Chapter 489 Let Others Take Over
That evening, Lu Yiming also called King Liu and talked about the progress of the new drama.
"By the way, how is Lin Yuzhen's performance?"
Liu Tianwang was slightly stunned, and then said tactfully: "Miss Lin has a strong learning ability and has made great progress."
What this actually means is that Lin Yuzhen knows almost nothing about acting and she started from scratch, so the other leading actors and even the director had to teach her personally how to do it.
But as a wage earner, what does a little hardship matter?
The important thing is to keep your boss happy.
Lu Yiming was also very happy after hearing this: "Yeah, I said she has a talent for acting."
King Liu: “…”
Okay, you pay the money and you are the boss.
Lu Yiming continued, "We can start to build momentum now. I want our TV series to be a big hit before it even airs."
King Liu was puzzled: "It has just started filming. Isn't it too early to invest resources in promotion now?"
Lu Yiming smiled and said, "It's not too early. Others dare to promote their books with only a title, but at least we have already started filming. In terms of timing, it's just right. And didn't I say it before? It doesn't matter whether this TV series can make money or not, as long as it can be popular and attract attention."
King Liu couldn't understand Lu Yiming's thinking at all, but since Lu Yiming had made a decision, he could only do as he was told.
"Okay, Mr. Lu, I'll go down and make arrangements right away."
"Well, thank you for your help."
Within a few days, Zhonghai's local newspapers, magazines, radio and television programs were all filled with advertisements for the TV series "Live and Work in Peace and Happiness". Lu Yiming even aired a one-minute "trailer" on the TV station, specially shooting a few bold shots. The momentum was so overwhelming that even the beggars on the street knew about it and joined in the discussion.
《Shocked, a rich man would do such a thing! 》
What You Don't Know About the Nightlife of Billionaires
The endless reports have completely aroused the curiosity of ordinary people, especially the lives of billionaires, which has become the most talked-about topic among the people of Xia Country.
Just like the farmers in ancient times who thought that the emperor must use a golden shoulder pole, ordinary people in the Xia State of this era knew almost nothing about the lives of the rich.
Even many wealthy people who have suddenly become rich have no idea how to spend money to improve their taste.
Therefore, it was hard for the topic raised by Lu Yiming not to attract attention.
In the teahouse, several old friends were drinking tea and chatting.
"Have you read the news recently? It turns out that the lives of billionaires are completely different from what we imagined."
"That's right. I thought rich people just lived in a bigger house, had a car, and ate abalone and sea cucumber every meal, that's all. Who would have thought that truly rich people would have to care about taste?"
"Going to a five-star hotel and hiring a chef to cook for you, that's too arrogant!"
Someone had a unique perspective and said smugly, "You are focusing on the wrong thing. The old houses are the real luxury houses. Look inside, the crystal chandeliers, the big leather sofas... Wow, if you live in a house like this, you can stay at home all your life."
"That's right! It seems that if you can't afford an old house in the future, you can't be considered a real rich man."
They are all old Zhonghai people, and the trailer gives a lot of shots of old houses, as if the old houses have become popular, making them feel proud.
In this way, the topic began to revolve around Zhonghai’s old houses. Not only did the general public pay attention to this matter, but even the small group of people who first became rich with the reform and opening up in the country began to notice Zhonghai’s old houses.
Top luxury home!
Historical background!
unique!
What do all these add up to?
These are the life tastes and aesthetic styles that rich people should have. Without these things, he is just a vulgar nouveau riche. In the circle of rich people, he will be at the bottom of the contempt chain!
When this conclusion came out, many smart and wealthy people were furious.
They are not fools, so they can naturally see that Lu Yiming is trying to blackmail public opinion by doing this. Why are only the rich people who bought old villas the top rich people?
Are rich people without mansions just vulgar country nouveau riche?
Who set this standard?
However, through the publicity of the news media, the has been deeply rooted in people's minds and has been recognized by the public.
If you don't care about face, then you don't have to buy it.
But if you want to be successful in front of others, you must have this standard configuration.
The TV series "Snail House" directly made Land Rover popular. In fact, the saying "every man should have a Land Rover" is just bullshit. There are countless cars better than Land Rover.
But what's the use?
The key still lies in the popularity of the product and whether the public recognizes your brand.
That’s why hype and marketing are needed.
Lu Yiming is now using a TV series to teach the entire business community of Xia Country a lesson, letting everyone understand that business can be done this way!
While the outside world was in turmoil, the crew was quietly filming.
Many shots were filmed at the same time, and this type of drama doesn't have any special effects, so the filming was very fast.
What’s even more amazing is that Lu Yiming directly adopted the format of a weekly drama, and the TV series was released after filming more than a dozen episodes.
At this moment, the first wave of public opinion propaganda has not yet dissipated.
In fact, this form is not uncommon. Many dramas run out of money during filming, so they release a part of it first, make some money back, and then continue filming.
The most typical example is "Journey to the West". The so-called "Journey to the West Sequel" is just the second half of Journey to the West.
Although they claimed that the technical requirements could not be met, the actual situation was that they had no money.
In the 1980s, the United States was filming Star Wars, so how could there be any special effects problems?
It’s just that we don’t have money to add special effects.
However, it's not that Lu Yiming has no money. Instead, he has adopted a brand-new approach of the 21st century, assembly line production. As soon as an episode is filmed here, it will be sent for editing and dubbing there, and released one episode at a time.
Wu Zhijie came to find Lu Yiming in ecstasy and said, "Boss Lu, you are amazing. The price of Zhonghai's old houses has more than doubled, and the upward trend is still very obvious!"
Lu Yiming smiled and said, "That's for sure. After all, compared to the wealthy people in China, Zhonghai only has so many old houses. If you buy one, there will be one less. This is definitely a limited edition."
Wu Zhijie then told Lu Yiming, "Besides us, there are others in Zhonghai who are secretly buying up old houses. I have investigated secretly and found out that it is Mr. Wei from Yongjin Group. This is clearly trying to steal your business, Mr. Lu. And it is really unkind to follow suit and take advantage of others."
"Oh, someone is following suit so quickly?"
Lu Yiming was slightly surprised, but he didn't take it to heart. Instead, he smiled even more happily: "This is a good thing."
Although he was fleeced by others, Lu Yiming was not angry at all. Instead, he said to Wu Zhijie, "It is impossible for me to take over all the old houses in Zhonghai by myself, and it is easy to anger everyone if I eat alone. Now someone is willing to join in the fun, of course I am happy to see it happen. After all, many hands make light work."
When Wu Zhijie heard this, he immediately felt that he was too narrow-minded, and couldn't help but give a thumbs up and praised: "Boss Lu is very generous."
Lu Yiming said, "What do you mean by generous? Now that Wei Dong has joined, the cost we originally invested in advertising can be greatly reduced. Let Wei Dong take over by himself. Do you think it's so easy for me to take advantage of you? You want me to pay for his advertising? He is nothing."
Wu Zhijie: “…”
Boss, you really know how to have fun.
The advertising campaign that had been everywhere suddenly stopped.
At the Yongjin Group headquarters, when he was happily sitting there calculating how much the old villa he owned had appreciated in value, he suddenly received a call from his wife Chen Jinxia.
"I just got the news that Lu Yiming has withdrawn almost all of the funds he originally invested in advertising."
When Wei Dong heard this, he was stunned for a moment and blurted out, "Why? Did Lu Yiming's funding chain break?"
Chen Jinxia thought about it and was a little unsure, but still said: "I haven't received any news about this, so it shouldn't be the case, right?"
After all, he is the richest man in mainland China, it is impossible that he only has this little money.
Wei Dong said unhappily, "It's impossible. How much money was spent on the promotion? How can he stop the promotion? The price of Zhonghai's old houses can go up because of the public's recognition. Otherwise, why would those wealthy people pay for it? What is Lu Yiming thinking? Doesn't he want to sell the old houses in his hands at a higher price?"
Now that the advertising has stopped, although the price will not drop instantly, the mere cessation of the growth trend makes Wei Dong feel uncomfortable.
For a person like him, not making money means losing money. Moreover, he is still in the stage of spending a lot of money to buy buildings, and has not started selling them yet. Some of the buildings he bought have increased in price. If the price does not continue to rise, how can he make a lot of money?
"I don't know about that."
Chen Jinxia said: "Could it be that he knew about our purchase of the property and he thinks we are taking advantage of him?"
Wei Dong complained, "What's wrong with taking advantage of him? I didn't make any money from him. I spent so much money on buying the old house, but he has to haggle over the advertising fee. What kind of person is this? Okay, I get it."
After hanging up the phone, Wei Dong became angrier and angrier, feeling that Lu Yiming was targeting him.
Previously, Lu Yiming had been hoarding old buildings, which had caused the owners of those buildings to raise the prices. The price Wei Dong paid was much higher than when Lu Yiming took over.
Although Wei Dong was able to make some money after this wave of publicity, it was still not as good as Lu Yiming's.
If he were to sell off the goods with Lu Yiming now, he would definitely not earn as much as Lu Yiming.
This was totally unacceptable to Wei Dong, who wanted to prove that he was still a genius in Zhonghai by surpassing Lu Yiming.
After careful consideration, Wei Dong had no choice but to grit his teeth and take on the banner of publicity and hype.
Only by raising the price higher can he make enough profit and improve his ability to cash in.
The money Lu Yiming used to buy the old house was from the foundation, and he could keep it for three to five years without moving. But Wei Dong couldn't do that. The funds he used to buy the old house were either borrowed from the bank or from some big shots.
If he fails to pay it back when it's due, he can die right there.
Lu Yiming hyped up the old western-style building to the point of filming a TV series about it, making it known to everyone in the wealthy circle. During a phone call, Guo Guangchang couldn't help but complain, "Brother Lu, you are so mean. You didn't even tell me in advance that you had such a good business to make money?"
Lu Yiming asked back: "Senior, look at what you said, didn't I tell you about my purchase of the building? And didn't you give me advice on how to buy Yan's Garden? Why do you say now that I didn't tell you?"
Guo Guangchang laughed and said, "Haha, even if you told me, I wouldn't dare to tell you. Fosun Group has just raised hundreds of millions of yuan from the stock market, and all this money has to be spent on the right things. I'm not as rich as you, my junior brother."
Lu Yiming said: "It's not too late to enter the market now. Zhonghai's old houses have great potential for appreciation. Even if you don't dare to buy too many, buying one or two, as long as the location is good, will still have great potential for appreciation in the future. The key is to be safe."
Guo Guangchang was somewhat tempted by what Lu Yiming said. After all, when it comes to business investment, how can you be sure of making a profit?
Guo Guangchang has no idea where Fosun Group's future will go and how far it can go, so he took out a sum of money and bought two old houses to keep as a guarantee for his career.
However, Guo Guangchang did not express his opinion on the spot. After chatting for a few words, he said: "Okay, let's stop here today. Thank you for your guidance. Let's have tea together when we are free."
Lu Yiming said modestly: "Senior, you are too polite. I can't say I am giving you advice. If there is a chance, I would also like to ask you some business questions."
The relationship with Guo Guangchang still needs to be maintained well, after all, he is a veteran in the business world of Zhonghai. As the saying goes, a strong dragon cannot suppress a local snake. If Lu Yiming wants to be free and easy in Zhonghai, he naturally needs to win over some trustworthy people. Otherwise, if there is a conflict, he will be alone and the situation will become quite passive.
In the crew.
King Liu and others were so shocked by the news in the past few days that their heads were buzzing.
Their TV series became popular before it was even aired, which was something they had never expected.
What they didn't expect was that before Lu Yiming had even finished filming the TV series, he had already made back his 10 million yuan investment with interest.
This immediately made King Liu feel like he was looking up to a mountain.
After all, whatever he did over the years he suffered losses. Compared with Lu Yiming, they were two completely different extremes.
"As expected of the richest man in Xia Country, he can actually come up with such a brilliant idea."
Lu Yiming's hype of the old villa not only received a warm response from the public, but even the Zhonghai city officials were quietly paying attention to the development of the situation, while also secretly fanning the flames and providing Lu Yiming with a lot of assists.
After all, old houses are a feature of China Overseas, and the prices of old houses are high, so local officials are the biggest beneficiaries!
On this day, Lu Yiming had just finished class when he suddenly received news that the financial channel of China Overseas Television wanted to conduct an exclusive interview with him and that they were already in the principal's office, asking him to go there as soon as possible.
This move of acting first and reporting later caught Lu Yiming off guard.
Although he had some complaints, Lu Yiming did not dare to offend the media, especially the official media, and immediately said that he would rush over as soon as possible.
No matter how rich ordinary people are, it is impossible for them to go against those in power.
In the eyes of those in power, the money in the hands of the rich is just fat growing on pigs, and they can take it whenever they want.
Lu Yiming rushed to the principal's office as quickly as possible.
"Principal Wang, you are looking for me."
Wang Hongsheng saw Lu Yiming coming in and quickly said, "Lu Yiming, come here, let me introduce you. This is Chen Li, the famous beautiful host of our Zhonghai Finance Channel. Miss Chen, this is Lu Yiming, the youngest richest man in the mainland who is currently in the limelight. He is a freshman at Fu Ri University."
Chen Li was in high spirits, looking Lu Yiming up and down, her beautiful big eyes seemed to emit electricity.
"You are Lu Yiming? I've heard news about you every day recently. I didn't expect you to be so young and handsome. It's amazing."
Chen Li complimented him first, then said, "Okay, let's start today's interview. Mr. Lu, are you ready?"
Lu Yiming nodded slightly and said, "Let's get started."
"OK."
Chen Li nodded slightly, then signaled to the staff and all the machines started up.
Chen Li calmed down and asked, "Mr. Lu, I'm very curious. Why did you pay attention to the old houses in the beginning? According to the general understanding, shouldn't the rich live in new houses?"
Lu Yiming smiled and said, "That's not the case. The age of the house is not important. What's important is the taste and style. Zhonghai's old houses have a unique historical heritage. Every brick and tile carries the memory of the times, recording the old era of social turmoil and constant change. Houses are nothing but dead objects. It is the history of the past that has given them a new value and meaning. The current Xia Kingdom, like the past, is at a crossroads in history. A new revolution is quietly brewing. That's why I bought those old houses that have been in disrepair for a long time and are dilapidated. I hope they can regain their glory, just like the great rejuvenation of our country."
Lu Yiming's words were very mainstream, and Chen Li couldn't help but show a bit of surprise and admiration: "I didn't expect that you, Mr. Lu, are so young, but you have such a deep sense of family and country."
Nowadays, many so-called successful people in China eat while holding their bowls, and then put down the bowls to curse, always saying that this is not free and that is not free.
In fact, if they used the same tricks they used to make money in the United States, they would all be thrown into jail.
Only someone like Lu Yiming who has experienced this will deeply understand one truth - the more immature the market, the more money there is to be made.
Once the market is fully mature and regulations are gradually improved, it will enter the stage of internal circulation.
Do you still want to make money by then?
Think about how to survive first.
Therefore, facing the microphone of the beautiful reporter, Lu Yiming's words were full of gratitude to the country and gratitude to the times, and what he said were all the nice words that the officials love to hear.
