The biggest source of income for professional clubs comes from sponsorship and naming rights.
EDG currently has more than a dozen logos on its uniforms, with sponsors’ logos printed all over the chest, arms, back and collar.
Even shoes and socks must be specified by brand.
If you wear it wrong, you will be fined.
Next.
The revenue from the sale of broadcasting rights, including the proceeds from sponsorship received by Tencent itself, will be distributed according to a certain ratio.
These two parts together account for about 80 percent.
In terms of live broadcasting, after winning the championship, the entire team signed a big contract with Menghu TV, accounting for about 15%.
The remaining 5% is pure fan economy, such as selling team uniforms, souvenirs, autographed photos, etc.
Never think it’s too little.
Because the amount of sponsorship, naming rights and even the share given by Tencent Esports officials is also determined based on the team's performance and fan base.
To put it bluntly.
Fighting well is a prerequisite.
Good marketing is an essential factor for reaching the next level.
certainly.
The fan economy mentioned here refers to female fans in general.
The spending power of male fans...
Those who understand will understand.
Although the ranking that young girls are older than young women, older than children, older than the elderly, older than dogs, and older than men is a joke, men are a relatively rational consumer group, and the thing they consider most when buying something is whether it is worth the money.
Champion skin? Buy it just by playing!
Tickets? You can buy tickets for key matches.
Team uniforms? Just look at the abysmal sales.
You have to know that this is a clothing product with a not too high premium.
Further down the list, there are things like dog tags, bracelets, figurines, postcards, photo booths, and so-called limited edition peripherals ... How many male fans would buy these things?
Therefore, EDG caters to female fans and creates the image of "Deft and Meiko are forever friends", and even let the factory manager take a wet promotional photo...
Yes, that’s what everyone thinks.
In this regard, EDG players have a unique advantage.
The factory manager from the WE boy band would definitely be an oddball in the entertainment industry.
But this kind of thing mainly relies on comparison.
Look at the bald fat boy on IG.
Look at OMG’s Vietnamese big brother.
Look at the two fat guys in the Royal AD jungle, and the three ugly e-sports players in the mid lane.
Do you think the factory manager is quite good-looking?
Needless to say, the former top laner Koro1 is a male model in the LOL circle.
A Shui and iBoy, one is handsome and the other is cute.
Xing Dao could at least score over 80 points, and with a little makeup, he could even debut as a ball player.
Scout has a happy stick filter bonus, and he can pound his chest when he has nothing to do to show that he comes from an ape.
Nothing else to say.
The fact that signed photos are selling out shows how popular it is.
If we fail to get first place in the regular season, we will suffer some losses.
If you can avoid it, try to avoid it.
When facing WE for the first time, EDG chose the side first.
The second time, it was WE’s turn to choose.
but.
WE’s priority in choosing sides actually doesn’t mean much.
The reason is that my brother-in-law Mysitc is definitely in the first tier in team fights, and he is not too strong in laning phase even among the second tier, so he doesn't need to use skateboard shoes that require snowballing during laning phase.
Whether you are on the blue side or the red side, you will lose this fixed BAN position.
You also need to consider the Spider Queen in the jungle.
This makes BP very difficult to do.
"WE was on the blue side and banned Elise, Jayce, and Skate. EDG banned Jarvan, Shen, and Thresh."
"Xayah and Rakan are both outside, WE should probably take them down..."
"Okay, lock up Luo first!"
Miller looked at the information on the screen.
EDG counterattacked and got Clockwork and Xayah.
Speaking objectively, Xia alone is not as strong as Luo.
Among the bottom lane heroes, Skateboards is the only T0, Xayah and Rakan are T0.5, and Single Rakan is T1.
Shan Xia can only be said to be T1.5 in the current version. Her late-game ability is not as good as that of Caitlyn and Tristana, and her mid-game combat power is not as good as that of Varus.
Not to mention the laning aspect.
Although there is a self-protection R skill [Storm Feather Blade] + E [Hook] combination, it is easy to counter the advancing hero.
But since Luo was robbed, this thing must be taken back immediately.
After it appears, the opponent will certainly not be stupid enough to bring out Kennennar, resulting in Xayah having to deal with the tank only.
The effect is relatively weak.
Summary in one sentence.
You must grab Xayah and Rakan, you can take only Rakan, but if you lose Rakan, you will be forced to play Xayah.
The mid laner used by Scout is Clockwork, not Syndra who has full laning strength. The reason is that when fighting against the front row, Syndra's effect is relatively average. Her single-second positioning cannot pose enough threat to WE's back row like Clockwork.
On the second and third floors of WE, they chose Maokai and Taliyah respectively.
The big tree is a swing position, which can be used for 957 to walk, and also allow Condi to go to the jungle.
Taliyah has no problem facing Clockwork, and its support ability is also better.
Seeing this, EDG took another Galio, the Colossus of Justice.
"WE still doesn't have enough BAN slots."
Wawa's follow-up analysis: "Galio is most likely a support in the EDG team. Other heroes who can bring Galio into the game include Shen and Jarvan. They must be banned, but if you ban these two, Fiora will come out."
"Indeed, let's see how WE handles it." Miller shared the same opinion.
Second round of BP.
WE had no choice but to ban Shen and Jarvan. It was impossible for them to allow these two rogue heroes to rush to the back row with Galio and Clockwork's ball without thinking.
EDG easily dealt with Mystic's most used characters, Tristana and Caitlyn.
Fourth floor.
EDG chose a Berserker Olaf.
The lineup immediately gained the upper hand.
Olaf enters the field from the front, Fiora pushes from the side, and Clockwork and Xayah's AOE, burst, and sustained damage are all maximized in team battles.
The only flaw is the strength of the confrontation between the middle and lower lanes.
And it is difficult for WE to take advantage of this shortcoming.
Think for more than ten seconds.
WE took out the two heroes, Vampire and Rat, and made an ultimate swing.
Big trees can be climbed or wild.
It is a normal combination to have Taliyah go mid. In this version where the wild monster refresh time is extended to 150 seconds, it is not very suitable for junglers, but it is not impossible to go there.
Vampires can be played in the middle or in the upper position, so there is no problem with either route.
Coach Hongmi responded quite well when the WE players were at a disadvantage.
“They are quite oily…”
Xing Dao pondered over which hero to use.
When Fiora fights a vampire, it is more suitable to bring Grasp of the Undying and Ignite. In the early stage, she can slowly deal damage by relying on the high attributes of the melee hero. After suppressing the vampire's state, she can look for an opportunity to make the final blow.
When fighting against Maokai, it is suitable to bring War Fervor, and then add Teleport to ensure the ability to follow the team during split pushing.
The two are not compatible.
It is equivalent to flipping a coin and guessing heads or tails. If you guess right, you have an advantage in the line, but if you guess wrong, you will suffer a loss.
It is a good thing for the weaker party.
It is very uncomfortable for the stronger party.
When playing against a regular lineup, you can use a Fiora to slowly drag the enemy back.
But in this game, WE gave Mystic a rat in the bottom lane, which was an absolute variable.
If the mouse goes around, it will either be discovered or killed instantly.
Either you are not discovered, or you kill people instantly.
With the strong control of Luo and Maokai, Taliyah dividing the battlefield, and Vampire charging into the formation, Rat will have a lot of room to play.
If Xing Dao chooses a Fiora, the victory or defeat will basically depend on his teammates.
So……
Come on Riven!
Anyway, the hero Riven became less and less useful as time went on. Ornn debuted at the end of S7, and in the middle of S8, Irelia and Aatrox were reworked, further changing the ecological environment of the top lane.
There is no point in keeping this unique character card of the Zhi generation.
It can be put in this game.
——Character Card: Ray - S9 - Exile Blade (Usage Times 3/3)
Rarity: Grandmaster
Operations: 96 (+8)
Reaction: 95 (+8)
Awareness: 95 (+4)
Last Hit: 90 (+7)
Suppression: 94 (+7)
Skills, Expertise: Master Riven's twelve one-slash techniques.
His attributes are not outstanding... It can be said that he is at the bottom of his class and has a serious imbalance in his subjects. His awareness is even worse than failing.
but.
Xing Dao’s basic attributes are high enough, so he doesn’t really care about those few bonuses.
What matters is skills.
"Riven?"
Meiko was a little confused, but still found the hero, selected the avatar, and clicked the confirmation button below.
"The day the broken sword is reforged, the day the knight returns!"
Accompanied by a very cool female voice, a silver-haired female warrior holding a rune broken blade appeared in the center of the big screen.
"???????"
"????"
"Fuck!"
"Brother Jie wants to do something fancy?"
“It’s a bit…”
“…”
The audience was not very optimistic.
"Wow?!"
"Riven!"
Wawa habitually called out: "This summer season, Riven is making her second appearance in the professional league... Not only in LPL, but also in LCK, LMS, LCS.EU, and LCS.NA, no one except The Shy has chosen her before."
"I'm not questioning General's ability, but to be honest, choosing Riven is a bit risky." Miller spoke objectively.
Just because a hero has a low win rate doesn’t mean he cannot be chosen.
Because of the specialization level of each player and the different , one person’s poison may be another person’s honey.
Even if the overall win rate is a negative version trap, it still carries the word "version".
Someone can win after all.
But.
If everyone doesn't use it, the problem will be obvious...
"I can only say that choosing Riven requires absolute confidence." Wawa always praises her.
"That's right, let's look forward to General's performance." Miller only spoke from a side perspective based on his commentary duties, and he didn't think Riven would definitely fail.
The final adjustment phase is over.
Enter read.
Blue side: WE
Red side: EDG
Top lane: Treant vs Riven
Jungle: Taliyah vs Olaf
Mid: Vampire vs Clockwork
AD: Rat vs. Kasumi
Support: Rakan vs Galio
What is more surprising is that Xing Dao’s summoner skills are Flash and Ignite.
“Is he going to chop down this big tree like me?” WE top laner 957 was a little surprised.
"He probably wanted to catch a vampire but failed." Mid laner Xiye guessed.
When it comes to Riven versus Maokai, with Teleport, there is absolutely no possibility of killing her as long as they are in the same level league. It has nothing to do with operation, awareness, or personal ability.
With ignition, there might be a chance.
But it's very slim.
It can basically be ignored.
To do this, the price of either not being able to split push or not being able to provide support when split pushing is obviously a loss.
After all, a tree is just a piece of meat. What's the big deal if you kill it once, or even twice?
In a team fight, Riven is just a waste!
Defend each other's wild area intersections.
Waiting for the entire army to attack, the soldiers came together along three routes and the battle officially began.
"This time, the pace should be slower."
Miller speculated in the commentary booth: "The mid laners are focused on development, the junglers prefer to farm in the early stages, and the bottom laners are not players who like to fight."
"Only by getting on the road, maybe something will explode."
"General is equipped with Ignite, and his starting equipment is a longsword and a reusable potion. His attack power is 2 points higher than Doran's Blade, and he also suppresses his health recovery and true damage... but he fights very steadily!"
The director’s perspective is directly given to the top lane.
Riven’s information is also displayed in the lower left corner.
Unexpectedly.
Riven learned the E skill at level 1, and she was able to last hit the tree quietly.
It feels quite inconsistent.
As for the reason…
It's very simple.
——Not enough damage!
Riven is a pure physical output hero and cannot deal any other types of damage.
957 has 9 blue glyphs and 3 great essences, all with armor, and a Doran's Shield and a red item when he goes out. His talents probably include healing (2 points of recovery in 5 seconds), runic armor (8% recovery and shield bonus), and durability (50% health recovery, increased to 200% when health is below 25%) .
Consuming at the beginning will basically have no effect.
After all, Riven’s natural recovery ability has been weakened many times, and she is at the bottom among the top laners, and can only rely on the shield to get by.
Promoted to level two.
Xing Daocai activated his Q skill [Broken Wings Dance], occasionally using E to touch the tree, and then using the third stage of Q to smash it on the tree's face.
The first time, he was hit back by 957's [Arcane Smash].
The second time, 957 used [Arcane Smash] to hit him back.
The third time... 957 didn't dare to fight, and was knocked away and attacked by the normal attack.
The reason is simple.
Every time Xing Dao took action, he stood with his own soldiers.
957's [Arcane Smash] hit both the person and the soldiers together, and although it interrupted Riven's third Q, it also caused considerable AOE damage to the soldiers.
It's a little late to wake up.
The military line was pulled back little by little by Xing Dao.
You know.
Olaf can kill the first round of wild monsters and reach the top lane in about three and a half minutes by farming from the bottom up.
The military line was controlled by Xing Dao.
Even if 957 does not last hit and only gains experience, he still faces the risk of being ganked.
This is Riven's standard tactic for felling trees.
And we have made preparations for both situations.
If 957 didn't realize the problem, the factory manager would come over leisurely and take the first blood.
If 957 realizes the problem...it doesn't matter.
Press the knife!
In professional leagues, including high-ranking matches, a lot of suppression is not based on pure individual ability, but rather on the use of overt strategies that prevent opponents from fighting normally.
Wait until a large wave of soldiers accumulates and then push back.
The factory manager really got on the right track.
It's still a bright plate.
Let WE team's eyes see it, and let Condi come nearby to provide protection... and share the experience.
A little after six minutes.
In the top lane, the situation was that level 6 fought level 5, and the Serrated Dagger and double longswords fought against Doran's Shield and Ice Heart.
Xing Dao first forced the tree to trigger the 'Courage of the Colossus' shield.
Find an opportunity and press the E key.
Take a leap forward and activate the ultimate skill [Exiled Edge] in the process!
The first part of Q [Broken Wings Dance] will do a small displacement. The moment the damage is triggered, use flash to get behind the tree.
A light attack followed by a QA!
Ignite it and suppress the blood recovery effect!
The tree's backhand attack of [Arcane Smash] missed, and his retreat was blocked, so he could only move back little by little.
but.
The attribute of Doran's Shield is 80 health points. In addition to CD and mana, Ice Heart has only 20 armor points. It is not enough in front of Riven who has a Serrated Dagger and two long swords, and activates the ultimate skill to increase the total attack power by 20%!
This is also the aspect designed by Xing Dao.
There is no small anti-armor in S7 season, and the tree does not have enough money to buy cloth shoes. The four options are shoes + cloth armor, cloth armor + red crystal, shoes + red crystal, and small ice heart.
No matter which one you choose, you can’t resist it!
One knife!
One knife!
The third Q hits the direction where the tree retreats!
"Use W to tie up the tree and avoid the knockback...but the damage of General is a bit high, and the normal attack is very painful!"
"Cut it once, cut it again!"
"【Soul-Calming Roar】Stun, Wind Slash!!"
“Take it away!”
Miller explained the battle situation at a rapid speed.
With the addition of War Enthusiasm and passive enhancement, Xing Dao swung his sword, and the damage reached a maximum of 131 points.
The total health of a level 5 Doran's Shield Tree is only 911.
Xing Dao used a set of decomposition QA to push the tree into the killing line, and WR finished with a must-hit combo, easily getting the first kill of the game.
First Blood!
EDG General (Exile Blade) killed WE 957 (Twisted Treant)!