Chapter 472: Sniper at the Middle Gate
In the dormitory, Lu Yiming was using the latest top-of-the-line computer to surf the Internet and browse foreign news.
This was at the turn of the century, and the Internet was extremely lively and chaotic, with big things happening both at home and abroad.
Although Lu Yiming is a reborn person, he is not omniscient and omnipotent. While understanding the basic trend of the times, he can make accurate judgments on many things based on the data and information he has collected.
After all, details determine success or failure.
If you think you can do anything because you are reborn , then you will die without knowing how you died.
Just as Lu Yiming was reading the news with great interest, Wang Dazhuang rushed in and said angrily, "Lu Yiming, this is bad. Someone has copied the business model of our Zhenxiang Fast Food and even changed the name to 'Fan Zhenxiang Fast Food'. Isn't this clearly an attempt to blackmail us?"
"The rice smells really good? Is it so high-quality imitation?"
Lu Yiming was not surprised at all, as he had already expected that some of his colleagues would do the same.
After all, this thing is not complicated to operate and it makes money. Anyone who is interested only needs to study it for two days, and it is very easy to copy it. But he didn't expect that the other party would do it so well. Not only did they copy the model, but they even copied the name. This is a bit too shameless.
With just a little bit of promotional techniques, ordinary people can’t tell the difference between Zhenxiang fast food and Fanzhenxiang fast food.
Ni Cong then walked in and said angrily, "I found out that the founders of Fan Zhen Xiang Fast Food are Xiao Longbo and Ji Feiyang, who are also the vice president and president of our school's student union. As for the investor, it is Gao Yousi of Rice Capital, who was rejected by you, Lu Yiming, before. He is the guy who wanted to invest in our Zhen Xiang Fast Food."
Lu Yiming was speechless: "You mean, the people who copied our Zhenxiang fast food were the two seniors?"
Ni Cong waved his fist in anger, his lungs about to explode, his face full of murderous intent: "We must ask the principal to seek justice for this matter. They are really too much. They actually did such a shameless thing."
Wang Dazhuang also said: "I knew that Gao Yousi would not give up, but I didn't expect him to resort to such shameless means to mess with us."
Lu Yiming seemed very calm. After thinking for a moment, he shook his head at the two of them: "It's useless to find the principal. They are just shameless and have not broken the law. No one can do anything to them."
"Besides, we are students of Fu Ri University, and they are also students of Fu Ri University. Moreover, they are the leaders of the student union. Who knows who the school will speak for?"
"Ah? Why is this happening? They are obviously shameless!"
Ni Cong and Wang Dazhuang were a little bit unbelieving. They hoped that the school would step forward to uphold justice.
However, Lu Yiming did not have such illusions: "For the school, what harm is there in having two more successful entrepreneurial students? Besides, there is competition between the various colleges. Even the principal cannot be too partial to one side. He has to treat everyone equally."
Ni Cong said unwillingly: "Is there nothing we can do?"
Lu Yiming smiled and teased: "Haven't you ever heard of 'a tree without bark is doomed to die, and a man without shame is invincible'?"
Wang Dazhuang was even more depressed: "Wait, you just said that there is support from other departments? "
Lu Yiming spread his hands and said, "Isn't this natural? Now that we have successfully started our own business, although it is a glory for Fu Ri University, the real biggest beneficiary is the Computer Science Department. After all, we are all students of the Computer Science Department. Don't other colleges have any ideas?"
Although Fu Ri University is a whole, it is divided into many departments. Each department in Fu Ri University has different treatment, and even the external reputation is different.
For example, the civil engineering major at Shuimu University is very famous, and the salary is naturally better than other departments. For example, the liberal arts major at Jingcheng University is quite famous...
Therefore, when sensible students apply for university, they will not only look at the overall strength of the school, but also the strength of the major they apply for.
Perhaps a certain major in a second-tier university is more well-known and popular in the industry than the same major in a first-tier university, and the admission line for a second-tier major is higher than that for a first-tier university. This kind of thing is not uncommon.
Now, several freshmen in the Computer Science Department have become very popular and have successfully started their own businesses. If this gets out, what do you think others will think?
Would departments like finance and accounting, which seem to be more in line with the concept of "entrepreneurship", feel that they are being PUAed?
The conflicts of interest involved are extremely complicated.
Ni Cong slapped his forehead and sighed, "Hey, now that you mention it, it feels like things are getting more and more difficult to handle. Xiao Longbo is from the Chinese Department, and Ji Feiyang is from the Business Administration Department. This is too fucked up, isn't this just a fight among the same people?"
Wang Dazhuang felt helpless and had to ask Lu Yiming for help: "What do you think we should do now? We can't just watch them steal our business, right?"
Lu Yiming was very open-minded and comforted him, "It's just normal business competition, why are you panicking? In this world, as long as there is a profitable business, there will definitely be people competing for it, so you don't have to be too anxious. Besides, competition is actually a good thing."
Wang Dazhuang bulged his eyes in confusion and said angrily, "Is this a good thing?"
This is clearly money that you should earn yourself, but now someone else is snatching it away. How can this be a good thing?
Lu Yiming smiled and explained the situation to the two of them: "The more intense the competition, the more attention the public will pay. I was just worrying about how to guide the topic, and now someone has come to be the target. Isn't this a good thing?"
Standing at the intersection of Quyang Road, Xiao Longbo is full of energy and enthusiasm. This is the "battlefield" he has chosen.
He enthusiastically introduced to Ji Feiyang: "Quyang Road began to be built in the 1950s. In the 1980s, it was extended and widened to the north and south ends. There are high-rise and multi-story residential buildings along the road. At the north end, there are Shanghai Office Building and Silk Road Hotel. The economy is prosperous and the consumption capacity is strong. The key is that it is very close to Fu Ri University, which makes it easy for us to control the situation at any time."
Ji Feiyang nodded slightly and said, "Yes, this last point is very important."
They received angel round investment from Gao Yousi. Although the valuation was only three million, which was much lower than Zhenxiang Fast Food, they successfully obtained one million in start-up capital. Therefore, they were very ambitious and planned to do something big.
Not only is the brand name targeted at Zhen Xiang fast food, but it has also been changed to a high-end imitation version of Fan Zhen Xiang. Even the promotional strategy is similar, which is to learn from Lu Yiming's trick of posting advertisements in elevators in high-rise buildings and high-end residential areas.
I have to say, this move is really effective in this era.
Soon after the renovation and opening, Fan Zhenxiang’s lunch box sales successfully exceeded 5,000 per day, which gave the two more confidence.
The news that Xiao Longbo and Ji Feiyang had joined forces to start a business spread quickly in the school. Although their behavior caused many people to secretly despise them, more people were envious.
In an age where people laugh at the poor but not at prostitutes, being poor is the greatest sorrow. What moral sentiments are useless when it is a sin for the poor to even be alive.
In the dormitory.
Upon learning that Xiao Longbo and Ji Feiyang's Fanzhenxiang fast food business was also doing well and making a lot of money, Wang Dazhuang and Ni Cong were so angry that they couldn't eat and kept cursing in the dormitory - it was really more painful to watch them make money than to lose money themselves.
"Shameless, shameless, really too shameless. They are the vice president and president of the student union, but they actually did such a shameless thing."
"They made a ton of money with our ideas, but they didn't even share any of the money with us. How despicable and shameless..."
Listening to the two people cursing Fan Zhen Xiang Fast Food, Lu Yiming also got the general idea. He was not angry at all, but said cheerfully: "This Xiao Longbo is quite interesting. He knows to open up another battlefield to avoid direct competition with our Zhen Xiang Fast Food."
Wang Dazhuang stared at Lu Yiming angrily, wondering if there was something wrong with Lu Yiming's brain: "No way, Lu Yiming, you are still speaking for Xiao Longbo and the others? Are you still our close comrade-in-arms?"
Ni Cong muttered, "You invested money in this delicious fast food."
Lu Yiming laughed and said, "I just said that he was smart and didn't open a store opposite our Zhenxiang fast food restaurant. But since he didn't open a store opposite us, we can open one opposite his. Hasn't our second store been finalized yet? Then we can open directly opposite his or next door. I want to see how much this guy imitates us."
After hearing this, Ni Cong and Wang Dazhuang immediately became excited.
"Lu Yiming, you finally took action. You are really ruthless."
"I thought you were so tolerant, but now you finally can't bear it anymore, haha."
Both of them were looking forward to what Xiao Longbo's expression would be when he saw the Zhengpai Zhenxiang fast food restaurant across the street when he opened the shop.
On the weekend, in the afternoon, Xiao Longbo and Ji Feiyang, who had been busy all day, returned to school exhausted. After washing up, they came to the Student Union.
Seeing the two people coming, the students in the Student Union, whether they had something to do or not, put down their work and surrounded the two people.
"President Xiao."
"Vice President Ji."
"You guys are amazing. You have successfully started your own business."
"They've all become millionaires. I'm envious."
Facing the compliments from everyone, Xiao Longbo was very proud in his heart, but he said modestly: "No, no, it's difficult for me too. This money is all borrowed from financing, I am almost a millionaire."
"President Xiao is too modest. Even if we want to borrow it, we don't have the qualifications."
"That's right. Otherwise, how could President Xiao lead the student union? He must have a very useful brain."
"President Xiao, I will work for you in the future."
"I heard that Zhenxiang Fast Food is going to open a new store. President Xiao, what about you? Will you open one?"
Xiao Longbo said in high spirits: "Of course, now that Fan Zhenxiang Fast Food has established a firm foothold in Quyang Road, it will soon attack from all sides, capture cities and strongholds, and occupy more territory."
He was about to give an impassioned speech when his newly bought cell phone in his pocket started ringing with a deafening ring. He took out his cell phone, answered the call, and shouted, "Hello? Who is this?"
The call came from an employee in the store. He said, "Boss, something's wrong. Zhen Xiang Fast Food has opened across the street from us, and the sign has just been replaced!"
"What the hell?"
"Right across the street from us?"
"I'll be right there!"
With such a sudden change, Xiao Longbo no longer cared about bragging. After hanging up the phone, he said to Ji Feiyang in a hurried tone: "Go to the store, there is an emergency."
Ji Feiyang was startled and asked, "What's wrong?"
Xiao Longbo said: "Zhenxiang Fast Food has opened a new branch opposite our store, and it has just been opened."
Ji Feiyang's face changed slightly when he heard this, and he snorted, "Are they trying to challenge us? When I passed by there these few days, I saw a storefront being renovated. I thought it was some kind of store, but it turned out to be Zhenxiang Fast Food. What do they mean? They have so many empty blocks and they are trying to challenge us instead of occupying them?"
That store was originally a small restaurant, but due to poor management it announced its closure. Just a few days ago, the store suddenly started to renovate. Xiao Longbo and Ji Feiyang both saw it. They were discussing with great interest what the newly renovated store would sell. As a result, before they knew it, the genuine product came straight in.
This is tantamount to Zhenxiang Fast Food announcing a direct confrontation with Fanzhenxiang Fast Food.
Xiao Longbo was also in a bad mood, with a look of depression between his brows.
It is said that when two tigers fight, one of them will be injured. Since he took the investors' money, he had to hand in a good report card. Only in this way would he have a hope of getting follow-up investment and support. Therefore, he never thought of a head-on conflict with Zhenxiang Fast Food.
Not to mention whether we can win, even if we win, it will be a thankless task.
After all, when doing business, everyone is doing it to make money, not to compete with each other.
What happens now? He deliberately avoided Zhen Xiang Fast Food, but Zhen Xiang Fast Food came to his door and wanted to fight him to the death!
If it were an ordinary person, he would probably be so angry that he would curse.
After the two people arrived at the store, they saw workers hanging up signs, and the decoration inside the store was almost completed, and it looked like it could open at any time.
According to Lu Yiming's strategy, the store decoration is almost in the so-called minimalist style. Putty is hung on the wall to make it look clean, and then water, electricity and coal are connected, and the operation table is set up, and then it can be opened for business. From the beginning of decoration to the opening of business, it can be done in two or three days at a fast speed, highlighting the high efficiency.
The two of them walked around the entrance of the new store. Ji Feiyang's face darkened immediately. He turned around and asked with gritted teeth, "What should we do? Should we avoid the fight?"
Xiao Longbo snorted lightly, his face full of dissatisfaction: "How to avoid it? We have finally taken over Quyang Road. Are we going to give up this well-developed market? Besides, they are looking for us to cause trouble now. If we move to another place, won't they follow us?"
Ji Feiyang thought that if the business was taken away by Zhenxiang Fast Food, Gao Yousi would definitely be unhappy. Then the more he thought about it, the more depressed he became. He punched the wall hard: "What is going on!"
Xiao Longbo was also very unhappy, but he still comforted Ji Feiyang: "We have an advantage now. After all, we entered the market early and have occupied the territory first. It will not be easy for Zhenxiang Fast Food to snatch market share from us."
The two people were walking around the door discussing something, but they didn't know that there were three pairs of eyes staring at them not far away.
These people are of course the three shareholders of Zhenxiang Fast Food - Lu Yiming, Wang Dazhuang and Ni Cong.
Ni Cong asked: "Lu Yiming, we are a latecomer in opening a new store here, so we are at a disadvantage at the beginning."
Wang Dazhuang was also a little worried. "I have investigated the situation on Quyang Road. It is not good. In almost all the elevators of office buildings, there are advertisements for Fanzhenxiang fast food. We are just starting to do ground promotion now. Is it too late?"
Fanzhenxiang Fast Food and Zhenxiang Fast Food are both pirated and plagiarized by their own people, but for users, this is not a big deal. As long as the fast food is delicious, healthy and reasonably priced, they will not care who is copying whom.
Lu Yi was obviously very calm. He said, "Comparison is the worst thing. I have confidence in our products. Besides, I have done something in the past few days. I have already prepared a trump card for this."
Wang Dazhuang's eyes lit up, and he asked impatiently, "What's the trump card?"
"The two of them left, let's go inside the store."
Not long after the three people entered the store, a truck approached from afar. Lu Yiming smiled and said, "Look, my trump card is here ."
The truck stopped and the cardboard boxes were brought into the store. Ni Cong and Wang Dazhuang looked at them and were puzzled: Is this your trump card? Isn't it just a new packaging box?
Both Wang Dazhuang and Ni Cong were confused.
"Is this the killer feature you mentioned? Isn't it just a different packaging box?"
Lu Yiming said: "Packaging is very important. After all, humans are visual animals. Let's put it this way. Two girls stand in front of you. One looks ordinary, and the other is beautiful and charming. Who would you choose?"
“Ah…”
Although many inspirational articles these days emphasize inner beauty, the more they emphasize and promote it, the more they prove the value of outer beauty.
Lu Yiming picked up a packaging box and said, "This is a packaging box I specially designed. Not only is the red and white background bright and eye-catching, but the key is that the brand logo is very eye-catching. It looks very high-end and classy."
Ni Cong was also amazed: "Indeed, there are two lunch boxes in front of me. I have never eaten them, so I don't know whether they are delicious or not, but the difference in the outer packaging can be seen at a glance."
He became more and more impressed with Lu Yiming's methods. It was not difficult to change the packaging box, but no one thought of it, only Lu Yiming thought of it!
With this trump card, Ni Cong and Wang Dazhuang suddenly became full of confidence.
Lu Yiming walked around the store and saw that the decoration was basically completed, so he said, "Let's go back to school. In a few days, choose an auspicious day to open the new store!"
