Chapter 72 Is this the legendary aura of kingship?
Deportivo La Coruña finally compromised.
At Atletico's insistence, Deportivo La Coruña's recruitment progress has slowed down because the three players are unwilling to cooperate with the club's pressure in a big way. The three Atletico players, especially Belleron and Capdevila, are very likable.
Among them, Valencia, which is in urgent need of a front midfielder, is very interested in Belleron and Capdevila. Their left-back Carboni is also not young anymore, so buying Capdevila is also a good deal.
Under multiple pressures, Super Laco finally agreed to Atletico Madrid's asking price.
The three players transferred to Deportivo La Coruña for a total of 35 million euros.
When the two clubs officially announced the news, Belleron and Capdevila both called Yang Hao to express their gratitude to him and congratulated Yang Hao on his future coaching results.
The same goes for Yang Hao, it’s better to part ways in peace.
Shortly after Belleron and his two teammates moved to Deportivo La Coruna, Atletico Madrid officially announced that Valencia's 15 million euro offer for Ruben Baraja was rejected by the club.
This is also the change brought about by Yang Hao.
In his previous life, Baraha's transfer cost only 11 million euros in total, but after Yang Hao took over, Baraha performed very well, especially in defeating Valencia and defeating Barcelona three times, which made him famous.
In this case, Valencia can only pay more money for him.
But Yang Hao clearly told the management that they must do their best to retain Balaha.
After selling off key players in the midfield and defense one after another, Atletico Madrid received a large transfer fee. The first thing the club did was to pay off all the overdue salaries owed to the players.
Not only that, Cerezo also held a press conference to announce the matter.
Cerezo promised that from now on, Atletico will pay players' salaries and bonuses on time and will never delay payment.
Subsequently, Atletico Madrid's general manager Gil also announced that there would be major personnel changes and management system reforms in the club's management.
Under the chairman and the board of directors is the general manager, and under the general manager are several different departments, such as the press and public relations department, finance department, fan service department, sports and competition department, marketing department, etc.
Hill also solemnly introduced the newly appointed senior executives to everyone, such as the head of the press and public relations department, Andrew Balasco, who worked at Spanish TV6 before joining Atletico Madrid's press and public relations department.
According to the original idea discussed by the Hill father and son and Cerezo, they actually wanted to invite Jose Ramon de la Morena .
De La Morena is a die-hard Atletico Madrid fan and also a top figure in the Spanish media circle with great influence.
But Yang Hao thought he was not suitable.
A very important reason is that De La Morena has sufficient qualifications and strong abilities, but he has a bad temper.
As an entertainer, his tough character and outspoken style are indeed quite likable, especially his courage to speak out. He once criticized the Spanish Minister of Sports and forced him to publicly apologize and admit his mistakes.
Over the years, De La Morena has had grudges with many people. Even people close to Atletico Madrid, such as Aragones, have had quarrels with him several times. Is it true that such a person is taking over Atletico Madrid's press and public relations department? Is he really joking?
The principle proposed by Yang Hao is neutrality.
The mainstream Spanish sports media has always been divided into two camps, Real Madrid or Barcelona.
Atletico Madrid is caught in the middle, so it cannot be biased and must maintain its independence.
This person must also be sociable and well-connected.
In the end, Ma won the election over Andrew Balasco, a well-known reporter from TV6 . He was 45 years old but had a very rich work experience. He had worked for many TV stations and newspapers and magazines in Spain. He had a lot of connections in the circle and had a good reputation.
The newly appointed head of finance is Fernando Vázquez, who is in his early forties. He previously worked as a senior manager in the audit department of KPMG. He is good at financial systems and process management. This time he was poached by Atletico Madrid with an annual salary of 300,000 euros. He is currently reorganizing the club's finance department and sorting out its financial situation.
The director of the sports and competitive department is Paul Futre, and the fan service department is temporarily served by board member Clement Balaverde, but in the future, a more influential legendary star will be selected from retired players to take up the position.
But it hasn’t been chosen yet.
The candidates for the marketing department have not been selected yet. The headhunters have shortlisted a few, but Yang Hao and Xiao Xi'er need to take time out to interview them in person. Yang Hao was extremely busy before, so he had to put it aside for the time being.
A new official starts with three things.
After Cerezo and Gil took power, they carried out drastic reforms to Atletico Madrid's management body. The results have not been seen yet, but they have indeed brought a refreshing impact.
Especially at the end, Hill Jr. said that the club's most difficult time has passed, the team's financial crisis has been alleviated, Atletico Madrid has repaid short-term loans and debts in a timely manner, and the remaining are some long-term low-interest loans, which will not affect the club's operations.
"Here, Cerezo, I and all my colleagues solemnly promise to all Atletico Madrid fans, players and employees that our club is ushering in a massive reconstruction and we will soon see a revived and combative Atletico Madrid!"
Little Hill's words were met with thunderous applause from the audience.
Subsequently, when the major press releases were sent out, the feedback received was also very positive and constructive.
This has greatly alleviated the gloom Atletico Madrid has faced in the past few seasons, especially last season.
The sun finally shines into the Calderon Stadium!
…
After the press conference, Atletico Madrid hosted a banquet for all the club executives, players and coaches who attended, as well as the media reporters and fan representatives who were present.
This was also the first time that Yang Hao officially appeared in front of the public as the head coach of Atletico Madrid, so many media reporters surrounded Yang Hao at the banquet and "complained", hoping that he could cooperate more with the media reporters in the new season.
What surprised Yang Hao was that he actually had considerable influence in Spain, which was really unexpected.
"At the age of 25, he led the team to avoid relegation under impossible circumstances, defeated the newly crowned Champions League champion Real Madrid, and won the King's Cup. What do you think?" De La Morena of SER Radio was a little amused.
He even suspected that Yang Hao was unwilling to attend the press conference because he was afraid of being scolded.
Whether it was the new head of press and public relations, Andrew Balasco, or De La Morena, or anyone else, they all felt that Yang Hao should ease his relationship with the media as soon as possible.
So, Yang Hao also went with the flow and promised to fulfill his "duty" as Atletico Madrid's head coach in the new season.
After sending the media reporters away, Xiao Hill quickly grabbed Yang Hao and insisted that he go to the interview with him later.
"I have already bought a plane ticket to Brazil and I really don't have time." Yang Hao made an excuse to shirk responsibility.
But how could little Hill fall for his tricks?
"Don't forget, you are also a shareholder of the club."
Well, I can’t deny it.
According to Xiao Hill, this is the third round of interviews and the final round.
Previously, headhunters carefully selected many elites from the four major banks for Atletico Madrid. Cerezo and Hill asked Yang Hao for his opinion. After layers of screening, they finally chose a 38-year-old Madrid native named Carlos Leo.
Carlos Leo is a native of Madrid, but graduated from the University of Pennsylvania in the United States. After graduation, he directly joined the audit department of PricewaterhouseCoopers' US branch, and worked in the technology, information communication and entertainment business group as a senior manager.
He had tried many times before to return to Madrid, Spain to work, but had never found what he liked. This time, when the headhunter recommended Atletico Madrid to him, he was excited.
Because his whole family are Atletico Madrid fans, and after he got Atletico Madrid's reconstruction plan from a headhunter, he felt that there was great potential, so he flew from the United States for an interview.
Yesterday, both Cerezo and Hill met with him and had a chat, and both were very satisfied with each other.
Today's meeting was more of a friendship, where we had afternoon tea and talked about his views on Atletico Madrid.
Yang Hao himself doesn't know much about marketing, but when he hears Carlos Leo introduce the marketing and market promotion of American sports clubs, he speaks very clearly.
And it's not just random talk, but something to the point. It's obvious that he has done in-depth research in this area.
No wonder Cerezo and Hill Jr. are so optimistic about him.
Regarding the current Atletico Madrid, Carlos Leao believes that the difficulties are great and the challenges are arduous, but the opportunities are rare.
Having studied and worked in the United States for many years, he agrees with what Yang Hao said before, that the future world belongs to the Internet. He also firmly believes that sports marketing and market promotion must go global and have amazing potential.
This is also the reason why he chose to leave PwC.
But with Atletico Madrid's current brand and influence, it will be difficult to open up the global market, especially the North American market, in a short period of time.
Even in Europe it's difficult.
This requires the football team to perform better on the field.
In competitive sports, the strong prevail.
Humans have always been animals that admire the strong.
When Yang Hao heard this, he basically concluded that this guy was indeed a talent. He immediately winked at Cerezo and Little Hill, expressing his great satisfaction.
Then I passed the interview.
But Cerezo still posed a difficult problem to the opponent, which was the chest jersey advertisement.
It's not just Atletico Madrid. In fact, in the past few years, the entire Spanish team, and even most of the European football teams, have had difficulty selling chest jersey advertisements, but the income from this area is very lucrative and tempting.
Cerezo's problem obviously also stumped the opponent.
How could Carlos Leao have a solution to a problem that even the huge European football world couldn't solve before he even took office?
Especially in the United States, where Atletico Madrid is most familiar, it does not have a good reputation and influence.
The topic thus fell into a dilemma.
But Yang Hao proposed another idea at this time.
“Go to the Middle East!”
middle East?
Hill Jr., Cerezo and Carlos Leo were all shocked.
Carlos Leo reacted the fastest, but his brows furrowed. "You mean, the oil companies in the Middle East?"
"No, the airline." Yang Hao said again.
Carlos Riordan slapped his thigh vigorously and almost jumped up in excitement. "Yes, that's right. There are several airlines in the Middle East. They are actively expanding globally. They must have this need, but no one paid attention to them before."
More importantly, it goes without saying that companies in the Middle East are wealthy and have no shortage of money.
After figuring this out, Carlos Leo looked at Yang Hao with eyes full of admiration.
What a powerful vision and sense of smell!
Little Hill and Cerezo were also stunned.
Could this be the legendary aura of kingship that makes all kinds of talented people bow down in worship upon seeing it?
