Chapter 424 New Ideas for Acquiring Cinemas
On the third day, the box office of "China Partners" was even more amazing:
It reached 700 million!
At the same time, the box office of "After Earth" has been steadily increasing, reaching 220 million, and the box office of "Fortress of Devil May Cry" is 110 million.
Such a result shocked everyone!
Isn't it said that no one would watch a film with a rustic theme? But why is the box office so strong now?
Su Chen's fans were all very proud:
"See? This is our Brother Chen's strength!"
"Excuse me, in the Chinese film market, neither Smith nor Lu Han Shuqi can match Brother Chen! And, sorry, Brother Chen is miles ahead of them!"
"I've said it before, if the cinema suppresses Brother Chen, they will be the ones who suffer the loss!"
"With such a high box office, who else is there?"
"Stop blindly worshipping foreign things!"
"We all owe Brother Chen a movie ticket!"
“…”
Faced with such a result, fans of various celebrities collectively shut up.
Facts speak louder than words. With such data comparison, what else can they say?
Lu Han and Shu Qi are even more tragic.
With such a big IP, such a huge investment, and such hard work in publicity, I never expected that this would be the result.
Perhaps, what most celebrities in the entertainment industry do is right?
No, to be precise, the TV stars are doing the right thing? In the future, we should try to avoid the schedule of Su Chen's works? In the past, this phenomenon was limited to the TV circle, but now it will spread to the film circle!
However, what the fans didn't realize was.
In fact, the Smiths were quite satisfied with the box office revenue.
After all, this movie has already flopped badly in its native country. Now, according to the box office data, at least in the Chinese film box office market, it can recover the losses and even make a small profit.
This is undoubtedly good news for the Smith father and son who are in the dark.
However, in sharp contrast to this is.
Liu Rong and Wu Kebo were in so much pain that they wanted to die.
How many billions did they lose?
They missed out on the profits from Su Chen’s film “China Partners”, and that’s not all.
The box office of other movies released in theaters at the same time were all affected.
Compared with usual time, it has been cut in half!
And it’s far from over.
The boycott by netizens from all walks of life is still continuing.
If this continues, their cinema chains will be in trouble if not destroyed!
Zhong Lei and Zhong Jun were happier at this time.
They were not too surprised that Su Chen's movie achieved such a high box office.
After all, with "Love Is Not Blind" as a prelude, the previous movie has already proved that Su Chen has huge box office appeal.
They were even happier.
Wu Kebo was frustrated.
This mad dog had been tit-for-tat and deliberately suppressing Xingyi, and now he was finally getting his comeuppance.
In addition, the difficulties faced by Dadi Cinemas give them a better chance to complete the acquisition.
Alas, they could have been discussing business peacefully, but now, the Zhong brothers may be branded as taking advantage of others' misfortune.
But to be honest, they like this kind of thing very much.
But they also know that now is not the best time to take action.
Only when you take action when your opponent is desperate can you achieve twice the result with half the effort.
A week later.
Netizens from all walks of life are still as supportive as ever, and their boycott of Chengtian Jiahe and Dadi Cinemas is still continuing.
Their attitudes and emotions are clearly displayed on major social platforms:
"Wu Kebo and Liu Rong must give Brother Chen an explanation! Otherwise, we will continue the boycott indefinitely!"
"That's right! If you do something wrong, you have to pay the price! We are all adults now, so please be more responsible!"
"Brother Chen, you don't schedule such a good movie just to satisfy your bad taste? If you can do that, we can do it too!"
“…”
Zhong Lei and Zhong Jun both silently gave a thumbs up to these netizens.
Su Chen looked at this scene and silently said thank you to his fans and netizens in his heart.
Indeed, there were times when netizens and fans criticized him.
But in most cases, netizens and fans strongly support him.
Su Chen is very clear that it is the support of his fans that has enabled him to achieve what he has today.
But of course, Su Chen is no longer the young and naive guy he was when he first debuted.
In the entertainment industry, there are some things you can do but cannot say.
It's time.
Liu Rong finally couldn't bear it anymore.
Originally, Dadi Cinema Line had been unprofitable. Now, with the boycott by netizens, the revenue of the cinema line suddenly dropped precipitously!
If this continues, Dadi Cinemas will go bankrupt.
After a fierce ideological struggle.
Between ambition and money, Liu Rong finally chose the latter.
He took the initiative to call Zhong Jun's contact number.
"Mr. Zhong, are you free? I think we can continue the previous acquisition negotiations."
Zhong Lei and Zhong Jun had been waiting there for a long time.
When they heard Liu Rong's words, they all smiled.
However, it was Liu Rong who was begging them now. The Zhong brothers were both experienced in the business world and knew that this was a good time to maximize their own interests. They would not be so foolish as to directly agree to Liu Rong's request.
Zhong Jun said, "Oh, Mr. Liu, I'm sorry! We at Xingyi are short of funds recently, so I guess we can't continue to acquire your cinema chain for the time being."
Liu Rong was so angry that he wanted to smash the phone.
But Liu Rong was used to big scenes and knew that Zhong Jun was just trying to trick him.
Or maybe he wanted to deliberately give him a warning.
"I'm sorry, Mr. Zhong. We at Dadi Cinema didn't do a good job in scheduling the screening of China Partners! I apologize to you here!"
Liu Rong was very angry, but he could not be against anyone, not against money, right?
In the end, Liu Rong apologized to Zhong Jun.
But the responsibility definitely does not lie with Liu Rong.
"They are all people from the cinema scheduling department. They are blind and don't know how excellent Chen Ge's movies are!"
"This caused the cinema to suffer heavy losses, and I have severely punished those people."
"So, Mr. Zhong, please calm down and let this matter pass!"
"If this continues, it will also affect the total box office revenue of "China Partners", right?"
Zhong Lei and Zhong Jun were waiting for Liu Rong's statement.
So, now that we have both face and money, let's just stop while we're ahead.
"Yeah. Okay."
Zhong Jun said calmly.
"But Mr. Liu, I have to tell you in advance that Xingyi is really short of funds right now. Please don't ask for too high a price. We can't afford it."
What else can Liu Rong say:
"Boss Zhong, don't worry, we can discuss everything! We can discuss everything!"
Therefore, the two parties agreed to meet again at the Kyoto Hotel tonight to continue the unfinished acquisition negotiations.
After finishing the call with Liu Rong.
Zhong Lei and Zhong Jun immediately came to Su Chen's office and told Su Chen the good news.
Zhong Lei: "Xiao Chen, how are you? Do you want to go sit with Liu Rong?"
"This guy is very funny now."
Su Chen shook his head: "Just go."
Business negotiations and bickering are not what Su Chen is good at.
If you have time, play a couple of small games, isn’t that great?
Zhong Lei and Zhong Jun were not surprised by Su Chen's reaction.
They just wanted to share their joy with Su Chen.
Since Su Chen didn't want to participate, they certainly wouldn't force him.
However, just when they were about to leave, Su Chen threw out a sentence:
“Perhaps, we can let Liu Rong invest in it and acquire the cinema chain at a low price or even for free.”
Yes, this is a method Su Chen has figured out recently.
Since they are unwilling to give up their heritage, let them keep some of it.
As long as we take the lion's share, it's fine. There's no need to buy 100%, right?
Zhong Jun: "It's a good idea. But I'm afraid it's a bit difficult."
Don't even think about it if it's free.
Didn't you say you wanted to take over the cinema chain and increase the film revenue? Now you're letting others buy shares, how much money can you make?
Su Chen smiled faintly: "What if I add my lifetime endorsement?"
“…”
Zhong Lei and Zhong Jun were stunned.
Can we play like this?
No, it seems that Su Chen used this method to purchase Eggplant's "Taiwu Painting Scroll".
It's almost like getting something for nothing!
Aren’t you making a lot of money now?
Thinking of this, the Zhong brothers smiled at the same time: "Great!"
"Just do it!"
That evening.
Zhong Lei, Zhong Jun and Liu Rong, chairman of Dadi Cinemas, sat in the VIP restaurant room of Kyoto Hotel.
Zhong Lei spoke first:
"Director Liu, can you tell me your expected price?"
Liu Rong wanted to complain.
Well, is it you who wants to acquire me or I who wants to acquire me?
Do you want me to bid myself?
However, despite being unhappy, Liu Rong also knew that the situation was stronger than the people.
I could only hold my nose and say a price:
"Five hundred million!"
"The Kyoto branch of Dadi Cinema Line is worth at least 500 million!"
Zhong Lei and Zhong Jun looked at each other and smiled at the same time.
Zhong Jun: "It seems that Mr. Liu is not here to discuss business with us tonight."
Liu Rong: “…”
"We are all veterans in this industry, and you and I know it very well."
Zhong Jun smiled faintly and continued.
"The total value of Dadi Cinema Line is less than 5 billion. Director Liu, you want 500 million for a branch?"
"Are you sure you're not kidding us?"
Well, Liu Rong certainly knew that negotiations could not be finalized with just one price.
So, he left enough space for himself.
The Hong Kong branch of Dadi Cinemas only cost 300 million yuan, and the Kyoto branch is not much more expensive.
Liu Rong immediately changed his words: "Four hundred million! It can't be any less."
“Boss Zhong, as you all know, this is the Kyoto branch, and its significance and influence are different!”
“Just like the housing prices in Kyoto must be different from other places, right?”
"If you still think it's too expensive, you can consider acquiring branches in other provinces and cities."
Zhong Lei: "We also want to acquire branches in other provinces and cities, but right now, our primary target is the Kyoto branch."
“…”
This time, Liu Rong was almost unable to do anything.
I was just saying that casually, you... you really want to swallow up my entire Dadi Cinema Chain!
"How about three hundred and fifty million?"
However, in the end, Liu Rong still lowered his head.
The worse a cinema’s performance is, the less valuable it is.
The longer it drags on, the less valuable Dadi Cinemas will be.
"It can't be any lower! Kyoto's special geographical location means that the value of the Kyoto branch cannot be lower!"
Zhong Jun made a direct statement:
"Director Liu, let me give you a lowdown."
"We expect the acquisition to be free because we don't have much money to spend right now!"
“…”
Hearing these words, Liu Rong was immediately dumbfounded.
Free acquisition?
What is the concept?
From outer space?
Why have I never heard of it!
Is this how acquisitions can be played?
Finally, Liu Rong couldn't hold it in any longer:
"No, Mr. Zhong, are you sure you are not kidding me?"
"Then you might as well just ask Su Chen to donate all his profits to you!"
Or you can just go grab it! It’s free!
Zhong Lei and Zhong Jun both smiled.
Because they all know that such a thing is hard to accept.
Moreover, after playing tricks on Liu Rong for so long, he had finally vented enough of the anger in his heart.
Without further ado, Zhong Jun revealed their trump card:
"What if we use Su Chen's lifetime endorsement as an exchange?"
Liu Rong's head suddenly buzzed and he was shocked.
Su Chen’s one-year endorsement is now worth 100 million, right?
If you convert it back, it doesn’t seem like you’re losing money!
One year is one hundred million, and over decades, that would be several billion.
Moreover, with Su Chen's endorsement, the traffic of Dadi Cinemas will definitely increase exponentially!
Performance will definitely not be a problem.
But of course.
After all, Liu Rong has been working in the business world for his entire life, so it is impossible for him to give in easily.
Free? How is that possible! If I give it to you for free, no matter how much money the cinema makes, it has nothing to do with me!
After satisfying his own bad taste.
Zhong Lei explained:
"We can let you keep a portion of the shares."
“That’s more like it!”
Hearing this, Liu Rong was overjoyed.
If you are still a shareholder of the cinema chain and can continue to receive dividends, then the deal can be negotiated.
“How much shares can you leave for me?”
This time, Liu Rong learned his lesson and directly threw the difficult problem to Zhong Lei and Zhong Jun.
Zhong Lei and Zhong Jun looked at each other and smiled faintly.
Then, Zhong Jun stated their conditions word by word:
"One price! I'll leave you 10% of the shares!"
Hearing this number, Liu Rong was immediately disappointed.
He originally thought that he could continue to hold about 50% of the cinema chain's shares.
What the hell, 10%? How much money do I make?
Zhong Jun patiently enlightened:
"Mr. Liu, this is a long-term investment. In the short term, it is indeed a bit of a loss."
"But if you take a longer-term view and a longer-term view, the calculated results will definitely make you a lot of money!"
"We are all smart people, think about it carefully."
Liu Rong must want to fight for more rights and interests.
So the two sides entered into a round of bargaining.
However, Zhong Lei and Zhong Jun insisted on their price and refused to give in.
After some futile negotiations.
Liu Rong had no choice but to accept such conditions.
There is no way, the situation is stronger than people.
Selling the Kyoto branch was indeed a bit of a loss in the short term, but Liu Rong was no fool and knew that he would definitely make money in the long run.
Moreover, with Su Chen's endorsement, the performance of the entire Dadi Cinema Chain is expected to be boosted.
So the two parties quickly signed a formal contract.
Afterwards, Liu Rong himself couldn't wait and was the first to officially announce the news.
Damn it, time is money! The sooner the announcement is made, the sooner the boycott activities of netizens can end.
Only then can Dadi Cinemas’ performance recover sooner.
When the whole Internet saw this news, it went viral.
"Holy crap! Xingyi and Suchen are jointly acquiring Dadi Cinema Line? Is this too exaggerated?"
In particular, the specific terms of the contract shocked everyone.
"Are you kidding me? Su Chen used an endorsement to exchange for 70% of the shares of Dadi Cinema Kyoto Branch? How was this money calculated? I don't quite understand!"
"From now on, Su Chen will own 70% of the shares of the Kyoto branch, Xingyi will own 20% of the shares, and Liu Rong will own 10% of the shares? What kind of agreement is this! Is Liu Rong crazy?"
"This is absolutely shocking news!"
“…”
Soon, fans of celebrities from all walks of life reacted.
I think there might be something fishy going on here!
"Fuck! This is clearly an unequal treaty!"
"Is Su Chen robbing?"
"Su Chen is just a thief who has not changed his nature!"
"Mr. Liu, if you are forced, please blink!"
"I've said it before, Su Chen is not a good guy! The same thing happened when he bought Eggplant's Taiwu Painting Scroll. He simply got something for nothing!"
"I think the so-called boycott was planned by Su Chenyi! The purpose is to put pressure on Liu Rong so that he can take over Dadi Cinema for free!"
"Su Chen's heart is too dark! He deserves death!"
“…”
In sharp contrast to this is.
Su Chen's fans were all over the place and were filled with joy.
"Great! Brother Chen has finally entered the cinema! And in such a special way!"
"They said Liu Rong was forced. Mathematics should have been taught by the physical education teacher, right?"
"It's a deal between us, it's in black and white, what's there to complain about?"
"Please calculate first, how much our Brother Chen's endorsement is worth!"
"What a great event! Brother Chen has written a new chapter!"
"The Kyoto branch of Dadi Cinema Line will be Brother Chen's property from now on! Brothers and sisters, roll up your sleeves and get started!"
“…”
When people in the entertainment industry saw this result, they were all surprised.
Su Chen actually entered the theaters!
At this time, Su Chen has become a unique figure in the entertainment industry.
If he gains control of the theaters in the future, it is hard to imagine what kind of monster Su Chen will grow into!
Although everyone is in the entertainment industry.
However, unknowingly, Su Chen seemed to no longer be in the same dimension as them.
When Wu Kebo received the news, he felt his anus tighten.
A wave of panic surged into my heart.
Could it be that Wu Kebo also has to sell his shares at a loss to survive in order to get through this wave of lows?
How can this be!
At this time, his Chengtian Jiahe is the most prestigious entertainment group company in the entertainment industry.
How can you accept the coercion of others to cut off your flesh?
At this moment, Wu Kebo even felt that this incident was completely planned by Su Chen.
The purpose is to take over other cinema chains!
Could it be that you want to take over my cinema chain? You are dreaming!
This immediately aroused Wu Kebo's violence.
Su Chen, you want to fight me? You are still a little naive!
Wu Kebo then launched a variety of very generous promotional activities in the Chengtian Jiahe cinema chain.
To reverse the unfavorable situation.
After Zhong Lei and Zhong Jun came back, they went straight to Su Chen to congratulate him.
To be honest, the Zhong brothers were all very happy at this time.
Don't think that these brothers only got an additional 10% of the shares.
But if you think about how much Su Chen made from a 10% profit on a movie before, you will know how profitable this business of theirs is.
This is 20% of the shares of Dadi Cinema Kyoto Branch, not just 20% of the profit of Su Chen's movie. After the dividend, they will get 20% of the profit of this branch!
Needless to say, it is definitely a huge sum of money!
Su Chen showed a bright smile on his face: "Thank you, Mr. Zhong."
This is even more of a happy event for Su Chen.
In the process of acquiring cinema chains, Su Chen has finally taken the first step in a long march.
More importantly, the revenue from my own movies can put more pressure on my own account in the future.
No, it’s the revenue from more movies that can fill his own trillion-dollar pit.
In the following period of time.
Su Chen's joining and endorsement brought immediate results to Dadi Cinemas.
Needless to say, the Kyoto branch was packed with audiences at almost every movie show.
As a result, the performance of Dadi Cinemas' branches in other provinces also improved significantly.
Look at the performance data fed back from theaters.
Liu Rong's face was full of smiles.
It seems that I took the right step this time.
At this rate of earning money, in a month, the revenue from just the Kyoto branch would likely be enough to cover its own value!
However, the most surprising person was someone else.
Lu Han, Shu Qi, the producers of "The Fortress of Demon City", looked at the box office revenue of their film at Dadi Cinemas, and each of them felt as if they had won the jackpot of the Double Color Ball!
In the previous three days, their movie box office revenue did not exceed 150 million in a single day.
Moreover, the more time passes, the less the movie's box office revenue becomes. Even the single-day box office revenue is less than 100 million.
But now, the data in front of them told them that their movie box office yesterday exceeded 200 million!
Yes, the box office revenue of "Fortress of Devil City" miraculously reversed the decline!
But what made them feel a little bit dumbfounded was that
The bulk of the 200 million box office revenue actually came from Dadi Cinemas.
Among them, the box office revenue of this movie at the Kyoto branch of Dadi Cinemas reached 60 million!
It's really too exaggerated.
Well, even though they don't want to admit it, this is already an established fact.
It was Su Chen who boosted the box office revenue of their movie.
Give a slap in the face and then give a sweet date, what's going on?
But are we children? Are we shameless?
But of course, after all, they still hope that there will be a few more such big sweet dates coming their way.
You know, the investment cost of "The Fortress of Devil City" is 360 million yuan, and the box office revenue must be more than three times the cost for them to make a profit.
There is still a long way to go!