Chapter 481: The richest man takes the lead in buying a house
Knowing in advance that Lu Yiming was coming, Wu Zhijie had been waiting downstairs in the office building. When he saw Lu Yiming getting out of the car, he was extremely shocked.
My daughter’s classmate is so young, but he is actually the richest man in mainland China. Can you believe it?
Wu Zhijie came forward, bowed slightly, and said humbly: "Mr. Lu, welcome."
Because of the relationship with Wu Mengmeng, Lu Yiming was more polite: "Uncle Wu, just call me Lu Yiming, no need to be too polite. I'm here to ask for your help as Wu Mengmeng's college classmate. Don't be too polite."
Wu Zhijie quickly complimented him, "No, no, I should be the one thanking you for taking care of my business. Let's go upstairs and talk."
"good."
The Trustworthy Real Estate Agency is located on the middle floor of an office building. It has a dozen employees and is not particularly large, but the company's decoration looks very exquisite, which is not comparable to those agencies with signs on the street. When Lu Yiming and his friends came, there were still a few groups of customers inside. It seems that the business is not bad, not deserted, but it is far from prosperous.
Wu Zhijie felt that Lu Yiming was the richest man after all. If he wanted to buy a house, he would definitely not focus on those low-end, low-priced ordinary commercial houses. He would at least start with a luxury house. So after they sat down, he said, "Mr. Lu, based on your needs and status, I have selected several suitable houses for you, such as this one. Take a look."
He took out a photo and said, "Yanlord Riverside Garden, where the finely decorated houses cost 10,000 yuan per square meter, has just been launched and has received rave reviews."
1999 can be said to be the starting point for the development of commercial housing in China.
The welfare housing distribution policy was just abolished last year, and this year the entire real estate market has become completely active, and commercial housing has begun to attract more attention.
But those so-called "luxury homes" are just the "luxury enjoyment" of a small number of people at the top of the pyramid and have nothing to do with ordinary people.
As one of China Overseas’ earliest fully-decorated apartments and the first residential community to pass the Ministry of Construction’s 3A-level residential performance certification, Yanlord Riverside Garden was born at this time.
At that time, the average price of China Overseas residential properties was about 3,100 yuan per square meter, while the average price of Yanlord Riverside Garden was nearly 10,000 yuan per square meter.
For China Overseas, whose monthly income had just exceeded 1,000 yuan at that time, such housing prices were undoubtedly sky-high!
Before Lu Yiming could speak, Wu Mengmeng was shocked: "Wow! Ten thousand yuan per square meter? What kind of house is this?"
Wouldn’t one hundred square meters cost one million?
Lu Yiming didn't care Not to mention 10,000 yuan per square meter, even 100,000 yuan per square meter would not be a big deal for him. He said, "Why don't we go to the site and take a look?"
"OK."
Wu Zhijie drove his Santana, following Lu Yiming's Audi, and soon arrived at Yanlord Riverside Park.
It has to be said that the price of 10,000 yuan per square meter in this community makes sense. First of all, the community itself is very grand and you can tell at a glance that it is not cheap. After entering the community, there are tree-lined avenues and small gardens everywhere. The air is fresh, the birds are singing, and the flowers are fragrant. The environment is very elegant.
Wu Mengmeng looked around, as if Granny Liu had entered the Grand View Garden, and said to Wu Zhijie, "Dad, when can we afford to live in such a mansion?"
Wu Zhijie couldn't help but complain: "Then please pray that your dad will sell a few more houses so that we can have enough money for the down payment."
Shi Qingxue thought the environment was pretty good, but didn't say anything.
"arrive."
Wu Zhijie took Lu Yiming to see the house. After seeing it, Lu Yiming was not very satisfied. He felt that the house here was at the level of Singapore's "HDB flats" in terms of layout and decoration, and could not be called a real luxury house.
The so-called HDB flats refer to housing for the working class.
It is enough for ordinary people to live in, but Lu Yiming obviously has more needs in this regard.
Not to mention visiting relatives, even if you occasionally want to entertain guests at home, the place is too small to accommodate them.
After looking around, Wu Zhijie asked expectantly, "Mr. Lu, what do you think?"
If Lu Yiming nodded and signed a deal here, he could get a considerable commission.
Lu Yiming, however, showed little interest and said, "There aren't many people willing to pay this price for a house here, right?"
Wu Zhijie immediately showed a distressed expression and sighed, "Oh, that's right. I thought the houses here would be easy to sell, but I took several orders here and now I haven't sold any of them."
Lu Yiming said bluntly: "The houses here are often worth millions, and those who can afford them are either rich or noble, but the houses are designed in the style of public housing. You say, it is obviously the taste of the working class, but it is sold at the price of a villa, which is very contradictory. Do you think anyone is willing to pay for it?"
Wu Zhijie was also stunned after hearing this, and then he suddenly realized: "That makes sense, why didn't I think of it before?"
What kind of house do rich people usually want?
What a big villa!
As a result, you used the money that could have built a big villa to build an apartment. There is no way the rich would be willing to pay for it.
Wu Zhijie was immediately very upset and said, "Hey, why did I get so stupid as to agree to take the order here?"
Seeing that Lu Yiming was not interested in the house in Yanlord Riverside Garden, Wu Zhijie suggested: "Why don't we go look somewhere else?"
Lu Yiming smiled and said, "Don't worry, just keep looking. If nothing goes wrong, I plan to buy a few houses here."
Wu Zhijie was a little confused and blurted out: "Don't you think there is something wrong with the functional design of the house here?"
Lu Yiming smiled and said, "It might be a bit problematic for me to live here, so wouldn't it be fine if I didn't live here?"
Wu Zhijie was even more confused by what Lu Yiming said: "If it's not for living, then what are you buying it for?"
“Investment.”
Lu Yiming spoke in a matter-of-fact tone. He finally had some impression of the name of Yanlord Riverside Garden.
Even though the houses here are now unloved and despised, as long as you buy them and keep them without doing anything, you can make several times the profit in two or three years.
The year 2002 was seen by many as a watershed in China Overseas’ real estate market.
During that year, the average transaction price of China Overseas' commercial housing increased from RMB 3,600 per square meter in 2001 to RMB 5,000 per square meter in 2003, an increase of 40%.
Among them, one real estate project performed particularly well, and that is Yanlord Riverside Garden.
In terms of housing quality, although Yanlord is very ordinary, it never gives up on the price, and directly raises the price to more than 20,000 yuan per square meter according to the situation. At the same time, it also puts a lot of effort in marketing.
Lu Yiming still remembers that when he was on a business trip, he passed by Fuzhou Road and saw the giant poster of Yanlord!
Of course, in addition to spending money on advertising to improve its brand image and popularity, Yanlord’s developers have also had a wave of “magic operations” such as raising prices to clear inventory.
That year, there was a "massive transaction" in the Lujiazui second-hand market, and Yanlord's second-hand houses were snapped up, with prices rising all the way, as if to prove to everyone that Yanlord's houses could be sold even if the prices increased!
As a result, another property project of Yanlord, “Century Park”, also began to be snapped up, with countless people rushing in.
After all, you can make money by reselling it!
In less than a year, Yanlord's offer price has increased from 20,000 yuan per square meter to 30,000 yuan per square meter, and the title of "first-tier luxury homes" has been firmly in its pocket. In the subsequent plots of land in Tianshan and Lianyang, Yanlord positioned them as "luxury homes".
How successful is the branding effect?
Just the two words "Yanlord" can make a property 20% more expensive than surrounding residences!
As a residential property, Yanlord Riverside Garden has many problems, but as an asset, its investment attributes are maximized.
Lu Yiming has no grudge against money, and has no intention of speculating in real estate, but isn't it pretentious to refuse a ride when one is offered?
What's more, those who can buy houses here are definitely not ordinary working-class families. Most of them are so-called real estate speculation groups who are waving money to get a piece of the pie in the real estate sector.
Lu Yiming was not merciful at all when it came to cutting the leeks of these people. He immediately said to Wu Zhijie: "How about this, I plan to buy two houses here, do you have any solution?"
"Buy two... buildings? "
Wu Zhijie was extremely shocked.
This kind of luxury house costs 11,000 yuan per square meter. Ordinary working class people dare not even take a second look at it. Those who can afford to buy a house here are people with a certain level of wealth in Zhonghai. Lu Yiming is so good, he just asked to buy two houses?
After coming to his senses, Wu Zhijie was excited. This was a big business. If he could make it successful, not to mention how much money he would make, the reputation of the trustworthy agency would be completely established.
Lu Yiming said: “Yes, is there any way?”
Wu Zhijie immediately patted his chest and said, "No problem, I will definitely help you make it happen, I will definitely help you get the house, and I will try to help you lower the house price!"
In recent days, Zhong Shengjian, the CEO of Hengren Real Estate, has been suffering from insomnia.
Since the establishment of China Overseas Pudong New Area in 1993, when he first came to China Overseas, he foresaw the unlimited prospects of Pudong, so he came up with the idea of taking the lead in creating finely decorated finished houses. He planned to follow the example of developed countries and create an international community model of high-end club operations, which made Yanlord a hit.
As a result, the house has been built, but it is not popular.
Everyone who came to see the house said it was nice and had all the supporting facilities, but they just wouldn’t place an order.
What's the use of just talking?
You have to pay for it!
What the hell are you talking about if you don’t have money?
Zhong Shengjian suddenly felt helpless, but he gradually figured it out. According to the current income of Zhonghai residents, people who like Yanlord houses cannot afford them, and people who can afford them look down on Yanlord houses, which highlights an awkward positioning!
Now Zhong Shengjian also understood what the different national conditions meant. With Xiaguo's current economic strength and residents' consumption capacity, there is no market for the so-called high-end decorated apartments.
Even if there is, it’s not now!
In the past few days, Zhong Shengjian has been struggling with the question of "whether to lose money to gain publicity".
At this time, Zhong Shengjian received a call from Tai Yan, general manager of the sales department.
"Boss, someone wants to buy our house."
Although Yanlord's house transaction volume was small, Zhong Shengjian felt that it would not be enough to make the general manager of the sales department so excited, because he thought it was a very embarrassing thing - they built such a large community, but even the general manager was so excited about selling a house. How bad must the business of this community be?
Zhong Shengjian said unhappily, "If someone wants to buy it, just sell it. It's not like there's no house available. Do you really need me to arrange it for you personally?"
Tai Yan quickly said, "No, boss, that person directly wants two buildings."
Zhong Shengjian stood up suddenly and almost broke the phone line: "What did you say? Two buildings?"
"yes."
"Please arrange for someone to serve me with good food and drink first. I'll be there soon."
He directly bought two buildings. This was such a big customer that Zhong Shengjian felt he must get to know him.
Soon, Zhong Shengjian arrived at the marketing center of Yanlord Riverside Park.
When he saw the people in the exhibition hall clearly, he was shocked.
"You are...Mr. Lu?"
The cover character of the latest issue of Hurun magazine, the youngest richest man on the Hurun Rich List, Zhong Shengjian had seen him several times in the past few days, so he recognized Lu Yiming at a glance.
Lu Yiming was also very helpless about his high popularity.
Zhong Shengjian came over and shook hands with Lu Yiming enthusiastically: "Mr. Lu, I have heard of you for a long time. I am Zhong Shengjian from Yanlord Real Estate."
Lu Yiming nodded slightly and said, "Nice to meet you."
Zhong Shengjian said to Tai Yan, "Have you introduced the house to Mr. Lu?"
Lu Yiming said: "I have already seen the houses. I plan to buy two. Can you help me coordinate them?"
He pointed to the two best buildings on the sand table and said, "I want these two."
Zhong Shengjian took a look at the sand table and said immediately: "No problem!"
Although several units have been sold in these two buildings, it doesn’t matter!
You can negotiate with the owner.
When the time comes, just say that the richest man in mainland China wants to buy your house, so you have to give him some face, right?
Lu Yiming nodded slightly and said, "That's fine. Check out how much it costs."
Zhong Shengjian said: "Our two buildings have two elevators and five households on each floor. One building has ten floors, which means fifty houses, and the two buildings have one hundred houses. There are mainly two types of house types..."
Lu Yiming waved his hand and said, "Okay, just tell me how much it costs."
Zhong Shengjian said to Tai Yan: "Hurry up and calculate."
Tai Yan ran to the side, took the information and calculator, and started calculating frantically.
After a while, she said, "The total is one hundred and twenty-three million, eight hundred and forty-six thousand, two hundred and seventy-nine dollars."
Zhong Shengjian said without hesitation: "Why are there both zeros and whole numbers? It sounds bad, just round it off to 100 million."
Tai Yan almost had a cardiac arrest after hearing this.
Is this how you erase to zero?
Then, Zhong Shengjian said to Lu Yiming with a smile: "Mr. Lu, are you satisfied with this price?"
Lu Yiming did not comment, and said calmly: "No problem, sign the order."
Then, he said to Wu Zhijie: "Mr. Wu, I bought the house through your agency. If there are any problems, I will contact you directly."
The reason why he said this was that he wanted to tell Zhong Shengjian that he was an agent for buying the house and the agency fee could not be reduced.
Wu Zhijie naturally knew that Lu Yiming was taking care of his business, and immediately said gratefully: "Don't worry, the quality of Yanlord's houses is absolutely guaranteed. I will check them one by one."
"That's fine."
Immediately, Lu Yiming signed a house purchase agreement with Wu Zhijie and Yanlord Real Estate, and then asked Li Yiwen to pay a 50% down payment. The remaining 50% would be paid after Wu Zhijie inspected the house.
Although it was only 100 million, Lu Yiming gave it casually, but having money does not mean spending it recklessly, and you must not fall into a trap.
Zhong Shengjian finally had the most intuitive impression of this youngest richest man in history - he was rich, so damn rich!
In fact, Zhong Shengjian had no idea that Lu Yiming did not have to pay for the house himself, but that it was an investment from the Future Fund.
Where does the money for the Future Fund come from?
That was all the money that Xiangjiang’s customers invested in financial management. They purchased financial products from the Future Fund, which offered an annual return of 10% with guaranteed principal and interest.
Lu Yiming used the money to buy a house in China, and the money multiplied several times in one or two years. After paying the negligible interest, the rest was all free profit, which was even more profitable than fraud.
As for Zhong Shengjian, considering the land price and construction cost, he really didn't plan to make much money from Lu Yiming. What he needed more was to sell these 100 houses to Lu Yiming, the newly-crowned richest man in Xia State.
Not to mention how important one hundred million in cash is to the development of the group, just building a good relationship with Lu Yiming is something that cannot be measured by money.
A few days later, this transaction shocked the entire China Overseas real estate market, making the already lively housing transaction market even more boiling.
Especially since the person who bought the house was said to be the new richest man in Xia State, that was even more incredible.
The Yanlord Riverside Garden, which was previously ignored, has now become completely famous.
Even those who originally just looked but did not buy are now calling to ask if there are any houses available.
Once you make money, who doesn’t want to make more?
Now, by spending only one million, you can become neighbors with the richest man. How cost-effective is that?
What’s more, how could the house that the richest man likes be bad?
Even if you just buy it and hoard it, it is definitely more cost-effective than depositing it in the bank to earn interest or investing in financial management.
What the world lacks the least is smart people. Therefore, many people who originally looked down on Yanlord Riverside Garden are now interested in it.
After all, the richest man has spent a lot of money to buy 100 units. It can’t be because of his relationship with Zhong Shengjian, right?
That's impossible. Even a father wouldn't dote on his son so much. Besides, I haven't heard that Zhong Shengjian knows Mr. Lu, the richest man, so the house here must be a good value-preserving property.
Zhong Shengjian, who was originally worried about selling his house, now has happy worries.
His phone has been almost blown up these past two days. The price of houses in Yanlord Riverside Garden has increased three times a day, so now he has no worries about selling them.
Instead, Zhong Shengjian was a little conflicted.
Tai Yan rushed into Zhong Shengjian's office with the latest sales receipt and said, "Boss Zhong, why don't we take it slow? With the market trend, if we sell the house a day later, we might earn 10% more."
Don't underestimate this 10%. For a house worth millions, 10% is 100,000. The sales department gets a commission for selling the house. The higher the selling price, the higher the commission will naturally be. That's why Tai Yan made this suggestion.
Zhong Shengjian thought it made sense, and he gritted his teeth and said, "Let's not sell the house for now. Let's wait and see for a while."
