Chapter 65: Confusing
In fact, this is also a very simple marketing strategy.
But in this era, people still can’t figure out the reason.
Of course, commodities in this era also have different grades, some are expensive, some are cheap. But people often overlook one thing, that is packaging! Companies use different packaging for products of different grades and levels, or even for different consumers! Make the packaging style commensurate with the quality and value of the product. This strategy can show the characteristics of the product, and it is easy to form a series of products, which is convenient for consumers to choose and buy.
But in Liu Zheng's opinion, the more important thing to do this in this era is to give the ancient people the highest degree of coordination with their idea of "strict hierarchy"!
The human mind is so strange.
When you walk into a shopping mall and see a product with the same effect divided into three price ranges, the richest people will definitely choose the most expensive one, which is the best, while the middle class will choose a more moderate one .
Those who are short of money and at the bottom of society will consider choosing the worst option.
but……
Aren’t the effects the same?
People will think, if you can use it, why can't I? You use the most expensive, I use the cheapest, but at least, we are all using it, right? Maybe, after we use it, our bodies smell the same, what can you tell?
This involves the "branding" of the product, which needs no elaboration.
Simply put, when these two marketing methods are combined, we can make an analogy like this. In the future, young people will feel that buying Nike is a high-end enjoyment. But if I can't afford a 3,000 yuan one, what about buying a 300 yuan one? Isn't it the same pursuit of brand and enjoyment?
If I can’t afford it for three hundred
Are you also wearing Nike style?
People all have this kind of psychological vanity. Then with various publicity and marketing, only in this way can we truly open up the middle and low-level markets!
Zheng Yueru's eyes lit up when she heard this: "Brother Liu, what you mean is..."
Liu Zheng laughed and said, "First, branding. From now on, all the products produced by our Yinzhou Chamber of Commerce will be marked with special marks to prevent counterfeiting! Second, grade packaging to control costs. Third, advertising, advertising, advertising!"
Zheng Yueru was very excited after hearing this, but as it was getting dark, she went back to her room to rest.
At this time, Liu Zheng's face darkened slightly.
Jiang Xuan didn't leave, but stood aside, because he knew that Liu Zheng must have something to say to him.
"Jiang Xuan!"
"Sir, I'm here."
Jiang Xuan cheered up.
Liu Zheng glanced at him and said calmly: "Analyze, how many possibilities are there for the assassins who tried to assassinate us?"
Jiang Xuan hesitated and seemed to want to say something.
Liu Zheng said: "Just say it..."
Jiang Xuan said: "Young Master, I will just tell you my own guess. If there is any deviation, don't blame me... I think there are two possibilities based on the current situation in Liangzhou!"
Liu Zheng continued.
Jiang Xuan took a sip of water before continuing his analysis: "First, Young Master and Sister Yueru guessed that it was the work of the Baiya Army! Although the Yinzhou Chamber of Commerce is not large in size, it is possible that this model and our products have caused the Baiya Army to be wary!"
Liu Zheng nodded.
Jiang Xuan continued, "But Jiang Xuan believes that it is reasonable for the Baiya Army to assassinate Lord County Marquis...but it is a bit illogical for them to come after Sister Yueru."
Liu Zheng looked at him quietly.
Jiang Xuan laughed dryly and said, "This matter must be related to the Queen who came back to visit her parents!"
There was a gleam in Liu Zheng's eyes.
"Let's assume that Sister Yueru was really assassinated. If the Baiya Army pins the blame on Liangzhou Prefecture, what good will it do them? The Baiya Army is not a legal armed force. Can they take down the Liangzhou governor on their own?"
Jiang Xuan taunted.
Liu Zheng took a deep breath, slapped his thigh, and shouted, "You mean, this matter might even have been instructed by the Queen?"
This guess is too scary! Liu Zheng looked at Jiang Xuan in surprise. He had to admit that he had never thought about it in this way. After all, Zheng Yueru was the queen's person. How incredible was it that the queen wanted to kill her? Sure enough, Jiang Xuan had the aura of a newborn calf who was not afraid of a tiger. He even dared to question the queen!
This is exactly the kind of talent he wants!
Jiang Xuan sneered, "Young Master, if you think this way, then you can figure it out... Sister Yueru, to put it bluntly, is just the granddaughter of a branch of the Queen. If the Queen comes back this time and has some plans, what's the harm in sacrificing Sister Yueru?"
Liu Zheng asked anxiously: "Hurry up and tell me!"
Jiang Xuan took a deep breath, his eyes gleaming, "Jiang Xuan believes that His Majesty Jinghua must be dying, and his days are numbered! The Queen's return to visit her parents this time is not as simple as it seems! Young Master, this assassination was most likely carried out by the Baiya Army. I mean, what if the Queen came back this time to join forces with the Baiya Army?"
boom!
Liu Zheng felt his scalp tingle and his hair stand on end when he heard this.
Jiang Xuan's words immediately clarified the mysterious situation!
The emperor is seriously ill and will probably die soon. The queen is eager to fight for power and returns to Liangzhou to seek help. Liangzhou's cavalry dominates the world, and the Baiya Army is the world's number one horse farm, with military strength comparable to Liangzhou Prefecture! In this way, the queen favors the Baiya Army, and then designs to put the blame on Chen Ping of Liangzhou Prefecture, and may even take Chen Ping's military power through this move!
By that time, Liangzhou Prefecture and the Baiya Army, a total of 300,000 cavalry, will be in the Queen's hands. Looking west to the capital, who can compete with her?
Oh my god!
Liu Zheng was shocked and stood up and washed his face vigorously with cold water.
Jiang Xuan also praised: "What a great trick! Young Master, this Queen is really not a kind and righteous person!"
A myriad of thoughts suddenly flashed through Liu Zheng's mind.
This time when he came to Liangzhou, he had never thought that the situation would be so complicated. At this time, after being reminded by Jiang Xuan, a guy with obvious "hawkish" thinking, he realized that the situation had become so urgent.
"Jiang Xuan!"
"exist!"
Liu Zheng took a deep breath and said, "In the next few days, you will investigate for me. Starting from the weapons and equipment of Liangzhou Prefecture, you must prove for me that the Baiya Army attempted the assassination!"
Jiang Xuan knew this was difficult, but in order to impress Liu Zheng, he agreed immediately.
Liu Zheng chuckled, took out a handful of banknotes and handed them to Jiang Xuan: "Whether we can go back alive this time, or how we go back, it's up to you! Take this money, find a few smart brothers in the city, preferably directly in Liangzhou Prefecture, and build an intelligence agency for me, understand?"
Jiang Xuan was overjoyed and immediately understood. Without further ado, he took the money and disappeared into the night.
Liu Zheng looked at his back and narrowed his eyes slightly.
I really didn't trust Jiang Xuan wrongly. This guy's vision is much more vicious than mine. But he is not suitable to be the commander of the army for the time being, so why not let him cultivate a secret force for me! With the Yinzhou Chamber of Commerce and the Yinzhou Army becoming larger and larger, this organization must be established. It is used to collect intelligence and even supervise the people under your command. When necessary, you can kill first and report later! A special agent team, if this is done well, it will be of great help to Jiang Xuan's growth.
Thinking of this, Liu Zheng couldn't fall asleep for a long time.
My mind is in turmoil and my mood is in disarray.
I didn't expect that I would be involved in such a big struggle for imperial power just after I started to develop... Although I was only involved in the periphery, but...
Liu Zheng suddenly felt a surge of ambition and great ambition.
He stood up suddenly and paced back and forth in the room.
Since Liangzhou is going to be in chaos, and since he knows all these conspiracies, he must at least get the most benefit from it! He wants to participate in the disputes in the world now, which is naturally a foolish dream. However, this trip to Liangzhou, taking down a state marquis is the most guaranteed! If possible, he wants more!
Just then, someone suddenly knocked on the door.
Zheng Yueru rushed in in a panic, looked at Liu Zheng with a serious face, and said, "Brother Liu, I remember what you asked me that day!"
"What?"
"In the Northern Border Army, there is a General Ping Di, who is a direct descendant of the Queen!"
After hearing this, Liu Zheng was shocked and took a deep breath.
It is true!
This time the Queen's return to visit her parents is not that simple!
In this way, Jiang Xuan's speculation became closer and closer to reality. General Pingdi was a general of the third rank in the army. He did not kneel in front of Chen Ping. Although he was under the jurisdiction of Liangzhou Prefecture, his status was completely equal to Chen Ping!
Add the Baiya Army and then take over Liangzhou Prefecture!
"I understand."
Liu Zheng looked at Zheng Yueru's pretty face and suddenly felt a pain in his heart. This competitive girl probably didn't know that she was almost killed by the queen whom she admired so much!
"Brother Liu, are you worried?"
Zheng Yueru asked curiously.
Liu Zhengqiang smiled and said, "It's okay, it's okay, go and have a rest. Tomorrow, we will go to the Fengming Tower in Liangzhou to take a look!"
Zheng Yueru rolled her eyes at him and said, "Are you going to see Miss Manqing? Brother Liu has many female friends in Liangzhou, can you still remember Manqing?"
Liu Zheng was immediately embarrassed and didn't know how to answer.
Seeing Liu Zheng's embarrassment, Zheng Yueru was very proud and covered her mouth with her hands and chuckled: "Brother Liu may be disappointed! Tomorrow, we will be invited by Liangzhou Commercial Bank to discuss the matters of the Oiran Association. Brother Liu should go with us!"
Liu Zheng was stunned: "Discuss? Hasn't it been decided?"
Zheng Yueru smiled bitterly and said, "Because the Empress is coming home to visit her parents, the courtesan party will be postponed for a few days. Since the Empress is involved, the business company feels that the scale is not enough. Tomorrow, we will have to take some money from the merchants participating in the party!"
Liu Zheng was stunned when he heard this.
Insufficient funds?
And then split it evenly?
Liu Zheng asked curiously, "Doesn't this Oiran Club have a sponsor?"
Zheng Yueru was stunned: "What is a sponsor?"
Liu Zheng was overjoyed: "Go tell that business that the cost doesn't need to be shared equally, we at Fengming Building will pay for it!"
"What?"
Zheng Yueru looked confused.
