Chapter 410: Neurosis
When the words "Mac is awesome" slowly appeared on the Macintosh computer , the audience in the audience shouted excitedly.
They like this cool way of publicity. The incomparable shock brought by technology makes many people hold their heads and fall into numbness.
However, this is not the end, the Mac computer continues to play various demonstrations of the system.
Drawing board, word processing, tables, fonts, drawing, programming, and a self-portrait of Steve Jobs generated using drawing software.
There was a burst of laughter from the audience, but then they screamed for the games such as chess, Pac-Man, and Raiden that Mac demonstrated.
Looking at the endless applause and screams from the audience, Jobs smiled shyly and proudly.
This feeling of others applauding, being obsessed with, and going crazy about his work gave Jobs the illusion that he was the king of the world.
"We've been talking a lot about Macs lately, and today, for the first time ever, I want to let the Mac speak for itself."
After saying this, Jobs walked to the presentation table and lightly clicked the mouse on the table.
Soon, lines of text appeared on the computer screen, and a male voice with an electronic sound appeared synchronously with the text.
"Hi everyone, I'm Mac. It's great to be out of that bag...
I am honored to introduce you to someone who is like a father to me: Steve Jobs."
Computers can actually talk in this day and age?! Regardless of how it was achieved, the audience was stunned by this statement.
Especially the last sentence, when Mac announced Boss Joe's name from his own perspective, the hall burst into cheers and applause for 2 minutes.
Standing on the podium, Jobs was filled with pride and satisfaction from the bottom of his heart.
After waiting for a long time, until the applause died down, Jobs continued his press conference.
Next, he began to explain the target groups of Mac computers. In addition to office workers in enterprises, schools are also one of its target groups.
Apple plans to release five advertisements starting with the Winter Olympics on February 6.
At the scene, Jobs also played these five advertisements in rotation. These advertisements praised Mac from various angles.
At the end of the five advertisements, there is the same slogan.
Mac computer, the computer of each of us (who doesn’t know computers)!
Yes, this is the core theme of Apple's promotion of Mac computers.
With the birth of graphical systems , using a computer no longer requires remembering various complicated operating instructions, and it is no longer an exclusive skill for professionals.
On a Mac computer, anyone without basic computer knowledge can get started quickly.
With a mouse and a simple and clear graphical system, everyone can become a computer user.
It has to be said that Steve Jobs' foresight on computers is truly unmatched.
The Mac computer he led aims to make it easier for people to use computers and make this market larger and more popular.
In the following press conference, Jobs focused on introducing the ecological environment of Mac computers.
That’s right, Boss Qiao naturally used the ecosystem theory that Baichuan Feng had explained to him at his own press conference.
And unlike in the past, this time Jobs paid special attention to the platform software design of Mac.
In addition to the dozens of software he developed himself, he also brought in other software manufacturers to protect the Mac.
Among the various interview clips played at the press conference, the first to appear was Microsoft's Bill Gates.
“In the software world, quantity is everything, and the more you can sell, the better.
Microsoft chose the Mac software platform because other platforms became boring over time.”
Tsk, at this time Gates and Jobs had not yet fallen out. The former even appeared in person to promote the Mac computer.
In addition to the richest man, there are also Mickey Capo of Lotus Software, Fred Gibson of PFS Software Distribution Group and others, all of whom have done various promotions for Mac computer software.
In the last interview segment, an Asian face suddenly appeared on the big screen, and he was an extremely handsome Asian young man.
“SIC80281 provides the core guarantee for Mac’s powerful performance. It is our secret weapon.
Of course, in order to give full play to its performance, we also have our own ideas in the application field.
Different from other types of office software, HAL is responsible for providing entertainment and relaxation for everyone.
In the future, we will bring you a variety of fun and relaxing games. Enjoying them occasionally after work will help improve your efficiency.”
That’s right, this extremely handsome Asian youth is of course Shirakawa Kaede.
While he was explaining, basic information about him was typed on the letters.
Kaede Shirakawa, President of SIC chip design company/HAL software service company.
This interview video was taken when Shirakawa Kaede came to the United States to visit Keiko Matsuzaka last time, and was pulled over by Jobs to serve as a soldier.
Although the audience didn't know him, they all gave him applause and cheers because of his face.
They don't know yet what SIC and HAL will mean in the future.
It was not until some archaeologists in later generations saw the video of this press conference and exclaimed that SIC and HAL, which are of great importance in the computer world, had appeared in such an early era.
Of course, this is a later story. The press conference came to an end only after Steve Jobs introduced the production process of Mac computers.
The press conference, which lasted less than 40 minutes, was not long, but it brought a lot of shock to the audience.
Various novel functions and cool application scenarios deeply stimulate everyone.
This Apple press conference was not only a feast for the audience, but also set off a revolution in the entire computer industry.
The early 1980s was the stage when computers were gradually "electrified" from professional equipment, and personal computers at this time were generally larger in size.
However, the integrated design of Apple Mac allows users to lift it with one hand.
The media directly gave it the title of "the world's smallest desktop computer".
And Mac deserves such a name, its entire appearance design concept is full of technology and simplicity.
A power cord, a mouse cord, and a keyboard cord—those are all the cables your Mac has.
Compared with the large number of complicated circuits on computers at that time, the emergence of Mac was undoubtedly epoch-making.
Facts also prove this point. On the day after Jobs held the press conference, more than 4,000 Mac computers were sold.
This was a computer that cost more than two thousand dollars, and sales on the first day exceeded ten million dollars.
Moreover, it was on the first day that Mac was launched on the market. When Jobs learned the news, he returned to Apple that day and held a celebration party with the development team.
Most of the thousands of computers sold were 128K versions of the Mac, which was $300 cheaper than the 512K version at $2,795.
At the same time, with the end of the press conference, the names of Mac and Jobs became the darlings of the media overnight.
Especially the ad that aired during the Super Bowl, where 96 million people witnessed Mac's unusual "1984".
This advertisement is destined to leave its own legend in the history of advertising, and not only ordinary people but even many celebrities are attracted by Mac.
John Lennon, Andy Warhol, Keith Haring, they were all fascinated by Apple's Mac.
At a party a few days later, everyone gathered together and listened with great interest to Jobs' explanation of how to use Mac's graphics software QuickDraw.
Warhol experienced it himself and with a few clicks of the mouse, a perfect circle appeared on the screen.
“I drew a circle!” Warhol exclaimed loudly with pride and excitement.
"I like its music player function better, which gives me a reason to spend more time on my Mac."
Yoko Ono, holding a glass of red wine, did not hesitate to express her love for Mac.
She was John Lennon's wife, and today's party was also held to celebrate their child Sean Lennon's 9th birthday.
"There was one person who played a key role in the development of this music player and the ability of the Mac to play CDs .
Maybe you know Yoko Ono, too." Surrounded by the crowd, Jobs looked very pleased.
"Really?" Yoko Ono showed an interested look, she also loves music.
Yoko Ono also wanted to meet someone who could put music into a computer and realize it, not to mention someone she might know.
"He is your compatriot, also from Neon, and his name is Shirakawa Kaede."
The music player software on Mac was developed by Apple's R&D team and HAL in a week.
The latter had written similar software on Fujitsu computers when Shirakawa Kaede was promoting CD-ROM.
So this time at the press conference, the Mac computer was able to play the "Chariots of Fire" BGM smoothly for the first time, and HAL indeed played a key role in this.
"It's Mr. Shirakawa." Yoko Ono had naturally heard of this rising star in Japan.
"I'll ask him to come to the party next time. Believe me, he's an absolutely charming guy."
"Great, Jobs. We should have a party just for him~"
"That's right, I'll call him now."
Jobs, who was already a little tipsy, felt that he was the master of the world at that moment and everyone should gather around him.
So without thinking, he picked up John Lennon's phone and started making a long-distance call.
"Moximoxi?" A confused voice came from the other end of the phone.
"Hey man, it's me, Steve Jobs."
"Hmm?" Baichuan Feng, who had just woken up from his sleep, had to sit up.
"What happened? Jobs, is there something wrong with the Mac?"
"Mac? Oh no, it's fine."
"Why are you calling me in such a hurry?"
"Hey man, you should come to the party today. Look how lively it is here, and everyone is revolving around you."
Jobs held a glass of wine with his arms outstretched, and turned around in a very casual manner to look back at the people dancing at the party.
"Jobs, did you really not check the time before calling? It's just before 4 a.m. in Neon."
"Come on! Get up and have fun~, Shirakawa, fly over here right now, let's toast to Mac~!"
"Click" Baichuan Feng hung up the phone directly.
"Hey, who is that?" Tanaka Yuko's vague voice asked from the side.
"A psychopath." Baichuan Feng turned off the light and covered his head to continue sleeping.
