Chapter 573: Fighting for Marketing
Although the main creative team of "Black Panther 2" has already watched Su Chen's "Boonie Bears: Back to Earth", they know that the special effects technology of this Chinese animated film is indeed amazing.
But in order to market "Black Panther 2", they also tried their best.
Since the Chinese audience does not believe that Su Chen can create such a miracle, why don't they go with the flow?
To attract traffic to Black Panther 2.
Perhaps, the movie reviews in the early morning slot last night were really just low-probability events.
In that case, they might be able to create impressive box office data in China with a curve that starts low and ends high.
See this scene.
Zhong Lei and Zhong Jun suddenly became anxious.
This was definitely a smear campaign by the opponent's hired trolls.
How can this be?
So they immediately issued a statement to clarify that all of this was just a smear campaign by some people with ulterior motives.
At the same time, some special effects clips of "Boonie Bears: Back to Earth" were released.
Trying to reverse this wave of unhealthy trends on the Internet.
Ding Liang and other key members of Huaqiang Fantawild were even more anxious.
This is their first animated film, and it is of such a high standard.
But some people actually doubt that this is fake?
How can you expect them to endure this?
But they also know that they have little influence and what they say will have little impact on netizens.
So, they all came to Su Chen's office.
They hope that Su Chen can come out and clarify the matter as soon as possible and give them justice.
However, when they arrived at Su Chen's office, they found that brothers Zhong Lei and Zhong Jun had already arrived here.
Yes, Zhong Lei and Zhong Jun certainly also hope that Su Chen can come forward to clarify as soon as possible.
You know, Su Chen's influence in today's entertainment industry is terrifying.
Facing such a request, Su Chen just spread his hands:
"I don't think it's necessary."
"Facts speak louder than words! Audiences will make their own judgment after watching the movie."
That’s what Su Chen thought.
The quality of "Boonie Bears: Back to Earth" is there, and it will not become bad just because of some people's malicious smears.
Therefore, arguing with others at this time would make you seem petty.
But Zhong Lei and Zhong Jun were worried.
Because the box office data shows that the attendance rate of "Boonie Bears: Back to Earth" at 10:30 p.m. was not very high.
Only fifty percent is like this.
If the trend continues like this, a good start will be ruined.
"Xiao Chen, this is a battlefield. If we don't take the initiative, our position may be taken away by others."
Ding Liang and others actually had the same idea.
So they looked at Su Chen eagerly, hoping that Su Chen could give a positive response.
However, Su Chen still insisted on his opinion.
"After the first game, let's see the feedback from all sides."
Su Chen felt that as long as the audience had watched Boonie Bears: Back to Earth, there was no reason not to give it a positive review.
The level of this anime can be said to have surpassed all the anime of this time and space.
If the audience doesn't give positive reviews under such circumstances, it would be really unacceptable.
Well, seeing Su Chen’s attitude.
No one dared to force it.
After all, everyone knows very well that Su Chen is a man of his word.
If you continue to force it, it will only make Su Chen unhappy.
So everyone had no choice but to accept Su Chen's approach.
Although Su Chen was unwilling to make an immediate clarification, at least after 10:30 , if the situation did not change, Su Chen would take action. This way, there would at least be a bottom line.
So even though everyone felt a little depressed, it was still acceptable.
However, such a situation gave the opponent more courage.
"Detective Pu Songling", "The New King of Comedy", "Black Panther 2", the major producers saw that Su Chen did not make a clarification in person, and the attendance rate of "Boonie Bears: Back to Earth" was not high, they felt that their chance had come.
So they continued to stir up trouble.
"Su Chen agreed to hire a group of internet trolls to get positive reviews?"
“The attendance of Boonie Bears: Back to Earth speaks for itself! It’s not as good as some people say!”
"Facts speak louder than words! The movie's attendance rate speaks for itself!"
"Zhong Lei and Zhong Jun's statement is pale! The clips they produced might have been edited from a Hollywood animated blockbuster!"
"Zhong Lei and Zhong Jun's behavior is most shameful! Not only did they lie, but they also plagiarized!"
“…”
Originally, most viewers didn’t believe that Su Chen’s animation special effects could rival those of Hollywood.
So, when they see these remarks, they think they are reasonable and correct.
So they continue to choose movies and buy tickets to watch them according to their own preferences.
See this situation.
Chenglong couldn't bear to watch it anymore.
The producers are clearly confusing right and wrong.
It is really unacceptable that Su Chen can be smeared and attacked in this way.
To be honest, at this moment Chenglong wanted to stand up immediately and support Su Chen.
However, Chenglong was very clear that he was not alone at this time. Behind him were the entire production and creative team of "Detective Pu Songling", and the interests involved were extremely important.
The producers invested hundreds of millions of dollars in this movie, plus more than a year of time. It can be said that the team members paid too much.
If at a time like this, he publicly stood up and supported his main rival.
That would be tantamount to betraying the entire team and disregarding the interests of everyone on the team.
Of course, Chenglong couldn't do such a thing.
So at this time, Chenglong could only remain silent.
I hope the audience has sharp eyes and will not be misled by the remarks of those internet trolls.
As for the movie "Detective Pu Songling" starring himself?
Let it be what it is. How can one confuse the public by such means?
In fact, Chenglong does not quite agree with the team's approach.
It’s just that when you’re in the world, you have no choice but to follow the crowd. Sometimes, you just have to go with the flow.
A similar situation also happened to Stephen Chow.
Although the premiere of "The New King of Comedy" did not receive very good reviews.
But Master Xing also has his own pride.
After all, Master Xing was once the greatest box office harvester!
How can they mislead the audience through such means?
However, for the sake of the overall situation, Stephen Chow could only remain silent at this time.
After all, "The New King of Comedy" is not just his movie, but the crystallization of the labor of the entire team.
He cannot damage the interests of the entire team because of his own impulsiveness.
Therefore, the two mainstays of "Detective Pu Songling" and "The New King of Comedy" remained silent at this time.
Seeing this situation, the producers of "Black Panther 2" became even more motivated.
They worked even harder to stir up trouble on the Internet, trying to launch a counterattack through such hype.
The results seemed to confirm their thoughts.
At 10:30 am on New Year's Day.
The attendance rate of the four movies "Detective Pu Songling", "The New King of Comedy", "Black Panther 2" and "Boonie Bears: Back to Earth" was dominated by the first three movies.
Yes, the attendance rates of the first three films were all over 70%, but the attendance rate of Suchen's Boonie Bears: Back to Earth was only a little over 50%.
For some people, this makes them happier.
Obviously, they won a victory in the first movie on New Year's Day.
So, they began to eagerly look forward to the huge number of audiences who chose their movies to give them positive reviews.
To this end, they even set up an event at the exit of the cinema where fans could get movie-related gifts if they gave good reviews.
But an hour later, they were disappointed.
Halfway through the movie, the audience had already given their reviews of the film.
The result is the same as last night’s early morning slot!
Most of the audience gave negative reviews to "Detective Pu Songling", "The New King of Comedy" and "Black Panther 2".
Two hours later.
The result was even more disappointing to them.
After watching the movie, the audience rushed to major social networks to complain.
"So disappointing! Detective Pu Songling has obvious logical flaws!"
"I thought Detective Pu Songling was a family movie, but I didn't expect it to be a family horror movie!"
"Has Stephen Chow run out of ideas? Is he just rehashing old stuff?"
"Black Panther 2 is here to reap the box office in China. From the content to the production, there is no sincerity at all. I strongly recommend a boycott!"
"This year's Lunar New Year movie season is not good! Four blockbuster movies were released at the same time, but I didn't expect that all four movies would be so disappointing!"
“…”
This made the producers of the above three films furious.
They have invested a lot for the box office and reputation of the movie, okay?
Unexpectedly, what I got in return was unanimous complaints from the audience!
At this time, they focused their attention on Su Chen's "Boonie Bears: Return to Earth".
After all, the sampling rate of the early morning slot last night was too small, and there was a suspicion of bribing the audience and critics to give positive reviews.
Now, the sampling rate has been greatly improved. Can it still gain widespread acclaim when the audience’s expectations are generally not high before watching the movie?
The producers of all three films are skeptical about this.
However, after they refreshed the data on the Internet, they all felt as if a bucket of cold water was poured over their heads!
At this moment, all major social networks were surprisingly unanimously flooded with positive reviews for "Boonie Bears: Back to Earth"!
"I have never seen such a wonderful and high-quality domestic animated film!"
“The hardcore and special effects level of Boonie Bears: Back to Earth will surely become a benchmark for domestic animation!”
"Brother Chen, I was wrong! I underestimated your power!"
"Brother Chen, my god!"
"It turns out that the positive reviews from the audience last night were all genuine! We were almost misled by the Internet trolls!"
“…”
Then at this time, the audience began to realize that the negative reviews they had seen before about "Boonie Bears: Back to Earth" might all be malicious smears from competitors.
So the angry audience immediately began to fight back.
"Brother Chen's animated film is clearly comparable to Hollywood's animated blockbusters, but some people are deliberately smearing it!"
"Don't think the audience is a three-year-old child who can be fooled at will! A good movie cannot be a bad movie, and a bad movie cannot be a good movie! Yes, I'm talking about you: "Detective Pu Songling", "The New King of Comedy", "Black Panther 2"!"
"Marketing can generalize, but it is impossible to confuse right and wrong! Some people don't even have the most basic professional ethics!"
"The person who led this incident should come out and apologize to Su Chen, Zhong Lei, Zhong Jun, and Hua Qiang Fangte!"
"I never thought that you could come up with such a counterattack when the reputation of the early morning slot was lagging behind!"
“…”
A more intuitive expression is.
The Douban score of "Boonie Bears: Back to Earth" has skyrocketed.
From the initial score of 6.8, it soared to 8.5 in a short period of time!!!
This is definitely a ceiling-level rating among domestic animated films!
"Xiaochen, you are so wise!"
Seeing such results, Zhong Lei and Zhong Jun praised Su Chen highly.
Sure enough, the audience's eyes are sharp.
Don't lose your judgment because of some distorted remarks.
After watching the movie, I immediately made the same evaluation as the audience of last night's early morning show.
Now, it is a foregone conclusion that "Boonie Bears: Back to Earth" will have a successful start in the new year.
Ding Liang and others were even happier.
This is their first animated film.
Not only has its reputation improved, but the scores it received on the authoritative rating website Douban have also surprised them.
Douban score: 8.5 points!!!
You know, this score is extremely rare for domestic animated films.
Seeing this result, they immediately came to Su Chen and apologized to him.
Yes, they were so anxious about the situation just now that they almost did something stupid.
If Su Chen really followed their advice and made a clarification, wouldn't he be at a disadvantage?
Fortunately, Su Chen is a maverick who sticks to his own opinions.
That's why I didn't make such low-level mistakes.
Of course Su Chen just laughed it off.
Everyone is worried about the movie's reputation and box office.
It is understandable that some people do irrational things because of this.
Now, the movie’s reputation has turned around.
With such a large base, I believe that even if the opponent wants to hire water army, it will be difficult to reverse the situation.
This is also true.
Under the influence of this wave of public opinion.
The box office trends of the four Lunar New Year films immediately changed.
With various emotions, the audience began to rush to buy tickets for Su Chen's "Boonie Bears: Back to Earth".
This brings about a surprising result.
The tickets for the 1:00 movie "Boonie Bears: Back to Earth" were quickly sold out!
At the same time, the attendance rates of the three movies "Detective Pu Songling", "The New King of Comedy" and "Black Panther 2" have dropped significantly.
At the same time, the attendance rate of the 1:00 slot dropped below 50%!
Seeing this situation, major theaters immediately and decisively changed the screening ratio of the four films.
