Chapter 437: The Great Prosperity Era
Affected by the appreciation of the Japanese yen, Shirakawa Holdings' profit this year has fallen back below US$3 billion, roughly maintaining at around US$2.7 billion.
Among them, SIC fell significantly, and the exports of other products such as optical drives, CD players, and walkmans also declined to a certain extent in the fourth quarter.
The impact of the appreciation of the yen is immediate, especially for export-oriented companies, the impact feedback time is much shorter than expected.
Fortunately, Kitatoshi Bank made a fortune this year, and HAL still maintained a certain growth trend, otherwise the data would be even uglier.
Overall, the physical industry has suffered a certain impact, but the financial industry and the software and entertainment industry are more optimistic than last year.
Faced with this situation, Shirakawa Holdings had to make corresponding adjustments.
The relocation of factories and investment overseas are contractionary policies for the real economy, while the budget increases for HAL and Kitato Bank are manifestations of the expansion of the financial and entertainment industries.
Shirakawa has decided to split HAL into two companies, with Satoru Iwata taking charge of the gaming business while retaining the name of HAL Research Institute.
Its main business is a series of electronic entertainment-related business activities including game console development, platform game production, and game distribution.
The original software and peripheral hardware business will be taken over by the newly established SSM (super software market).
The positioning of SSM is very clear, which is to provide various types of application software and supporting hardware peripherals for computers.
Of course, judging from the current computer development situation, the main development platform of SSM is still the DOS system and the Windows 1.0 system newly launched by Microsoft in November.
In the blink of an eye, Windows has been released, but the current Windows is still very simple, basically equivalent to a shell on the original DOS system.
The Apple OS system, which has become a pioneer, is relatively more complete.
As a partner of SIC, SSM will also develop corresponding peripheral software for the Apple system.
However, both Windows and Apple's OS are not very mature now.
Therefore, at this time, SSM can only be regarded as deepening its market presence and laying a solid foundation for the future development of its computer business.
Under Shirakawa Interactive Entertainment, in addition to HAL, the budgets of other entertainment-related industries such as SAOND Records and Daiei have also increased significantly compared to last year.
During the bubble era and after its collapse, which industries in Japan were not only not affected, but became more prosperous.
Then it has to be the entertainment industry. Otherwise, why do people say that the 1980s, 1990s and 2000s were the golden age of Japan’s entertainment industry?
All the arrangements made by Baichuan Holdings now are to prepare for a rainy day. After the seemingly prosperous golden age, Baichuan Feng has actually already vaguely seen the shadow of a cold wave.
The extraordinary year of 1985 has come to an end, and the year of 1986, heralding the beginning of the golden age, has also arrived.
The New Year of 1987 seemed much more lively than last year.
If you don’t believe me, just stand on the streets of Ginza in Tokyo and you will feel the changes that are different from the past.
There were too many people, and the huge sea of heads was comparable to the Spring Festival travel rush at the Tianchao Railway Station.
At this time, the people of Japan have also entered the rhythm of New Year's shopping spree. Pedestrians on the street are carrying large and small bags, and what they hold in their hands are the spoils they snatched from major shopping malls.
Yes, brand-name clothing that used to represent luxury goods in people’s eyes is now sold out.
If you don't queue up to buy it, you won't be able to get one.
Shirakawa Kaede, who was urged by Xiao Qingkong and the others to buy lucky bags, was standing on the streets of Ginza at this moment, as if he saw the scene of middle-aged women in the future shopping.
It seems that the originators of the buying spree mode are the Japanese aunties.
"I heard that there is a new batch of Dior perfumes in Ginza, and they are limited editions."
"Really? Let's go take a look. After we finish shopping, we can have some kaiseki cuisine. Otherwise, I might be late for my skin care appointment at 1:30 pm~"
Two fashionably dressed ladies had just come out of a shopping mall carrying lots and lots of bags, and then rushed straight to the cosmetics counter upstairs.
They looked so hurried, as if they were afraid that if they went too late, the things would be gone.
In fact, they were not exaggerating. The crowded scene upstairs almost meant that they were doomed to fail in their attempt to grab the goods.
Is this really Ginza, famous for its high-end luxury? Are you sure it’s not a low-priced vegetable market?
Shirakawa Feng stared at the scene in amazement. He turned around and saw Tanaka Yuko beside him also with a look of surprise.
"Yuko, do you want to go take a look?"
Tanaka Yuko rolled her eyes at him and said, "Lancôme, Chanel, Dior, I have too many at home. They were all given to me by others."
"Eh?" Bai Chuanfeng was stunned, "Who sent it?"
He didn't remember giving these to her, and he felt dizzy just hearing the names of these cosmetics.
"Group official~" Yuko Tanaka held Meisheng's hand to prevent her from running away.
"Hmm?" Baichuan Feng was still a little confused.
"Lukaku Resort" Yuko Tanaka said with a slightly proud tone.
After she said this, Baichuan Feng suddenly realized.
These luxury brands all have branches in Lujiao Resort, but who does Lujiao Resort belong to?
The "4.2 billion dollar couple" said that this was just an inconspicuous property under their name.
"The 4.2 Billion Dollar Couple" is the nickname given to Shirakawa Kaede and Tanaka Yuko by Europeans and Americans. The reason, of course, is the quick money they made from the Plaza Accord last year.
Needless to say, this title carries a certain discriminatory and ironic connotation.
Europe and America don't have a very good impression of Japan at this time. In addition, the one who makes money is an Asian couple, so it would be strange if the media there has a good impression of them.
To put it bluntly, it's like eating lemons, sour!
But some European luxury brands that mainly sell cosmetics don't care about this. They are doing business. Who would complain about having too much money? For them, the more obvious the celebrity effect, the better.
Especially with the appreciation of the Japanese yen, Japan's luxury goods imports have continued to rise, and it has become the second largest market after Europe and the United States.
Then this excellent human-shaped advertising opportunity must not be missed.
In addition, they also had branches under the name of the other party's industry, so Chanel rushed to send the limited edition cosmetics that had not yet been launched to Yuko Tanaka and asked her for some suggestions on use.
The suggestion was fake, and the real purpose was nothing more than to use the influence of Yuko Tanaka to promote their own products among the wealthy ladies.
The target audience of these luxury goods have never been ordinary people. They can make a fortune by just capturing a small group of people.
But who would have thought that in Japan now, top-quality limited edition cosmetics would be snapped up by the public, which shows how fat people's wallets are.
But no matter what, Yuko Tanaka doesn't need to run to Ginza to join the shopping spree. It's a joke. Don't you see what her current status is?
Not to mention the official groups of these brands, even if she showed the slightest hint of interest, I believe those ladies who want to make friends with her would line up to have things delivered to their doors.
Well, Shirakawa Kaede apologizes for Tanaka Yuko's little pride.
He had indeed neglected these things in the past. Well, it was because the senior sister was always so gentle, lovely and easy to bully.
Holding her hand, Baichuan Feng carried the screaming little Qingkong and walked towards the toy store not far away.
There, the poster of the limited edition Mobile Suit Gundam figure was extremely eye-catching, and a large group of children gathered around it, chattering.
Nowadays, there are promotional methods such as lucky bags and blind boxes, where different toys and figures are stuffed into a shopping bag.
Most of them are popular characters from games or cartoons, as well as small gifts for matching.
Of course, some rare limited editions or special prizes will also be included. As for whether you can get them, it all depends on luck.
These lucky bags will be sealed and placed on the shelves for customers to choose, each costing 30,000 yen.
Don't worry about no one buying it because it's too expensive. This is Ginza, and the last thing it lacks is rich people.
Put little Qingkong, who was extremely excited after seeing the Gundam, on the ground and ran towards the lucky bag.
He is already over two years old and is now very agile.
With his hands on his hips, he looked up at the conspicuous words "Gaode" above the store and nodded with satisfaction.
It seems that the business is good, and the lucky bags are very attractive. Look, the store is full of parents bringing their children to buy lucky bags.
That’s right, this store is an official store under Gaode Toys.
As for the limited edition Mobile Suit Gundam that Xiao Qingkong has been looking forward to for a long time, well, that is one of Gaode's products.
Poor little Qingkong was excitedly choosing the lucky bags, while constantly praying that he would get the limited edition.
However, the fact is that praying to Amaterasu is not as effective as asking Shirakawa Kaede for help.
Just ask Gaode to produce as many limited editions as you want, or even customize them individually.
Of course this is a joke, Baichuan Feng would never destroy that innocence.
It was interesting when Xiao Qingkong found out many years later that the things he had always dreamed of when he was a child were always under the control of his father.
In the New Year of 1987, people's lives were bustling, but the situation on another level was quite different.
Since the U.S. dollar-yen exchange rate fell to 1:200 at the end of October last year, the Japanese government has stopped intervening in the foreign exchange market .
The same is true for the other four countries, at least on the surface.
However, due to the blatant announcement and the publicity from institutions that had previously made a fortune speculating on the yen, the appreciation of the yen did not stop.
As of January 1997, the yen-dollar exchange rate was 195:1, officially falling below the 200 yen mark, and the exchange rate appreciation exceeded the original highest estimate of 20%.
The price cannot continue to rise like this. The anxious Neon government has not only stopped intervening in the foreign exchange market since the beginning of the year.
They even did the opposite and started "buying dollars" to cool down the yen.
Only in January, according to the exact information obtained by Shirakawa Kaede.
The Ministry of Finance has pre-approved 1 to 2 trillion yen to buy U.S. dollars and sell yen.
Calculated according to the current exchange rate, this is equivalent to buying more than 10 billion US dollars and selling nearly 2 trillion Japanese yen in the foreign exchange market.
With such massive intervention by the Japanese government, has the exchange rate of the Japanese yen changed?
The answer is that it fluctuated slightly and then continued to rise.
The reason is also related to the "Yen and Dollar Committee Report" signed by Japan in 1994.
