Chapter 313 Time Flies
Several people in the conference room looked at each other.
Su Yu stared at Xu Cheng for a few seconds, and there seemed to be no trace of joking on his face.
"Mr. Xu, are you serious?"
Xu Cheng asked back, "Do I look like I'm joking?"
Su Yu frowned, "Have you thought it through? Penguin will definitely accept your proposal, President Xu. And although we are both a pioneer and a latecomer in the industry, Hapi Farm can indeed be said to be the most popular social game now..."
Su Yu was not talking nonsense. Currently, Ha Pi Farm was the most popular among white-collar workers. The first thing many company employees did when they sat down at their desks every day was to open the Ha Pi Farm and steal some vegetables.
"But Mr. Xu, have you ever thought about this problem? To take the simplest point, our number of servers is simply not enough to serve the number of users pouring into the game every day.
Just in terms of game smoothness, Penguin has already won us by a lot.
Moreover, Penguin has much more manpower and resources than us. For future operations and updates... I never thought we could do better in this regard. The reputation of the two channels will determine the flow of users. It is too easy for Penguin to win a comeback. "
Su Yu looked worried, and Xu Cheng nodded seriously.
"I don't deny that Xiao Ma is really good at creating new things based on other people's things."
Did you know you still play like this?!
Su Yu was almost mad to death.
In her plan, relying on the advantages of Hapi Farm, the user activity of Hapi.com will increase rapidly, and it will gradually marginalize its similar competitor QQ Space.
And that’s how reality develops.
But how could Xu Cheng, who she considered to be smart enough, choose to make such a choice?
The other people in the meeting room felt the low-pressure atmosphere of this big sister and did not dare to speak. They just lowered their heads and exchanged glances.
Xu Cheng took a sip of hot water and said, "I know we are far behind Penguin, but do we really have no advantages?"
"What's the advantage?"
Everyone in the conference room looked at him, and Xu Cheng cleared his throat.
"Our advantage is that without Hapi Farm, Hapi.com will be useless, but QQ Space can still be QQ Space without Hapi Farm."
The conference room fell silent instantly, and everyone took a long time to digest his words.
It was Cao Xuan who spoke blankly.
"Mr. Xu, are you confused? How can this be considered an advantage?"
"Why not?"
Xu Cheng asked him back, "We barefoot people are not afraid of people wearing shoes. Isn't this an advantage?"
The young man looked around and said calmly.
"Just now, Sister Su Yu, you said that Penguin was fighting a comeback. I don't think so. In this battle for users, we are the one who is going to make a comeback. Without Hapi Farm, Penguin just failed to complete a project and may not put in its full efforts. What about us at Hapi?"
Qiao Yiming was stunned. Although he didn't quite understand, he roughly understood the current situation.
"So we are going to burn our boats?"
“It hasn’t come to that.”
Xu Cheng shook his head and handed the documents in his hand to several people.
"Take a look at this. I have marked out how the company's work will proceed in the future."
Several people in the conference room flipped through the documents one by one. The contents were concise and to the point.
【One strategy, two tactics. 】
【One strategy: compete for users. 】
【Two tactics: extremely fast product development to optimize user experience; focusing on feature innovation and high-frequency product iteration.】
The document was finally passed to Su Yu. She frowned and looked at it for a long time before looking up at Xu Cheng.
The boy loosened his collar and continued speaking in a steady and powerful tone.
"At Penguin, Xiao Ma promised me personally that the money would be in my account within ten days. The company's cash flow problem has been temporarily solved, but it is only a temporary solution. I hope you all understand this. So next, I ask you, Sister Su Yu, to quickly organize an elite team, and you will lead this team yourself."
"Elite team?"
"Yes, I will only give you 10 people for this team. These 10 people must have a complete functional setup, including project managers, product managers, UE designers, front-end developers, back-end developers, testers, and operations and maintenance to complete all the operations and maintenance work of Hapi Farm in the future."
"Just these 10 people?"
"Yes, I require your team to use one week as an iterative development cycle and complete multiple deliveries and releases in one iteration, at least 20 releases a week."
"Twenty times?"
There was an exclamation in the conference room.
What does 20 times mean?
Previously, there were nearly 50 people in Hapi Farm responsible for the operation of the entire farm. Under such circumstances, it took Hapi Farm a whole month to complete a release.
And now, a team of 10 people.
The number of staff has been reduced by five times, but the speed of iteration and release has been increased by more than eighty times!
Now, several core members of Qingzhou have roughly realized how high-frequency the high-frequency product iteration mentioned by Xu Cheng is.
"Boss Xu, just let me die."
"Destroy it. I suggest destroying it."
"I can't do it. I can't do it at all."
There was wailing in the conference room.
Xu Cheng slammed the table and said, "If you can't do it, you'll be beaten. I haven't finished talking yet, why are you so excited?"
The meeting room suddenly became quiet.
Although he is young, Xu Cheng still has the aura of a boss in such occasions.
This is the benefit of a relaxed company atmosphere.
He is young and finds it difficult to control his subordinates, so it would be better for him to relax the atmosphere and let everyone get along with each other more like friends. This casual atmosphere reduces the sense of distance brought by age and makes it easier for him to show his aura to shock employees at the right time.
Among the people in the conference room, Su Yu was actually the calmest one.
She twisted the documents in her hand and looked curiously at Xu Cheng behind the table.
She was worried the whole night yesterday and even wrote a resignation letter, thinking that if Xu Cheng decided to give up today, then there would be no need for her to stay in Qingzhou.
However, before she made preparations to resign, she still called her good friend Yu Jiajia to tell her about it. After listening to her complaints on the phone, Yu Jiajia didn't seem to be surprised at all. She even advised her to keep the resignation letter for the time being, saying that this guy might bring some surprises to her.
At the time, she thought this statement was a little ridiculous, but now...
From the beginning, Xu Cheng seemed to have been fully prepared, which was far beyond her expectations.
So compared to the pressure brought by a 10-member elite team, she was more looking forward to what new surprises Xu Cheng could bring her.
“What does the Internet mean?”
The young man looked experienced and said, "I don't say this to outsiders casually. You will benefit from hearing it, right?"
Several people looked at each other, and then Xu Cheng patted the table and revealed the answer.
“User experience.”
"In the coming period, I require Hapi Farm to launch new gameplay, new crops, and new props every week."
Xu Cheng looked around.
"At the same time, those features that have received poor user feedback must be quickly removed from the shelves. We need to provide the best user experience as quickly as possible."
The people below already had bitter faces.
"It's impossible. Who can do this?"
"Won't you work overtime until you die?"
"Western capitalists would cry after hearing this."
Su Yu finally spoke at this time, "Boss Xu, do you have any ideas on how to improve the team's execution speed?"
She felt that since Xu Cheng made such an unreasonable request, he must have some plan.
"hey-hey."
Xu Cheng smiled awkwardly.
"I also learned from my father and asked them to help us develop a set of rapid product development models."
Of course, he developed it himself, but the level of this model would be too outrageous if it was named after him. It sounds more reasonable to use Xu Jianghe to cover it up.
He handed another document to Su Yu, and this time Su Yu looked at it very attentively.
An outsider wouldn't understand, but she was watching it very attentively. The production level of this model is quite high, and it perfectly plans how the Hapi Farm can be managed quickly but not chaotically while running at top speed.
Not only does it break through the limitations of release and iteration, but based on state-driven, various roles can also collaborate efficiently to achieve product iteration goals.
There are still talented people in Jing'an.
Su Yu handed the document back to Xu Cheng. The others were also very sensible and did not dare to ask if they wanted to see it too.
At this time, only your boss can show it to you, and you cannot ask to see it.
"Comrades, comrades."
Xu Cheng patted the table, his voice filled with encouragement.
"I know Penguin is a tough opponent, but from another perspective, isn't it also a touchstone for us in front of investors? Let's use Penguin as a sacrifice in our first battle... Penguin has already found a way to die... Hold the sun and the moon in its hands and pick the stars... Suppress all enemies in the world... Kill Xiao Ma Ge."
The young man was very good at bewitching people. With just a few words, the group of science and engineering men felt their blood boiling.
So the meeting room, which had been dead silent the whole morning, suddenly had the feeling of a mobilization meeting for a school sports meet. The young men were full of fighting spirit. When they went out to talk about the content of the meeting, they didn't say anything else. The only thing they wanted to do was to eliminate Brother Xiao Ma.
In September, the Penguin Channel’s Hapi Farm was officially launched on QQ Space.
A battle for users initiated by latecomers in the industry has begun.
Penguin spent a lot of effort to promote the farm and bought a lot of advertisements, showing how to play Hapi Farm and how fun it is to steal vegetables from friends.
The effect was very good, and students flocked in instantly. Qingzhou also responded with an advertisement immediately, but the publicity of the advertisement was very small, and the format was also very simple. It only invited a male Hong Kong star to say a simple sentence, like a rubbish advertisement -
I am Zha Zha Hui. If you are my brother, please go to Hapi.com and play Hapi Farm.
A simple advertising slogan, so simple that it is cliché enough, catchy enough, magical enough, and deeply rooted in people's hearts.
The most important thing is that he told people who saw this advertisement that if they wanted to play Hapi Farm, they could just go to Hapi.com.
Coupled with Zha Zha Hui's magical accent, although the advertising slogan did not buy much traffic, it caused netizens to imitate and spread it by word of mouth. A large number of users flocked to Hapi.com, and the characteristic among them was that many people's ID was xx Zha Zha Hui.
Penguin also had a keen sense of smell. It was shocked to find that the advertisement it had promoted vigorously was actually being used to support others. It immediately came up with a response strategy and changed the name of the Penguin channel. The Hapi Farm Penguin Service was officially renamed Penguin Farm.
For the entire autumn and winter that followed, Qingzhou and Penguin were in a fierce battle. The most intuitive feeling was that every game detail and experience was constantly improving, and both sides were madly competing for users.
Today Penguin released a red soil, and tomorrow Hapi Farm will launch the red soil plus one-click picking gameplay.
Penguin followed suit and launched holiday seeds, and Hapi Farm immediately launched bouquets, wishing trees, beehives, and attached ranches.
Players also split into two camps. On major social platforms, they competed with each other on the superiority of the gaming experience on different channels, and insultingly named each other "Ha Pi" and "E Pi".
Most of the time, Hapi Farm is superior because it is the first one. Although Penguin Farm has also started, it still feels like an imitator.
It's probably like one is a knife and the other is a jerk.
Moreover, the functions of Hapi Farm are indeed richer. Sometimes the planners from Penguin even want to go to Qingzhou to take a look. Is it possible that the imagination of these people has no limit?
Only Su Yu knew the truth. All those weird ideas came from Xu Cheng's text messages and were then designed and put online immediately.
After applying Xu Cheng's rapid product development model, the efficiency of Hapi Farm is now very high.
It's so exaggerated that you might have posted a message on Tieba this morning, "I clearly planted 9 pomegranate seeds last night, but found one missing this morning. Does anyone know why? I'm so depressed!"
After having a meal and going online again two hours later, the bug had been fixed.
Such a speed is simply incredible in this era, and even to a certain extent has led to internal competition in the industry.
In the fight against Penguin, the number of users of Hapi.com has grown explosively. By the first half of 2009, Qingzhou had added more than 1,000 servers to Hapi Farm.
This is a pretty incredible number, and even in the eyes of investors it is considered a pretty impressive record.
After all, the most troubling problem for entrepreneurs this era is, what will you do if Penguin copies you?
The owner of Hapi Farm seemed to have given them an answer.
The reputation of Hapi.com grew with the rapid expansion of Hapi Farm, and Su Yu had reached the point where he had to arrange for media interviews every day.
However, the head of Hapi.com seems very mysterious and has never appeared in any media.
Well-informed sources have dug out that Hapi.com has a close relationship with Xu Jianghe of Jing'an Communications.
However, at the launch of the Jing'an smartphone "Xiaoqing 2", when a reporter asked Xu Jianghe whether he was the master behind Hapi.com, Xu Jianghe clearly denied the question.
Winter goes and spring comes.
There was a lot of speculation about the owner of Hapi.com, but Xu Cheng didn't care too much about the fame. He continued his studies steadily and even rarely went to the company. He only called Su Yu to complete some work arrangements.
The most perfect management state in the workplace is no management.
Qingzhou is infinitely close to this state.
It was the leadership skills he had developed since junior high school that helped him, allowing him to deal with these matters without expending too much energy.
Reading and studying are things you can never put down for a moment.
Moreover, high school is already halfway through, and the short and stressful senior year is about to begin.
It's time to prepare for college...
