Chapter 314: Outstanding Effect
King Liu's face appeared in front of the screen. He was wearing ancient costume and painting with his head down. After a short while, a mighty portrait of Wu Song fighting a tiger appeared on the paper.
Afterwards, King Liu looked up at the screen and recited the advertising slogan that he had prepared long ago.
"A million-dollar prize will help every creator with a dream. The Water Margin Character Portrait Painting Competition is now open. Hurry up and pick up your brush and sign up. Please call for consultation..."
At the end of the advertisement, there are three big words "Shijinji".
It’s an ordinary advertisement, using 50-cent special effects, but the three words “one million” bring the effect to its fullest.
Ning Xuewen didn't even care about the name of her grandson. She stared at the TV screen with her mouth wide open: "What kind of competition is this? The prize money is as high as one million!"
In the late 1990s, one million yuan was enough to buy not only a house, but also an entire building in some places.
Or buy hundreds of thousands of kilograms of pork.
That’s more than 100,000 kilograms!
Ning Xuehua couldn't help but complain: "I don't know which rich boss has lost his mind to spend a million to organize this kind of competition. What's the point?"
Lu Yiming, who was eating some fruit next to him, looked up when he heard the words and looked at his mother with resentment: "That rich boss with a broken brain is me, your son."
"ah?"
Ning Xuehua looked at Lu Yiming in shock, with an expression of disbelief on her face: "You? Are you crazy? You are rich now, but you can't treat it like this."
Ning Xuewen, who was sitting next to him, was also shocked for a while, then she chimed in, "That's right, Mingzi, if you really want to find someone to paint the portraits of the characters in Water Margin, 10,000 yuan should be more than enough. How much do those so-called painters who paint portraits on the street get for a painting?"
Helplessly, Lu Yiming had to patiently explain the reason to them: "This one million is just a gimmick, advertising effect, you know? I want to take advantage of the popularity of "Water Margin" to promote a new product that Shijinji is about to launch. I'm not a fool, how could I really spend one million to find an artist to advertise on TV?"
Speaking of marketing concepts, the era in which Lu Yiming lived before his rebirth can really be said to be a time of chaos, with all kinds of imaginative marketing cases that were hard to guard against.
What a huge sum of money to have a child.
What is this, brother? Come and chop me up...
There is nothing they can't do, and it's really mind- blowing.
After listening to Lu Yiming's explanation, Ning Xuehua finally breathed a sigh of relief.
Fortunately, this son is not stupid.
So, she was very happy and called Ning Xuewen and Li Yiwen and said, "Come on, have some fruit."
With Lu Yiming's current net worth, his family members were still extremely shocked by this kind of advertisement, let alone other ordinary families.
You have to know that employees of state-owned enterprises now only earn a few hundred yuan a month. Those who can earn thousands of yuan have to be managers holding certain positions in the factory.
As for one million, if you really want a fixed salary, you can't get that much even if you don't eat or drink for ten lifetimes, let alone a lifetime.
Therefore, as soon as this advertisement came out, it caused a heated discussion across the country, just like the shock that the emergence of the "ten thousand yuan households" caused back then.
Lu Yiming was very satisfied with the effect of this advertisement.
The hype of the "million" alone can trigger spontaneous word-of-mouth spread among all audiences, thus creating a viral effect.
The effect is awesome!
Early the next morning, Lu Yiming, who was still having a sweet dream, was awakened by the sound of construction outside the door. He got up and saw that it turned out that the new neighbor not far away was moving the civil engineering to carry out reconstruction, and even an excavator was dispatched.
“Mad, are you digging a grave here so early in the morning!?”
After cursing a few times in his heart, Lu Yiming had to get up, get dressed and get ready for school.
Today, they came very early. There were not many students in the classroom, but Lu Yiming was surprised to find that Lu Yiping was already writing furiously at his desk. He immediately walked over and patted Lu Yiping on the shoulder, saying, "Good fellow, you didn't do your homework yesterday again? Why are you trying to fix it so early in the morning?"
Lu Yiping raised his head, snorted, and said with great courage: "What do you mean by copying homework? Do you think I am such a coward?"
Lu Yiming glanced up and down, and said with a grin: "Resemblance."
"Get out of here! I'm practicing drawing!" Lu Yiping raised the exercise book in his hand angrily.
Lu Yiming curled his lips, his face full of disdain: "You think you have ambition to draw comics with your homework book?"
Lu Yiping snorted, his eyes full of fighting spirit: "What do you know, learning to paint can make a lot of money!"
Then, he lowered his voice and said to Lu Yiming mysteriously, "Did you see the advertisement last night? A million-dollar prize. Do you know how much one million is?"
Lu Yiming nodded slightly and smiled calmly: "I know, it's almost one thousandth of my assets."
"Hey, I shouldn't talk to you about all this nonsense." Lu Yiping thought Lu Yiming was joking, but then he remembered that Lu Yiming, a rich second-generation, didn't seem to be a person who was short of money, so he waved his hand indifferently and continued painting.
Although no one in the school knew how much money Lu Yiming had, or how much money Lu Yiming's family had, no one treated Lu Yiming as a poor man.
After all, how many students who can afford mobile phones and mechanical watches these days come from poor families?
Lu Yiming then realized that Lu Yiping went there for the one million-dollar prize competition last night, and he immediately laughed and said, "I say, you're just starting to learn now, isn't it too late?"
The influence of advertising is reflected here. Few ordinary people can resist the temptation of one million. If someone like Lu Yiping, who has no artistic talent at all, dares to pick up a pen to learn painting, then those who already learn painting will rush forward like chicken blood.
Lu Yiping said confidently: "Haven't you heard that it's never too late to mend the fence after the sheep have been lost? Opportunities are reserved for those who are prepared. Go away and don't stop me from making this million."
"Good fellow."
Lu Yiming marveled at the magic of money, then walked away silently, returned to his seat, took out his textbook and prepared for morning reading.
Students came into the classroom one after another, and without exception, they were all talking about the news that Shijinji was looking for an artist for its million-dollar prize.
"Is painting so valuable now? My goodness, that's a million dollars in prize money. If I win the prize, I won't have to worry about food and drink for the rest of my life."
"Who said it wasn't true? Oh, I regret it so much. When I was a kid, my parents wanted to send me to paint, but I didn't study hard. If I had made a million dollars right now, wouldn't all my relatives have come to kowtow to me?"
Where there are those who feel regretful, there are naturally those who are excited.
"It's time to show off my real skills! You may not know this, but the reason I've been doodling on my textbooks is to prepare for this competition! I want to make a splash!"
"As a little genius in painting, this competition is prepared purely for me."
There are also those who are determined to learn painting, and they all make bold statements as if a million-dollar prize is within their reach.
"It turns out that painting can make so much money. I have decided to study painting in college!"
"I have been struggling for many days over what major to choose in college. Now I am not worried anymore. Learning painting is the right choice! One million, one million."
In today's country, everything is centered on economic development, so no one, young or old, male or female, does not like money, and few can resist the charm of money.
Didn’t someone say that? It doesn’t matter whether the cat is black or white, as long as it can catch mice, it is a good cat.
So, from that time on, people emancipated their minds, sought truth from facts, and gradually realized that those who have money are the boss.
Then naturally, everyone wants to be the boss.
During lunch, Cao Jingwen sat opposite Shi Qingxue and asked with some longing: "Xiaoxue, do you think that one million yuan activity to find an artist is true?"
Shi Qingxue never watched TV, so she had no idea about this. She tilted her head and asked, "What activity?"
Cao Jingwen asked in surprise: "Isn't that Shijinji your company? Don't you know?"
"I don't know. I never ask about the company's affairs."
Although Shi Qingxue holds shares in Shijinji, her shares are all managed by Su Yunjin. Normally, she doesn't care about them at all, and it is impossible for her to interfere in the actual operation of the company.
However, she remembered that Lu Yiming was also a shareholder of Shijinji, so she nudged Lu Yiming, who was eating next to her, with her arm and said, "It would be better if you ask Lu Yiming about this matter. Hey, is there such an event?"
Lu Yiming nodded: "Yes."
Cao Jingwen looked at Lu Yiming, then at Shi Qingxue, with an even more puzzled expression on her face: "No, why does Lu Yiming know more about your family's affairs? Do your parents know about your relationship with Lu Yiming?"
Shi Qingxue blushed when she heard that: "What's the relationship between him and me? We're just classmates, don't make wild guesses."
"Blind guess?" Cao Jingwen curled her lips, "Anyone who is not blind can see it, okay?"
After saying that, she looked at Lu Yiming with admiration: "How did you deal with Xiaoxue's parents? This is amazing!"
Lu Yiming was feeling proud and wanted to say something naughty, but when he saw Shi Qingxue's "ferocious" warning look, he immediately changed the subject: "Regarding the advertisement of the Million Painters, it is confirmed to be true. Because I planned this activity."
"You planned this?"
Cao Jingwen exclaimed, "It really is one million!"
One million just to find someone to paint a few pictures, this kind of thing was simply unimaginable to her.
After all, the era of people with a monthly income of 10,000 yuan has not been over for many years. Money today is really valuable. Anyone who has a million in cash is definitely a winner in life.
"So, you're hosting King Liu just to shoot a commercial for him?"
Then Cao Jingwen felt something was wrong again.
"Why would Shi Qingxue's family let you take charge of such an important matter? It's irrational, too irrational! Tell the truth, have you become the Shi family's son-in-law?"
Seeing many people around looking at her with strange eyes, Shi Qingxue's cheeks flushed, and she wanted to step forward and cover Cao Jingwen's mouth: "You little girl, eat quickly and stop talking nonsense."
At this moment, Lu Yiming's phone rang.
Lu Yiming answered the phone, and Lei Peilin's excited but distressed voice came from the other end of the phone.
"Mr. Lu, there are so many people calling to inquire about the event that we don't have enough operators. The phone lines are almost smoking!"
The advertisement shot by King Liu himself and the one million bonus were like a depth bomb that directly detonated public opinion.
Moreover, the scope of the impact was beyond Lu Yiming's original expectations. It was not just Baiyun City and Guangdong Province. Within a few days, people all over the country knew that someone was spending a huge amount of money to do something big on the southeast coast.
One million! In this era when many ordinary workers only earn two hundred yuan a month, this is undoubtedly an astronomical figure.
This amount of money is enough to drive countless people crazy.
At one time, countless people from all over the country were calling the phone number in the advertisement. The receptionist at Shijinji was so busy that he couldn't even take care of three meals a day. Many people suffered psychological trauma just from answering the phone.
Faced with Lei Peilin's call for help, Lu Yiming really didn't know whether to laugh or cry.
Alas, it seems that I have underestimated the magic of one million in this era.
No, it seems that after more than 20 years, a bonus of one million is enough to drive people crazy.
I can only say that there are few people who don’t like money.
"If you don't have enough people, why don't you just recruit more? Why don't you buy him a hundred or eighty more phones? How much do they cost? Pay attention to the registration work and make sure the service issues are handled well. If you mess up the handling of the problems, then my tens of millions of advertising fees will be wasted."
Lei Peilin agreed, but said to Lu Yiming with some doubt: "Mr. Lu, I always feel that something is wrong."
Lu Yiming frowned slightly and asked him, "What's wrong?"
Lei Peilin whispered his concerns: "Let's not talk about other things. Just this morning, we have more than 3,000 people registered. How many people in the country are learning to paint? I always feel that there are many people who are trying to take advantage of the situation."
Hearing Lei Peilin say this, Lu Yiming couldn't help but fall into deep thought.
After a long while, after thinking it over in his mind, Lu Yiming said to Lei Peilin: "Your concerns are reasonable. Those who try to take advantage of the situation are not only wasting our energy, but also watering down this event. So, when there are more applicants, you can ask them to mail their works to the company first, and we will pay for the postage. Only those who pass the preliminary round will be invited to participate in the official competition."
"That's a good idea. I'll do it right away. Do you want to withdraw the ad first and then put it on again with this condition?"
"Can. "
Lu Yiming had just finished talking to Lei Peilin on the phone and before he could even take a bite of food, his cell phone rang again.
After Lu Yiming answered the phone, he found that the call was from Li Zixian .
