Chapter 583 eMule
Lu Yiming smiled and said, "In the early stages of any industry, there is chaos and disorder. Whoever can come in and make the rules will be the king of this industry. Don't you think this is the truth? When others have built all the frameworks and dug the moat, can you still easily enter?"
Lin Shuyi thought about it and said, "That's right. Do you have any good candidates to recommend?"
Lu Yiming asked: "Have you heard of BYD?"
“BYD?”
Lin Shuyi asked, "What are you doing?"
Lu Yiming explained: "This company was founded in 1995 and is headquartered in Pengcheng. It started out by producing rechargeable batteries. In 1997, it began mass production of lithium-ion batteries, with an output value of over 100 million. In 1998, it established its first branch in Europe. Last year, it established branches in the United States and Hong Kong. This year, it just built its first industrial park in Kwai Chung and became Motorola's first Chinese lithium-ion battery supplier."
Lin Shuyi frowned slightly and said, "Are you also making batteries? Wouldn't that mean you're competing with the new energy technology company you invested in?"
Lu Yiming smiled and said, "It's different. The boatman brother never thought about fighting with me. And if I can't beat him, I can join him."
"Boatman brother?"
Lin Shuyi found herself hearing a new term.
Lu Yiming explained: "Their boss, Wang Chuanfu, is known as Brother Boatman. He is determined to build electric cars. Have you learned in your textbooks that the world's oil is only enough for 50 years?"
Lin Shuyi thought about it carefully and said, "It seems so. Then what?"
Lu Yiming said: "Fossil energy is a non-renewable energy source, while electricity is a clean energy source. After all, wind energy, water energy, tidal energy, and nuclear energy can all be used to generate electricity. Therefore, electric vehicles will definitely be the trend in the future. So planning ahead can help you get ahead of others."
Lin Shuyi said with some worry: "Fuel vehicles are still the mainstream now. If electric vehicles want to replace them, it will probably take decades, right?"
After all, having lost their backer, the Lin family now has to cling to someone more powerful. How can they have so much time to wait?
By waiting for cars to stop burning oil and start charging, wouldn’t it take until all the flowers have wilted?
Before coming to discuss with Lu Yiming, Lin Shuyi had already investigated the relevant industry overview in advance, not just the battery industry itself. After all, she was able to take charge of Jingwan Group at a young age, so she was still very cautious about these things.
Lu Yiming said: "You know a lot, but not enough. Yes, electric cars still have a long way to go to replace fuel cars. But electric cars are not just electric cars. Have you ever thought about electric bicycles?"
"Electric bike? Are you sure anyone needs this?"
Lin Shuyi raised her eyebrows.
The development of electric bicycles in China started quite early. In 1983, the first recorded and mass-produced two-wheeled electric bicycle in China officially appeared. It was a Forever DX-130 electric bicycle with a 150w column motor and a 24v ordinary lead-acid battery for cars, which was successfully developed by Zhonghai Bicycle Factory No. 2.
This vehicle went into production in 1984, and by 1991 a total of 45,000 units had been produced, of which 805 were exported.
The data is bleak.
There are three main reasons for such bleak data.
First of all, the production technology was immature and the output was very low, resulting in high prices. Most ordinary people in Xia Country could not even afford a 28-inch bicycle, let alone an electric bicycle.
Secondly, the battery life was not good enough, so much so that throughout the 1990s, practitioners of two-wheeled electric bicycles were regarded as "madmen" and "lunatics" - electric bicycles with column motors looked almost the same as bicycles, and consumed a lot of electricity. With a "battery life" of less than 30 kilometers, they had no practical value at all.
Moreover, this thing has a short battery life, poor climbing ability, and components that wear out easily...
The combination of so many problems has led to the entire market being pessimistic about electric bicycles.
In the city streets of the 1980s, you couldn't even find an electric bicycle. You have to know that at that time, Xia was a country with a lot of bicycles. From ordinary people to state officials, bicycles were the means of transportation for people from all walks of life. Just like in the TV series "The World", almost everyone had a 28-inch bicycle.
Even in a big city like Beijing, people ride bicycles no matter how far they go in the city.
Lu Yiming said firmly: "It's not that ordinary people don't need electric bicycles. On the contrary, the market prospects for electric bicycles are very broad. What shackles the development of the entire industry is the lack of technology. Since it is a technical problem, it can be solved by technical means."
"Did you know that as early as 1995, Mizuki University developed an electric bicycle using a hub motor. Simply put, the transmission system that was previously driven by the motor rotor was changed to one that placed the rotor directly on the wheel and the stator on the axle. In this way, the energy consumption of the vehicle during driving is greatly reduced, and more energy and power can be transferred to the vehicle."
Lu Yiming said with emotion: "With this technology, electric bicycles actually have practical value, and the last missing link is only the battery."
After going around in circles for so long, the truth came out. Lin Shuyi finally realized what was going on and exclaimed, "So that's why you invested so much money in Leitian Group and New Energy Technology?"
Lu Yiming did not hide it and said, "Yes. Have you paid attention to the recent policy trends? The government has begun to intentionally implement laws to restrict motorcycles."
The revitalization of China's electric bicycle industry began in 2000. The scale of production has gradually expanded, key technologies have achieved breakthroughs, and product performance has significantly improved. All of this has enabled electric bicycles to break through national standards and begin to become a substitute for motorcycles and bicycles.
In 2005, China's electric bicycle production exceeded 10 million units.
In 2007, electric bicycles entered a period of explosive growth, with production exceeding 20 million.
In 2013, production exceeded 30 million.
In 2014, the number of electric bicycles in use exceeded 200 million!
This is a huge market worth hundreds of billions of dollars. Who can resist being tempted?
Although the chip market that Lu Yiming had previously entered was known as a trillion-level market, the difficulty of the two is incomparable. In fact, the market for electric bicycles and power-assisted bicycles, which is worth hundreds of billions of yuan, is more cost-effective than the trillion-level chip industry market, which also indirectly confirms why the domestic chip manufacturing industry chain is so lagging.
If anything is more profitable than working on chips, why should I work on chips?
Lu Yiming went on to say, "Especially the government itself is also happy to reduce the number of fuel-powered motorcycles. It's not just an environmental issue, but more of a consideration, and it's about public security and traffic safety. For example, in coastal cities like Baiyun, as the degree of reform and opening up deepens, the number of cars on the road is getting older and more, and the pressure on the road system is increasing exponentially. And motorcycles, a means of transportation that is made of leather and iron, have become a headache for the government. Regardless of other things, there are huge safety hazards in transportation alone. Many car accidents occur between motorcycles and cars, and the death rate remains high. This has forced the government to introduce a motorcycle restriction order to vigorously rectify the current traffic chaos."
In fact, as early as 1985, Beijing took the lead in launching motorcycle restriction measures, including stopping the issuance of license plates and prohibiting motorcycles from entering the Third Ring Road.
But as we all know, many restrictions are always implemented according to specific issues, and there is a lot of flexibility. The real nationwide restriction on motorcycles was not really implemented until after 2000.
As a person who has personally experienced this, Lu Yiming, who used to ride a motorcycle to work in his previous life, once cursed loudly for this. Every time he passed an intersection after work, he had to keep his eyes and ears open as if he was guarding against thieves. If he was caught by the traffic police, his wallet would be empty again.
Lin Shuyi was skeptical of Lu Yiming's words and said, "The motorcycle ban has been implemented several times before, but it never came to fruition. At most, they were fined if they were caught. Are you sure it will be different this time?"
Lu Yiming said: "The situation is different now. I think that in the next few years, all major capital cities will introduce relevant measures, such as stopping the issuance of licenses, restricting traffic in different areas, and starting to vigorously ban motorcycles. At this time, electric bicycles or electric assisted bicycles will become a substitute for these motorcycles."
Lin Shuyi followed Lu Yiming's train of thought and immediately came to a conclusion: "You mean, the domestic electric vehicle industry will usher in a huge historical opportunity?!"
In fact, Lu Yiming did not lie to Lin Shuyi. At the end of 2002, the Ministry of Transportation issued a new regulation that "motorcycle drivers need a driver's license to drive on the road", which undoubtedly restricted the sales of motorcycles and dealt a heavy blow to the entire motorcycle industry.
These changes in the external environment will lead to a comprehensive explosion in the electric vehicle market.
Moreover, for users, electric bikes are easier to use than motorcycles. Anyone who can ride a bicycle can basically ride an electric bike. In addition, electricity is cheaper than oil, and the replacement of motorcycles by electric bikes will be an unstoppable trend.
At the headquarters of Dian Guang Automobile Company, it was 7:45 in the morning, and there were still 15 minutes before work. The front desk staff Wen Shanmei and Zhang Lina had breakfast, came to their workstations, took out their lipsticks and began to touch up their makeup.
Wen Shanmei looked at herself in the makeup mirror, applying lipstick and saying sadly, "I am so beautiful, why can't I meet a rich second-generation man who truly loves me?"
Zhang Lina joked: "You don't have to be so demanding. If you can't find a rich second-generation, you can find a rich old man."
Wen Shanmei rejected Zhang Lina's proposal without hesitation: "Who do you think I am? I have my principles too. I can't accept someone who is too old."
As they were talking, Lu Ding walked into the company gate. The two of them quickly put down their work, pushed the makeup box and makeup mirror to the corner of the table, and said in unison: "Good morning, President Lu."
Lu Ding nodded slightly at the two of them and responded with a smile: "Good morning."
Watching Lu Ding's back as he walked toward the elevator, Wen Shanmei muttered, "But if it's a handsome middle-aged uncle like Mr. Lu, I can consider it."
Zhang Lina thought Wen Shanmei had some evil thoughts about Lu Ding, and quickly persuaded her to give up the idea: "You want to die? Mr. Lu is a married man, and his son is the richest man in Xia Country. Don't think about destroying other people's families."
Wen Shanmei snorted and said, "Don't worry, I have no interest in being a mistress. My dream is to marry into a wealthy family and become a rich wife."
Zhang Lina had heard her say this more than once, and immediately rolled her eyes mercilessly, saying, "You're just dreaming, all day long. The bosses of wealthy families make millions or tens of millions a year, and you only make tens of thousands of dollars a year, not even a fraction of what they make. Why would a wealthy family like you?"
Wen Shanmei twisted her waist, sipped her lipstick, and said seductively, "It's because I'm so sexy."
Zhang Lina: “…”
Not long after, a young man came into the company and walked straight to the elevator. Wen Shanmei saw him and hurried over to ask, "Handsome boy, who are you looking for?"
The young man stopped, looked at Wen Shanmei with a strange look, and said, "I'm looking for my dad."
Wen Shanmei asked again: "Who is your father? Is he an employee of our company? Do you have your ID card with you? I'll help you register as a visitor. What's your name?"
"Lu Yiming."
"land……"
Wen Shanmei had just written a word when she suddenly raised her head and looked at Lu Yiming in confusion: "Lu Yiming? Xiaguo's richest man Lu Yiming?"
It is said that hearing about someone is not as good as meeting him/her in person. Lu Yiming's reputation is well-known in Dianguang Automobile, but Lu Yiming has basically never come to the company, so there are very few people who have seen him in person.
At this time, Lu Yiming was standing in front of the two of them, but Wen Shanmei and Zhang Lina were so shocked that they couldn't even speak clearly.
Wen Shanmei immediately put down the ballpoint pen in her hand, smiled, came to Lu Yiming, and said gently: "Mr. Lu, Mr. Lu has just arrived at the office not long ago. I will take you upstairs now."
Lu Yiming nodded slightly and said, "Thank you."
Wen Shanmei personally took Lu Yiming to Lu Ding's office. The company employees they met along the way were all very .
"Hasn't this girl always been arrogant? I've never seen her be so polite to anyone."
"Yeah, I remember someone said last time that her service attitude was bad. They said she wasn't enthusiastic at all."
"Look at her smile, how flattering it is, eh, scary."
When Wen Shanmei brought Lu Yiming to Lu Ding's office and returned to her post, an employee who was relatively familiar with her asked, "Sister Wen, who was that handsome guy just now?"
"Yeah, who is he? I've never seen you be so polite to anyone."
Wen Shanmei smiled very happily, feeling as if she had gotten a great advantage. She said to everyone in a smug tone, "He is the well-known and long-admired youngest richest man in Xia Country, Lu Yiming, and he is also the son of our chairman."
"He is Lu Yiming?"
"Our President Lu is the richest man's father?"
"Damn, this news is too explosive, right?"
Many people had never seen Lu Yiming, let alone knew that Lu Ding was Lu Yiming's father. Therefore, when this news broke, everyone was shocked.
"No wonder our company has been established for so long and has been spending a lot of money on research and development without going bankrupt. It turns out that there is a richest man backing us up!"
"Indeed, the company has been burning money for so long, and I haven't heard of any reliable profit model. It turns out that the richest man is supporting it."
Employees who were worried about the continuous burning of money every day are now very excited.
This is the richest man’s biological father!
With Lu Yiming around, can Dian Guang Automobile still go bankrupt?
Impossible!
"Fuck, we're going to make it big."
"Damn it, it looks like I can't slack off anymore."
"Yeah, everyone, keep working hard! I never thought that I would be working for the richest man now."
"Everyone stand up."
Many people have made up their minds to work hard with Mr. Lu. Maybe in a few years, they will be the veterans of Dianguang Automobile. This is a company founded by the father of the richest man. There is no more imaginative platform than this. If you work well, you may even be appreciated by Mr. Lu.
By then, you can directly become the CEO and marry a beautiful, rich and beautiful woman. Wouldn't that mean you will reach the peak of your life?
In the office, Lu Ding was surprised by Lu Yiming's arrival.
" Hey, how come you have time to come here today?"
Since Dian Guang Automobile was founded, Lu Yiming has basically never visited the company, otherwise the entire company would not even recognize him as the major shareholder.
Lu Yiming smiled and said, "Dad, haven't you been complaining that the company has been spending money since its opening, but has no income, and you feel uneasy? I just happen to have a project that can make quick money."
"Oh? What project?"
When Lu Ding heard Lu Yiming say this, he immediately became excited.
Lu Yiming said: "Electric bicycles, or electric assisted bicycles. Compared with electric cars, which have high technical content and are difficult to produce, it is obvious that the threshold for electric bicycles is much lower. Moreover, many technologies are ready-made. As long as they are integrated and some industrial design is done, they can be put on the market."
After hearing Lu Yiming's simple explanation, Lu Ding immediately became interested: "This is a good idea, let's do it!"
Although Dianguan Automobile has a big money sponsor like Lu Yiming behind it, it is impossible for it to be short of money, but Lu Ding does not want his son to provide blood transfusions for the company all the time. He is more eager to prove his ability with practical actions, and Dianguan Automobile being able to be self-reliant is the first step.
Lu Yiming said: "Dianguang Automobile can set up a sub-brand to specialize in electric bicycle projects. On the one hand, it can be regarded as the first product, which can accumulate experience for the future. On the other hand, it can also recover funds and create a virtuous cycle. At that time, Dianguang Automobile will focus on intelligent pure electric vehicles, and the new brand will specialize in small products such as electric bicycles and electric power-assisted bicycles."
Lu Ding said: "Not bad, what do you plan to name this new brand?"
