Chapter 285: Exposed
Lin Yan's suggestion immediately opened Lin Yuhang's mind. Lin Yuhang slapped his thigh and nodded repeatedly.
"There is one more thing I must remind you of."
"You speak, Yuan Chao." Lin Yuhang acted as if he was listening attentively.
"This product is different from your previous products, and the target audience is also different. The products produced by Factory 8 before were all medicines. Even the loquat paste and cough syrup that were later produced are still medicines after changing the packaging."
Reaching out and tapping on the paper box beside him, Song Yuanchao asked, "Do you think this product is a medicine now?"
"This..." Lin Yuhang didn't know how to answer for a moment. Is ginseng royal jelly a medicine? It's a bit far-fetched to say it is a medicine, because the main use of this product is for health care, and the term health care was proposed by Song Yuanchao when he gave Lin Yuhang advice.
But in traditional Chinese medicine, there are many products that are both medicines and health products, such as the famous donkey-hide gelatin , as well as some commonly used winter tonic pastes and so on.
These things are medicines, but they are not medicines either. Their main function is to nourish and maintain health. Now that Song Yuanchao asked this question directly, Lin Yuhang didn't know how to answer.
In fact, Lin Yuhang's reaction was normal, because before the emergence of ginseng royal jelly, there had never been a real health product in the mainland market, and of course there was no health product market to speak of.
People had no concept of health care products, and even the relevant departments did not have the term health care products. This is also the original history of the birth of various health care products around 1984 after the birth of ginseng royal jelly, which formed the beginning of the health care product market.
However, for a long period of time afterwards, the concept of health care products was still not distinguished from medicines, and many health care products directly used the "drug" registration approval documents, which means that from this perspective, they were produced and sold as medicines.
But in actual operation, health products are completely different from the pharmaceutical market, whether in sales model, channels, audience, etc., which has also caused a certain degree of management confusion.
It was not until the mid-1990s that the country officially stipulated the categories of health products, distinguished them from medicines, replaced the previously used "medicine" brand with the "health" brand, and established relevant departments.
"At present, the country has no formal regulations and positioning for this type of product, and the management model of medicines is still used in production. But second brother, don't forget that we talked about the issue of product positioning at the beginning, and now this market is completely blank, so although it is classified as a medicine in production and other aspects, it is actually not a medicine."
Song Yuanchao reminded seriously: "Since it is a health product, it is no longer a pure medicine and can be put on the market as a special commodity. In this way, the sales channels and customers of the product will be different from before. You can't expect a doctor to prescribe this product in a hospital. As for selling it in pharmacies, there is no problem. After all, products like donkey-hide gelatin are also sold in traditional Chinese medicine pharmacies. But relying on pharmacies as a sales channel alone is far from enough."
"Do you mean to sell this product as an ordinary commodity?" Lin Yuhang was a smart man and quickly understood what Song Yuanchao meant.
"Yes!" Song Yuanchao nodded and said, "Health products are like ordinary commodities. They are aimed at a much larger audience than medicines, so the sales channels cannot use the old methods. We must use the sales model of ordinary commodities to sell them. And we must highlight the health functions of the products in sales, so that the public can understand the supply and marketing of the products and be willing to buy them."
Lin Yuhang thought about it carefully and nodded silently. Song Yuanchao was right. This was indeed a sales model that was different from the previous supply and marketing system. This was a huge test for the Supply and Marketing Department of the Eighth Factory.
As a traditional Chinese medicine factory, the supply and marketing model of the Eighth Factory has always been revolving around the pharmaceutical system. Apart from the pharmaceutical system, the Eighth Factory has never had any cooperative relationship with other sales channels, such as supply and marketing cooperatives, department stores, etc. Now, this pattern must be broken, so that the entire sales object and method will undergo a radical change.
Lin Yuhang needs to discuss this matter carefully with Lao Lu from the Supply and Marketing Department. The work of the Supply and Marketing Department will be the top priority going forward.
"Yuan Chao, I will urge the Supply and Marketing Department to find a solution as soon as possible. However, it is very difficult to establish the supply and marketing channels of Factory 8 in the market at once. Do you have any solution to this problem?"
"That's easy." Song Yuanchao smiled confidently, "Second brother, do you know anything about advertising?"
"Advertisement? I've heard of it. You mean advertising?"
"Yes!" Song Yuanchao nodded. "Ginseng royal jelly can be the first health product in China. The best way to let the whole country know the benefits of this product and let commercial channels accept and be willing to sell it is to advertise. Just think about it, as long as the Eighth Factory runs a TV advertisement on CCTV and then publishes advertisements in some national newspapers at the same time, then everyone will know about this product, right? At that time, there will be no big problem in market layout and sales."
"Does advertising really have such an effect?" Lin Yuhang was skeptical.
"Haha, why don't you just give it a try? By the way, the content of the advertisement must highlight the efficacy of the product, so that people can see at a glance the benefits of ginseng royal jelly. In addition, the advertisement must be novel and distinctive so that people can remember it at first sight."
"But the advertising fee should be very expensive, right?" Lin Yuhang was used to a frugal life, so he asked subconsciously.
"Brother, you can't catch a wolf without sacrificing a lamb. You still have to pay what you owe. You can't expect consumers to be willing to pay for your products without doing anything, right?"
Lin Yuhang burst out laughing. It seemed that his thinking really needed to be changed. Lin Yuhang still attached great importance to Song Yuanchao's suggestion. He nodded immediately and said that he would discuss this issue after returning and come up with a plan as soon as possible.
Then, Lin Yuhang and Song Yuanchao discussed the issue of advertising for nearly half an hour and roughly understood the necessary content and requirements for advertising. Seeing that the time was almost up, Lin Yuhang stood up and said goodbye. Although today was a day off, the new product was about to be launched on the market, and Lin Yuhang had to keep an eye on it personally at the factory, otherwise he would not be at ease.
Song Yuanchao and Lin Yan saw Lin Yuhang off. After Lin Yuhang left on his bicycle, Song Yuanchao sighed softly.
"What's wrong?" Lin Yan asked curiously. Song Yuanchao was chatting with his second brother just now, why did he suddenly become emotional?
"It's nothing. I just feel a little emotional seeing my second brother working so hard." Song Yuanchao said with a smile.
In fact, Song Yuanchao is a little confused now. He knows what is going on in the health care products market better than anyone else of this era.
Now, the products of Factory 8 have been finalized and will be officially launched into the market soon. Once health products such as popular, the health product market will usher in a fierce wave.
Just like opening Pandora's box, Song Yuanchao released the ferocious beast of health care products with his own hands. He didn't know whether it was right or not. You have to know that with the birth and rapid development of the health care products market, the term health care products has brought people mixed impressions in the next ten or even twenty or thirty years.
But on second thought, the birth of the health care product market was not something Song Yuanchao could stop. Even if Song Yuanchao did not give Lin Yuhang this idea, it would still have come into being according to the inertia of history. By that time, all kinds of health care products would have sprung up all over the country, and the quality of the products would be uneven. It would be better for Factory 8 to be the pioneer. At least with Lin Yuhang in Factory 8, the quality and efficacy of the products would be guaranteed.
These were the feelings in Song Yuanchao's heart, but he did not tell Lin Yan about them. He just found a random reason to explain them.
"Yes, second brother is really working too hard. You have to help him more. You can also let second brother have a good rest after their factory's new products open up the market." Lin Yan also felt the same way. Lin Yuhang has lost weight again these days. He was so busy that he didn't even have time to cut his hair. His original buzz cut now looks almost like that of a student in an art school. In addition, he has been busy in the factory and has no time to take care of his family. He even has no time to date Rowling.
Lin Yuhang and Luo Lin's good days are approaching. The Lin family and the Luo family are old friends, and the two grew up together as childhood sweethearts, and have a deep emotional foundation between them.
Although Lin Yuhang was injured and disabled on the battlefield, the Luo family did not seem to care about it. In Luo Yanhua's eyes, Lin Yuhang was an extremely outstanding young man, and he would certainly be very satisfied to have such a young man as his son-in-law.
The parents of both sides found a time to meet and hit it off and decided on the marriage. Although Lin Yuhang himself felt that he should not delay Luo Lin due to his disability, the elders had already decided on the matter. As for Luo Lin, she was determined to marry Lin Yuhang. In the end, Lin Yuhang had no say in the matter, so they decided on the wedding date.
Taking into account the wedding date of Song Yuanchao and Lin Yan at the end of the year, Lin Yuhang, as the second brother, naturally cannot get married later than Lin Yan. So their wedding date is set on National Day. It is only a few months away from National Day. Logically, Lin Yuhang should have started preparing for his wedding a long time ago, but because of his work at Factory 8, Lin Yuhang has not been able to find time to do these things.
"Yan Zi, is my second brother's wedding room ready?" Song Yuanchao suddenly remembered something very important.
"My dad said that we just need to tidy up his study, repaint it white, and add some new furniture and appliances."
The living conditions of the Lin family were still good in that era. The house with three bedrooms and a living room was not small, but Lin Daoyuan and his wife had one room, Lin Yan had one room, and there was a study, so there were three rooms left.
In the past, when the children were not around, the brothers Lin Jianhang and Lin Yuhang were in the army, and Lin Yan went to the northwest as an educated youth. It was more than enough for Lin Daoyuan and his wife to live there. Even if Lin Yan returned to Beijing later, her own room was enough.
But now Lin Yuhang has left the army and returned to Yanjing, and he is about to get married, so the area of his home seems small. During the days when Lin Yuhang came back, he either slept on a bed in Lin Daoyuan's study or lived directly in the dormitory of the Eighth Factory. But he can't be getting married soon without a new house, right?
Factory No. 8 has just recovered, so it is impossible to expect housing distribution in the company for the time being. Moreover, housing distribution has always been a matter of too many wolves and too little meat. With Lin Yuhang's awareness and character, even if he is the factory director, he will definitely not consider it first.
Song Yuanchao thought about it and asked tentatively: "Yanzi, I think it would be inconvenient for my second brother to live at home after getting married? There are not many rooms in the house, and it would be uncomfortable for my second brother and his wife to live there. Besides, they will have children in the future. When they have children, this house will be even more crowded. How about I buy an apartment for my second brother? Or buy a bigger yard and let my parents move in to live together?"
Lin Yan looked up at Song Yuanchao strangely, and suddenly reached out and pinched Song Yuanchao's waist: "Yuanchao, are you hiding something from me?"
"Why do you ask?" Song Yuanchao was shocked. This girl was too smart. There was nothing wrong with what he said just now. How come she suddenly realized it?
"Let me ask you, have you bought another house outside? Are you planning to let my parents and second brother live there?" Lin Yan asked, tilting her head.
This is strange, how did she know? Could it be that she has worms in her stomach?
Song Yuanchao was speechless for a moment. Song Yuanchao had discussed the purchase of Mu Zhang'a's villa with Lin Yan, and he had not told Lin Yan about the previous renovations. Now the villa has been completely renovated. These days, Song Yuanchao has been moving things in, especially his treasures and furniture collected from various places.
Originally, Song Yuanchao wanted to give Lin Yan a surprise and take advantage of Lin Yuhang's marriage to mention this matter, but before he could formally say it, Lin Yan asked directly.
"How did you know?" Song Yuanchao asked in surprise.
Lin Yan smiled slightly, and said with a little pride: "Don't worry about how I know. Just tell me honestly whether it is true or not."
"Okay, I admit it!" Facing Lin Yan's questioning, Song Yuanchao raised his hands helplessly and surrendered. He honestly explained the matter of Mu Zhang'a's villa. After Song Yuanchao finished speaking, Lin Yan angrily reached out and pinched him again: "Humph! I asked you to hide it from me. Do you think I don't know it just because you asked Professor Yao for help? Tell me honestly, do you have anything else besides this house?"
Song Yuanchao suddenly realized that after all this fuss, it was Professor Yao who had revealed the truth. But if you think about it carefully, it is normal. Although they are in different departments, Professor Yao is still a professor at the Imperial University. In addition, when Professor Yao helped Song Yuanchao to renovate the apartment, many seniors participated. Lin Yan and these seniors are classmates of the same grade. And who in the Imperial University does not know the relationship between Lin Yan and herself? In this way, it is not surprising that Lin Yan knows about this.
Facing Lin Yan's questioning, Song Yuanchao honestly explained the old house he asked Li Daqi to help buy in Shanghai. Apart from these, Song Yuanchao promised that he would not hide anything from Lin Yan. Moreover, he originally did not want to hide it from her, but just planned to give her a surprise when the time comes.
