Chapter 300 This is the rhythm that will make people exhausted
In any industry, the first person to try something new will definitely gain many advantages.
The weight loss drug promoted by Ma Wangcai's Hangu Group is definitely not as effective as Li Quan's weight loss drug. But it should be much better than those weight loss drugs on the market.
Otherwise, with Ma Wangcai's intelligence, it would be impossible for him to invest so much money to promote this weight-loss drug.
As the saying goes, if you know yourself and your enemy, you can fight a hundred battles with no danger of defeat.
If you want to defeat Ma Wangcai in one fell swoop and directly squeeze Hangu Group's weight loss drugs out of the market, you must first understand the shortcomings and advantages of Hangu Group's weight loss drugs.
"Brother He, finding a suitable opportunity to advertise is not a problem at all. Even if there is no opportunity, I can create it." Li Quan really has this confidence.
A cure for Sophie’s leukemia may be just around the corner.
Even if He Youlong had not asked him to endorse the advertisement, Li Quan would have taken the opportunity to stir up some popularity.
Because he wanted to obtain enough resources in the hospital to truly establish the Traditional Chinese Medicine Research Department.
If you don't produce some results, how can the hospital really spend a lot of money to support you?
"I believe you have the ability to do it. Don't worry, brothers should settle accounts clearly. When the time comes, I will pay you the endorsement fee and advertising fee, not a penny less." He Youlong is straightforward and honest in doing business.
What should be given to you will never be withheld.
"Haha, working with Brother He is just four words: comfortable and enjoyable. I have enough knowledge about my own products, but I know nothing about the weight loss pills of Tan Gu Group. Has Brother He learned about the weight loss pills of Han Gu Group?"
Li Quan was not polite either.
Take what you should take.
Advertising and finding people to endorse products were not originally part of the scope of the two people's cooperative business.
If Li Quan didn't happen to have this condition, he would definitely find someone else to do it. When the time comes, he will pay as much as he deserves, not a cent less.
This money is really what Li Quan deserves.
What's more, Li Quan is very poor now and needs money.
Then there is no need to be pretentious.
"I immediately bought some of Hangu Group's weight loss pills as samples and submitted them to our company's inspection department for testing and analysis. They are indeed effective, but they are completely incomparable to your weight loss pills. I estimate that their effectiveness is only about one-tenth of our products at most."
If Li Quan could think of understanding his competitors’ products, how could He Youlong not think of it?
He had already tested Hangu Group's weight loss drugs as soon as possible.
"Although the weight loss drug of Hangu Group is less than one-tenth of the effect of our product, it is indeed made of pure natural Chinese medicine. After many tests, we have confirmed that Hangu Group's weight loss drug does not contain any Western medicine. This shows that the Chinese medicine pharmacist who developed this weight loss drug of Hangu Group is definitely very capable."
"The main advertisement of Hangu Group this time is also pure traditional Chinese medicine, which is harmless to the human body. This is still very attractive to consumers."
When talking about this, He Youlong's tone was a little low.
You can tell he's somewhat worried.
The rival's weight loss drug not only took the lead, but also had many advantages, which made him feel somewhat pressured.
"Is it possible that drugs like orlistat and L-carnitine have no additives at all?" Li Quan is a doctor and is familiar with the ingredients of various weight-loss drugs on the market.
Many weight loss pills are labeled as traditional Chinese medicine, but in fact, the real weight loss effect is caused by some western medicine and chemical ingredients added to them.
The diet pills on the market are basically these kinds of drugs that are not what you want.
Consumers believe it to be true and often experience various adverse symptoms after eating it.
The harm to the body is actually very great.
Hangu Group has produced some Chinese patent medicines in recent years, but most of them are imitations of some old medicines already on the market.
For example, Shuanghuanglian oral liquid, loquat paste, Liuwei Dihuang pills, etc.
After all, if you study the ingredients and formulas of these medicines carefully, you can basically calculate the main ingredients.
In addition, the ingredients of these medicines are simple.
For example, Shuanghuanglian oral liquid uses coptis root as the main ingredient. The rest of the formula is prepared by the pharmaceutical company itself, with some auxiliary drugs added as appropriate, and then promoted, and it can be put on the market and sold well.
Moreover, its actual effect will not be too different from that of the genuine original medicine.
However, although there are various Chinese herbal weight loss pills on the market, from Li Quan's professional perspective, there is not a single real Chinese herbal weight loss pill.
Either it is mixed with western medicine ingredients, or it has no effect at all.
At most, it can produce some psychological effects for consumers.
This is what is commonly known as a placebo when pharmaceutical companies conduct clinical trials.
It looks like the color, taste and shape are exactly the same as the real medicine, but in fact it is just a simulated medicine with no medicinal value.
"Speaking of this, I also find it a little unbelievable. Because I am very clear about the strength of Hangu Group. It does have a Chinese medicine research department, but there are very few R&D personnel, and there are no outstanding Chinese medicine practitioners. However, after multiple tests on its weight loss drugs, no chemical drug ingredients were found."
When He Youlong talked about this, his tone was filled with curiosity.
"Brother He, how about this? You ask someone to send me two samples of Hangu Group's weight loss pills. Then I 'll check them out. If Hangu Group's weight loss pills are indeed fine, I'll try to find a way to advertise our weight loss pills in the next two days. I'll try to put them on the market in the next few days."
Li Quan is also a decisive person.
Ma Wangcai had dealt with him repeatedly, which had already irritated him.
If the slimming pills produced by Li Quan and He Youlong this time can sell well, Li Quan can immediately jump from a grassroots to a billionaire. In addition, it can also severely damage Ma Wangcai, which can be said to kill two birds with one stone.
As matters concerning his own destiny and future, Li Quan will do his best.
"Okay, I'll ask Secretary Zhang to send the sample to you now. Do you want to send it to Huier Hospital?" He Youlong also attached great importance to this weight-loss drug and invested a huge amount in it.
"Well, just call me after you send him to Wheeler Hospital."
After Li Quan finished his call with He Youlong, he began to think seriously about how to make his weight loss drug advertisement popular.
He subconsciously clicked on the Douyin account that he hadn't logged into for some time.
"Wow, we've surpassed 2 million followers, that's awesome!"
He didn't expect that after not taking care of it for a while, just by relying on a few short videos and official identity certification, his followers increased to more than two million in less than a month.
There are too many messages, probably hundreds of thousands.
I just clicked it and took a look.
No wonder his number of followers has increased so rapidly recently. It turns out that the fact that he invited American experts to come to his country to treat his girlfriend’s illness was widely reported in the media.
Many fans left messages expressing their concern for him and asking if his girlfriend had recovered.
Many people left messages of blessing.
Some people even wanted to donate money to him.
Li Quan was deeply moved after reading it.
In a few days, when Sophie's leukemia is almost cured, I will ask her to shoot a short video. On the one hand, I want to thank fans for their concern, and on the other hand, I want to take the opportunity to promote my own weight loss medicine.
I believe it will have a good advertising effect.
When Li Quan was about to arrive at Huier Hospital, Secretary Zhang had already arrived.
"Doctor Li, where are you now? I've arrived at the gate of Huier Hospital. Should I deliver the medicine directly to your department?" Secretary Zhang was very polite to Li Quan.
"I should be able to reach the hospital entrance in five or six minutes. Secretary Zhang, please wait for me at the entrance."
A few minutes later, the taxi that Li Quan was riding in arrived at the main entrance of Huier Hospital.
He noticed He Youlong's vehicle with his sharp eyes.
That Rolls-Royce is so cool.
"Master, I'll get off here!" Li Quan quickly asked the taxi driver to stop, paid the fare, and walked quickly towards the Rolls-Royce.
"Hi, hello, righteous Doctor Li! Congratulations on receiving the award!" Secretary Zhang greeted Li Quan with a smile on her face.
She is as beautiful as ever and still has a capable style.
"Haha, don't laugh at me. I just saved a person. Who would have thought that the police station would give me such a big reward. I really don't deserve it."
Li Quan smiled a little embarrassedly and looked at the box in Secretary Zhang's hand.
“Is this the sample I need?”
"Well, here you go! The data from the testing department is also in it." Secretary Zhang handed it to him with a smile. "Doctor Li, I really envy your girlfriend. I have something else to do, so I'll leave first. Bye."
After she handed the things to Li Quan, she quickly got into the car and drove away.
But these words he said before leaving are puzzling.
Envy of Li Quan's girlfriend? What does this mean?
Secretary Zhang was promoted to secretary by He Youlong and used as a confidant. She is definitely not a simple and brainless little girl. Her words and deeds are steady and wise.
Since Li Quan came into contact with her, she has behaved in a dignified manner and has not spoken carelessly.
She suddenly said this just now. Was she envious of Sophie for having a boyfriend who never left her even though she was sick? Or was she praising Li Quan for being so outstanding and she also wanted to find a boyfriend like Li Quan?
Holding the samples sent by Secretary Zhang, Li Quan walked into the hospital.
He is now the first researcher in the Traditional Chinese Medicine Research Department.
You can study the weight loss pills in your hand openly during working hours.
Along the way, people greeted Li Quan from time to time.
At present, few people know that Li Quan has been awarded the honorary title of advanced individual for bravery.
Only a big shot like Dean Tan would know this.
These colleagues in the hospital took the initiative to greet Li Quan because Li Quan has indeed been in the limelight recently.
When you are famous, others will come to praise you. This is a normal social phenomenon.
Li Quan quickly arrived at the Traditional Chinese Medicine Research Department.
After drinking a mouthful of water, he first put away the honorary certificates and other things. Then he sat down to study the weight loss pills of Han Gu Group.
The outer packaging is high-end and the printed pattern is a picture with a strong ancient Chinese medicine flavor.
I saw an old man wearing a square scarf pounding herbs, and two boys in green shirts collecting herbs were helping him.
"A thousand-year-old recipe, a pure Chinese herbal weight loss pill, created by the imperial physician, containing a formula of thirty-seven kinds of Chinese herbal medicines... manufactured by Han Gu Pharmaceutical Group." The above slogan, coupled with the high-end outer packaging box, and pictures of ancient people making medicines full of ancient style.
The B style came out immediately.
Li Quan looked at the medicinal ingredients on the box: water chestnut, lotus leaf, oatmeal...
The corners of his mouth twitched. These herbs do have a certain weight loss effect, but their weight loss effect is very weak.
It is a kind of weight loss drug that is harmless when taken and has very low medicinal value.
However, people in the industry know that the medicinal formulas written on the packaging boxes and instructions are just for reference and not to be taken too seriously.
Which pharmaceutical company would be stupid enough to actually write out the prescription?
Isn't that obviously inviting competitors to imitate?
Opening the very textured outer packaging box, there are six liquid medicines packaged in glass bottles.
The color is dark brown.
"Is this six vials for a course of treatment?"
Li Quan opened a bottle directly and put it to his nose to smell it.
A strong herbal smell hits your nose.
"It seems to taste like rhubarb." Li Quan's mind suddenly popped up the pharmacology of the traditional Chinese medicine rhubarb.
Rhubarb, bitter and cold, is good at cleansing the stomach and intestines, expelling excess heat, and moving without staying. It has the power to break through barriers and seize control of obstacles. It mainly enters the Yangming Large Intestine Meridian, attacks accumulations, removes stagnation, and relieves heat and promotes bowel movements.
This is the pharmacological description of rhubarb in ancient medical books.
This is actually a laxative.
However, although this medicine can stimulate the large intestine, increase peristalsis and promote bowel movements, its effect is mild and loose or soft stools can be discharged about six to eight hours after taking it.
However, due to the presence of tannins, patients may experience constipation after diarrhea.
Generally speaking, this medicine needs to be used with caution.
"Eh...it actually smells like gansui. This is also a laxative. Could it be that Han Gu Group's weight loss pills are mainly laxatives?"
The pharmacology of the herb Gansui emerged in Li Quan's mind.
It is bitter, sweet, cold and poisonous in nature. It has the effects of draining water, eliminating fluid, reducing swelling and dispersing nodules.
This herb is even more powerful than rhubarb. It can strongly stimulate the intestinal mucosa, causing inflammatory congestion and increased peristalsis, resulting in severe diarrhea. If this herb appears in a traditional Chinese medicine prescription, there must be a corresponding auxiliary medicine to neutralize its toxicity.
Next, Li Quan conducted a detailed analysis of the Chinese herbal ingredients in Hangu Group ’s weight loss drug.
Unfortunately, his Chinese medicine skills are not very advanced, and he has not yet learned any miracle medical skills in this area. He can only distinguish some of the medicines with stronger smells and are easy to identify.
There are certainly many drug ingredients that cannot be distinguished.
From the analysis of the eleven herbal ingredients that can be confirmed so far, Li Quan can conclude that this is a Chinese medicine for weight loss that mainly has a laxative effect.
The side effects are currently unknown.
All laxatives have cold properties.
According to Li Quan, there are as many as five laxatives among the drugs that can be confirmed. Hangu Group is trying to make the user collapse and suffer from intestinal bleeding.
It is almost 100% certain that there is something wrong with Hangu Group's weight loss drug.
It's just that it can pass the official test, and the Shennong Pharmaceutical Testing Department under He Youlong's command is also unable to detect its harm, which shows that Hangu Group is very secretive.
It specifically deceived all the testing agencies.
This is actually one of the advantages of traditional Chinese medicine.
It is not like Western medicine or chemical medicine, where its ingredients can be easily found out by checking.
Traditional Chinese medicine contains many ingredients that cannot be detected even with the most advanced equipment and professional testing teams in the world.
"Since it is confirmed that there is a problem with it, this can be regarded as a landmine buried by the Hangu Group itself. It doesn't matter if I can't find it for the time being. Once I learn the divine medical skills of traditional Chinese medicine, I will be able to distinguish the specific traditional Chinese medicine ingredients in more detail. By then, I won't be afraid of not being able to find the problem."
Li Quan had only started reading Compendium of Materia Medica for two days. It would probably take a long time for him to finish reading it.
In addition, even if you really gain Li Shizhen's favor, it is hard to say whether you can exchange it for miraculous medical skills related to traditional Chinese medicine.
Don't worry about it for now. There's no harm in letting it go.
Ma Wangcai’s weight loss pills have only been on the market for a few days and sales have just started to grow. If they want to become hot sellers, it will take some time to focus and operate.
According to Li Quan's idea, when the weight loss drug of Hangu Group was about to be sold well, he should find out the problem and expose it to the media. This would be like giving Ma Wangcai a heavy blow.
It is guaranteed to maximize Ma Wangcai’s losses.
