Chapter 41: Splitting the Land and Becoming a Marquis
The emergence of technology and the Internet is like a magnifying glass, connecting everyone in the world together. Sometimes this is a convenience, but sometimes, it may not be a good thing if it is used by people with ulterior motives.
The original intention of Enron Online was certainly good. It was the world's first Internet commodity trading platform. Whether it was natural gas, oil, precious metals, electricity, futures, or even timber, advertising and other things, everything could be traded on this platform.
Only one year after its launch, Enron Online became the world's largest commodity trading market, with annual transaction volume exceeding US$200 billion. You have to know that this was the beginning of the century. Compared with Enron Online, Amazon was far behind.
The Enron Online website demonstrated the amplifying effect of the Internet to the fullest, and traders from all over the world were attracted to Enron Online.
After Kenneth left, Josiah immediately came to Song Yang, and his attitude was even more flattering. He saw everything that happened just now.
In such a place, Josiah, the owner of a small law firm, who is considered a person of some status in Houston, is not worth mentioning at all. Kenneth and others don't even look at him twice.
Josiah saw that Adrian, Kenneth and others seemed to be befriending Song Yang. Naturally, Josiah had to cling to Song Yang even more tightly.
"Enron wants to cooperate with DoubleClick?"
After coming out of the golf club, Greg couldn't help but ask Song Yang, and Josiah also stared at Song Yang closely. Enron, headquartered in Houston, to be frank, in Houston, what Kenneth said was probably more effective than that of the President of America.
Song Yang did not show much interest, but shook his head calmly, "Not really, An Ran may not think highly of Double Click Company!"
Song Yang hoped that Kenneth would forget about what happened today, let alone bring it to him. Song Yang didn't believe that Kenneth and other Enron management and Andersen could make such a big fuss. It would be nonsense to say that Washington and the American Securities and Exchange Commission were completely unaware of it. The water here is very deep!
After hearing what Song Yang said, Greg and Josiah were a little disappointed. They were disappointed that they couldn't get close to An Ran.
After leaving the golf club, Song Yang returned to DoubleClick Company and promised Adrian that he needed to get things done.
After a night of partying last night, Song Yang gave most people a day off. In the entire Double Click company, only the technical department responsible for maintaining the system and the sales department had people on duty. What Song Yang didn't expect was that Irene was there too.
Song Yang stood at the door of Irene's small office and saw Irene busy sorting documents. "You didn't take a break today?"
Irene didn't seem to expect that Song Yang would come today. Irene, dressed in casual clothes, showed off her figure. She was not wearing the old-fashioned framed glasses. When she raised her head, her pretty face was exposed. Compared to wearing glasses, her appearance was at least several levels higher.
"I still need to deal with some documents from advertisers. Do you want me to make you a cup of coffee?" Irene's current identity is Song Yang's assistant, helping Song Yang deal with various chores. Making coffee is of course one of her important responsibilities.
Song Yang nodded, and when he turned to leave, he turned back and said to Irene, "I told you, you look most beautiful without glasses!"
After being teased by Song Yang, Irene touched her cheek and glanced at Song Yang's background. After DoubleClick Company received investment from WPP Group, her perception of Song Yang changed.
When she first came to DoubleClick, it was to gain experience, but now Irene has a feeling that maybe Song Yang can really change the technology industry. At least now the Internet industry in America has changed because of the emergence of DoubleClick!
When Irene came in with the coffee, Song Yang was talking to Ryan. Although Ryan's asking price was high, it was definitely worth the salary he received. Except for holidays, Ryan almost always stayed at Double Click, calling advertisers over and over again.
Now that DoubleClick Company has received investment and may be listed on the stock market, he may also get equity and transform himself from an employee into a small capitalist, which makes Ryan full of motivation!
Irene put down her coffee and was about to leave, but Song Yang casually pointed to the chair next to her. Irene hesitated for a moment, but still sat down and stayed in the office.
DoubleClick Company is now short of people everywhere, and Song Yang will need Irene, a professional with an MBA, sooner or later.
"Hiring full staff now, in Houston?" Irene had just sat down when she heard Ryan's surprised voice.
"Song, we have discussed that the center of America is in New York, where the world's richest advertisers gather. DoubleClick should move its headquarters to New York, because that is where DoubleClick belongs!"
Song Yang shook his head. "Double Click cannot move away. The headquarters can only stay in Houston. Double Click has been exempted from taxes for one year."
Upon hearing this, Ryan immediately knew what was going on. It must be that a powerful person in Houston found Song Yang and made a promise, otherwise Song Yang would not have acted so suddenly.
"We can recruit 300 sales staff, but I have to say that if the headquarters continues to remain in Houston, I can hardly guarantee that we can fulfill our performance commitments to Netscape next year!" Ryan said helplessly.
Seeing that the atmosphere in the office was a bit dull, Irene, who was sitting on the side, suddenly said, "Actually, there is a solution!"
Song Yang and Ryan immediately looked at the young assistant. Song Yang glanced at Irene and motioned for her to continue.
Erin said, "DoubleClick can keep its headquarters in Houston and establish a branch in New York. With the support of WPP Group, the advertising business in New York should be able to start soon!"
This idea surprised Ryan. A company that had only been established for less than half a year was actually going to open a branch. Wasn't this a bit too big a step ?
Song Yang fell into deep thought. Ryan was right. During this period, at least before entering the mobile Internet era, America's technology and Internet center was in Silicon Valley, and the largest investment came from New York and Wall Street. These two places gathered the best technicians in the world, as well as the richest people.
In the next few years, if Song Yang wants to continue staying in the Internet industry, he will have to go to these two places sooner or later.
Song Yang raised his head and looked at Ryan for a few times. Ryan was puzzled by the look. Then he remembered something and his face changed. "Song, you don't want me to go to New York, do you? I'm just a salesperson and have never done management..."
Ryan felt a little guilty, but also a little expectant. If there was a chance to be a general manager, who would want to be a salesperson, even the best salesperson?
"Why not? You are the most important member of DoubleClick, and you will be on the board of directors of DoubleClick in the future!"
"Shakespeare said that if you want to wear the crown, you must bear its weight," Song Yang gave Ryan a bowl of chicken soup, "I will go to New York in the future!"
"Get ready Ryan. After you finish dealing with things in Houston, I will announce to everyone at DoubleClick in the near future that you will become the general manager of DoubleClick New York!"
Establishing a branch now is indeed a big step, but now is the era of occupying land and whoever grabs it owns it. This is not only the digital advertising market in New York, but Song Yang will establish companies in overseas markets by the end of the year at the latest.
Nowadays, if you want to be listed on NASDAQ, you have to brag loudly. Whether you make money or not is another matter. You have to create momentum first and let everyone "feel" that the Double Click company is very profitable. That's enough!
Ryan left with a feeling of trepidation and excitement. It had only been a short time, but he was about to become a supervisor and the general manager of a branch. This was an unprecedented experience for Ryan. This would have been absolutely impossible in News Corporation.
"Prepare some gifts for me!"
After Ryan left, Song Yang said to Irene that he was going back to Greg's house. This time, he would naturally prepare some gifts for Dana , Milia, Logan and others, and also prepare some for old Bruno.
Song Yang heard from Gallo that several people from the Bruno family wanted to hold a family dinner at old Bruno and his wife's place. As for what they wanted to do, it was self-evident. After all, it was just like the saying that if you are poor in a downtown area, no one will care about you, but if you are rich in a remote mountain area, you will have distant relatives.
After leaving Double Click Company, Song Yang went straight to the small apartment. After taking a shower, Song Yang lay on the bed and couldn't help but let out a long sigh.
Since arriving in America, Song Yang has been busy almost all the time in the past few months. Now with the existence of Double Click Company, Song Yang finally has the capital to settle down in America. This makes Song Yang feel relieved, and his tense nerves can finally relax.
Of the 12 million US dollars he received from the WPP Group, Song Yang will spend part of it on the expansion of DoubleClick Company. He won't buy a Bombardier private jet as an aerial mount like Bill Gates, or a private yacht like Jim Clark, but Song Yang will at least choose a sports car as his vehicle.
Being stingy is not the style of the Internet industry. Whether it is a sports car or a new house, Song Yang will not spend too much.
Next, Song Yang will invest this money and use it to enter a new industry. Whether it is continuing in the Internet industry or entering the electronic hardware industry, Song Yang needs to start preparing.
As for which industry to enter, Song Yang needs to consider it. When thinking about this, Song Yang can't help but have a headache. It seems that there are many opportunities in the Internet and electronics industries. It is easy to enter, but it is not so easy to develop. At least the money Song Yang has is not enough.
