, is a third-tier college specifically created to defraud fools of their money.
Shi Jinhao played "Legend of Mir 2" and after making money, he set up a studio and now he is a millionaire. Now that he has money, he starts thinking about how to make himself look good.
So Shi Jinhao came here to study, intending to fulfill his dream of going to college.
Of course, he "bought" it by spending money.
He was happily clearing a dungeon in "Legend of Mir 2" when a QQ pop-up window appeared. He accidentally clicked it, forcing the screen to switch to the homepage of the website, causing him to be hacked to death by the boss.
Shi Jinhao was so angry that he yelled: "This forced advertisement in QQ pop-up window is so disgusting!"
However, since he was dead, he had to run back from the safe zone. During this time, Shi Jinhao was bored and started to look at the culprit that caused his character's death - the QQ pop-up window.
"Taobao Mall? Taobao you like? What is this?"
As the saying goes, black and red are also red. Although this pop-up window is really annoying, it is precisely this annoying feeling that makes people take a second look at it.
Shi Jinhao clicked on Taobao.com.
Nowadays, QQ has 20 million active online users, and QQ itself is a product of the new era. Those who use QQ are those who are brave enough to try new things. Moreover, those who have computers at home or can spend a long time in Internet cafes are all rich and free people.
This wave of push notifications from QQ can be said to be precise and direct.
When Shi Jinhao opened the homepage of Taobao, he was greeted by a dazzling array of products. He scrolled down and was dazzled by the sight.
"This Taobao website is pretty good. I see that everything from food to clothing and daily necessities is available here. It is even more comprehensive than the supermarket outside the school."
"It just so happens that the laundry detergent in the dormitory has run out, and the laundry detergent on Taobao is cheaper than buying it in the supermarket."
"No, there's still postage involved. Even with the postage, it's not cheaper than the supermarket outside. I'm still losing money."
"Hey, this is over 88 yuan, including shipping, that's OK. Let me see if I need anything else . I can buy some laundry detergent and shampoo. Or I can buy a pair of shoes? I've been wearing out my shoes playing basketball lately..."
Unconsciously, Shi Jinhao was completely immersed in the fun of shopping on Taobao. In order to collect the eighty-eight yuan, he racked his brains.
If the amount is less than 88 yuan, the shipping will not be free, but if the amount is more than 88 yuan, he feels it is unnecessary, so he starts to pick and choose frantically among various products.
Although he finally collected 92 yuan, which was only 4 yuan more than the 88 yuan free shipping line, his shopping cart was already filled with more than 20 items he wanted to buy.
This scene was happening all over the country at the same time.
The traffic of Taobao reached a peak at this moment. The curve could almost be said to be the angle of a rocket launch, vertically upward.
At this moment, Shi Jinhao heard his teammates shouting through his earphones: "Oh my god, Shi Jinhao, what the hell are you doing? How come you died again? Come here quickly, we can't hold on any longer. If you don't come over, we'll be wiped out by the boss!"
Shi Jinhao was awakened by this. He was still fighting the BOSS. He quickly closed Taobao and apologized in the voice chat: "I'm so sorry. I was so engrossed in browsing Taobao. All the losses are on me."
"You are a game fanatic. Is there anything else that fascinates you?"
“Taobao?”
