Chapter 634 Category Packaging
Lin Yan saw Li Xiaoyun's little action. She gently hit Lin Yan's hand and gave her a blaming look.
Li Xiaoyun stuck out her tongue playfully and made an expression of admitting her mistake, and only then did Lin Yan let her go.
Song Yuanchao was also secretly happy on the side, but he also felt a lot more relieved.
Although Luo Yang and Li Xiaoyun have become husband and wife, Song Yuanchao knows best the relationship between Li Xiaoyun, Luo Yang and Zhang Yong. After Zhang Yong left, Li Xiaoyun was depressed for a long time and was not as cheerful as before. This made Song Yuanchao worry about her.
No one knew what happened later, but Li Xiaoyun suddenly figured it out, walked out of that relationship, and finally chose Luo Yang.
Their marriage is a result that Song Yuanchao and his wife are happy to see, and they also hope that they can live in harmony and grow old together. Moreover, the past is the past, and life should always look forward. Li Xiaoyun should not always reminisce about the past, as there is still a long way to go in her life in the future.
Now, Li Xiaoyun and Luo Yang have a good relationship. As time goes by, Li Xiaoyun gradually returns to the cheerfulness she remembered. This is a good thing and something worth being happy about. Song Yuanchao is really happy for them.
Li Xiaoyun mentioned the soda just now. In fact, Song Yuanchao understood what Li Xiaoyun meant as soon as he heard it. He was just teasing her on purpose.
What Li Xiaoyun said is correct. Although the sales of Sit Company's beverage products are currently very good, especially this year with the commissioning of several branches and the expansion of production scale, the sales of soft-packaged beverages have reached a new peak and have become one of the two major pillars of .
However, from the perspective of beverage products alone, the products are still insufficient. Although soft-packaged beverages are good, their positioning is not suitable for the catering industry, especially for formal occasions.
Soft-packaged beverages have attracted a large and stable customer base with their convenience in carrying, unique taste and reasonable price. These customers are relatively young, mostly students and children, and a small number are young people.
However, among the middle-aged and elderly population or in formal occasions, such drinks are rare. Most people are still accustomed to using bottled carbonated soda drinks for formal occasions or receptions, etc.
Of course, Sit also produces bottled beverages, but given the current situation, bottled beverages cannot be widely promoted in the market due to transportation and other reasons, which leads to an embarrassing situation.
Song Yuanchao has already noticed this and has been thinking about how to change this situation these days.
Beverage products have a wide coverage, covering almost all age groups from children to the elderly. If you only choose a part of the consumer groups, the vitality of this product will not last long.
After the reform and opening up, many kinds of beverages have appeared in China, some of which were once very popular and very popular in the market. However, after 20 or 30 years, only a few brands remain, and many of the beverage brands we remember have disappeared without a trace.
Making products and doing marketing do not rely on imagination , Song Yuanchao knows this very well. Although the soft-packaged beverages of Si Te Company are now selling very well and are sold everywhere in the country, the hidden dangers still exist.
The current good sales and product popularity are mainly due to the lack of competition from similar products in the market. In addition, the soft-packaged beverages of Sit Company are packaged differently from ordinary beverages, and the taste is unique and good, which has attracted a large number of customers.
But this situation will not last long. As similar products gradually appear on the market and international beverage giants enter China in a few years, this product will inevitably go downhill and be eliminated by the market.
Song Yuanchao is very clear that there are several trends in future beverages. One is traditional carbonated beverages. Coke, Sprite, Mirinda, Fanta, etc. are all carbonated beverages. Jianlibao, which was just established this year, is under the banner of sports drinks, but it is actually also a kind of carbonated beverage.
The second type is tea drinks, which first emerged in Japan, and the most representative of them is Suntory Oolong Tea.
As tea beverages entered China, a variety of tea beverage products emerged like mushrooms after a rain. In addition to oolong tea, there are also various types of tea beverages such as iced black tea, iced green tea, fruit tea, etc., which have become a major category of conventional beverages.
As for the third type, fruit juice (fruit flavor) drinks, fruit juice drinks are a very common beverage product abroad, and the market is relatively large. However, in China, people are used to eating fruits directly, and not many people drink fruit juice drinks. From this point of view, the market is slightly inferior. However, with the continuous improvement of living standards, some people who have become rich first have begun to pay attention to health and often choose such fruit juice drinks. In addition, high-end restaurants and banquets also choose this type of beverage, so from this point of view, the consumer group is relatively stable.
The fourth category of beverage products is sports drinks. The first sports drink in China is the famous Jianlibao. But in fact, from the perspective of the beverage itself, Jianlibao is not a sports drink but a type of carbonated beverage. The real sports drinks in China did not appear until the mid-to-late 1990s, and were not accepted by people until the 2010s of the next century.
The fifth category of beverage products is traditional beverages, which refer to traditional Chinese drinks and are related to traditional Chinese medicine.
Representative among them are herbal tea drinks, as well as rock sugar and snow pear, honeysuckle, etc. Taking health care and regional taste preferences into consideration, this type of drink also has a certain market, but it only accounts for a part of the entire domestic market.
In addition, there are some other types of niche beverages, such as coffee drinks, milk tea drinks, etc.
As for the last category, water beverages have not yet appeared in China. People usually drink either boiled water or brewed tea. As for school children, they drink filtered water (sand filtered water) in summer and autumn at school. It is a long water pipe with many copper and iron buttons. When you press them hard, water will spray out like a fountain, and you can drink it by putting your mouth close to it.
In the absence of filtered water, children usually bring a water bottle to school, and parents will help them fill a bottle of boiled water in the morning. Of course, after drinking the boiled water, or forgetting to bring it, the children don’t care. When they are thirsty, they just turn on the tap and drink. Song Yuanchao drank a lot of this when he was a child. How can children nowadays be as delicate as they will be in a decade later? Drinking tap water won’t kill you. At most, it will cause diarrhea. If you drink it a few more times and have diarrhea a few more times, won’t you get used to it?
Buying water to drink? This is simply a waste of money in the eyes of ordinary people. Except for those who are doing business outside in the hot summer, they will pay a penny to buy a bowl of barley tea on the roadside to quench their thirst. Only the residents of old houses in Shikumen or Gundilong will take thermos to the tiger stove to boil water because it is inconvenient to make a fire.
Besides, where can you sell water in a beverage bottle? There is no market for this kind of thing now. You know, ordinary people usually use water sparingly by turning the tap to the minimum, saving every drop of water to save water bills. Why spend money to buy a bottle of water? It's just that they have too much money and have nowhere to spend it.
But Song Yuanchao knew best how big the market of water beverages was in later generations. Speaking of the beverage market in later generations, the market of water beverages could be said to be the largest, whether it was large barrels of water for home and commercial use, or small bottles of water for easy carrying. Or mineral water, purified water and other kinds of water, these accounted for a large proportion of the entire beverage market, and the annual sales were extremely amazing.
As for these drinks, Song Yuanchao has been thinking about what to do next.
From the current perspective, Song Yuanchao's first target is carbonated beverages. After all, the soda of Sterling Company belongs to the category of carbonated beverages to some extent. Although carbonated beverages are not very healthy from a scientific point of view, this type of beverage has strong vitality. Without mentioning other things, just look at the two major cola products and you will know that their sales are second to none in the world.
But to make carbonated beverages, we need to .
Bottled products are the most economical, but due to inconvenience in transportation and loss, bottled products are only suitable for sales around the place of production and are not suitable for large-scale market coverage.
It is for this reason that Song Yuanchao launched soft-packaged beverages for large-scale market coverage. Although soft-packaged beverages are good, they have their drawbacks. The lack of gas mentioned by Li Xiaoyun is a problem. Because of the different packaging materials, the durability and sealing barrier are not as good as those of glass bottle beverages. If carbonated beverages are made, many problems will occur during the sales process.
Not only the current soft packaging, but also Tetra Pak beverages are not suitable for use in carbonated beverages.
So when choosing carbonated drinks, there are only two options for packaging, one is can packaging, and the other is to use PET plastic bottles instead of glass bottles.
These two options are the only two, and either one can replace glass bottles for carbonated beverages. But if you use this packaging method, the packaging cost will increase significantly. The cost of a can alone is not low, and the same is true for PFT. Moreover, from the current point of view, there are very few domestic manufacturers that can produce these packaging methods.
The current price breakthrough has not yet reached its peak, and the substantial price increase is just the beginning. Although people's lives are much better than before and their incomes are higher, their days are still not affluent by comparison.
Once new packaging products are put into mass production, the cost of the products will increase and the sales price will also increase, which will lead to the problem that consumers cannot afford to buy or drink them.
But from the general direction of beverages, such packaging method is necessary in the future. The earlier the investment, the earlier the initiative can be taken in the market. Today, Li Xiaoyun's words reminded Song Yuanchao that it is time to invest in changes in product packaging. Even if it is not accepted by the market at present, it can take the initiative, or occupy a part of the high-end market first, such as foreign-related hotels, high-end hotels, etc., to cultivate potential market groups.
