Chapter 256: Insidious and Generous

"Eh?" Akagi's eyes widened. "Were we targeted?"
"Yeah." Baichuan Feng nodded and began to think about countermeasures.
Suwa Seiko and Sharp raised the prices of LCDs at the same time, and at first Shirakawa Kaede thought it was a trick of the Koreans.
So he called Nintendo's Hiroshi Yamauchi to sound out the issue.
Nintendo's handheld LCD screens are supplied by Sharp, and if this is a price adjustment for the entire industry.
Then Nintendo will definitely receive a notice of price increase.
But Shirakawa Feng had just talked with Yamauchi Hiroshi for a long time, but the other party didn't mention this matter at all.
This is too abnormal. Even when Shirakawa Kaede deliberately changed the topic to the handheld game console, Yamauchi Hiroshi remained indifferent.
Although Shirakawa Electric and Nintendo are competitors, they are not to the point of never having any contact with each other.
Occasionally, they would have exchanges within the industry. If both companies encountered the issue of LCD screen price increases, it would be impossible for them not to share their experiences with each other.
But now this has happened and the other party has not mentioned it at all.
There are only two possibilities: either Nintendo did not receive the price increase notice, or Yamauchi Hiroshi deliberately ignored the matter.
The former is a bit hard to justify, after all, the price increase only applies to Shirakawa Electric. Why?
To do anything, you need a motivation.
Shirakawa Electric has no grudges against Suwa Seiko and Sharp, and is even their customer. It is impossible for them to raise prices only against Shirakawa Electric and bypass Nintendo.
And if it's the latter... then things get interesting.
Why did Yamauchi Hiroshi deliberately ignore this matter and choose to pretend to be ignorant of Shirakawa Kaede's test?
And the premise of ignoring this is that he already knew the fact that Shirakawa Electric's prices had been raised.
The less he talked about it on the phone, the more intriguing it became.
At this point, Shirakawa Kaede was basically certain that Nintendo knew about the price increase of Shirakawa Electric.
And the latter is obviously not treated equally and still maintains the previous price.
At this point, the situation is very clear: Shirakawa Electric has been singled out for attack.
The so-called factory fire was just an excuse for Shirakawa Electric to raise prices.
But why is the price increase only for Shirakawa Electric?
"Akagi-kun, how is Shirakawa Electric's handheld game console market performing recently?"
Shirakawa Feng turned his head and suddenly became concerned about the handheld game console business.
"Very good, our shipments are at least 30% to 40% higher than Nintendo's."
Since the handheld game console was improved and sold at a reduced price, the market share of Shirakawa Electric's handheld game consoles has been steadily increasing.
After a few months, the situation that was originally evenly matched with Nintendo suddenly changed, and now the scales of victory have begun to tilt towards Shirakawa Electric.
"It is said that Nintendo and Sharp have a long history of cooperation and the relationship between the two companies is very close?" Shirakawa Feng asked another unrelated question.
"Yes," Akagi nodded, "They have been cooperating for many years. Not only LCD screens, but also Nintendo's semiconductor components are supplied by Sharp.
Even some of Nintendo's handheld games are made by Sharp. It is also rumored that Nintendo's president, Hiroshi Yamauchi, and Sharp's president, Asahi Saeki, have a very good personal relationship. "
Baichuan Feng nodded, and things became much clearer.
If what he guessed was correct, the price increase of Shirakawa Electric's LCD panels was most likely related to Nintendo.
Shirakawa Electric's handheld game console has put a lot of pressure on the latter in the market.
So the old friend started to think of some unconventional ideas again.
Needless to say, the two Sharp companies have a close relationship.
However, Shirakawa Kaede couldn't figure out how Nintendo convinced Suba Seiko.
But the facts are already like this, there is not much point in dwelling on them.
Sure enough, when the two sides are evenly matched, there will be peace.
And when the balance is broken, all kinds of overt and covert attacks become difficult to guard against.
The reason why Nintendo did this is simply to increase the production cost of Shirakawa Electric's handheld game console.
In this case, Shirakawa Electric has only two options: either increase prices to maintain its original profits.
But by doing so, some market share will inevitably be lost.
Either Shirakawa Electric grits its teeth and perseveres and continues with its original marketing strategy.
However, the profit is likely to be much lower than that of Nintendo, and the competitiveness of the products will decline in the long run.
Either way, the result is not good for Shirakawa Electric.
And who knows if there will be another fire at Xuyu Seiko.
Don't underestimate Lao Ren when he gets violent.
"President, what should we do now?" Akagi can't handle these things, so Shirakawa Kaede needs to make the decision.
"As for Suba Seiko, agree to their request first. At the same time, ask Casio for the price and ask if they will accept OEM."
"Ha!" Akagi hurried to contact Casio again. These things would take up a lot of energy.
Although Baichuan Feng was very unhappy about the price increase of LCD, he could not refuse to cooperate with the other party because of this.
Acting on impulse is absolutely unacceptable in business competition. Reason is the best partner.
Moreover, even if Suba Seiko raises the price to the point where Shirakawa Electric's handheld game consoles are no longer profitable, Shirakawa Feng will not give up this business.
Once you are out, it will be difficult to get back in, so even if it makes a loss, Shirakawa Electric will stick with it.
But things are not that bad. Don't forget that Shirakawa Electric has its own processing industry chain.
In terms of cost control, it naturally has an advantage over Nintendo.
Even though the price of display screens has increased, Shirakawa Electric's handheld game consoles are still profitable.
However, this incident also reminded Baichuan Feng that it is best not to maintain a single parts supplier.
Especially some key components, otherwise there is a high possibility of encountering various accidents.
Regarding the LCD monitor, although Akagi was asked to contact Casio, Shirakawa Kaede was not overly optimistic about the matter.
Casio has limited production capacity and no precedent for OEM for other brands.
Moreover, handheld game console screens are different from watch and calculator screens and require separate assembly production lines.
Even if Casio agreed, it would take an unknown amount of time before the actual product came off the production line.
Unfortunately, there are too few companies in Japan that make LCD monitors. Manufacturers like Panasonic and Toshiba have not yet entered the market.
The reason is that LCD has too many limitations: monochrome, slow response, and it is difficult to make large screens.
But there is no good solution for now, so I can only stick to it for now.
Shirakawa Kaede even planned to visit Tokyo Institute of Technology someday to talk to those old professors and see if there is any progress in LCD.
Leaving the matter of the handheld game console aside for the time being, he returned to his home in Chiyoda Ward and found that the light in the bedroom was already on.
Well, it is still necessary to have a woman at home.
After coming back and having a quick dinner, Tanaka Yuko saw that he looked tired, so she helped him undress, bathe him and rub his back.
After finishing everything, Baichuan Feng lay on his back on the bed and finally regained some energy.
"Shirakawa-kun" Tanaka Yuko lay in his arms, staring at the ceiling in a daze.
"Hmm?" Baichuan Feng continued to feel the softness of her body with his palms.
"Do Shirakawa-kun and Matsusaka Keiko-san know each other?" Tanaka Yuko suddenly asked a question that Shirakawa Kaede did not expect.
"Well, we know each other. We met in the United States and chatted for a few words." Baichuan Feng answered ambiguously.
"I ran into Matsusaka-san today, and she also mentioned Shirakawa-kun."
"Really? What did you say about me?" Bai Chuanfeng held his breath.
"Heh," Tanaka Yuko suddenly laughed, "Nothing, just that Shirakawa-kun is a busy man and can't remember anything except work."
"Uh" Shirakawa Feng was a little speechless. He suddenly remembered that he had promised Matsusaka Keiko to give her the latest model of Walkman from Shirakawa Electric.
The local Walkman was launched in July, and now it is almost October, and he has completely forgotten about it.
"What's wrong?" Seeing that Shirakawa Feng didn't say anything, Tanaka Yuko turned her head curiously and looked at him.
"Nothing." Baichuan Feng turned over and turned the world upside down.
"Hey, I just took a shower." The sweet voice of Yuko Tanaka came from under me.
"It's okay, I'll wash it again later, but I'll have to trouble you to scrub my back for me."
"Well, okay."
Tsk, I'd better discuss each other's strengths and weaknesses with my senior first.
As for Keiko Matsusaka, I'll call her and apologize later.
As October is approaching, Shirakawa Kaede also put on an extra coat for himself.
That day he was sitting in the office handling matters when suddenly Assistant Komatsu came to report that there was an unexpected visitor outside.
When Shirakawa Kaede arrived at the reception room, the other party was having a pleasant conversation with Yasuda.
"Mr. Shirakawa, my name is Kusuichi Kawaguchi, and I am the general manager of the audio division of Panasonic Technics. I appreciate your guidance."
Seeing Baichuan Feng enter the meeting room, the visitor quickly stood up and introduced himself.
"Baichuan Feng, please give me your guidance." Baichuan Feng shook hands with him politely.
"After meeting him today, it is true as the legend says. Mr. Shirakawa is young and promising, which is shocking."
Kawaguchi Nan'ichi spoke with a Kansai dialect, and Shirakawa Kaede guessed that the other party might have come directly from Osaka.
"Mr. Hekou, you are too kind. I am not well-educated and do not deserve such praise."
However, he was still somewhat curious about why someone from Panasonic came to visit him.
After hearing Shirakawa Kaede's modesty, Kawaguchi Nan'ichi smiled and shook his head.
“I heard that the idea for the automatic flipping function of your latest generation of Walkman came from Mr. Shirakawa.
With such talent, it is not enough to describe him as young and promising. "
Baichuan Feng's heart moved, "You are too polite, Mr. Kawaguchi, but why did you come to Baichuan Electric today...?"
To be honest, Shirakawa Electric and Panasonic are competitors now, and he was a little confused by the other party's initiative to come to him.
Kawaguchi Nanyi restrained his expression and said, "As I just said, Panasonic is very impressed by Mr. Shirakawa's idea of ​​automatic cassette flipping in the Walkman.
So I came here today to discuss cooperation with you on this creative idea."
In response to Shirakawa Kaede's questions, Kawaguchi Nanyi went straight to the point.
"Cooperation?" Baichuan Feng raised his eyebrows, "Excuse me, Baichuan Electric and Panasonic are in a good competitive relationship.
So, isn’t Kawaguchi-san’s request for cooperation a bit…”
Baichuan Feng didn't finish his words, but his meaning was very clear.
Our two companies are competitors. It's a bit rude of you to ask for my unique ideas now.
Or has Panasonic become so powerful that it can directly give orders to others?
As for the so-called good competitive relationship, just listen to it.
However, Kawaguchi Nan'ichi did not feel at all rude to Shirakawa Kaede's question.
"I understand what Mr. Shirakawa means. Panasonic has always taken "providing consumers with high-quality and low-priced products" as its founding purpose .
Such creativity can greatly facilitate consumers' usage habits, so Panasonic is naturally happy to promote this function.
However, we are here with sincerity, so if your company has any requests, you may as well state them directly."
The people from Panasonic are just like the people in Kansai, generous and direct.
Tell me what I want, and tell me what you want.
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