Chapter 385: The Rich Man's Advice
In May, Shirakawa Kaede was still on his way back to Neon.
Back home, Shirakawa Electric has once again attracted public attention.
After a month of the red-blue showdown that has been hotly discussed in the media, the time has finally come to reveal the outcome.
In the first week after the May Day holiday, Shirakawa Electric and Nintendo both announced the first month sales of their respective home game consoles.
Shirakawa Electric FES sold a total of 580,000 units, and Nintendo FC sold a total of 420,000 units.
There is no doubt that Shirakawa Electric has a slight advantage in terms of quantity alone.
Professional media magazines also roughly estimated the actual shipment volumes of the two companies from various channels.
The final sales volume is basically consistent with the data disclosed by the two companies officially.
At this point, in the first round of the red and blue showdown, Shirakawa Electric wins!
Almost all gaming and computer magazines reported this news on that day.
After all, it is a grand event in the microcomputer industry, and most young people pay more or less attention to it.
As the influence gradually spreads, the market absorption speed of both FES and FC is gradually increasing.
It can be predicted that as word of mouth spreads, their shipments will increase month by month until they reach their peak one day in the future.
But the fierce competition between the two game consoles in the first month has already brought various highlights to the public.
They were launched on the same day and had the same price. In order to increase sales, each company even took turns to advertise.
If you, Shirakawa Electric, invite celebrities to promote your products, then Nintendo can also let idols promote our products to passers-by on the streets.
On the other hand, if you, Nintendo, can hold a theme event, then I, Shirakawa Electric, can also use the name of a competition to invite heroes from all walks of life.
In short , there are so many methods that it is dazzling and overwhelming.
Not to mention that although they are competitors, after a few rounds of interactions, the popularity of home game consoles has increased.
If we make the pie bigger, everyone can sell more, which is a win-win situation.
Those professional magazines, in addition to the sales of the two game consoles, even counted the sales of their respective cartridges.
The top three games are all from Shirakawa Electric, namely "Pac-Man", "Tank Battle" and "Double Dragon", and their sales are all over 500,000 copies.
"Pac-Man" sold the best in the beginning because of the bonus of Namco's arcade IP.
As for the latter two models, they finally reached this height simply by relying on word of mouth and word of mouth from fans.
The fourth and fifth places are Nintendo's "Donkey Kong" and "Donkey Kong Jr." The former sold 400,000 copies and the latter sold 360,000 copies.
Also thanks to Nintendo's IP in arcades, they are the most well-known and the first thing people consider when buying game cartridges.
The remaining few games of Shirakawa Electric only sold more than 100,000 copies due to their subject matter.
It may not seem like much, but this is only the first month's sales and there is still room for growth.
Based on this list, the media also analyzed the reasons for Shirakawa Electric's victory from various aspects.
The advantage of game console hardware is the basis for victory, while the richness of game cartridges and interesting games are the secret to victory.
Obviously Nintendo also realized this, so in early May, the two companies simultaneously announced their game release plans for this month.
Nintendo added several games including Gobang, Mahjong, and Tennis, while Shirakawa Electric announced three games including Gold Digger, Circus, and Motor Racing.
Only by constantly adding new content to their own game consoles can they ensure its long-term sales.
It is not difficult to see from the plans of the two companies that their competition is far from over and will continue for a long time in the future.
Regarding game consoles, the media spent a lot of space reporting on Red and Blue, but few people mentioned Sega, one of the "Big Three".
Of course, it wasn't completely ignored. A magazine used a tofu-sized space for it. After a few mentions, the first month's sales were 40,000, and no one was interested anymore.
Especially after Shirakawa Electric announced the "Golden Cross Game Creation Competition", the remaining attention on Sega quietly shifted away.
The Golden Cross Game Creation Contest, with a total prize pool of 10 million yen, these words are sure to excite the public.
10 million yen, even if it is divided equally among the top 50, it is still a huge sum.
Especially for young people, many college graduates only earn 110,000 yen when they first graduate.
Compared with the 3 million prize pool for the first place, it is simply incomparable.
What's more, for the top three, if they aim to enter the gaming industry in the future, Shirakawa Electric can even support them in setting up their own studios.
All games released in the future will follow the Copyright Law and share royalties.
And as game developers, they can also print their names in a prominent position on the game cartridges or discs.
After seeing this, many people gasped.
Hiss~ This...this condition is too generous, right?
Royalties sharing? Doesn't this mean that you can own your own works like a writer and enjoy the benefits until you are old?
And it’s also famous on the game cartridge. What a great honor is that?
Wiping the saliva from the corner of his mouth, countless young people were deeply moved by it.
They seemed to see a brand new career beckoning to them, and one that could make them rich overnight.
So there are countless young people who love games, whether they are students in school or young people working in society.
They all began to study or learn how to program, and how to turn the ideas in their minds into interesting games.
Of course, this is the stimulus that Shirakawa Electric brings to young people. For stock investors, the real stimulus is the stock price of Shirakawa Electric.
With the announcement of the first month's sales of the game console, the fastest reaction was not from the media but from the stock market.
The stocks, which had already experienced a wave of crazy growth, were once again popular among investors in May.
After a week of fermentation, Shirakawa Electric's share price officially broke through 3,500 yen, and its total market value exceeded the 3 trillion threshold.
Looking back at the Japanese corporate market value rankings, Shirakawa Electric's ranking has risen to around 15th.
In the past one or two months, Shirakawa Electric's stock price has been rising like a rocket.
Investment institutions were all smiling happily, and investors were pouring in in waves.
Look how lush the leeks are growing! Several securities companies are like old farmers, looking at the green leek fields with pleased smiles on their faces.
However, it is not only Shirakawa Electric whose stock is rising, Nintendo's stock is also rising.
The stock price, which was hovering around 200 to 300 yen last year, has soared to more than 1,000 yen this year, and the market value has increased four or five times.
The reason for such a big change is that Nintendo achieved profitability for the first time in its April financial report.
Yes, all the huge debts Nintendo had previously incurred have been paid off, and in addition, there was a profit of 4 billion yen.
In the past two years, thanks to the income from handheld game consoles, the debt burden of more than 10 billion yuan owed in previous years has finally been cleared out.
Its stock price has increased significantly in April. Although it lost in the red-blue showdown, the capital market is optimistic about its development in the game console business.
So the feedback on the stock price is that the stock price, which was previously severely undervalued, began to rise sharply.
Once a company returns to normal operations and restores healthy financial conditions, its market value will slowly return to its proper level.
…
Bai Chuanfeng, who was far away at the other end of the proofing, was not very aware of the turmoil in Japan in the past half month. At that time, he was busy building relationships with Boss Joe and Gates.
Tokyo, Haneda Airport.
Baichuan Feng had just got off the plane and had not yet left the airport reception hall when suddenly a large group of people appeared in front of him.
"Shirakawa-san, may I ask that Shirakawa Electric's market value has entered the top 15 in Japan. How do you feel about this sudden surge in wealth?"
"Eh?" Bai Chuanfeng was confused by the sudden appearance of the reporter, "Isn't he ranked 19th?"
"Eh" the reporters looked at each other, and then suddenly burst into laughter.
It turns out that Mr. Shirakawa doesn't know that Shirakawa Electric's ranking has risen.
Seeing that he looked a little confused, everyone even felt that this tycoon in front of them was a little cute.
At this time, the people from Shirakawa Electric who came to pick up the plane finally squeezed in from outside the crowd.
Mr. Oda is Shirakawa Kaede's travel assistant and also his junior.
Because of Meiji's special recommendation and his clever and attentive character, Shirakawa Feng arranged for him to train by his side.
Oda squeezed next to Shirakawa Kaede and whispered to him about the changes in Neon over the past two days. Only then did he show a look of sudden realization.
"Mr. Shirakawa, according to market value, you have a fortune of 6.9 billion US dollars. How did you achieve this in just a few years?"
In response to this question, Baichuan Feng smiled and said, "Let go of your imagination and keep improving."
This is the business purpose of Shirakawa Electric, and he used this as an answer at this moment. It is one aspect to encourage, and another aspect is to advertise for the company.
See, the way the super rich talk is different. They use double entendres and are full of style.
The reporters around applauded. They felt that there was a hint of Japanese yen in Shirakawa's smile, and everyone was yearning for it.
"So what advice do you have for young people today?"
Shirakawa Kaede himself is a young man, but the reporters treat him as if he were a respected senior.
Well, why do reporters like to ask this kind of question? He doesn’t have the hobby of being a know-it-all.
But with so many people watching, it would be inappropriate not to say a few words.
After thinking for a while, Shirakawa Feng looked into the camera and said, "If your conditions allow, you might as well use this money to buy a house in Tokyo, anywhere in the 23 wards of Tokyo.
Then you sell it five or six years later, and it will be the best investment you’ve ever made.”
"Eh" Faced with Baichuan Feng's serious suggestion, the reporters looked at each other.
"Shirakawa-san, are you optimistic about the future appreciation of real estate in Tokyo?"
"Mr. Shirakawa, please explain in more detail why you suggested this."
However, Shirakawa Feng turned a deaf ear and quickly left here under the escort of Sama and Kojima.
As for jokes, if you believe it, it exists; if you don’t believe it, it doesn’t exist.
After coming out of the green channel, Shirakawa Feng got directly into his other car, the Toyota Laurel.
The price of this car is very ordinary, only about 3 million yen.
As for why they don’t drive luxury cars? That’s because on the streets of Japan, only two types of people would drive luxury cars to show off.
One is the extreme gang, the other is the nouveau riche.
None of the major chaebol families or numerous corporate executives would drive a conspicuous luxury car when they go out.
Baichuan Feng had no intention of breaking this low-key traditional style, and he did not want to make himself special.
And that Toyota Century will only be driven out on solemn occasions.
"Okay, let's just go back to Chiyoda District, and you guys can take a rest afterwards."
After giving instructions to the people around him, Baichuan Feng signaled the train to start.
At Chiyoda's house, I guess the senior is already waiting for him.
