Chapter 347: Sun Dabo's Ambition
Shirakawa Electric started planning its European market layout last year, but the real efforts started this year.
Countries such as Britain, Germany, Gaul, and Italy are the main targets of attack.
Shirakawa Electric also has branches in Europe, mainly in Britain and the Netherlands.
They are all old capitalist countries with excellent domestic business environment and relatively loose financial policies.
However, because Europe is a multilingual country, if you want to build your own institution in each region, the investment and funds required are not small.
That is, starting from the second half of the year, because a large amount of financing was obtained, the layout in Europe was accelerated.
At the same time, the localization of some products was just completed, so in September and October, Shirakawa Electric's products finally reaped the rewards in Europe.
For example, last month, according to the financial report statistics, the total shipments of Walkman reached more than 400,000 units.
This sales volume is more than that in Japan, ranking second in the world, only slightly weaker than the US market.
This is because the European market has just been opened up. Shirakawa Feng believes that it will not be a problem to double the shipment volume in another year.
However, although Europe's total population is nearly twice that of North America, the total market size is still larger than that of the United States.
According to Shirakawa Electric's internal calculations, the future global market will be North America first, Europe second, and Japan third.
At present, the neon market has been basically fully developed, and the monthly shipment volume of 200,000 to 300,000 is almost its limit.
Europe is still in the early stages of development. Once the market matures, it is expected that the shipment volume will be 700,000 to 800,000 units per month.
As for North America, to be honest, the upper limit of this market may very well be beyond Shirakawa Electric's expectations.
Initially, we expected that once the North American rice market matured, the monthly shipment volume would be nearly 900,000.
Today, the East Coast market is being explored step by step, but shipments have already reached the maximum expectations previously.
After all, Americans are rich, and the concept of pre-consumption has become popular, so the market has been rising.
But this is a good thing for Shirakawa Electric. The total shipment volume of nearly 1.5 million units per month brings in tens of billions in operating profits.
Baichuan Feng roughly calculated that this year's profits from the portable player market alone might be enough to equal the total profits of the entire Baichuan Electric last year.
Add to that handheld game consoles, headphones, and this year's new speakers and CD players, and Shirakawa Electric's operating profits will exceed everyone's expectations.
However, due to the listing reasons, only more than half of the money may end up in his pocket.
But it is precisely because of the listing that a large amount of funds have been obtained, which has led to rapid advancement into the North American and European markets.
There are gains and losses, and our perspective on a problem cannot be limited to just one point.
Also, considering that Shirakawa Electric now has sufficient funds, the East Asian market has also been included in its plans this year.
For example, Korea, Lijiaopo, Malaysia, Formosa, Hong Kong and other regions will be the main focus of Shirakawa Electric's low-end products.
The profits may not be as high as other overseas markets, but the reputation must be established first.
At the same time, sales channels can also be built, everything is to prepare for the future.
Once the layout of these overseas markets is fully arranged, Shirakawa Electric will have established the main framework for its global market development.
In the following decades, the operating investments in various regions were continuously adjusted based on economic development.
The biggest advantage of going public is that with sufficient funds, we can go ahead with previous plans.
The rapid expansion of the global market is one point, and many R&D projects that only existed in the plan have also begun to be established and their respective departments have been set up.
At the same time, with the support of large amounts of funding, the development speed of projects that have already been launched is much faster than before.
After all, Baichuan Feng doesn't feel bad about spending the funds raised from the stock market.
As long as Shirakawa Electric remains profitable, the financial reports released every quarter will be worthy of shareholders' investment.
So who would care where the financing money is spent? People are so realistic. As long as there is a profit, everything will be fine.
It is common for some unscrupulous companies to use company funds to buy the luxury cars and villas they want for themselves.
Baichuan Feng is already a conscientious capitalist.
Putting down the various reports in his hands, Baichuan Feng stretched lazily as if to relax.
The one or two weeks leading up to the listing were extremely busy. I thought that everything would be done once the bell rang.
But with the huge exposure brought by the listing, Shirakawa Kaede became even busier than before.
Not to mention the invitations to various events, there are also a constant stream of guests visiting every day.
Some wanted to interview him, some wanted to do business with Shirakawa Electric, and some even came to solicit investment.
Shirakawa Feng always believed that there would be no soil for venture capital to survive in Japan, but he did not expect that there would still be some unexpected things.
For example, Sun Da Nao, whom he met by chance at the briefing last time, it was very unexpected for Baichuan Feng that he could come to his door.
Baichuan Feng was also somewhat curious about this man who was three or four years older than him but became the famous richest man in Neon in the future.
So he personally met with the founder of SoftBank in his office.
However, what surprised him was that Sun Da Nao was indeed not an ordinary person. He asked Bai Chuan Feng right away whether he was interested in computers.
After Shirakawa Feng nodded, he asked again, if that was the case, why didn't Shirakawa Electric produce its own computers.
If they can even handle the core of computers and processor chips, what else could be a stumbling block for Shirakawa Electric?
Obviously, Masayoshi Son has also noticed the existence of SIC and is even very optimistic about its future.
In response to his question, Baichuan Feng pondered for a while and only replied that Baichuan Electric had no such plans for the time being.
Shirakawa Feng had thought about computers, but later gave up on entering the host market, at least for now.
Because the Shirakawa Group is not strong enough at present, and SIC is like a newborn calf that cannot withstand any hardship.
Who is the largest customer of SIC's chip business now?
The answer is Fujitsu. To be more specific, SIC chips are mainly used in Fujitsu computers.
As of today, the shipment volume has reached nearly one million pieces, making it a truly big customer.
If Shirakawa Electric started a computer business, it would mean it would be in direct competition with Fujitsu.
Will Fujitsu continue to purchase chips from SIC by then?
Baichuan Feng didn't know, and he didn't want to lose SIC's largest customer because of the illusory computer market.
Although the expansion of capital is an instinct, before it becomes strong enough, Baichuan Feng tries his best to avoid conflicts of interest between the companies with which he has cooperative relations.
For example, the core company within the Dai-ichi Kangyo Bank Group is the one that Shirakawa Kaede tries his best to avoid.
The original Kitato Bank was a last resort, otherwise Baichuan Feng would not have forced himself to enter the banking industry.
Even so, in exchange for interests, he agreed to Dai-ichi Kangyo Bank's financing request, allowing the other party to become the second largest shareholder of Shirakawa Electric.
To be honest, if Shirakawa Electric were to compete directly with Fujitsu , there would definitely be dissatisfaction within the consortium.
You enjoy protection under the other person's wings and block interference from the outside world.
Now they are turning around and trying to grab market share from China National Nuclear Corporation within the consortium. This is not fair in any way.
The Japanese are very traditional, and in their eyes, mutual support within the consortium is a natural thing to do.
Fujitsu uses SIC chips because it placed an order because Shirakawa Electric is a member of the Dai-ichi Kangyo Bank Foundation.
Otherwise, with so many mature chips in the United States, wouldn’t it be great?
If Baichuan Feng does not take into account the interests within the consortium now, he will definitely not end up well.
Since you are in Neon, you must abide by its rules.
Shirakawa Electric is still in its growth stage. It should not lose its survival base for the sake of immediate interests.
As if he could see that Baichuan Feng had something to hide, Sun Dabo's eyes turned and he came up with another idea.
He suggested that the computers produced by Shirakawa Electric be branded as UNISON WORLD and that the sales be handed over to him.
The so-called Unison World is the predecessor of SoftBank, which initially engaged in computer wholesale business.
The business has developed well in recent years, and Sun Da Nao has also started to think about making his own computer.
After much thought, it seems that the only company with such strength on the market is Shirakawa Electric, which is not a direct subsidiary of the chaebol.
But having a killer weapon like chips is a perfect match for SoftBank to enter the computer industry.
However, his thoughts were beautiful, but the reality was very cruel.
Looking at Sun Dabo talking endlessly about the broad prospects of the computer industry, Baichuan Feng almost applauded him.
What a clever guy! He wants Shirakawa Electric to be his brand's OEM factory.
To be honest, at this age, Sun Da Nao’s ideas are still a bit naive and his methods are much rougher.
If it was any other unknown small brand, it would be fine, but they would probably agree to the cooperation mode under his persuasion.
But who is Shirakawa Electric? Does it need this little bit of OEM fee?
If Baichuan Feng manufactures for him, when Sun Da Nao gets the computer, he will turn around and promote it as a product of Baichuan Electric.
By then, Baichuan Feng will be speechless. Not only that, he will also lose his identity and offend others.
However, although Sun Da Nao's ideas are a bit naive, he still has vision.
Computers do have great potential in the future, and from what he said it seems that software and communications will also be one of the key areas of future business.
In response to his strong recommendation, Baichuan Feng did not directly refuse, but gave him a business card.
Shirakawa Electric will not do OEM for others, but Anko can.
Even Anke’s main business is OEM, and Eiji Kimura has always had the idea of making his own products.
That's just perfect now, we can throw these two smart guys together and let them do whatever they want.
It doesn’t matter if you want to make computers. SIC’s chips are ready to go and you are welcome to purchase them.
The computers made at that time had nothing to do with my Shirakawa Electric, and Fujitsu would not say anything either.
Well~ Although I am the one who makes the money, business is sometimes like this, the angle will be completely different if you turn a corner.
The cooperation with IBM on CD-ROM drives, the cooperation with Sun Da Nao on computers, and other various visitors.
After finishing these miscellaneous matters, time flew by and it was already mid-October.
And on this day, the outside world once again turned its attention to Shirakawa Electric.
Why? Because the world's first portable CD player is about to be released.
