Chapter 624: Impact on the Beauty Industry
Generally speaking, what products are most closely connected with the most cutting-edge technology?
Beauty and health are well deserved.
Usually some concepts that are still in the laboratory, or just some speculative papers, will be applied to these two fields at once.
What quantum, photon, graphene.
Stem cells, regeneration, anti-aging.
Any word you can think of can be found in these two industries.
Even when radium was first discovered, it was directly added to lipsticks and health products. In order to ensure the "effectiveness", opioids might also be added to help "refresh the mind".
I feel so happy after using it, isn't this definitely the effect?
Now, as various rules become more and more standardized, the relative danger is not so exaggerated.
But as capital comes to power and money continues to be poured into some laboratories, some strange research will gradually appear in some cutting-edge journals.
Perhaps what these studies say is not wrong, but they may be deliberately led in the desired direction.
Then it was covered in various forms and all kinds of strange words were added.
Nothing else.
Too much profit!
Just like glasses lenses can be sold by weight, but you can make up a long and gimmicky prefix.
Even in the past two or three years since Magic was proposed, the beauty and health care products industries have already proposed many Magic packages.
Things like magic essence, aura skin rejuvenation, magic beauty capsules, etc.
Various Umbrella papers are frequently cited.
It looks like they are cooperating with Umbrella.
But he won't reveal any evidence...
…
At a luxury cosmetics counter, a salesperson was selling something to a couple in front of him with a friendly smile on his face.
"This lipstick uses the most advanced magic crystal technology. Umbrella has published a paper in the journal Nature showing that magic has a very obvious effect on anti-aging. Many top laboratories around the world have also published corresponding papers. And this one of ours..."
There was a couple in front of me. The man had an greasy face and was a little bald. He looked to be in his forties, while the woman was pretty and youthful, and behaved very intimately.
They are definitely the best customers. Based on the teller's many years of experience, the possibility of a successful deal is over 70%.
Having worked at the luxury goods counter for so long, her vision has become completely refined and she can tell a lot about a product at a glance.
Those college couples came here just to see the world, and their total assets were less than a hundred dollars, so I didn't even bother to pay attention to them.
And this kind of customer is definitely a big customer!
"Oh, dear, I want this one, it's the latest magic version. You know how useful magic is~"
"Really? How much?"
The bald man hesitated, but couldn't resist the pressure on his arm.
Before, someone sold him a magic health product that claimed to enhance sexual performance, but the effect was just average, not as good as the little blue pill. Nowadays, anything with magic in it has a price.
Baldy is also a businessman, so he is clear about the tone of this matter.
Anyway, I've never seen Umbrella add magic gimmicks to its products!
"We are currently offering a special discount. The original price was 13,888, and the current price is 8,888. If you are willing to buy this complete set of magic beauty package, the original price of 88,888 is now only 68,888."
After hearing this, the salesperson immediately broke into a bright smile on his face. Not only did he quote the price of the product he had recommended before, he also took out a set of gift packages with very luxurious packaging.
The sparkling feeling of the artificial diamonds on the gift box made the enchanting beauty unable to take her eyes away.
"Honey~, I want this~"
Although he knew there would be pitfalls, the bald man still sighed when he thought about the bags he bought.
"It's up to you, it's up to you..."
However, just as I was about to swipe my card, a news report was interrupted by the TV hanging on the shopping mall.
The TV programs that are posted here are originally placed on some beauty channels.
It can be said that any news that is not major will not be broadcast.
But after turning around and seeing the content of the broadcast, I understood why.
It's about Umbrella, and it seems to be about beauty products!
A researcher from Umbrella was interviewed by the media
"Professor Mori, nowadays many beauty and health products are under the banner of magic. Is there really such technology?"
The reporter's opening question was quite direct and went straight to the point.
It also immediately made the three people who were preparing to trade in front of the TV pause.
"Haha, it's their freedom to use whatever banner they want. But as for magic technology, I think we still don't have it. Right now, apart from us, there are not many laboratories that can put magic into practical use. Even if there are, most of them are in other fields."
Then the reporter started asking
"Doesn't your company sell culture medium to the outside world? This should also be considered as the use of magic, right? Many new drugs are based on this, and beauty products are likely to be made from culture medium, right?"
This show itself is not intended to undermine others, and it even seems to be trying to force the beauty industry and magic to fit together.
Anyway, as long as the guidance is appropriate, there will be no problem at all.
This time, the main purpose is to use the name of culture medium to increase the hype.
But unfortunately, the guests themselves came from Umbrella and it was impossible to manipulate them according to their script requirements.
"That's right, but we have a relatively clear idea of where the culture medium we sell goes. The pharmaceutical industry may have related research and development, but we don't have any quotas for the beauty and health care industries."
As soon as this series of questions and answers came out, it immediately caused an uproar.
It can be said that with the emergence of the concept of magic, too many things will be involved in this.
Even some fitness trainers in gyms can fluently speak some magic-related words to get you to buy classes.
Umbrella has never taken the initiative to clarify such matters, being so aloof.
It is precisely because of this that all parties have gradually become more and more unscrupulous.
The benefits are too great!
Any industrial product that costs only a few cents can be sold for hundreds or thousands of times the price after a little packaging. Even selling contraband items does not bring that much profit.
This also means that Umbrella's first "clarification" will have a wide impact.
Those 'magic health clubs', 'magic skin rejuvenation', 'magic health care' and so on will all be severely impacted.
"But the word 'magic' is not a patented term, and it is not illegal for others to use it, but the things in it have nothing to do with the concept of magic. Of course, if they really have researched something, I think there will be big chaebols who will hire them at a high price, but obviously, no one..."
Professor Mori of Umbrella spoke in a calm tone, but the sense of condescension he revealed could be felt even through the screen.
That kind of faint disdain and ridicule made the men and women who were originally planning to buy give up the idea of continuing to buy almost at the same time.
I will be considered a fool...
At the same time, all the institutions, organizations, and companies that had benefited from the magic bonus for so long were jumping up and down.
Damn it!
How did you say that!
How could you do this!
You eat the meat, let us have some soup!
"Can you be so sure?"
The reporter who interviewed the reporter said this with some doubt.
"Of course, we actually have some experimental products internally, but we don't sell them to the outside world."
As he spoke, he also gave examples
"You should have some impression of Liu Xiaoke, the recently popular superstar in the East, right?"
The host nodded quickly
"Of course, although the Starry Sky trilogy has not been released worldwide, I have actually seen it. It is quite outstanding. Her acting skills have also improved significantly. Moreover, I feel that she is getting more and more beautiful."
Beauty, at least for humans, does not discriminate by race. At most, there are differences in aesthetic points.
But when beauty reaches a certain level, people of all races will consider it beautiful.
"Your feeling should be correct. She is one of our in-house skin care product testers."
After hearing this, the host showed a look of surprise.
"Skin care products? I thought she had plastic surgery! Is it all the effect of your skin care products? I know she also endorsed lenses for your company in the beginning."
"Yes, we have cooperated with them before we became successful, and in order to ensure the effectiveness of the skin care test, we have signed some agreements that prohibit the use of other products and plastic surgery."
At this point, Professor Mori seemed to pause, and then took out a half-opened, unmarked toothpaste sample from his bag.
"This is what I use on a daily basis. You might want to try the effect."
Professor Mori smiled and handed over the sample.
At this time, the host signaled the camera to zoom in, and it was an unexpected discovery that although Professor Mori had an average appearance, he was a Mexican-American.
But his skin is really good, and even when the high-definition camera zooms in, there is no trace of flaws on his face.
The host said with some surprise at this time
"Oh, you don't have any makeup on?"
"Of course, why would a researcher like me wear makeup? It's just that I used to have oily skin and I often got acne, which affected my mood, so I took some daily maintenance."
