Chapter 52: Start planning!
Wang Ye's family was in the antique business, and they had always taken an unconventional approach. He had never paid attention to market theory before. But after hearing Luo Yao's words, it suddenly occurred to him, "So, if that's the case, you're saying we shouldn't get involved in price wars?"
Luo Yao nodded.
Wang Ye waited for him to explain, but Luo Yao nodded and then said nothing, which made him anxious.
"Boss, you need to explain this to me. If we don't engage in a price war, what's the best way to do it?"
"Take advantage of the public's cognitive efficiency." Luo Yao reminded.
Wang Ye looked at Wu Tianming, and Wu Tianming made a gesture of spreading his hands to him.
"What is that?" Sergei also became interested in what Luo Yao said.
"Simply put, when everyone is competing on price, we must make the image of our products distinctive, such as being sufficiently high-end and novel."
"This way, customers will become curious about you among a sea of low-priced products and then get to know you."
"Of course, if you want to take the high-end route, you must have the strength to do so. Otherwise, others won't buy into it."
"Humans inherently prefer inexpensive, high-quality products, but the higher the quality of the product, the more it can become a customer's calling card. If you understand this, you'll know how to deal with price wars."
Wang Ye pondered this sentence, and soon stood up: "Boss, I want to call my dad."
Luo Yao didn't ask him the reason and just let him go.
As soon as Wang Ye walked out, he called his father.
"Dad, let me tell you something. When competing with Tengyuan Pavilion, we shouldn't focus on price. We should focus on product selection, packaging, and service. If possible, you can find someone to redesign the storefront."
Wang Ye's father was amused when he heard what he said: "Hey, what do you know, kid? Just study hard and don't worry about this."
Wang Ye was anxious: "Dad, please don't disobey me. I've hired someone to guide us this time."
"Who?" Wang Ye's father was very curious. Who could his son meet in school?
"Don't worry about this for now." Wang Ye knew that if he told his father that he was being coached by a 16-year-old, his father would definitely hang up the phone.
"We have been competing with Tengyuan Pavilion on low prices. Customers get the bargains, but once they get used to it, we won't be able to raise prices anymore."
"So our family only collects rare items and only sells rare items. When wealthy customers want to buy rare items, they will only think of us!"
"In our business, the rule is 'close for half a year, earn three years' profit after opening.' You're using those cheap beads to attract customers, but don't you consider that truly wealthy people value those beads?"
"Although we have a small business now, it's really lowering our standards! What will real customers think if they see that all we have are cheap beads?"
"And the customers you attract with cheap beads, are they really willing to spend tens of millions on antiques?"
Wang Ye's father took a deep breath, thought for a moment, and felt that what his son said was indeed reasonable. "Hey! Son, you're right. It's all my fault. I was disrupted by that Tengyuan Pavilion."
"In a business war, everyone gets carried away and starts to lose focus. Luckily, you reminded us. So, now let's improve our standards?"
"Of course, keep up with the service, packaging, and product selection!" Wang Ye remembered what Luo Yao had just told him, and now he gave him instructions in a very clear and logical manner, which made his father very happy.
"Don't mention it, it would be really useful for you to go to university. If I had known earlier, I would have sent you to study abroad!"
"Dad, you have such old ideas. Why do you think studying abroad can only gild your reputation? If you don't meet a wise man, everything will be in vain."
Wang Ye's father said cheerfully, "Then you can invite the master who taught you back home someday and let Dad treat him well."
The scene of Luo Yao meeting Wang Ye's father appeared in Wang Ye's eyes, and he felt scared instantly.
"Come on! Remember that last time at our high school graduation party, you insisted on getting our homeroom teacher drunk, and ended up drinking him into the hospital?"
Wang Ye's father said guiltily, "Who told your class teacher to brag that he could drink a pound of white wine, but ended up collapsing before he could even finish half a pound?"
Wang Ye was still thinking about Luo Yao and the others who were still in the meeting, so he said a few words to his father and hung up the phone.
Back in the meeting room, Luo Yao was talking about the stock market.
"I'll invest 10 million Chinese yuan, and Sergei will be responsible for buying the shares. Remember, our goal is to extort money from the Ugly Country."
Ten million?!
"Boss, this is too big a sum! Ten million is not a small amount!" Wang Ye said subconsciously when he heard it after entering the room.
"Wang Ye, you 're wrong. If I want to crash the market, ten million won't be enough. I have to find a way to make more money first."
Luo Yao asked doubtfully, "Isn't it enough? How much is missing?"
"At least 50 million."
"Then I'll transfer it to you later. Time is running out now. You need to buy it before they make a move. The price is relatively low at this time."
Sergei, Wang Ye, and Wu Tianming all looked at Luo Yao, feeling as if they had misheard.
Fifty million?
Is it so easy to take out?
How much money does Luo Yao have?
Wu Tianming and Wang Ye both knew Luo Yao's family situation and knew that Luo Yao would definitely not be able to come up with the money in the past, but now the situation seems to have changed.
He just spends 50 million at a time.
It seems that he got the reward from above.
Wu Tianming and Wang Ye suddenly felt that the gap between them and Luo Yao had widened again.
Fifty million?
How could they possibly afford this when they rely on their families for food? !
"Dawali! Don't worry! I promise to complete the task!"
"but……"
"But what?"
Sergei looked embarrassed: "I need to drink something, otherwise I can't show my strength."
"If I don't drink, the fifty million you gave me might be wasted."
Luo Yao was slightly stunned, remembering that Sergei's resume mentioned that Sergei was addicted to alcohol, which would flare up when under great pressure.
"What a strange problem! I remembered that we haven't had a dinner together since we started working here. How about we have a dinner together today and let Sergei drink something?" Wang Ye suggested.
"Dinner party? I haven't eaten out with others since I came to China." Sergei became interested.
"What are we waiting for? Let's go today. The boss and I haven't eaten out for a long time." Wu Tianming said excitedly.
Luo Yao thought that he hadn't been out for a long time, and he still had to go to the factory deep in the mountains. Today he could take advantage of his free time to take them out.
Although the idea was good, when Luo Yao reported it to Rao Huiling, Rao Huiling did not agree.
In Rao Huiling's opinion, Luo Yao has a special identity . What if he meets someone with ulterior motives and wants to hurt him after he goes out?
Seeing that the opportunity to go out was gone, Luo Yao said something that Rao Huiling could not refute.
