Chapter 389 Brand Positioning
In the afternoon, no specific meeting was arranged, and Gu Junhao returned to the hotel to rest. Lao Wang no longer accompanied him, but only arranged for a staff member to accompany the team members on various visits.
The team leader this time was Li Xinyu. Gu Junhao did not participate and returned to the hotel to prepare for various questions for tomorrow's research meeting.
Research activities must be disclosed through announcements. Listed companies on the Shanghai Stock Exchange's main board can disclose them regularly, while listed companies on the Shenzhen Stock Exchange must disclose activity records within two trading days after the end of investor relations activities.
These all have strict requirements, and Gu Junhao does not want to make a fool of himself in the content disclosed in the announcement, so this research trip is very thoroughly prepared.
Since founding the company, Gu Junhao has also learned a lot of professional knowledge about the responsibilities of fund managers and the A-share market.
Although I studied finance in my previous life and have been in the A-share market for many years, the A-share policies have changed very quickly in recent years. For example, many rules that seemed normal in my previous life have not yet been promulgated.
If you don't supplement your professional knowledge in time according to the current environment, you may cause big mistakes. It's okay to have a wild background, but you can't make too big a joke.
However, in Li Xinyu's opinion, this behavior was clearly the boss's attempt to be lazy; Liu Tingting was allowed to lead the team with suppliers and affiliated companies.
As for the listed company, he chatted with people for a while in the morning and looked at the production status of the workshop. In the afternoon, he chose to hide in the hotel and let himself lead the team.
While Li Xinyu was angrily leading everyone to collect data, Gu Junhao was video chatting with Zhang Yiru in the hotel. It was rare for the two of them not to be together on weekends.
"Why are you in the hotel? Didn't you say you were doing research?" Zhang Yiru could tell from the video the environment Gu Junhao was in at the moment.
"I went there in the morning and came back in the afternoon to sort out the data. Xiao Liu and Xiao Li are leading the team to continue collecting data."
"Oh, what's the environment like over there? Is it fun?"
"It's a little different from ours, it has its own characteristics. You'll know when you come over the day after tomorrow."
"Is it really okay for you to leave the group behind and go traveling like this?"
"It's okay. It's just routine work. Besides, we have to create some space for Xiao Liu. Otherwise, how can he be a fund manager in the future?"
"You sound so nice, but I think you are just lazy."
"So do you like it? Don't you want to come out and play?"
"Hehe, even though you're lazy, I like it."
…
The next day, Monday, is a formal working day. Today is more formal than yesterday. Today is more formal than yesterday, and there are more rules.
When Gu Junhao arrived at the conference room, in addition to the secretary of the board and the representative he met yesterday, there were quite a few other people.
According to Mr. Wang's introduction, in addition to the company's senior executives, there are two other institutions also participating in this research meeting. They arrived last night and were arranged by the listed company to attend the meeting together today.
Generally speaking, for this kind of meeting, if multiple institutions have made reservations, listed companies can arrange it themselves, in addition to offline meetings and telephone conferences.
In the years after 2019, it was inconvenient to go out, so research through telephone conferences became more common. On the one hand, this was due to special circumstances, and on the other hand, as the market changed, major fund companies and institutions also considered cutting costs.
"Mr. Gu, hearing about you is worse than meeting you in person." The heads of the other two institutions greeted Gu Junhao one after another.
"No, no, I'm honored to hear the guidance of my predecessors in person." Gu Junhao still said very modestly.
"Haha, there were rumors in the fund circle before that Mr. Gu was arrogant and difficult to deal with. Who is talking nonsense?"
"That may be because I am young and ignorant. I may have offended some seniors. I need to learn more in the future."
"What does Mr. Gu think of this year's market conditions?"
"Well, what can I do? I can just stare at the computer screen..."
"Haha, Mr. Gu is quite humorous."
Seeing that everyone was talking to Gu Junhao, Lao Wang interrupted and said, "Okay, everyone, let's talk business first and start the meeting. We can discuss privately after the meeting."
The experienced secretary's words were still convincing, so everyone stopped and started preparing proposals for the meeting.
Gu Junhao looked at Lao Wang with some gratitude. It seemed that arriving a day earlier was not in vain. The two responsible persons had been trying to get him to talk, but there were some things that could not be expressed publicly.
In the formal meeting, everyone was more serious. After all, they were all professionals. They asked relevant questions and the executives in charge of wine distribution were able to answer them one by one.
The overall meeting process was very smooth, and there were no embarrassing incidents like those reported in the news. Gu Junhao did not ask many questions, most of which involved issues related to brand positioning.
The industry is in a recovery phase, and Gu Junhao is not particularly concerned about sales volume. Moreover, he can get relatively accurate figures in this regard, so there is no need to waste words on it.
On the contrary, Gu Junhao is more concerned about how a liquor brand is positioned. Fenjiu can be regarded as a time-honored brand in the domestic market, but its popularity has not increased much in recent years. Except in Shanxi Province, not many people across the country know about it, and there are relatively few resistant products on the market.
If it weren't for Du Mu's poem, as time went by, few people would have known about this brand that focuses on light fragrance, unlike Mao Wu and others, which are very well-known.
Even some well-known brands of liquor in Anhui Province, such as Luzhou, Jiugu, Shede, and others, have become more well-known nationwide than Fenjiu with increased advertising investment.
The brand positioning of liquor has undergone great changes in recent years, and there are many successful cases in the market, such as the brand positioning of Wuliangye’s Golden Liquor.
The brand defines it as a gift, and to some extent even promotes its health benefits, just like a certain platinum product back then.
Once it was released on the market, it became popular all over the country.
There is also a certain Xiaobai who became popular last year. He broke the consumers' traditional and conventional impression of liquor. His main feature was a fresh and clean copywriting, which fooled many young people into becoming his consumer group.
In fact, these two types of liquor are nothing, but you cannot deny their success. Gu Junhao does not mean to use such misleading methods to solve the problems of product sales and business operations.
Instead, we want to understand how a company, especially a brand with a long history, can innovate in brand operations and create its own popular products.
Gu Junhao's question made Lao Wang's eyes light up. He had worked in sales before. "Mr. Gu, this question is very interesting. Someone in our company has asked such a question recently, but I can't give a comprehensive answer to Mr. Gu's question at present."
"However, if Mr. Gu is still interested, you are welcome to come back for research next time. We will send someone to answer your questions then."
"Mr. Wang, you're too polite. We'll talk about it later. I personally don't have any questions. My team will ask the rest." Gu Junhao said with a smile.
Today is the day for the entire Junshi research team, with the exception of the driver, all members are present. It is the first time to see so many people, and the executives of the wine distribution company were also a little surprised, as there are twice as many people who came as yesterday.
However, everyone quickly came to their senses and estimated that those who did not come yesterday might have gone to investigate some related companies nearby, hoping to get some additional information on the sales data.
The meeting lasted a whole day. No one left the meeting room at noon. The company ordered a lot of takeout, which was hastily eaten in the meeting room. After that, various questions followed.
Gu Junhao was not used to this lengthy meeting format, and he had a long-standing habit of taking a nap. If he did not take a nap at noon, he would feel sluggish in the afternoon.
With so many people, the meeting continued right after lunch, and Gu Junhao couldn't take a nap, so the afternoon meeting was left to Liu Tingting to host the question-and-answer session, while Gu Junhao himself remained silent.
Liu Tingting and Li Xinyu knew their boss's living habits. They couldn't help but laugh secretly. Let's see how you hold on in the afternoon. It's best not to make a fool of yourself by falling asleep.
So the afternoon meeting seemed a bit weird to the executives of the wine distribution company and people from the other two institutions.
I don’t understand why, but this young Mr. Gu didn’t say a word after finishing his meal, and he looked at Gu Junhao with a strange look.
Especially the executives of the wine distribution company, they were still a little confused in their hearts. Was it because of his speech in the morning that made this young man unhappy?
Liu Tingting noticed everyone's looks and doubts the whole time, and asked all kinds of questions while trying to hold back her laughter.
"Hold it, you must hold it, you can't laugh, you are the future fund manager!"
At the same time, Li Xinyu was also trying hard to manage her expression. Her condition was relatively better and she was responsible for taking notes. She did not need to speak or ask questions like Liu Tingting.
The meeting lasted until four in the afternoon. Everyone present breathed a sigh of relief. Gu Junhao himself also breathed a sigh of relief. This kind of lengthy meeting format was really exhausting. Fortunately, he didn't have to participate in it later.
I tried to stay awake throughout the afternoon and fortunately did not fall asleep during the meeting; as for speaking and asking questions, forget it, I had already asked all the questions I should have asked.
Everyone is equal in terms of relationships. If you don't want to speak, no one can force you.
After the other executives sent the other two organizations away, Lao Wang, who felt that he knew Gu Junhao better, finally couldn't help but say, "Boss Gu, was there anything we said wrong this morning? Why didn't Boss Gu say a word this afternoon?"
Hearing this, Gu Junhao was also stunned, and quickly explained: "Uh, no, no, I have the habit of taking a nap at noon. If I don't take a nap, I will have no energy for the whole afternoon. So my two assistants spoke on my behalf in the afternoon. They all know this. In fact, I am very optimistic about your company."
Liu Tingting and Li Xinyu beside him also nodded quickly and helped Gu Junhao explain.
"That's it?" Lao Wang said in silence.
"Well, that's really it. Don't misunderstand me, Mr. Wang." Gu Junhao said sincerely.
Looking at Gu Junhao's sincere eyes, Lao Wang was thinking, "Are all young people nowadays so individual? Or am I out of touch with the times?"
Sales are not going up, maybe I should really ask these young people for their opinions. Lao Wang couldn't help but fall into deep thought.
"That's all for today. I won't disturb your company's normal work. I'll go back and get some sleep. Goodbye, Mr. Wang." Seeing Old Wang like this, Gu Junhao said hello and prepared to leave.
"Oh, ok, see you next time!"
"Okay, see you next time!"
