Chapter 437: Going to the United States to promote MP3
"In the MP3 patent dispute, Sehan may suffer a tragic defeat!"
"Chinese products should be self-reliant! Mingyuan Technology has obtained the complete patent for MP3, and new products will be released soon."
“When will the persecution of Chinese companies by foreign companies end?”
"《Shihan Group actually did this to Mingyuan Technology...》"
“…”
Ever since the patent lawsuit was heard in court that day, the newspapers have been flooded with news about Mingyuan Technology and Sehan Group. The sensational headlines are more shameless than the last and never stop trying to shock people.
Mingyuan Technology, Chairman’s Office.
The desk in front of Lu Yiming was filled with the latest editions of newspapers. At this moment, he was sitting with his legs crossed, his back leaning back on the chair, reading the news reports with great interest.
Next to him, Song Honglin was helping him make tea and bring water.
"Mr. Lu is amazing. He has obtained so many key patent authorizations in such a short time."
"It seems that Mr. Lu has already thought of this step, and he makes plans before taking action. I really admire him."
"And Bill Gates, he really is worthy of being the world's richest man. This face works really well."
Lu Yiming smiled and said, "We were able to obtain the MP3 patents so quickly this time, thanks to Bill Gates' mediation, but the main reason is that we chose the right time to enter the market."
Song Honglin raised his eyebrows and asked in confusion, "Oh? What does Mr. Lu mean by that?"
Lu Yiming said with disdain: "Foreigners are also human beings. As long as they are human beings, they will definitely like money. Do you know the organization called MPEG?"
Song Honglin said awkwardly: "I don't know. What does this organization do?"
Putting down the newspaper in his hand, Lu Yiming smiled and explained to Song Honglin: "In 1988, the MPEG organization was officially established. It was also from then on that the organization began to try to establish standards for the compression coding technology of video and audio in the broadcasting industry. The current owners of the MP3 patents have respectively announced the music layer standards based on the MPEG-1 video coding at that time."
The so-called MP3 is actually based on psychoacoustic research. The principle is that the human brain does not perceive all sounds in music in the same way, so directly discarding the sound content that the human brain does not care about will not affect the quality of music appreciation.
Karlheinz Brandenburg, the father of MP3, managed to greatly reduce the size of music files by discarding parts of the audio data that are unimportant to human hearing, thereby tricking the brain into thinking that the sound quality has not been significantly compromised.
By deeply exploring this technology, humans can freely balance between sound quality and file size.
Today, this technology has gradually matured. The size of MP3 music is only one tenth of the size of ordinary uncompressed music. In the 1990s when Internet speed was not well developed, it could be said to be an important foundation for the Internet and music sharing, as well as a necessary prerequisite.
Lu Yiming put his hands behind his back, looked out the window into the distance, and his tone became melodious: " Although MPEG has set the standard, it is not easy to promote MP3. After all, the existing electronic music market is almost monopolized by traditional Japanese companies such as Sony. It is not easy for MP3 to replace Walkman, vinyl tapes and CD records. That's why we have the opportunity to intervene."
Song Honglin seemed to understand, but he nodded as if he had suddenly realized something: "So that's how it is."
Then, he seemed to suddenly remember something, his face changed slightly, and he raised his voice involuntarily: "So, our real opponent is actually Sony!?"
The lawsuit against Sehan Group is daunting , and now we have to compete head-on with Sony's Walkman?
"Boss Lu, do we want to go this big? Compete with Sony for the market?"
Seeing Song Honglin's fear of Sony, Lu Yiming felt a little unhappy, and his words were full of contempt and disdain: "Is Sony so great?"
This former overlord may have been extremely glorious in the past, but in the coming information age, there is no place for this Japanese manufacturer as the big brother.
In the next few decades, the companies that dominate the consumer electronics market will almost always be American and Chinese companies, and Japanese manufacturers will not be able to hold their heads up at all. This is especially true in the field of smartphones. It can be said that Japanese manufacturers had a good hand, but they played it badly. Both their thinking and technology are completely out of touch with the times.
If you can't keep up with the times, you will be eliminated by the times.
Facing these old remnants, Lu Yiming not only did not have any fear or terror, but was already thinking about how to take advantage of their misfortune and seize their market.
"SONY is no longer viable. This decadent company is not our real rival."
The only rival in Lu Yiming's mind was Apple, the company that had been bitten by someone on the other side of the ocean.
"Get ready, I'm going abroad."
"Huh? Where to?"
"Beautiful country."
Afterwards, Lu Yiming called Li Yiwen and told him that he was going to the United States.
Li Yiwen was very confused and asked, "Why are you going out again? Isn't the lawsuit with Shihan not over yet?"
Lu Yiming said confidently: "Don't worry about the lawsuit. We have already won. The opponent can't make any waves."
Seeing Lu Yiming's confident tone, Li Yiwen didn't think much about it and asked, "Are you going abroad this time to promote Tianyin MP3?"
"That's right. The United States is now the world's largest consumer market for electronic products. If you want to make money, you must find a way to get in."
Li Yiwen, who has been to the United States, also expressed his understanding of this, saying with emotion: "There are really not many people in China who can afford an MP3 player with a retail price of more than 2,000 yuan. Only Americans are rich."
On a Hollywood set in the northwest suburbs of Los Angeles, Su Zhenge and Jock drove to the crew.
Facing these two financial sponsors, everyone they met took the initiative to greet them.
"Hey, Paul."
Su Zhenge came over and saw Paul just passing by, so he greeted him.
Paul took off his headphones and saw that it was Su Zhenge who came. He did not dare to be negligent and quickly greeted him.
Su Zhenge smiled and said, "You've worked hard on the shoot. Let's take a break. We won't shoot this afternoon."
Paul was puzzled.
Su Zhenge said, "Mr. Lu will be coming from China soon. Bring the actress from the play with you and go to the airport with me to pick up Mr. Lu."
I heard that in order to welcome Mr. Lu, the director and the investor would personally lead a team to greet him. The actors in the crew were all surprised.
"Mr. Lu is here? Okay, let's take this afternoon off and go meet Mr. Lu together."
For Paul, Lu Yiming is not only an investor, but also the creative provider of this drama.
At that moment, Paul took several female protagonists from the crew, followed by Su Zhenge and Qiao Ke, and headed to the airport in three luxury cars.
At the airport, in the private aircraft take-off and landing area, Lu Yiming landed steadily in his Gulfstream aircraft.
As soon as I got off the plane, Su Zhenge came to greet me with his men.
"Mr. Lu, you've finally come to the United States again. I've been looking forward to it day and night. Come on, I've prepared a dinner. I'm going to give you a good welcome this time. Otherwise, Xiaoxue will blame me."
The last time Lu Yiming came to the United States to participate in a competition, his family asked him to take care of Lu Yiming, but he drank so much that he forgot about it. When his family found out, they scolded him a lot. This time he dare not make such a mistake again.
Lu Yiming smiled and said, "Is this why you asked me not to arrive at dinner time?"
"Hey, let's not talk about that."
Su Zhenge quickly changed the subject, gave his seat to the actresses in the play, and said, "Ladies, this is Mr. Lu that I always tell you about. Isn't he a handsome man?"
Although he has yellow skin, Lu Yiming's charm is still irresistible to these beauties. After all, who cares what skin color he is when he owns a private jet at such a young age? Just lick his ass.
"Hello, Mr. Lu."
"Mr. Lu."
Several actresses came over and shook hands with Lu Yiming. Among them, Mira was the most enthusiastic and gave Lu Yiming a strong hug.
Li Bingbing stepped forward and said, "Mr. Lu, thank you."
As a relatively famous actress in mainland China, she was able to enter Hollywood thanks to Lu Yiming's strong recommendation, otherwise how could she have had the chance?
Lu Yiming smiled and said, "In my eyes, you are the most suitable actress to play Ada Wong, so I chose you just because you are suitable. Do your best, I believe in you. Don't let me down."
"Thank you, Mr. Lu."
Li Bingbing was deeply moved. Hollywood was the holy land in the hearts of all filmmakers. She had always dreamed of developing in Hollywood. Although Lu Yiming said that he let her play the role because the role was suitable, she didn't dare to really believe it. There were so many excellent actors in Hollywood. If Lu Yiming hadn't taken special care of her, would she have gotten the chance? She wasn't that conceited.
Lu Yiming and Su Zhenge sat in the back seat together. Su Zhenge raised his eyebrows and asked Lu Yiming with a smile: "Which one do you like? Tell me and I will definitely show up in your bedroom tonight."
Lu Yiming was speechless and choked: "Are you pimping here?"
Su Zhenge laughed and said, "Don't worry, this kind of thing is very normal in Hollywood. And it's still the old rule. I will never tell Xiaoxue. Trust my integrity."
"Then forget it."
Lu Yiming shook his head slightly.
It’s not that he was afraid that Su Zhenge would tell tales, but he came here with a mission and had no intention of playing with these things.
"I can't stay in Los Angeles for a few days. I just want to check the progress of the filming of "Resident Evil", and then I have to go to Seattle to meet with Bill Gates."
He came to the United States this time, naturally, to promote his own MP3 products. And the sooner the better, the faster the better. After all, Apple has its own beliefs. If it doesn't take the lead in taking over the high-end MP3 market, Lu Yiming really doesn't have much confidence to compete directly with Apple. This has nothing to do with rebirth or not. After all, rebirth didn't make him learn to rub the photolithography machine by hand.
When Su Zhenge heard that Lu Yiming was going to discuss business with Bill Gates, he immediately looked regretful and said, "I was planning to let you experience the charm of Hollywood, but since you have something important to do, forget it."
Lu Yiming was secretly complaining: Are you just trying to appreciate the charm? I am too embarrassed to expose you.
"How is the filming progress of Resident Evil?"
Speaking of this, Su Zhenge was also very happy and praised: "The director you found, Paul Anderson, is really good. The filming progress is going smoothly. It will probably be released in March next year."
Hearing that it would be released in March next year, Lu Yiming nodded in satisfaction. By the time "Resident Evil" is released, Su Qiao Pictures will have established a firm foothold in Hollywood. Making money will be secondary. The key is to plant a nail in the North American market.
If they continue to take over Marvel in the future, won’t it be easy for them to reap the juicy green leeks?
In addition to allowing more Xiaguo movie stars to enter Hollywood to "fight monsters and level up", it can also suck blood from North America and then feed back to the mainland's film industry, which makes people happy just thinking about it.
In the evening, after having a sumptuous dinner at the hotel, the tired Lu Yiming went to the accommodation department to rest.
As a result, he had just taken off his shirt and was about to take a shower when a bell rang outside the door. Lu Yiming looked out through the peephole and found that it was Mira. He was immediately surprised and put his clothes back on before opening the door.
"Mira. What do you want to see me for after all this fun?"
After Mira came in, she took the initiative to get close to Lu Yiming and asked, "Mr. Lu, I heard that you wrote the script of "Resident Evil"?"
At this moment, she only had a thin bra on her upper body, a scarf draped over her shoulders, half covering her body, and a miniskirt on her lower body, so if she moved a little, she could see things she shouldn't see.
It must be said that the young Ukrainian girl was really beautiful, and her exotic charm was so attractive that Lu Yiming almost couldn't control himself.
Lu Yiming said: "I guess so."
Mira had an admiring expression on her face and exclaimed: "I didn't expect that you are not only a business genius, but also so talented in art."
While talking, Mira had already come over, hooked her left hand around Lu Yiming's neck, and drew circles on Lu Yiming's thick chest with her right index finger, just short of throwing Lu Yiming onto the bed.
Lu Yiming was somewhat glad that he was wearing jeans when he went out today because they were not elastic. Otherwise, he would have been holding his head high by now.
"You're flattering me. Well, if you don't have anything else to do, go and have some rest. We still have to shoot tomorrow. And I flew here from Xia Country, so I'm very tired. If you have anything to say, we can talk tomorrow."
Without saying anything, Lu Yiming pushed Mira out of the room and locked the door.
He took off his pants, looked down, and decided that he should take a cold shower immediately.
Three days later, Lu Yiming bid farewell to Su Zhenge and Qiao Ke and flew to Seattle to prepare for his meeting with Bill Gates.
