Chapter 496: Attacking Hollywood
The golf club head is made of pure gold, the shaft is made of tungsten alloy and inlaid with diamonds, and of course, the craftsmanship is exquisite.
For this golf club that has the flavor of a nouveau riche, Kotaro asked for 100 million yen.
Although gold is a precious metal, it shouldn’t be this expensive, right?
Baichuan Feng doubted whether anyone would really buy such an extremely exaggerated golf club?
"Maruyama-san, give me two sets. I just wanted to play golf with Okura-san and his friends recently. This set of clubs is nice and suitable as a gift."
Shirakawa Kaede's suspicion had just arisen, and at the same time, Nagata Masaru beside him couldn't wait to order two sets.
Ah, this... is the slap in the face coming so quickly?
"I'll get two sets too. You can't miss ."
Soon after, Kazuo Ogawa also ordered two sets.
Well, now Baichuan Feng has begun to doubt his own aesthetic taste, wondering whether he has been out of touch with the masses for too long.
What he considers to be ostentatious and vulgar golf clubs may be treasures to others.
In fact, this is the mainstream aesthetic of the bubble era, and Shirakawa Kaede's vision is indeed a bit out of place in the current era.
After all, gold leaf ice cream, gold leaf sushi, gold leaf sake, etc. are all the rage, so it's only natural to have a set of gold golf clubs.
To put it bluntly, where there is demand there is a market. The expressions of Nagata Masaru and his friends who couldn't let go of the product at this moment explained everything.
Again, under the stimulation of huge wealth and in order to highlight the difference between themselves and ordinary people, the rich just want to spend money.
And the money spent must produce distinctive results; the price is just a bunch of numbers.
The golden golf club that he made was a big hit before it even went on sale, and Torataro was in a very good mood.
"Please rest assured, your club numbers must be the ones at the front.
The White Deer golf clubs are also limited to 650 sets, which will be sold out first and will never be reproduced. "
After so many years in the business world, Kotaro is well aware that scarcity makes things valuable.
This set of golf clubs will be launched under the name of Bailu Trading Company, and in order to increase its popularity, Kotaro also contacted internationally authoritative gold and diamond appraisal institutions.
They will issue a qualification certificate for each set of clubs, which will be delivered to the customer along with the clubs themselves.
In addition to the gorgeous appearance, the uniqueness of these clubs can only be reflected by the authentication certificate issued by an authoritative organization.
It’s still the same sentence, big, unique, gorgeous and amazing, these effects are what the rich want.
As for how to sell or promote these clubs? Well, isn't there a ready-made live advertisement right in front of us?
"Xiao Feng, you must strike a good pose later and fully display your invincible charm of money."
"Go away~" Baichuan Feng pushed him away with disgust.
What is the invincible charm of money? Can't we just remove the word "money"?
The indignant Baichuan Feng picked up the golden golf club and walked towards the golf course unwillingly.
Kotaro, who didn't care at all, approached him secretly again. He was directing Shirakawa Kaede on the promotional photos that would be taken later.
Yes, this time, Kotaro called Shirakawa Kaede for help in order to promote his golden club.
There is no point in advertising such a high-priced luxury product on TV.
Because the target audience they face is not ordinary people at all, if they want to sell luxury goods efficiently, they can only find celebrities to promote the products.
Who could be more convincing than the world's richest man? Shirakawa Kaede himself is a top celebrity.
It would be such a waste not to pull him over and make some money.
Therefore, when Kotaro was designing these golf clubs, he had already thought about who would be the spokesperson for them in the future.
The confused Shirakawa Kaede was caught by Kotaro at the scene, and then posed in various ways under the photographer's instructions.
These photos strive to be authentic, especially the logo on the club, which must be presented clearly.
Bailu Trading Company is a comprehensive trading company established to operate the Lujiao Resort. It involves a series of tertiary industries such as tourism, catering, and shopping.
Of course, it is not surprising to occasionally launch one or two luxury goods during the bubble era.
These photos will most likely appear on the cover of some high-end magazines in the future. Of course, the content will not directly promote their own golf clubs, but more likely be some other reports.
It would be so cheap to use the richest man to advertise directly.
The best effect is to make people notice the club in Baichuan Feng's hand inadvertently.
As the richest man, ordinary people are very curious about his private life.
Having such high-definition pictures published in a magazine is bound to arouse the curiosity of the public, and then they will start to study every detail of him.
From clothes, shoes, hats to golf clubs, everything will be thoroughly stripped.
If it is released secretly at that time, the White Deer golf club in Shirakawa Kaede's hand will be worth 100 million yen!
Tsk, didn’t the gimmick come immediately?
As long as the discussion gets going, there will be no problem with sales.
To be honest, Baichuan Feng doesn't like to show up in the media. After all, he is not an artist, so there is no need to show his private side to everyone.
However, considering the sky-high price of the golf club, he still got up and went back to work.
Alas, it is not easy to make money these days. Take advantage of the bubble to make a fortune, there will be no such good opportunity in the future.
After struggling for most of the day, Kotaro waited until the photographer finished work before he let go of his friend.
"Mr. Shirakawa, I heard that you have made some big moves recently?"
After swinging a few times, Nagata Masaru came over with two bottles of drinks.
"Not really. I just want to improve the business of Baichuan Interactive Entertainment."
After several years of development, Baichuan Interactive Entertainment has become a first-tier brand in Japan.
SAOND Records has many new generation artists. Daiei has gone through a lot of ups and downs in the past few years. It’s hard to say how well it is going, but at least it has started to make a profit.
There is also collaboration with Tokuma Shoten, and development in film and television, music , and toy peripherals is booming in all areas.
However, all his influence is limited to Japan. In order to open up future international routes, Shirakawa Feng is ready to use his money ability again.
"I heard that Mr. Shirakawa has been in contact with Kitami recently. Is he planning to take action against Hollywood?"
He wiped the sweat off his face with a towel, and Kazuo Ogawa also came over to join in the fun.
Seeing the gossipy expressions on the two people's faces, Baichuan Feng smiled .
“It can be said that this is to increase brand influence and to bridge the gap between software and hardware in the audio-visual field in the future.
These are necessary to allow Shirakawa Electric to have its own media resources internationally.”
After hearing his explanation, Nagata Masaru and Ogawa Kazuo both nodded in approval.
Today, Japan has a huge international influence, so it is only worthy of its status that large companies expand overseas.
The expansion of the bubble has made the Japanese look at the international environment with a condescending attitude.
Baichuan Interactive Entertainment has money, so it is reasonable for it to go to Hollywood for mergers and acquisitions. After all, this is necessary for business expansion.
In addition to Shirakawa Interactive Entertainment, Sony and Panasonic are also said to be in contact with Hollywood.
Look, everyone is moving in unison in the field of entertainment and media, all wanting to dominate overseas.
After playing golf with Nagata Masaru and others and having dinner, Shirakawa Kaede returned to Tokyo without stopping later that day.
Recently, Shirakawa Interactive Entertainment and Shirakawa Electric have been in frequent contact with Paramount, one of the seven major Hollywood studios.
There are still seven major Hollywood studios now, and even eight a few years ago.
However, in 1981, after United Artists was acquired by the owner of MGM, the Big Eight became the Big Seven.
Warner, MGM, Paramount, Columbia, Universal, 20th Century Fox, and Disney are the major film companies that dominate Hollywood today.
To be honest, the first person that Shirakawa Kaede wanted to contact was Warner, after all, the other party has popular IPs such as the DC Universe and the Harry Potter series.
But the most fundamental reason is that Warner is now the leader among the seven major Hollywood studios.
It owns a series of high-quality assets including film industry, production studios, television companies, animation games, DC comics, records, etc., IP is just one of them.
A complete industrial chain can well make up for the shortcomings of Baichuan Interactive Entertainment or Baichuan Electric in these areas.
However, Shirakawa Feng was a step too late, as Times Group had already started contacting Warner two years ago.
One is the largest publishing group in the United States, and the other is the largest media group in the United States. Shirakawa Holdings really cannot get involved in the transaction between the two.
After all, they are all American companies, and with Warner's dominant position in the media field, even if Shirakawa Holdings has money, it may not be able to achieve its wish.
It is possible that the negotiations may be stopped by the US government halfway through.
So after the final weighing, Shirakawa Holdings targeted Paramount.
There are many reasons to choose it, needless to say about its various IPs.
The future Transformers series, Mission Impossible series, Tomb Raider series, Terminator series, as well as the big money-maker "Titanic" and the word-of-mouth king "The Godfather", all of these are considered Paramount's assets.
Of course, some of them have not yet been acquired by Paramount, but the foundation is there.
In addition, Paramount itself is the oldest of the major Hollywood film and television companies, and the Paramount Act was enacted to break its monopoly.
Unfortunately, Paramount encountered a business crisis and went bankrupt in 1933. It was not until 1935 that it was reorganized.
The current Paramount was acquired by Gulf Western Industries in 1966 and became its subsidiary.
From a background perspective, Paramount is not a pure media company, after all, its parent company is engaged in industry.
This is precisely the reason why Shirakawa Holdings wants to acquire it. Gulf Western Industries originally acquired Paramen just for investment.
Its base is in the industry, so if it uses Paramount as a trading partner, they probably won't have any psychological burden.
After all, if it's just an investment, then there's no business that can't be discussed.
In addition, among the major Hollywood studios, Paramount is currently in a low ebb.
Contacting Gulf Western Industries at this time is the best opportunity for Shirakawa Holdings to enter the game.
In the late 1970s, Paramount also had its glory days under the leadership of Barry Diller.
But Barry Diller's dream was to start a new television network, and Gulf Western Industries had no intention of attempting such a venture.
So in 1984, Barry Diller accepted the invitation from media tycoon Murdoch to start his fourth television network.
The two assistants who followed him at the time, Michael and Jeffrey, were also poached by Disney one after another.
Without its three pillars, Paramount's business performance plummeted.
After holding on for a few years, even Martin Davis, the boss of Gulf Western Industries, could no longer bear the consequences.
After receiving the news, Baichuan Feng immediately got in touch with the other party.
