Chapter 280: The End of Business is Card Drawing
There is no doubt that Lu Yiming's mind is more flexible than the moral bottom line of some people.
Although, after putting aside the issue of Shi Caijiang embezzling and transferring property, the development of Shi Jinji seems to be quite good, but in Lu Yiming's eyes, this level is far from excellent.
In this world, there are three types of people whose money is easiest to make: children, students, and students who are still children.
For these three types of people, never try to reason with them, just go all in.
Selling snacks and the like is a dead-end business.
How much does a lollipop cost?
How much profit does a small cookie make?
What can this be used for?
The end of the universe is compilation, and the end of business is blind box.
Drawing cards is the way to go!
Tell me, is there anything more joyful than drawing cards?
Not to mention the distant past, in 1999, Little Raccoon Instant Noodles launched the Water Margin cards, which immediately exploded the market and made a lot of money.
It is now the end of 1998...
I'm sorry, little raccoon!
Seeing that Lu Yiming didn't respond for a long time, Li Quanwang was immediately puzzled and asked repeatedly: "Mingzi, Mingzi! Is this question so difficult? How long do you want to think about it? Hurry up, who is the most powerful among the 108 heroes in Water Margin?"
"I'm the best! Hahaha, Wangzai, you are really a lucky cat."
Lu Yiming burst into laughter.
If it weren't for Li Quanwang's increasingly round and greasy face that was too hard to kiss, Lu Yiming would have wanted to give him a big kiss.
After having this brilliant idea, Lu Yiming had no time to answer Li Quanwang's question. He returned to his seat, took out paper and pen, and began to write.
Li Quanwang was confused when he saw Lu Yiming's reaction: "What happened to Zha Ming? Did he take the wrong medicine or forgot to take it?"
Seeing Lu Yiming scribbling on his homework book, Li Quanwang couldn't suppress his curiosity and asked, "What are you writing?"
Lu Yiming had nothing to hide from Li Quanwang. After all, only true buddies would maintain a close relationship even if they hadn't seen each other for several years. On weekdays, everyone was well, but when they met by chance, they would talk about everything. If you could have a few such friends in your life, you would be very lucky.
"I'm working on a business plan. This time, I plan to design a set of Water Margin cards to take advantage of the popularity of the TV series Water Margin and hype up Shi Jin Ji's reputation."
When Li Quanwang heard this idea, he was shocked on the spot.
"Hey guys, we were just casually discussing the characters in a TV series, and you discovered a business opportunity from this?"
This incident gave Li Quanwang a great shock. Lu Yiming's financial operations of shorting the ruble and fighting against Soros were too advanced and he could not understand them.
But he understood what Lu Yiming was going to do, so he was even more shocked.
While drawing, Lu Yiming said without looking up, "Zi once said that the world is not short of beauty, but short of eyes to discover beauty. In the same way, business opportunities are everywhere in the world. It just depends on whether you have the vision to discover them."
Li Quanwang thought for a long time, then said hesitantly: "Are you saying that I don't have a business mind?"
Of course Lu Yiming denied it flatly: "No."
At this moment, Shi Qingxue walked into the classroom.
She looked unhappy, and her classmates kept their distance from her.
When Lu Yiming saw Shi Qingxue coming, he put down his pen, sat down next to her, and asked with a smile, "What's wrong? Who made you angry again? You puffed up your cheeks like a little puffer fish."
Seeing Lu Yiming, Shi Qingxue felt so wronged that she wanted to cry. She pouted and replied, "It's my aunt. She has been instigating my mother to sell Shi Jin Ji and take me to study abroad. But I don't want to go at all. I really don't understand their ideas. What's so good about going abroad? I think it's good enough in China."
After hearing this, Lu Yiming couldn't help but curse in his heart.
I just can’t get over this joke, right?
Why do you want to go abroad?
We should have acquired Shijinji directly at the beginning!
Although it is easy for Lu Yiming to go abroad now, he firmly believes that his future career development must still depend on the domestic market, especially in the next few years, which will be the first year of the domestic Internet.
Therefore, it was impossible for him to spend several years studying in the United States, causing himself to miss all investment opportunities. This forced him to stay in the country. Of course, he had to keep Shi Qingxue as well, otherwise these few months would have been in vain.
Various thoughts went through Lu Yiming's mind, and he asked, "Don't worry, tell me, what does your mother think about this matter?"
Shi Qingxue stretched lazily, lying on the table like a cat, "What else can I do? I'm hesitant. My mother is the most easily influenced by others and has never had a strong opinion. Now my aunt thinks that the future of Shijinji is uncertain. I think my mother will be persuaded by her in the end. What should I do, Lu Yiming?"
Shi Qingxue also didn't want to be separated from Lu Yiming. She was looking forward to being admitted to the same university as Lu Yiming.
From a professional perspective, Lu Yiming had to admit that Su Yunwei's insights were indeed very reasonable and in line with future market trends.
Xu Fuji was registered and founded in the mainland by four Xu brothers in 1992. Combined with 16 years of successful sales experience in the Taiwan market, it has grown very fast and has a strong momentum of development. It is completely not on the same level as Shi Jin Ji, which has been experiencing sluggish performance growth.
In 1997 alone, Xu Fuji's annual sales exceeded 100 million.
Starting this year, in order to expand sales channels, Xu Fuji contacted chain supermarkets such as Walmart, Xin Yijia, and Carrefour, and established supply and marketing cooperation relationships with them, opening the era of bulk candy in China. The sales volume has been growing rapidly, and it has become a new force in the industry.
Not only that, Xu Fuji also put a lot of effort into marketing. It directly invited Hong Kong star Eric Tsang to be the brand spokesperson, and relied on his festive face to quickly open up the market in the southeast coastal area.
As for another foreign-funded enterprise, Ferrero, it is even more amazing.
Founded in 1946, Ferrero is headquartered in the Kingdom of Noodles. Like Xu Fuji, it is a family business, but Xu Fuji only has one generation, while Ferrero has been passed down to the third generation. It has also developed into a prestigious multinational group with a series of self-created branded high-quality products.
Among them, the most popular one in China is Ferrero Rocher chocolate.
Even Shi Qingxue likes to eat this hazelnut wafer chocolate on a daily basis. It has a magical taste that girls can't resist.
These two companies directly compete with Shi Jin Ji in their main business, and no one is optimistic about Shi Jin Ji's future. From the perspective of return on investment alone, selling the company is undoubtedly the right choice.
Shi Qingxue didn't understand business, and deep down, she certainly didn't want Shijinji to lose money.
But she didn't want to be separated from Lu Yiming because of going abroad.
Seeing Shi Qingxue about to cry, Lu Yiming comforted her softly, "Don't worry, if you don't want to go abroad, don't go. Leave the rest to me. Isn't your aunt afraid that she can't compete with the big international brands? I have plenty of ways to make Shi Jin Ji a well-known domestic brand. By then, even if others beg to buy Shi Jin Ji, I'm afraid they won't be willing to sell it."
Shi Qingxue opened her eyes wide with curiosity, with a look of surprise on her face: "You really have a way? You didn't lie to me, did you?"
Seeing Lu Yiming so confident, she was very happy in her heart. At the same time, she felt that Lu Yiming was so amazing. It seemed that any difficult problem could be solved smoothly in his hands.
She was so happy at this moment, her eyes curved into crescents: "Lu Yiming, you are so nice."
Seeing Shi Qingxue's face turn from gloomy to bright, Lu Yiming laughed heartily: "Don't worry now, I am a shareholder of Shijinji after all, so I still have some say in this matter. Believe me, the result will be what you want."
Shi Qingxue seemed to have grasped something all of a sudden: "Wait a minute, when did you become a shareholder of Shijinji?"
Lu Yiming showed a puzzled expression: "Hey, didn't your mother and your aunt tell you? I bought some shares of your Shijinji before."
Shi Qingxue curled her lips and held her cheeks with both hands: "Huh, no one told me this."
Her puffy cheeks were so adorable that Lu Yiming couldn't help but pinch them, which naturally led to a beating from Shi Qingxue.
A few days later.
The headquarters of Shijinji Food Company.
In the huge conference room, the marble slabs on the floor were shining brightly. At the long nanmu conference table, Su Yunwei looked at the shareholders whose number had been reduced by half. She took out two documents with a serious face and announced in public: "The main purpose of inviting everyone here today is to discuss the sale of Shijinji Food Company."
After she finished speaking, she paused for a moment, and when she saw that everyone's eyes were focused on her, she continued, "According to my speculation, in the next two years, the competition in the candy and snacks market will be very fierce. We don't have any flagship products, and we are likely to lose in the competition. That's why I decided to sell Shi Jin Ji."
"These two documents are the quotations from Xu Fuji and Ferrero. You can take a look at them first and then make a decision."
Su Yunwei gave one to everyone.
Among them, Xu Fuji offered less cash, but was willing to achieve the merger by exchanging shares. It was obvious that the four Xu brothers wanted to take over Shi Jin Ji's market share in one go and strengthen themselves, but they were unwilling to spend too much money.
Ferrero's offer was much simpler and more crude in comparison. It directly used money to hit people, offering a high price of 275 million, a premium of 10%, which was considered very sincere.
The reason why the other party is willing to spend so much money is probably because they have taken a fancy to Shijinji's current sales channels and market share, and want to directly spend money to acquire it as a bridgehead to enter the mainland market. Therefore, they would rather spend a little more money and speed up the pace of layout.
After reading the quotation, several shareholders were very excited.
“That’s a good price.”
"I think so."
General Manager Lei Peilin sat upright. He estimated that he currently held about 2% of the shares. If he sold them at this price, he could directly cash out more than 4 million.
More than four million in 1998!
It was enough for him to achieve financial freedom and live a happy life as a salted fish.
If he happened to use the money to buy a few houses or land...
Su Yunjin, one of the major shareholders, had been shaken after several days of ideological work by Su Yunwei.
Anyway, the Su family's base has now moved to the United States, and they have settled down there. It seems like a good choice for me to sell Shijinji and go to the United States to live with my parents.
Su Yunwei saw that these shareholders were very satisfied with the offer, so she immediately asked, "No one should object, right?"
"Who said no? I object."
Lu Yiming expressed his position without hesitation and stood firmly against Su Yunwei.
Su Yunwei was very unhappy when she saw Lu Yiming contradicting her in such an occasion. She asked, "What are you objecting to? When you bought the shares, the price was not high. If you sell them at this price now, you can also make a lot of money. What else do you have to object to?"
Lu Yiming had no expression on his face, and his tone was even more indifferent: "Since we are in a meeting now, I will tell you my opinion from a purely business perspective. Shijinji is still very competitive now. After solving the funding problem, this year's New Year shopping season will definitely make a lot of money. You are going to sell this goose that lays golden eggs now. As a shareholder, I can neither understand nor accept it."
Su Yun pursed her lips in anger, as if to confront Lu Yiming: "If you don't sell the company, can you compete with competitors like Xu Fuji and Ferrero? If you fail, you will lose everything."
"Then have you ever thought that they might not be able to adapt to the local climate? Moreover, I think that after so many years of cultivating our own land, it would be a shame for us if we were easily defeated by outsiders!"
Lu Yiming took out a document and handed it to Su Yunjin: "Aunt Su, this is the business plan I made. It contains the future development direction of Shijinji. Please take a look."
Su Yunjin took the plan blankly and flipped through it page by page.
At first, she still had a blank expression on her face, but soon her eyes changed, as if she had found some treasure in the plan. Her eyes became brighter and brighter, and the surprise in her expression could no longer be hidden.
"Did you make this plan?"
"That's right ."
After this question and answer, Su Yunjin quickly began to look at Lu Yiming with a new eye.
She was born into a wealthy family, and although she had never been involved in business matters before, she still had vision and insight due to the influence of her family since childhood.
Obviously, in her opinion, Lu Yiming's plan is highly feasible, which is equivalent to directly pointing out a smooth road to the future for Shijinji.
Su Yunwei was puzzled by her sister's change of mentality, so she took the plan and read it quickly, and then she also showed an extremely shocked expression.
She really didn't expect that there was a marketing genius like Lu Yiming in the country.
Blind boxes, card draws, and leveraging the current hot topics of domestic people have directly and firmly grasped the consumption psychology of customers, making it difficult not to succeed.
Even Su Yunjin was inspired by Lu Yiming's plan.
Although she was a woman with a weak character, her previous experiences still made her feel sad, so she wanted to start her own business and was no longer willing to be a housewife who was oblivious to the world outside.
Moreover, she also had some thoughts in her mind. She did not completely agree with Su Yunwei's surrender without a fight.
If she could make a name for herself, Su Yunjin would also like to give it a try to prove that she is not just a vase at home.
Therefore, Su Yunjin immediately decided to support Lu Yiming's idea: "Very good, everyone take a look at this plan. I think it is very feasible and has a high chance of becoming popular. At least I am very much looking forward to this kind of gameplay. It is really unreasonable for us to lose our composure before the enemy arrives. I think we can give it a try."
