Chapter 383: How often?
In this era when the aesthetic tastes of the younger generation and the general public have not yet shifted, the Spring Festival Gala is undoubtedly the top IP.
Moreover, in this relatively less developed information age, the Spring Festival Gala is also a weather vane for hot topics and trends.
Just a simple line from a skit can quickly become popular across the country through the Spring Festival Gala.
This energy should definitely not be underestimated.
So Xu Cheng’s idea is very simple.
"Since you are in Yanjing, you can try to contact them and find out how much it would cost to sponsor the Spring Festival Gala."
How much does it cost to sponsor the Spring Festival Gala?
Everyone in the conference room was shocked at first, and then they couldn't contain their excitement.
Mr. Xu, do you want to be a sponsor of the Spring Festival Gala ?
Their company has become a sponsor of the Spring Festival Gala, and when they go home for the New Year, they can brag about it in front of their family and friends!
Just thinking about pointing at the TV and saying this is a scene from our company, I can’t contain my excitement.
Gong Zhengxiong nodded.
"Okay, I'll try to find out while you're here, Mr. Xu."
"Well, thank you for your hard work, Brother Xiong."
"It's just a small matter."
Gong Zhengxiong acted quickly. The next day after the meeting, he sent a survey form to Xu Cheng.
The above lists CCTV's bidding information for the past twenty years, as well as the winning bidder for each year's Spring Festival Gala.
The so-called winning bidder is the company that wins the prime time reporting at the highest price.
The one who announces the time at eight o'clock is the small bid winner, and the one who announces the time at midnight is the big bid winner.
As time goes by, Xu Cheng can also see obvious changes in the bid winner.
Most of the winning bidders in the 1990s were wineries, including Kongfuyan Wine, Qinchi Wine, Tuopai Qu Wine, Wuliangye, and Jiannanchun.
In 2000, it started to become a pharmaceutical factory——
Oral Medicine Factory No. 6.
Xu Cheng vaguely remembered it.
When I was a child, I had never heard of the Oral Medicine Factory No. 6. But after it appeared on the Spring Festival Gala that year, the blue bottle of calcium and the new cap inside the cap became well-known.
And among the winning bidders in recent years, there are almost no traces of pharmaceutical companies.
Xu Cheng took a look and saw that both the 8 o'clock and 0 o'clock time were firmly occupied by the home appliance brand Midea.
"Sure, Brother Xiong, you are really efficient."
"hey-hey."
Gong Zhengxiong scratched his head.
"Mr. Xu, I've asked, and the bidding for timekeeping won't start until November 8th."
“I have no interest in bidding.”
Xu Cheng picked up the teacup and took a sip.
"Please help me contact their investment promotion team. It would be best if we could arrange a meal together."
"……this."
Gong Zhengxiong hesitated for a few seconds, but finally nodded.
"Okay, I'll do it as soon as possible."
After saying that, he turned and left Xu Cheng's office.
Xu Cheng looked at the place where he had just stood and thought for a while.
The working abilities demonstrated by Gong Zhengxiong and Qiao Yiming are definitely very different.
If he had to choose a general manager for the Yanjing branch, he now prefers Gong Zhengxiong.
With Qiao Yiming’s current abilities, he is better at focusing on technical aspects.
Before the end of the National Day holiday, Gong Zhengxiong contacted the investment promotion staff of the Spring Festival Gala program team.
In fact, it is not difficult to make an appointment. After all, this is a good thing where the sponsor is eager to give money.
In addition, the amount disclosed by Qingzhou was large enough, and Xu Cheng asked for an eight-digit number or more, so the Spring Festival Gala was naturally very active in contacting them.
Finally, several directors of the program team, including the chief director Chen Chun, were invited to come out.
"Old Xu, eight digits... isn't that too hasty..."
On the way to the restaurant, Qiao Yiming and Xu Cheng sat in the car, looking very worried.
"Eight figures just to go down the drain, I feel bad for you even if you don't feel bad."
Xu Cheng smiled faintly.
"You can't catch a wolf without sacrificing a lamb. If you pay too little, it will be a waste of money. If you want to do it, you have to make it effective. Besides, other people get the highest bid for 40 to 50 million yuan. Ours is nothing."
Gong Zhengxiong, who was sitting in the front row, nodded in agreement.
People from both sides came very quickly, and Gong Zhengxiong gave a brief introduction to both sides.
Xu Cheng shook hands with Director Chen Chun enthusiastically. "The Spring Festival Galas directed by Director Chen were my favorites. I can still recite many of the programs by heart."
Seeing others praising him like this, Chen Chun, as an old artist, smiled humbly.
"Mr. Xu is a handsome young man. When I was your age, I was still worried about my work every day."
Xu Cheng chuckled.
I thought to myself, why are you worrying so much?
You guys were guaranteed jobs after graduation, don't think I don't know that.
"Sit, sit."
Xu Cheng arranged for everyone to sit down.
Chen Chun took a look at the size of the food on the table: Buddha Jumps Over the Wall, Five Snakes Soup, Braised Shark's Fin, Stir-fried Phoenix Liver... He frowned.
It's not that he doesn't want to eat.
He wanted to eat it, but it was still a little too much.
After all, so many of his subordinates are still there, and it would not be good if this matter were to be exposed.
Xu Cheng spoke at the right time.
"This is my first time in Yanjing. I asked my staff to order some Yanjing specialties. I wonder if they will suit Director Chen's taste."
After saying that, he took the Maotai, which he hated to drink the most, and poured two glasses for Chen Chun.
When Chen Chun heard this, he thought this young man was sensible.
His embarrassment was concealed in just one sentence.
I'm still very confused.
Damn, is this really a young person? Why is he so greasy?
After three rounds of drinks, the two sides were talking quite harmoniously, and Chen Chun's words gradually became more impolite.
"Don't worry, Mr. Xu. You believe in the Spring Festival Gala and its influence." After saying these nice words, Chen Chun lowered his voice a little, "You've spent so much, I'm sure you'll promote Qingzhou Weibo beautifully."
Xu Cheng looked down.
Chen Chun gestured with three fingers.
Gong Zhengxiong and Qiao Yiming also saw this scene and their hearts skipped a beat.
Thirty million?
It can be said that Qingzhou’s entire wealth added up is probably just this much.
Xu Cheng cursed Lao Deng secretly and pushed the cup over with a smile.
"Director Chen is wrong."
"Um?"
"It's not about giving Qingzhou Weibo a good promotion. It's about helping the Spring Festival Gala spread in depth, rebuilding the IP of the Spring Festival Gala, and making the Spring Festival Gala great again. This is a win-win situation."
"Win-win? "
Chen Chun adjusted his glasses. He didn't understand where Xu Cheng got his confidence from. He still thought he could help spread the Spring Festival Gala.
"Director Chen, take a look at this."
Xu Cheng pulled a document from the side.
"This is the user development report of Qingzhou Weibo for the whole year. Users under the age of 25 account for more than 80% of the total number of users, which are the main users of Weibo."
Chen Chun opened it and took a few glances, but didn't understand what he meant.
Xu Cheng continued.
"Young people are an unpredictable group. They use the app for a long time, have strong spending power, and have a wide range of interests and hobbies. I'm sure you, Director Chen, know their attitude towards the Spring Festival Gala."
"But I can tell Director Chen that Weibo can change the way the Spring Festival Gala is produced, disseminated and received, and it can appear in front of young people in another way. Moreover, young users represent the direction of the future. Weibo can undoubtedly help the Spring Festival Gala expand its influence in the future."
"So the cooperation between the Spring Festival Gala and Weibo will be a win-win situation for both parties."
Xu Cheng’s words stunned Chen Chun.
Although he was suspected of elevating the reputation of Qingzhou Weibo, what he said was not without reason.
Some people are getting old, some people are always young.
Xu Cheng was waiting for Chen Chun's reaction.
Generally speaking, people in office don’t consider things like young people and the future. They only pursue better results for themselves.
But Chen Chun is different...
Xu Cheng is not saying how great he is.
But this guy will be the director of the Spring Festival Gala several times in the future.
The future is something he will think about.
…
"Zhou Zhou, thank you for playing with me and for being willing to come to Yanjing with me."
At the airport, Xia Yue, who had just got off the plane, said to Lin Wanzhou with gratitude.
Lin Wanzhou, who was pushing a suitcase, said indifferently.
"It doesn't matter. Xu Cheng is in Beijing these days anyway, so I'll just come to see him. After you celebrate Qiao Yiming's birthday tomorrow, I'll go back to the Magic City with him."
"Um."
Xia Yue looked at the night sky outside the glass curtain wall of the airport.
The girl couldn't help but raise the corners of her mouth slightly.
When she thought about meeting Qiao Yiming soon, she couldn't help but feel excited.
This time, she secretly asked Lin Wanzhou to bring her to Yanjing specifically to celebrate Qiao Yiming's birthday.
The two of them did this in secret, without telling anyone, intending to give Brother Qiao Yiming a surprise.
He will definitely be very happy if he sees her later!
The two girls hailed a taxi and headed to the hotel where Xu Cheng was staying. Lin Wanzhou had asked him before and even knew the room number.
"Xia Yue, we'll book a room at the hotel later and you can stay there too." Lin Wanzhou said.
"Oh, okay."
Seeing Xia Yue nodded, Lin Wanzhou felt relieved.
She thought that if Xia Yue was there, she could live in the same room with Xia Yue and avoid the problem of being bullied by Xu Cheng.
Otherwise, he would definitely drag me to his room and do some shameful and bad things.
As she thought about it, Lin Wanzhou's face turned red.
She looked down at her chest.
She didn’t know if it was an illusion, but ever since Xu Cheng secretly “tutored” her for a while, she really felt that she had become a little more “mature” than before.
Does it really work to insist on doing that kind of thing with Xu Cheng with disdain?
Lin Wanzhou felt as if her face was boiling hot like a kettle, and a hint of annoyance flashed in her eyes.
If she had known this earlier, she should have asked Xu Cheng to help her earlier.
As a result, because of this kind of thing, she has been distressed for so many years.
"Zhou Zhou, can you lend me your phone? I want to call Qiao Yiming." Xia Yue said, "I forgot to pay the phone bill, and it's been shut down."
"Oh, okay."
Lin Wanzhou handed the phone to Xia Yue.
"It seems that you and Qiao Yiming must talk on the phone very often, Xia Yue. Your cell phone is now out of service. Tell me, do you talk on the phone every night?"
“No, no more…”
Xia Yue answered softly, and her legs unconsciously clamped together.
"Qiao Yiming is afraid that it will affect my studies, so we usually don't call each other..."
"ah?"
Lin Wanzhou was surprised, "No fight? Then what's your frequency, once every three days?"
“…”
Seeing that Xia Yue didn't say anything, Lin Wanzhou became even more surprised and leaned over to Xia Yue's ear and asked in a low voice.
"Not once a week, right?"
"Not bad... about the same. We usually text more often."
“Is this true or false?”
"Really? Let me show you."
Lin Wanzhou took the phone from Xia Yue and looked at the text message records between her and Qiao Yiming.
There were indeed a lot of messages, but most of them were sent by Xia Yue, and Qiao Yiming's last reply was more than ten days ago.
She asked about QQ again, and after Xia Yue opened it for her, she found that the status was basically the same as the text message.
"Oh my god, what's wrong with you two..."
Lin Wanzhou was surprised.
She was a little bit unable to understand.
She felt that if she didn't talk to Xu Cheng for a day, she would feel extremely bored, as if something was missing in her heart, and she felt indescribably uncomfortable.
Moreover, Xu Cheng was very proactive in sending her messages.
Basically, once they start talking, it's like they start talking and it's hard to stop.
But how did Xia Yue and Qiao Yiming manage to face their feelings so calmly? !
“It’s not a big deal anymore.”
Xia Yue said a little embarrassedly.
"Qiao Yiming said that this year is crucial for me, and he doesn't want to affect me too much..."
"Is that so?"
Lin Wanzhou said half-believingly.
As they were talking, the two girls arrived at the hotel.
The hotel is of a decent standard, and its magnificent feel makes Xia Yue a little hesitant.
Just follow Lin Wanzhou and take the elevator up. The open-air elevator can overlook the night view of the capital.
"It's beautiful, right? If you work hard, if you pass the exam, you can see such a view with Qiao Yiming next year." Lin Wanzhou encouraged.
Xia Yue nodded.
I look forward to a life like this one year from now.
After searching in the corridor for a long time, Lin Wanzhou finally found Xu Cheng's room. He knocked on the door but no one opened it, so he took out his cell phone.
"I'll give him a call."
"Um."
After a few busy tones, the call was connected, and Xu Cheng's voice on the other end sounded a little tired.
"Hello."
"Xu Cheng, open the door. I know you are inside."
"I'm in there?"
Xu Cheng was stunned as he was walking in the hotel lobby. He had drunk a little today and was already feeling tipsy.
He loosened the buttons on his chest and pulled his tie all over the place.
"What are you talking about? I just came back from dinner."
When Lin Wanzhou heard this, she covered her mouth and spoke in a soft tone as if afraid that Xia Yue would hear it.
"I, I'm outside your room... I came to Yanjing to find you..."
"real?!"
"Yes… …"
Lin Wanzhou had just finished speaking when there was no sound on the other end of the phone. Just as she was trying to figure out what was wrong with her phone, a tall boy in a white shirt strode out of the elevator.
Before the girl could figure out how to greet her, he had already grabbed Lin Wanzhou's arm with one hand and swiped open the door with the other.
Then he entered the room, closed the door, and pressed the girl against the wall.
“Hmm—”
Before he could even plug in the power card, Lin Wanzhou felt his lips being blocked by this bad guy.
"Moan."
The girl tried to resist, but Xu Cheng, who smelled of alcohol, held her wrist in a domineering manner.
Slowly, perhaps affected by the alcohol on Xu Cheng's lips, Lin Wanzhou's body also softened.
In the darkness, the girl's posture of resistance had changed into actively hugging the boy's back.
And at this time.
Outside the corridor.
Xia Yue moved her ear away from the door of the room.
I was standing alone in the empty corridor, looking at the suitcase beside me.
A face full of bewilderment...
