Chapter 266: Genius Marketing That Causes a Thousand Waves
A boss of Lin Zheping's level is very sensitive to changes in the situation. Coupled with Chen Jianghe's forward-looking analysis, he made the decisive decision to cut prices and get ahead of others.
Of course, the most convincing thing is not Chen Jianghe’s analysis, but the powerful business team and top-notch marketing capabilities of Light Chaser.
The very next day after Lin Zheping made the decision, Chen Jianghe personally took charge of the event, and all major online information platforms were flooded with the explosive information that "Anxia Real Estate Group is selling houses at a 30% discount". He also published advertisements in influential newspapers in the Pearl River Delta region, setting a precedent for "everyone selling houses and everyone getting commissions".
At the same time, Chen Jianghe selected two hundred part-time college students from the Chasing Light business team, led by Wu Zhonghua, and put on suits and ties to form a "ground sales army" to promote the business in crowded areas such as subway entrances, pedestrian bridges, entrances of urban villages, and CBD business districts to boost sales.
In addition, 50 business elites led by Ye Xiaorong received short-term training and entered the sales department in batches.
"Sister Xiaorong, when can we go back to Shenzhen to run business? It feels like a waste of time to sell houses here, and it will affect my year-end bonus from the company."
At the sales office of Anxia*Shengshi Huating, Guo Chunyu, a salesperson from the Shenzhen Light Chasers, blinked his eyes and asked Ye Xiaorong in confusion.
Guo Chunyu was originally one of the top ten elites in the Shenzhen Corps' performance. He was very diligent in his work and aggressive in signing contracts. If he worked hard, he would have a chance to rank among the top 20 in the company's overall performance.
“Isn’t it good to sell the house?”
Ye Xiaorong smiled and asked back, then said, "Xiao Wei sold three sets yesterday, and the commission for a single day was over ten thousand. I saw her walking with the wind, and she would wake up laughing in her dreams."
"It's pretty good." Guo Chunyu was a little envious, but pouted and said, "But I've failed for five consecutive days. I don't think I'm suitable for this."
"In the sales business, 30% is determined by fate and 70% depends on hard work. Don't be quick to deny yourself. You've signed so many orders before, your ability is unquestionable. Now you just lack luck. Be patient." Ye Xiaorong comforted him.
"I feel like Mr. Chen arranged this on purpose because we didn't take the initiative to apply to expand the market in the Yangtze River Delta, so..."
"We will do whatever Mr. Chen arranges. He has never treated us unfairly. Don't complain. Just work hard."
Guo Chunyu was interrupted by Ye Xiaorong before he could finish his words.
"But..." Guo Chunyu wanted to say something.
"Be patient and wait. On December 1st, the top units in Building 9 of Shengshi Huating will be launched for sale. Seize the opportunity and work hard to break through." Ye Xiaorong said.
"Oh." Guo Chunyu nodded, thinking that if he couldn't sign the contract by December 1st, he would go directly to talk to Mr. Chen. He could either be transferred back to Shenzhen to do his original job or quit.
In fact, there are many Light Chasers salesmen like Guo Chunyu who have achieved success in the takeout group buying business but suffered setbacks in the real estate sales field. Even Ye Xiaorong herself found it difficult to adapt at the beginning.
However, Ye Xiaorong quickly made adjustments and led the team to continuously learn and summarize. In just a few days, she grasped the rhythm of signing contracts, helped team members to break through one after another, and built up confidence.
At 9:00 a.m. on December 1st, Anxia Real Estate Group launched three major projects in eastern Guangdong.
Among them, the sales office of Shengshi Huating project, which has the best location and the most complete surrounding supporting facilities, was crowded with enthusiastic home buyers. There was even a farce where several home buyers clashed and fought over swiping their cards.
Not only that , even in the two projects located in Huangpu District and Xintang Town, there were queues for buying houses and houses were hard to come by.
The stock market has been cold during this period, and the chain reaction in the real estate market has not yet fully emerged. Rich people are eager to cash out the money they earned in the stock market in the past two years and replace it with assets that can maintain and increase their value. Commercial housing is undoubtedly the best choice.
It just so happens that Anxia Real Estate Group has launched such a big discount, so it is inevitable that people will queue up to buy houses.
At ten o'clock in the morning, Lin Zheping personally inspected the project sales situation. Although he was mentally prepared, he was still surprised by the popularity of the scene.
Selling houses at a 30% discount is actually just a marketing gimmick. Only the special-priced units in the entire complex are sold at a 30% discount, and the rest of the units are basically only a few hundred yuan lower than the normal selling price. Some high-quality units are even priced higher than the normal selling price. However, in this situation of house-hunting, it seems to be unimportant whether the house prices are discounted or not.
After Lin Zheping took a look around, the gloom of the past few days was swept away, and he became more and more satisfied with Chen Jianghe who was following beside him.
"Jiang He, how did you come up with this marketing plan where everyone sells their houses and everyone gets a commission?"
Lin Zheping couldn't help but ask out of curiosity. This marketing plan was a genius idea. Not only did it create a huge impact, driving a large number of buyers and investors to flock to buy Anxia Group's houses, but it was also far ahead of its peers, almost defeating the competitors' marketing strategies and leaving them completely defenseless.
"I got the inspiration from the stock market. This year's bull market has even boosted the canteen aunties and sanitation workers. As long as there is profit, everyone will go crazy for it."
Chen Jianghe explained with a smile that, in fact, his plan was completely taken from a certain large group in later generations. Although the group took a big step and ended up losing money, its marketing methods before the bankruptcy were definitely the best in the industry. It was second to no company in terms of raising money, and no company dared to claim to be the first.
Lin Zheping nodded frequently upon hearing this, and praised generously, "You have a quick mind, advanced thinking, and are so capable. Xiao Qi was right about you."
Lin Siqi, who was following behind, couldn't help but blush when she heard her father praising Chen Jianghe for his ability. She inexplicably remembered that she had gone camping with him in Baiyun Mountain on a whim the night before and had not slept all night.
"Dad, my boss not only gives you advice, but also personally selects a team of elites to help you sell the house. He has made both contributions and hard work. Don't you want to express your gratitude?" Lin Siqi took a few steps forward and said to his father with a smile.
"Of course. I'm willing to hand over my precious daughter to him, so how can I treat him badly?"
Lin Zheping smiled and said to his daughter, "I noticed your company's year-end incentive plan a few days ago. As for the commercial housing reward, I will be the one to fulfill it when the time comes. What do you think?"
"I think it's very nice!" Lin Siqi smiled and turned to ask Chen Jianghe for his opinion: "Boss, what do you think?"
"I think dad is very handsome today." Chen Jianghe said, "Andy Lau and Leon Lai are no more handsome than him."
"Haha." Lin Zheping laughed and said, "Although I feel like you two are conning me, Dad is very happy. We'll have a celebration banquet tonight and have a few drinks to celebrate."
That night, Lin Zheping set up six tables in the hotel. He drank until his face was red and he was very drunk. In the end, Chen Jianghe and Lin Siqi helped him back to the hotel room to rest.
"Boss, let's stay in the hotel tonight and not go back, okay?"
Lin Siqi hugged Chen Jianghe's neck, her cheeks flushed, her eyes smiling, reflecting Chen Jianghe's handsome face in a hazy and gentle way.
"good."
Chen Jianghe nodded in agreement, and was immediately led by the secretary's hand and walked forward for a distance. She quietly took out a room card from under her collar and swiped it to open the corresponding room.
"So you've been prepared for this."
Chen Jianghe glanced at the secretary. Although it was not the first time he stayed in a hotel with her, the atmosphere in the soft light environment of the hotel room always seemed a little different, especially when Lin Siqi gently closed the door and took the initiative to approach him, her soft and charming eyes staring at him, and her small and thin lips slowly approaching, which made people's heart beat fast.
Breathing intertwined.
Lin Siqi's breath is cool and sweet, while Chen Jianghe's is hot and rich.
When their lips and teeth touched quietly, Lin Siqi closed his eyes and leaned back against the wall.
Perhaps it was because of the red wine he drank, but Chen Jianghe felt that his secretary was particularly sweet tonight. He kissed her until she couldn't stand still, but he still didn't want to let her go.
From the wall to the carpet, to the sofa, coffee table, TV cabinet, window sill, bathroom, any place where you can stand, sit, or lie down is a good place for bees to collect honey.
Deep in love, Chen Jianghe picked up a small box on the bedside and was about to open it, but Lin Siqi gently stopped him and whispered in his ear: "I feel my period will come tomorrow, so I don't need it tonight..."
