October.
Los Angeles.
Like every young person, Andre quickly accepted a software called Sound Wave.
This software separated him from the online life that was bound by Twitter and Facebook.
Then short videos occupied my whole life.
At first, Andre was like an outlier among his friends.
However, as various funny or classic videos from the sound wave were shared on other social media, Andre's friends fell into the sound wave one by one.
"Hahahahahahaha, next~"
"Geese, geese, geese, geese!"
"Oh, this is funny."
“Ga ga ga ga!”
As he scrolled through the videos, Andre saw that annoying ad again.
[The world's first augmented reality game "Honghuang", you...]
Andre was speechless because this kind of game advertisement was too deceptive and he had been deceived several times.
This time, Andre still didn't believe it.
Andre's next video was a video of a gaming blogger he followed.
The game blogger's video is very strange, and it is obviously a game operation interface.
However, what is displayed on the interface is the camera recording screen, not the game screen.
There is also the blogger’s voice: “Brothers, you will never believe what I encountered today!”
“I encountered it!”
"Fairy beast, yes, I am the first person in the United States to find a fairy beast on American soil!"
As the camera moved upwards, Andre was dumbfounded.
The camera captured a picture of a giant armadillo, almost spanning the entire block.
"What the hell? Can games be played like this?"
The blogger is also reading the introduction, [In 300 BC, the Classic of Mountains and Seas recorded: There is a beast, which looks like a rabbit but has a bird's beak, owl's eyes and a snake's tail. It sleeps when it sees people. It is called an armadillo.]
In fact, armadillos are a species unique to America and carry leprosy, so many Americans are taught as children not to touch them.
Corresponding to the above introduction, Andre had a moment of doubt.
300 BC? The Chinese had already been to America? Why is it different from the history I learned?
However, Andre did not dwell on this issue, but continued to observe the fairy beast armadillo from the perspective of the game blogger.
The mythical beast armadillo is not only covered in armor, but also in golden armor, and has profound but very handsome runes flowing all over its body.
The game blogger tried to attack the fairy beast armadillo, but received a system warning.
[If a spirit beast attacks a fairy beast, its soul will be shattered and no trace of its existence will be left. Please be cautious when initiating a PK.]
Then the game blogger introduced the system of primitive beasts.
He said that his level 4 Fire Wolf was still dozens of levels lower than the fairy beast.
Andre thought the host Huolang was quite handsome, but when he heard that the gap was so big, he couldn't help but look down on him.
However, the game blogger then met another summoner on the street.
The two sides exchanged glances. It was the first time they met an opponent on the street.
Launched an attack directly.
The blogger's level 4 Fire Wolf destroyed the opponent's level 3 Fire Fox.
The fighting scenes are recorded on mobile phones, and this kind of augmented reality fighting is really cool.
There was even some 'permanent' damage to the ground.
The prompt to repair the battlefield environment will not appear until the battle is over.
In the comment section, most people were attracted by this kind of game and thought it was cool.
And the game blogger continued to explain the rules of the game.
Simply put, this is not an operation game, but a strategy game.
Different attributes restrain each other. If they restrain each other , they can fight across levels. If they are restrained, they may be defeated across levels.
Once you know what your opponent's monster is, you need to consider the order in which your monster will appear in multi-V-multi battles.
Andre listened to it and thought it was quite simple.
The game blogger then said: "This game actually has two other ways to play, one is real-time battle, and the other is adventure mode, but I plan to play the AR mode for a while first."
Andre exited Yinlang directly and went directly to download "Honghuang". Because the pronunciation and spelling were different, Andre made two mistakes in entering the word before he found Honghuang and started downloading immediately.
A day later, Andre met his otaku friend six kilometers away from his neighborhood. The other party was also going to catch a level 5 flamingo (a descendant of Bifang).
Andre: "F**K! You actually went out!"
Andre's friend Bard: "I was scared to death when I saw another summoner in range. Fortunately, it was you, my good brother. I'll give you five dollars so that I can catch it."
Andre: "Five dollars? Are you sure?"
Bard: "You must know that monsters can be sold on the forum. Currently, a flamingo costs exactly five dollars."
Andre had just started playing, and he was able to catch a level 5 flamingo in one day. In Andre's opinion, these were just low-level trash monsters. After all, this was just the beginning of this huge game.
It’s worth five dollars?
But Andre was puzzled: "So, if you can buy it for five dollars, why do you want to catch it yourself?"
Bard: "Does Aqi know? I'm pursuing her, and she's also playing this game. I told her that I want to catch a flamingo, and I'll post a video on Yinlang later."
When Andre heard this, he immediately summoned his fourth-level demon crocodile to attack the flamingo.
Bud: "F**k! Oil!"
Although Andre, a bad friend, was worried that Bud would get moldy at home if he didn't go out, when he heard that Bud was about to catch up with the beautiful girl Aqi, he immediately chose to sabotage him.
I am afraid that my brothers will suffer, and I am also afraid that my brothers will drive a Land Rover.
Similar things are spreading across North America.
Some people even discovered that the refresh rate of monsters in some zoos was extremely high, so they flocked to the zoos crazily.
In response to this, New World's business department was so happy that their mouths were numb.
To the negotiating party: "See, after cooperating with us, the Apple City Zoo's visitor flow has increased by 30% today, and it is expected to continue to increase sharply tomorrow."
"Would you like to collaborate with us on advertising?"
Across the table: "How much does it cost to advertise?"
Business: "Not much, thirty thousand dollars a day."
The blond middle-aged man across the table leaned over and said, "I'll give you 500,000 a day. You won't accept any advertisements from other companies in this city except ours."
Business smiled: "This is not bad, complete the task ahead of time. From today on, the closer we get to your paradise, the higher the density of monsters will be."
The blond middle-aged man said: "Please refresh the best monsters in my cinema, and the most powerful ones in the lobby of our paid show stage."
Business: “This is a bit difficult technically.”
Blond middle-aged man: "An extra 30,000 dollars a day."
Business: "Okay, no problem. Got it. Let's sign the contract."
…
Han Zhou said a long time ago that when interests are bound together and a collective of interests emerges, a culture will be widely respected.
Although the previous version of "Pokemon" was popular for a while, it died quickly.
The reason is that they did not think of how to bring irrelevant stakeholders in.
Moreover, many players actually entered prohibited coordinates in order to find special monsters.
Han Zhou doesn't need to do this at all.
First of all, these things that can be filmed are actually a hazard and will cause one's "Honghuang" to be banned.
Secondly, when "Honghuang" becomes a cultural phenomenon and promotes a large amount of Chinese culture to the world, the benefits brought by this culture are far more important than these coordinate systems.
As a large number of people in North America joined "Honghuang" and paid to join Honghuang.
"Hong Huang" became popular, and the sound waves became even more popular!
Your monsters have a high refresh rate. If others don’t know about it, how can they consume from them?
Therefore, the merchants who joined the Coordinate Plan worked hard to publicize how many amazing monsters and even immortal beasts they had.
On the one hand, they be something beyond belief, which essentially means they are helping to promote Chinese culture.
On the other hand, in order to attract more players to consume, the money they spend on promotion may only have a 50% to 60% effect on their own publicity, but a 100% effect on the promotion of "Honghuang".
With the popularity of "Hong Huang", Yinlang, which contains a large amount of information about "Hong Huang", has become even hotter and has become a must-download software for young people.
If you don’t play Honghuang, if you don’t watch Yinlang, you will have trouble even chatting with your friends.
Your friends are all talking about going to see jaguars, and you say you want to go to the zoo, but your friends are going to an amusement park instead. How can you make friends? You don't even know what a jaguar is.
As the number of people playing the game grew, everyone soon discovered something.
Going out to catch monsters is fun, fulfilling, and addictive.
But, you can't always be away from home, right?
Then how do I play Honghuang with my friends when I get home?
Soon, the 5VS5 battle in "Honghuang Tianxianjie" became popular.
In the "AR" mode, those top-level mythical beasts that can only be seen by traveling to dozens of special areas around the world can be purchased directly in the battle mode, and they may even be free!
And it’s not difficult to get heroes. You just need to promote a few friends to play, and you can get paid heroes.
What's more, it's very fun to play. A game lasts ten to twenty minutes at most. Your adrenaline rushes and your dopamine secretion is so exciting!
In the past, if you wanted to pursue a girl, you had to be good at playing basketball, and game geeks were considered monsters.
Now with "Honghuang Tianxianjie", if you are good at playing games and play with the prettiest girl in the class, you will be praised, "Wow, you are so good!" "Great!" "Wow, you can win this?" "So handsome!"
“How cool!”
Soon, a large number of game fans turned to this game.
They are all about playing games. You can only play other games by yourself, but when you play this game, there are girls begging you to play with them. If you don't play "Honghuang", aren't you a big fool? You deserve your genes and DNA to be lost!
Because of the promotion at all costs, "Honghuang" bought all the big game anchors in North America to experience the promotion, spending tens of millions of US dollars!
However, the "AR" mode of "Honghuang" became popular almost all over North America after three days.
The investment was fully recovered just from the sales of the Monster IP addresses!
Then the battle in "Honghuang Tianxianjie" quickly became popular.
At the beginning, everyone was inviting others to play, and the number of game players continued to soar.
Later, when no one could recruit anyone, some people started spending money to buy heroes.
The battle took only a day and a half to successfully top the Sound Wave’s hot list and become the mainstream of players.
Three days later, it took the entire Internet by storm and topped the trending list on Twitter.
There are just too many people playing.
At this time, a small number of players began to enter the adventure mode of "Earthly Immortal Realm".
The first scene is "The First Tribulation of the Dragon and Han Dynasty". In China, many people don't know what the Taoist concept of the First Tribulation of the Dragon and Han Dynasty means. But now more than one million people in North America know it. It turns out that the dragon clan and the phoenix once went to war between heaven and earth, and the universe was shattered. That era was called the First Tribulation of the Dragon and Han Dynasty!
Soon, many bloggers discovered a problem.
The battle mode of "Heavenly Realm" is suitable for live broadcast, but it is not so convenient to make videos, and it is highly homogenized, which cannot show the awesomeness of an expert operator like myself.
If you want to make videos to distance yourself from ordinary players, "Earthly Immortal World" is more suitable.
However, the income from live streaming is very low, far less than that from video.
Therefore, a large number of video bloggers began to promote the gameplay of the Earthly Immortal Realm.
Adventure mode.
Many concepts in the three modes are interconnected, but the operation methods and gameplay are different.
Although the audience of the other two modes have not played the Earthly Immortal Realm, they can easily understand how to play it.
People are like this. When they see others playing, they want to play too.
The popularity of the Earthly Immortal Realm is also rising.
Soon, the biggest gaming blogger in North America, 'Handi', who once held the world record for completing 17 games, posted a complaint video, which instantly became a hit on the entire overseas version of Yinlang.
[“Honghuang” simply doesn’t treat us North American players as human beings! 】
[As early as October, China's "Honghuang Di Xianjie" launched a new expansion pack "Lotus God - Nezha", entering a new version. ]
[But more than a month has passed, it’s already mid-November, and we in North America still haven’t updated. Why? They simply don’t treat us as human beings. I protest!!!]
Soon a large number of players followed suit and protested.
At the Shudu Game Division, Liu Tiantan heard the news and was puzzled: "What the hell, a protest?"
No, we released the new expansion pack Nezha to sell the movie. The movie won’t be broadcast in North America. Why are you in such a hurry?
However, the company still released an announcement and video in North America.
【Honghuang is a huge game. More than 200 translators in the company have been working day and night to discuss and translate it. We have not yet completed the English translation of the expansion pack for Nezha’s Coming to the World. We are unable to launch a new version in North America for the time being. We can only ask everyone to look forward to the launch of the new expansion pack. 】
Soon, someone very smart thought of the answer to the question.
The North American region has not been updated, but the Chinese region has been updated. Can’t we just play in the Chinese region?
Since that day, Chinese students studying in North America have discovered that the traffic speed of their damn anti-censorship software is getting slower and slower, and more and more stuck.
Soon, many North American players who knew Chinese entered the Chinese-speaking area in large numbers.
They even ask others to buy virtual phone cards for registration, and have to pay high package fees for this, but they are not afraid of it.
After all, just by making videos, you can make a lot of money on Yinlang.
These people are wild translators.
Before the official version of "Nezha Comes into the World" came out, players in North America had a rough idea of ​​what the expansion pack was about and what story it told just by watching the video.
In essence, "Honghuang Di Xianjie" has no mission mode, and you can explore the entire world freely.
This latest expansion pack simply means that you can go find Nezha in your own game, and then choose to team up with this NPC, take Nezha as the backbone, go on adventures, and experience his world.
Nezha quickly became the most familiar game character among North American players, just like how Chinese players in the past knew the Lich King.
As these people went deeper into the Chinese area, they slowly heard some rumors.
[Brothers, I am furious today!!!]
[New World made a movie for Nezha! A 3D movie! ]
[Are you very happy? I advise you not to be too happy too soon. They only broadcast this movie in China and not for us. They never thought of releasing it in North America. I... F**K! F**K! ]
[You actually look down on the US dollar, that's too much!!!]
As time went by, "Honghuang" became the number one game in the North American game APP download list in mid-November.
In late November, it became the mobile game with the most concurrent online players.
In early December, the number of people online at the same time in each of the three modes exceeded 3.8 million, which means that the number of people online at the same time in the game exceeded 10 million!
In mid-December, the American expansion pack of "Nezha" was announced.
More than 4.9 million people entered the new mode at the same time.
Over the course of a week, 27 million people chose to update to the new version.
In early January, New World officially announced that "Nezha: The Devil Child Comes into the World" will not be released in North America.
During this period, more than 30 million people have entered the new mode and played for at least half an hour.
Ten million people spent more than four hours with the new expansion.
Seven million people have played the new expansion for over seventy hours!
These people are already familiar with the story of Nezha.
I also know that "Nezha: The Devil Child Comes into the World" is a completely new story that is different from the Nezha story in the main universe, and I have also seen the promotional video.
The image of the flaming lotus wrapping the ice cap made many people look forward to seeing the movie.
Now you say it won’t be released?
In the past three months, many game bloggers who were not famous originally have become big bloggers with millions of followers by relying on the sound waves, and all the videos they made are videos of "Honghuang".
This time, this group of people rushed to the front.
"Brother Meng, on the first day of the Chinese New Year, the tickets for the Shanghai Cinema, as well as the plane tickets and visa, are all ready. Wait for me to go and watch it."
"Brothers, I've chosen to go to Shudu to watch it, and I'll also go to the New World Film Company to protest. If they don't release it in North America, I'll hang myself at the door."
There are also the most powerful group of people, who also have the most fans.
"Brothers, I got the tickets for the premiere of Nezha: The Devil Child Comes into the World. I'm going to be there and be one of the first people in the world to see Nezha."
Han Zhou actually forgot one thing from the beginning.
After grafting the three modes together, "Honghuang" will definitely be popular once it is first released in North America, it's just a matter of to what extent.
And because of the substitute effect of "Tianxianjie" on social software, this game became unexpectedly popular.
Decades after Han Zhou's design, many people tried their best to promote Honghuang because it became a way to support their families.
However, as Yinlang became a global sensation, the first batch of big bloggers who made a living from "Honghuang" arrived much earlier than expected.
The costs invested by these people, as well as those businessmen who cooperated with Honghuang and used the coordinate addresses to promote their own theme parks and shopping malls, caused "Honghuang" to become even more popular than expected.
This situation actually provides Chinese films with the best opportunity to go global.
But the problem is that Han Zhou didn't expect such a situation to occur at the beginning.
So there is no English version of "Nezha: The Devil Child Comes into the World" at all.
If we were to make an English version now, it would take at least several months.
With this kind of popularity, the gun version is bound to be popular. By the time the English version is released, it may no longer be profitable.
This is really confusing.
So, we will have to wait and see what the current film market situation is like.
But at this time, Han Zhou had more important things to do.
This time, Han Zhou couldn't spare the time to accompany "Nezha: The Devil Child Comes into the World" to create the history of Chinese animated films step by step.
At the beginning of spring, Han Zhou was about to report to the Yanjing garrison and begin his military career.
But I don’t plan to retire from the entertainment industry in the next six months.
From Monday to Friday, Han Zhou would train in the army, and on Saturdays and Sundays, he would join the crew.
For the new movie, Han Sisheng will be the director, and Han Zhou will also be the director, making it a dual director model.
This new film is bound to make history.
This movie is the number one movie in Chinese history, and it can even be said to be the number one movie in global history.
Of course, maybe from many perspectives, it is not.
From many people's perspective, they don't admit it.
But it doesn’t matter. After all, there is no film festival or film award in the world that is without shady dealings.
As long as there is a shady deal, people in later generations can use the results of the shady deal to confuse right and wrong.
This is inevitable.
Before going to the army, Han Zhou had to work with Han Sisheng to quickly finalize the most critical personnel and then start filming the film.
From Monday to Friday, Han Sisheng shoots and films other content. On Saturday and Sunday, Han Zhou comes back and acts and shoots at the same time.
The film is scheduled to be shot in seven months.
Originally during this process, Han Zhou had planned to lose weight and continue to lose weight so that he could take on the filming of "Dying to Survive".
And in this movie, judging from the development context, it is just right.
This movie is important.
Because Han Zhou will fulfill his three-year promise with this movie.
That year at the lakeside, Han Zhou said, "In three years, I will win all the best actor awards in the world."
If this movie can't do it, Han Zhou will really consider buying all the awards next time. Because he made this movie, he is qualified to win it. If he doesn't win it, he can buy it with confidence.