Chapter 442 Even the best wine needs a bush
There is no doubt that the settlement reached between Lu Yiming and the Recording Industry Association of the United States means that Tianyin MP3 and Qianqian Jingting are "legalized" in the United States, which is a fatal blow to Dimeng Company.
Because this action directly made it meaningless for Dimeng Company to sue Mingyuan Technology.
Everyone is making MP3s, and the appearance is completely different, so it becomes unreasonable for Dimeng to sue Mingyuan Technology.
Jacques Berman found Ferdinand Mitford and talked about the settlement between Lu Yiming and the Recording Industry Association of the United States. He said indignantly: "The Recording Industry Association is a bunch of parasites. They actually sided with the Chinese. We are going to protest to Congress!"
Ferdinand Mitford said without hesitation: "It is inevitable."
Then, Jacques Bellman said worriedly, "In this case, there is no point in continuing the lawsuit. Our plan to save the sales of Diamond RIOMP3500 has failed. I think it's time for us to reduce the price of Diamond RIOMP3500, otherwise the market share will be taken away by Tianyin."
When Ferdinand Mitford heard this, his eyes immediately turned red, and his beard trembled with excitement. He seemed to be stimulated by something, and shouted: "Emperor Alliance is a noble American company, and now it wants to compete with Xia Country's companies by lowering prices? It's ridiculous! As long as I am still the president of Emperor Alliance, this will never happen!"
Jacques Berman's obsession with Ferdinand Mitford is very difficult to understand. What happened to Xiaguo? Isn't profit the most important thing?
Just as he was about to continue persuading Ferdinand Mitford, Ferdinand Mitford's cell phone rang. Ferdinand Mitford took out his cell phone and looked at the number, but his expression changed instantly. After pressing the answer button, a flattering and fawning expression appeared on his face, as if the person on the other end of the phone was standing in front of him and could see his expression.
"Mr. Meyer, why did you call me suddenly? Is there anything you want to tell me?"
The person who called was Emery Meyer, the largest shareholder of Diamond, who held a large number of Diamond shares and was a Wall Street tycoon.
Hearing Ferdinand Mitford's voice, Emery Meyer was furious: "What happened? I just got the news that the sales of your Dimeng products have plummeted, and you've even been involved in a lawsuit! Do you know how much money I lost this month?"
Seeing that Emery Meyer was here to question him, Ferdinand Mitford became more humble. However, when he thought of Lu Yiming's face, he became furious again and could not help but argue, "I'm sorry, Mr. Meyer, it's not our company's decision-making error. It's really that Mingyuan Technology Company from Xia Country is too cunning."
However, Ferdinand Mitford's sophistry did not have any effect. Emery Meyer said in a tough manner: "I don't care about that. Anyway, I will only give you two weeks. If you can't turn the tide, then get out!"
After hanging up the phone, Ferdinand Mitford looked very unhappy. However, he hesitated for only a moment. Between face and money, he decisively chose money: "Jacques, go and arrange for the product price to be reduced. Sales volume is the first priority. Other things are not important. We must take back the market. This is the dignity of our beautiful country!"
Jacques Bellman: "..."
As expected, moral integrity and the like must be thrown away.
Alfonso, a black man who had just entered the workplace, was an avid music lover. One day, he walked into a shopping mall with a huge sum of money he had saved for five years. Looking at the dazzling array of Walkmans on the counter of the mall, he was salivating . In particular, the Tianyin MP3 on the luxury goods counter immediately captured his heart.
He decided that this was the device he had always wanted.
However, when he saw Tianyin's high price, he was frightened and stepped back.
Considering his earning ability, if he wants to buy a Tianyin MP3 player, he will probably have to save up for another two years.
The salesperson at the counter saw Alfonso's gaze, walked over and said, "Do you want to buy an MP3?"
Alfonso stared at the Tianyin MP3 without blinking, swallowed his saliva involuntarily, and nodded slightly.
The shopping guide said leisurely, "Don't look at it, you can't afford it. Take a look at the Diamond RIOMP3500. They are having a promotion recently, with a 20% price reduction."
Although there was a hint of contempt in his words, Alfonso had to admit that a Tianyin MP3 player at three hundred dollars was indeed not something he could afford.
After all, it is a luxury.
In comparison, the original price of 200 dollars, and the discounted price of only 160 dollars for the Diamond RIOMP3500, is more affordable for him. Although compared with the Tianyin, the Diamond looks bulky and ugly, but it is cheap.
"Okay, then I'll buy the Imperial Alliance."
This kind of scene is happening in many places in the United States.
It's a very sad thing that people always compromise for the sake of their wallets.
Through price reduction promotions, the sales volume of Diamond RIOMP3500 has increased significantly.
This made Ferdinand Mitford very proud.
The Diamond RIOMP3500 originally had no competitors in the same category, and he thought that the emergence of Tianyin was just an accident. Now that the Diamond RIOMP3500 has been promoted through price cuts, sales have soared, and it will return to the top spot again. In order to celebrate this epic victory, Ferdinand Mitford even called the publicity department to allocate funds to them for a wave of publicity.
Soon, the advertisements of Dimeng Company were everywhere, so huge and so impressive that they attracted a lot of interested media.
After all, the recent competition between Dimeng and Mingyuan Technology is not a big deal and can be considered a news with a gimmick.
On the other side, Song Honglin had just arrived in Los Angeles by plane with 200,000 Tianyin MP3 players.
"Old Song, here!"
Song Honglin had just followed the crowd out of the airport when he heard Lu Yiming calling him. Looking up, he was startled by the two huge Cadillacs next to Lu Yiming.
It's not that he has never been abroad. After all, Youyuan Electronics Factory is a large enterprise, so going abroad for inspection is not uncommon.
But the treatment like today, where a Cadillac greeted you as soon as you got off the plane, is unprecedented.
Song Honglin's face was beaming with joy, not only because Lu Yiming personally drove a luxury car to pick him up, but also because the hot sales of Tianyin MP3 directly solved the inventory problem and the cash flow became healthy again.
"Mr. Lu."
Lu Yiming smiled and said, "You probably haven't been to the United States for a long time. Come on, I'll treat you to a big meal to welcome you back."
"Mr. Lu, you're welcome."
Lu Yiming called the employees of Mingyuan Technology's US branch, and they found a restaurant and had a delicious meal together.
At night, Song Honglin, who was a little tipsy, checked into the luxurious hotel that Lu Yiming had arranged for him. After entering the room, Song Honglin turned on all the lights. This was his habit. He would always turn on the TV when he stayed in a hotel. Some sound would make him feel less dull and depressed.
Song Honglin turned on the TV and was about to take a shower when an advertisement on TV caught his attention.
This is a promotional advertisement for Diamond RIOMP3500.
This is actually normal. After all, commercial companies have been advertising on TV for a long time.
But the abnormal thing is that Song Honglin changed several TV stations and saw the advertisement of Dimeng RIOMP3500 three times in just ten minutes.
This scared him.
The density of advertisements is simply carpet bombing.
Is the United States so curly?
Thinking that Tianyin MP3 could still be selling well under such circumstances, Song Honglin couldn't help but admire Lu Yiming.
At the same time, Song Honglin was also very curious. The Supreme League RIO MP3500 had such intensive advertising and discounts, but it still couldn't compete with Tianyin MP3. Could it be that Tianyin's advertising density was even greater than that of the Supreme League RIO MP3500?
But I’ve been in the house for half an hour and I haven’t seen any Tianyin advertisements anywhere.
Confused, Song Honglin couldn't help but call Lu Yiming.
"Mr. Lu, I just saw a lot of advertisements for the Supreme Alliance RIOMP3500 on TV, but why didn't I see any advertisements for Tianyin?"
On the other end of the phone, Lu Yiming said confidently: "Because we didn't put any ads on TV."
No ads?
Song Honglin was stunned for a moment.
Without advertising, can Tianyin's sales volume still surpass that of Dimeng RIOMP3500?
What is going on?
No, the sales are so good even without advertising. If we put in advertising, wouldn’t the sales be even more explosive?
It is undeniable that people are greedy.
Song Honglin is of course no exception.
"Mr. Lu, why don't we put ads on TV?"
Lu Yiming said as a matter of course: "Because TV advertising is expensive."
Song Honglin: “…”
Wow, you are so generous in other things normally , but now you tell me that TV advertising is expensive?
Isn't this putting the cart before the horse?
"How can we not advertise? Nowadays, even good wine needs to be hidden in a remote alley."
Lu Yiming said: "That's not the case. We did advertise, but it wasn't on TV."
Song Honglin asked curiously: "Where is it?"
Lu Yiming smiled and said, "Keep it a secret."
“…”
Two days later, Song Honglin finally found out where Lu Yiming's advertisement was placed.
That morning, after he finished breakfast at the hotel, Lu Yiming came over and said he would take him out for a walk. When Gangyi went out, he saw a huge electronic billboard on the street with advertising slogans written in both Chinese and English.
"If you like her/him, log in to Tianyin Mall and vote!"
Next to this sentence are the portraits of several famous singers, who are superstars who are well-known in the beautiful country.
Song Honglin looked puzzled and asked, "Is this the advertisement you mentioned?"
Lu Yiming smiled and said, “More than that.”
As soon as he finished speaking, a child cleverly stuffed a poster into Song Honglin's hand.
Song Honglin was startled. When he opened it, he found that it was also an advertisement for Tianyin. The entire page was made to look like a player, and various highly inflammatory slogans were written on it in the format of barrage. Below were the steps to download Qianqian Jingting and the voting process.
"No, can you do it this way?" Song Honglin expressed his doubt.
In terms of the scope of influence, there is no doubt that TV advertising has a much wider reach. If Tianyin relies on sales such as ground promotion to compete with Dimeng, it is hard to say what the effect will be.
Lu Yiming was quite open-minded. He played with the flyer in his hand and said, "For now, offline advertising can only be done this way. It's hard to say how effective it will be, but our advertising is actually mainly focused online. Yixun Technology has already built a website when we were in China. At that time, we specially developed a multi-language version. In the past few days, I have been asking Microsoft to help me build a computer room. Now it is ready and it went online at 12 o'clock last night."
The two of them walked around outside for the whole morning. After returning to the hotel, Lu Yiming used the hotel computer to open the Qianqian Jingting website for Song Honglin to see.
Song Honglin looked at some background data and was very surprised: "We now have 120,000 active users? Haven't we only sold 100,000 MP3s? Are you sure these are all living people?"
Lu Yiming said: "Most of them are real people, and it is normal that the number of registered users is greater than that of MP3. Now many users use computers to listen to music online, and they are used to logging into Qianqian Jingting and entering our Tianyin community."
Just like Kugou has also released Kugou headphones, but the Kugou software has hundreds of millions of users, but how many headphones have been sold? The media are different, so there is definitely no way to equate them.
It is no exaggeration to say that in today's global Internet, no one does a better job than Lu Yiming in terms of user experience.
The more Song Honglin read on, the more unbelievable it seemed to him. He had not expected that the MP3 project, which was not favored by anyone at the beginning, would become so popular in the United States. He just couldn't understand it.
"By the way, Mr. Lu, not only has Dimeng placed advertisements on TV, but the prices of its products have also been drastically reduced. I think this will definitely have an impact on our Tianyin MP3 players. After all, some users don't care about the experience, and their primary concern is price."
Lu Yiming scoffed at Song Honglin's concerns.
"Lowering the price may be useful, but that is when everyone's product functions are similar, and users will choose the lower-priced product. But what about now? Many of the functions of our Tianyin MP3 are completely unavailable to our competitors, especially the interactive social attributes, which are enough to beat all peers. Let's put it this way, many people who buy Dimeng because of cheapness will definitely regret it in the future. They will have to bite the bullet and buy Tianyin when the time comes. What I sell is not a product, but a lifestyle. This is a higher level of cutting leeks, you don't understand."
Lu Yiming had no intention of competing with Dimeng by lowering prices, not only because Tianyin was indeed different from Dimeng, but also from a commercial perspective, lowering prices now would be tantamount to slapping old users in the face, and Tianyin's brand power would also be greatly reduced.
Although he was despised by Lu Yiming, Song Honglin was quite convinced because he really did not sort out the relationship here.
The Internet's way of playing with leeks in the 21st century is still too advanced for people like him who lived in the 1990s.
On the other hand, the price reduction promotion strategy of Dimeng was a huge success, which made Jacques Bellman feel refreshed and proud. When a batch of goods was to be delivered to the mall, he even got up early and planned to visit the sales line in person to observe.
At seven o'clock in the morning, one hour before the mall opened, Jacques Berman arrived at the mall, but was surprised to see that there was already a long queue at the entrance of the mall. Some people had even waited all night and set up tents on the open space on the roadside.
He suddenly became excited. He thought that the price reduction and promotion of Dimeng's products must have been so popular that many people couldn't sleep at night and lined up to sleep on the floor in order to buy Dimeng's products as soon as possible.
Soon, at half past seven, the back door of the mall opened and the merchants prepared to start business. A batch of goods from Dimeng also began to be unloaded and moved into the mall little by little.
At eight o'clock, the mall opened on time. People who were queuing outside rushed in like crazy. Jacques Berman, who was standing aside, was almost swept in.
While these crazy consumers rushed into the mall, Jacques Bellman walked leisurely to the counter of the Supreme Group with his hands behind his back and humming a little tune.
However, when he passed by the counter of Mingyuan Technology, he was stunned. All those people who had just rushed in gathered at the counter of Mingyuan Technology, waving the money in their hands and shouting to buy Tianyin MP3.
"I want one!"
“I want two!”
"I want five!"
"I want twenty."
One buys more than the other.
Those who wanted to buy five or ten units were immediately attacked by the crowd as soon as they shouted out that they wanted to buy so many at once, and the people behind them were worried that they would not be able to buy them. Immediately, an angry old man started to verbally abuse these rich people who were suspected to be scalpers.
"cattle."
"Are you going to resell it?"
“You can’t sell to these people.”
"Boss, if you dare to sell it, the revolver in my hand might go off accidentally."
The counter owner was very happy at first when he saw so many people rushing to buy Tianyin MP3 players. However, when he accidentally saw several pistols on the counter, he immediately changed his mind and said loudly: "Each person can only buy two at a time..."
Seeing this, Jacques Bellman had a bad feeling in his heart. He quickened his pace and came to the counter of Dimeng, but found that there were only a few scattered customers in the huge counter, and there were fewer shopping guides. Some of the customers who bought Dimeng were because they didn't have enough money to buy Tianyin, so they had to settle for the next best thing.
This was a huge blow to Jacques Berman.
Why is it that no one is interested in the MP3 players produced by our Diamond Company? Why are they all buying Tianyin MP3 players?
This is unreasonable!
Jacques Bellman stopped a young man who was about to leave after buying Tianyin MP3 and asked, "Why did you buy Tianyin instead of Dimeng?"
The young man looked at Jacques Berman with disdain and said with disdain: "It's too troublesome to download songs from the Imperial Alliance, and you can't comment or vote. Only a fool would buy it."
Jacques Berman was stunned.
What are comments and votes?
