Before National Day, there was no breaking news in the entertainment industry.
The first program selection for the Spring Festival Gala also became a hot topic.
However, no one knows anything about the content of the selection , only the guesses and speculations of various big Vs.
Many people speculate that although Han Zhou is the director with the highest box office for a single movie in China and the director with the highest TV drama ratings in recent years, he will definitely not have the final say during the Spring Festival Gala.
It may be more of a figurehead role, and more work will be discussed by the Spring Festival Gala director team.
The celebrities who were present at the event all wanted to laugh after listening to the big V’s analysis.
If you analyze Han Zhou according to normal people's cognition, you will definitely get wrong results.
If you analyze it in an outrageous way, you may still be able to guess it right.
After that, the entertainment industry seemed to have quieted down.
There is no way not to be quiet, National Day is coming soon.
It's National Day again, and Han Zhou couldn't help but think of "Charge" and Xie Fu.
During this period, Han Zhou has finished reading Xie Fu's photography diary.
Gained a lot.
During this period, The Legend of the Condor Heroes trilogy finally finished serialization on Longdian Chinese website.
The third part, "The Heaven Sword and Dragon Saber", once again stunned all book fans.
It's okay to change the protagonist halfway through writing, it's worthy of being a work by Jin Gu Liang Huang or Han Zhou.
But after The Heaven Sword and Dragon Saber was finished, the updates on the account Jin Gu Liang Huang stopped and he did not publish any new books.
It seems that Han Zhou is quite idle recently. In fact, Han Zhou is extremely busy and has no time to continue writing books. After publishing all the manuscripts, he announced that he would take a break and his return time is yet to be determined.
Book fans also know that Han Zhou is currently filming a movie and is also the director of the Spring Festival Gala. It is simply impossible for him to update the book at a higher intensity, so apart from complaining, they didn’t say much else.
Han Zhou returned to the set and continued filming "The Sun Also Rises".
…
Time flies like an arrow.
National Day is here.
October also brought great news.
The game "Honghuang" has initially completed the company's internal testing!
The three parts of the celestial immortal world, the earthly immortal world, and the human immortal world were all completed at the same time.
Han Zhou also tried it.
As for the Celestial Realm, how should I put it ? Because Han Zhou gave so many instructions, it was really similar to "Honor of Kings".
The Earthly Immortal Realm is very similar to the gameplay of "Genshin Impact", but in terms of modeling, it is more inclined to the ancient style, and the story is fully based on "Honghuang".
Currently, the first expansion pack of "Genshin Impact" is still in the era of the Dragon and Han Disaster.
In this era, the plot is simple, and there are not as many things to figure out as in "Investiture of the Gods" or "Journey to the West".
The level of production of Human Immortal Realm is not as good as the previous life's "Pokémon GO", but its fluency and user experience are better than Pokémon.
However, there are also differences. That is, "Honghuang: Human Immortal Realm" has a battle scene, which allows two summoners to duel face to face offline.
Just to add this one function, we invested more than 30 million yuan.
In order to create this function, Liu Tiantan invited more than 80 top and senior original artists to do the modeling, which cost tens of millions of yuan.
This set of things costs more than the development cost of the Celestial Realm...
In the animation department group, Liu Tiantan @Han Zhou: "Test?"
All group members were paying attention to how Han Zhou responded.
Han Zhou: "Take the test."
Liu Tiantan: “!!!”
"I'll arrange it right away. I'm going to invite a group of game experts to conduct a public beta test."
For games in the past, internal beta was internal beta and public beta was public beta. Now, a public internal beta actually means a small-scale public beta.
Han Zhou: "Don't bother, just do the public beta test."
Liu Tiantan was stunned for a moment.
In the past, if a game wanted to become famous, it would spread by word of mouth among players, and then once the fame had accumulated to a certain level, it would be launched in public beta.
During the public beta, the number of people online at the same time will basically reach its peak, and then the official operation will begin.
How to promote direct public beta?
Someone mentioned that Liu Tiantan had raised a question. Bai Ye, a senior executive in the animation department who was specifically responsible for the "Honghuang" game project, said: "Boss, how can we promote the game if we don't have a public beta?"
Could it be that with his good connections, the boss can advertise on the central bank?
Can't it? The central bank never accepts game ads.
Han Zhou: "Short videos, live broadcasters, and celebrities are all our promotional channels."
Don't be funny, Han Zhou now owns shares in Yinlang and is the second largest shareholder of Yinlang.
At the same time, "Hong Huang" is a collaboration with Penguin, which wants to take half of the profits, and they have agreed to large-scale publicity.
As long as the public beta situation gets a little better, the official large-scale promotion will come soon.
What kind of word-of-mouth publicity is needed?
Times have changed.
After receiving the instructions, Liu Tiantan quickly made an update package and completed all the activities required for the first test.
However, Han Zhou did not release Yinlang first, but forwarded the APP download page to the celebrity WeChat group he joined.
"I would like to recommend a game suitable for celebrities. It only takes more than ten minutes to play a round. It is relaxing and fun."
In the group, many people who saw the message were stunned.
Is this... a message from Han Zhou?
Could it be that Han Zhou’s WeChat account was hacked?
Wait a minute, I haven’t heard of anyone’s WeChat account being stolen so far!
After Han Zhou sent this message, he forwarded it to another group, which was the cast and crew group that was originally established for "The World's Number One".
Then he forwarded it again in the "Shao Bao" group.
Someone asked: "Director Han, do you want us to help forward this? Is this a company game? Should I post a Weibo?"
Han Zhou replied: "No need to forward it, just go and have fun when you have time."
Soon, they entered the game.
The animation at the beginning of the game is very shocking, and the special effects are also very powerful.
The animation that is enabled for the first time is an introduction to the basic version.
"Among the myriad universes, there is a world of the highest dimension, called 'Honghuang'. In 'Honghuang' there are many gods that we are familiar with, as well as many characters that we have never known."
"In the prehistoric world, the immortals fought for the Hongmeng Purple Qi that could lead to sanctification, and the heavens were shattered. In order to protect the prehistoric world, Daozu Hongjun established the Celestial Realm, allowing the immortals who fought for the Hongmeng Purple Qi to fight in it with their avatars, and limiting the initial strength of all the avatars to be similar. In the battle, you were chosen to be the summoner of these avatars. You can control the hero to kill the soldiers and heroes of the enemy camp, obtain crystal coins, buy equipment, increase your own strength, and pursue the final victory with your teammates."
"In addition to the Tianxian Realm Arena established by Daozu Hongjun, there is still Hongmeng Purple Qi lost in the vast land of Dixian Realm. You are reincarnated in this world, looking for partners to adventure together and pursue the opportunity to become a saint. But you have lost your memory, so you must also work with your partners to uncover your own secrets."
"During the first collapse of the Primordial World, many immortal beasts, mythical beasts, demon beasts, and even creatures from the Creation came to Earth from the broken barriers of the Primordial World, but their spirits could not move on their own. A scientist named Mr. Dazhou discovered a way to make a contract with them. You can turn on the camera on your phone to find the Primordial World creatures lost on Earth, and they will become your partners and fight together with other summoners."
Many people just clicked to download it to give Han Zhou face.
After reading the introduction, I was stunned.
Earth? Turn on your phone camera?
Many people did not enter the celestial immortal realm or the earthly immortal realm at all, but directly entered the human immortal realm mode.
Ye Manyi turned on the human fairyland mode, and the game applied for camera permission.
Ye Manyi was still very cautious. She did not open it at home, but went to the balcony and then passed the permission settings.
Then, the camera turned on.
In the footage captured by the camera, Ye Manyi looked towards the community road and saw a little fire wolf jumping around.
Ye Manyi saw the little fire wolf and thought it was so cute.
And the novice tip: "Discover a primitive creature. Do you want to summon it as your partner?"
“Please note that you can only capture LV1 spiritual beast-level creatures at this time. For creatures above this level and rating, you need to cooperate with your partner to defeat it in order to increase the probability of capturing it.
Ye Manyi ran out of her villa in her slippers, and then found that the little fire wolf was a LV1 spirit beast, so she chose to capture it directly. "
Tips for newbies: "Little Fire Wolf doesn't like male masters, but female masters. Please fill in your basic information, which can help you capture prehistoric creatures with special preferences."
Ye Manyi: "Tui, little pervert."
However, Ye Manyi still filled out the information. What Ye Manyi didn't know was that everyone who was trying to arrest someone now would encounter this prompt, or a similar prompt, the first time they made a arrest. In fact, it was asking you to register first and then play.
It's just a different way of saying it to avoid being dramatic.
Soon, Ye Manyi used WeChat to log in and create an account named "The Only Little Flower".
People who don’t know her might think her name means hope in the desert, but if you know who she is, you’ll know what it means.
Soon, Ye Manyi caught the little fire wolf, and then looked at the road outside the community: "It seems there is more over there."
Soon, Ye Manyi used the little fire wolf to fight several times, and the little fire wolf was upgraded to LV3, and she also successfully caught a lv3 spirit beast Nightmare.
Seeing such an awesome name, Ye Manyi had the illusion that he was the chosen one, and felt very happy that he must be invincible.
Then Ye Manyi looked everywhere.
No pets were found in many places, but Ye Manyi immediately discovered the function of searching for living creatures.
This time, Ye Manyi discovered that after expanding the map, there were many different kinds of creatures around.
And there is also a creature that is visible to the naked eye.
But Ye Manyi searched everywhere but couldn't find it.
She returned to the yard out of boredom and lay down on the open-air sofa, and she saw it.
Above Yanjing, there was a terrifyingly huge and golden dragon floating in the sky.
"The Dragon Emperor, late Daluo Jinxian, the third most powerful in the history of the dragon race, second only to the creator Zhulong and the ancestor of the dragon race, Zulong."
Ye Manyi was still very curious and found that the names of the two creatures could be clicked on.
Zhulong: Lives on the top of the Great Wall in Yanjing. He sees day as day and closing his eyes as night. Blowing is winter and exhaling is summer. He does not drink, eat or rest. His breath is wind.
Zulong: Lives in the Terracotta Warriors and Horses Museum of the Qin Shihuang Mausoleum, the ancestor of the dragon clan.
Ye Manyi looked at the information, then glanced at Tianlonghuang, and there was actually a PK sign.
Ye Manyi clicked on PK.
At the same time, in the whole of Yanjing, more than twenty people were foolishly challenging the Dragon Emperor.
Then they received combat information feedback: "A low-level spirit beast challenged a Daluo Jinxian, and died."
Ye Manyi felt extremely heartbroken at this moment.
The little pervert helped me catch the nightmare, but I didn't expect that I would destroy it! No, I must catch another little fire wolf!
Ye Manyi changed into proper shoes and went out to look for the little fire wolf.
At the same time, more and more celebrities know about this game.
Everyone downloaded it to play, and the first thing that attracted them was the human fairyland in AR mode.
Soon, many celebrities who never went out unless they were filming were attracted to the streets.
They themselves didn't realize how they were drawn in.
If the first day was just like this, then when they returned home and started to try the Celestial Realm, they discovered that battles in the Celestial Realm were so much fun!
The tutorial for beginners was clear at a glance, and everyone found it easy, so they all entered the game with full confidence.
Then it matched.
At this time, all the people downloading the game are people in Han Zhou’s group, and some people even don’t know that they have to use their real names to enter the game.
For example, Liu Yiling.
The only little flower: "Sister Yiling, you are actually playing games!"
Liu Yiling: "Oh, who are you?"
Changtian's first shot voice: "There is a voice mode. Aren't you tired of typing?"
The only little flower: "Voice mode? Where is it?"
Soon, all five of them spoke.
You will know who your teammates are at once.
Soon, Liu Yiling, who chose the initial hero, the nine-tailed fox Daji, was killed by the tower defense and the opponent's mid laner.
Changtian typed on the public screen during the first shot: "Wow, 'Like Mineral Water' you are done for. You actually killed Sister Yi Ling! Come and let me kill you once, or Sister Yi Ling will suppress you!"
Like mineral water: "Haha, game, who are you?"
Chang Tian’s first shot: “Lu Jin.”
The opposing jungler, 'Xiao Shuai Bi', said: "Lu Jin, you are done. You actually dared to threaten Chen Feng."
When Lu Jin heard that the opposing mid laner was Chen Feng, he said directly: "Just pretend I didn't type anything and run away..."
Soon, good news came in from Tornado Commander.
Kill the top lane, kill the bottom lane, kill the middle lane, kill the middle lane and kill the buff, kill the buff and kill the jungler.
Changtian's first shot: "Why is your monkey so powerful?"
Tornado Xiaoshuai criticized: "You are uneducated. This is called Sun Wukong."
Like mineral water: "This guy must have played it secretly many times by himself, and now he comes to abuse us."
As soon as this was said, everyone understood that the one who was criticized by the freaking Whirlwind Handsome was Han Zhou himself, right? !
This time, Han Zhou was so happy that he killed people at random!
Then he was kicked out of the WeChat group and asked to reflect on himself.
Lu Jin felt that it was definitely not Han Zhou who was powerful, but Sun Wukong, so he wanted to choose Sun Wukong.
But he found that he didn't have this hero, and he only had five free heroes.
You have three choices. If you continue playing, you can get the Nine-Tailed Fox on the third day, Xuanyuan on the sixth day, and... on the tenth day...
The second option is to recharge and buy.
The third option is to invite friends to join the game and fill in the code you provide. For each person you invite, you can unlock a hero.
Buy? Is Lu Jin someone who can spend money to buy a hero?
Lu Jin directly posted a Weibo: "Everyone, please do me a favor and download this game and fill in my invitation code. I will definitely collect all the heroes."
When Lu Jin's fans saw this, they were like, what the hell? Lu Jin is playing a game?
Hey guys, your idol invites you to play a game and fills in his invitation code, can you refuse?
This doesn't even require any money. The shampoo endorsed by Lu Jin costs more than ten yuan. Isn't this free support great?
Soon Lu Jin had collected a full set of heroes.
At the same time, the four young actresses in the entertainment industry were all posting the same thing: "Oh, I'm so mad, they all have so many heroes to choose from, but I don't have any, help me fill in this code, and I can get a hero, I want to get all the heroes right away."
Many people who haven’t been on Weibo for a while found out when they went on Weibo that why so many celebrities are playing the same game and sending out invitation codes?
Only Liu Tiantan sighed at his workstation, saying that he was worthy of being the boss, and was really fucking awesome.
With all these celebrity publicity, what’s the point of having a public beta test? Bullshit!
With so many celebrities playing it, how can fans not be attracted?
Maybe you can meet a celebrity while playing!
In fact, this publicity strategy was originally the strategy of "Honor of Kings". In the past, many celebrities played this game, which made the popularity of this game increase at an abnormal speed.
Of course, most of the time it was friends who started playing, and then kept talking about the game, which attracted even more people.
However, celebrity publicity is faster than word of mouth among ordinary people.
Initial publicity can be completed in the shortest possible time.
Many ordinary players have started playing this game.
After about two or three days, some videos appeared on Yinlang.
"Playing Honghuang, Zhao Ziyu is in the team! I heard it!"
"Hahaha, Yang Chuan's cooking is so good, it makes me laugh to death"
《Brothers, cute! I met Ye Manyi in the game of Honghuang. She gave me five penguin coins and asked me not to catch her. Do you want to take this job?》
When a large number of ordinary players began to enter, the animation department of the new world became extremely busy.
BUG, BUGs are constantly being discovered.
The bugs that our own people couldn't detect before, but with more than 100,000 players, many of them can be discovered in a day.
Liu Tiantan decisively launched a new prehistoric mission to find bugs in the world. The user who finds a bug first will get all the heroes of the celestial world for free, a set of costumes of the earthly world, and three expanded pet grids of the human world.
This is not to really find bugs. After all, many people will report bugs when they find them.
This is to reduce the bad experience that BUGs bring to players. After all, encountering BUGs is very annoying, but if you find something to give away when you find a BUG, ​​then the BUG is no longer a BUG, ​​it's called winning the lottery!
The joining of this number of players did not immediately attract the attention of domestic game companies.
After all, it's only 100,000.
On the fifth day, the number of players of "Honghuang" exceeded 700,000.
One day, from 100,000 to 700,000.
On the sixth day, the number of people playing "Honghuang" online simultaneously exceeded 400,000!
On the seventh day, the number of registered players of "Honghuang" exceeded one million, and the number of people online at the same time exceeded 700,000!
At this time, many game companies found something wrong.
Not to mention that this unpromoted game actually has millions of users, just look at the number of people online at the same time, isn’t it too ridiculous?
Why is the retention rate so high?
When the number of registered players reached one million, Penguin was sure that the player group liked the game and adjusted its publicity and promotion.
Specifically, on the Penguin computer version, a pop-up window will pop up once a day, and on the mobile version, an ad will pop up once every six hours!
You know, a Penguin promotion is worth tens of millions, and it pops up every six hours, non-stop.
It was enough for almost 80% of mobile phone users in the country to see this advertisement within a week!
The major game companies then realized how this game could be related to Penguin?
It was too late to stop it.
And when the number of game players reached a certain level, the first thing that caused a huge sensation was not the celestial world gameplay, but the AR gameplay.
This high-tech way of playing is refreshing.
Next, a trending search appeared on Weibo : #Badaling Worship the Candle Dragon#
"The number of tourists to Badaling has reached 37 percent of last week's number!"
People who first saw the trending searches were confused.
What's so good about this being on the hot search list?
But if you think about it carefully, wasn’t it National Day last week? ! ! !
After the National Day, it is the off-season. How come the number of tourists is nearly one-third of that during the National Day?
Is this funny?!
How is that possible?
Then we continued to flip through the same page, and everyone's three perspectives were shocked.
"A large number of Honghuang game players climbed to the top of Badaling to pay homage to the most powerful prehistoric creature known so far, Zhulong. A game has attracted many geeks who never leave their homes to climb the Great Wall!"
What the hell?
Why did a game inspire so many people to climb the Great Wall?
Many people continued to watch and only then realized that one of the core ways to play this game is that when you use your mobile phone to shoot real-life street scenes and famous mountains and rivers, you can encounter primitive creatures and capture them.
In order to catch better prehistoric creatures, many players now choose to stay away from home and search outside.
Soon, not just on the Internet, many people found that when they were walking on the street, they would encounter people taking pictures everywhere with their mobile phones, and the real scenes they filmed with their mobile phones turned out to contain all kinds of monsters that were invisible to the naked eye.
Next, when taking the subway to work, many people heard people next to them discussing "Honghuang" more than once.
Next, in companies, schools, various occasions, and every comment section irrelevant to news.
As long as you are a heavy internet addict, you will inevitably see the words "Honghuang".
Han Zhou sighed.
In the past, "Pokemon Go" achieved this in just three days, "Angry Birds" took five days, "Temple Run" took three days, "2048" took two days, and "What the Hell" took two days, while my own "Honghuang" took a full ten days to achieve this level of discussion.
"Hong Huang" is too complicated.
However, New World is not a gaming company to begin with. It promotes Honghuang for the sake of countless future IPs, movies, and animations, rather than for the operation of the game itself.
There is no way to avoid being a little bloated.
After all, "Honghuang" has no IP basis in this world, nor is it as brainless as games like "Angry Birds" and "Temple Run".
The more brainless a game is, the more likely it is to become popular.
Because once you hang up, you will unconsciously click on the next one, and then another, and another.
However, for slightly more complex games, this cannot be achieved.
However, compared with the rise of "Honor of Kings" and "Genshin Impact", it is already much faster.
My one-day retention rate is probably not even half that of Angry Birds.
But the one-year retention rate, two-year retention rate, and five-year retention rate will definitely blow "Angry Birds" and "Temple Run" into pieces.
In fact, it was just as Han Zhou imagined.
It took less than a month for "Honghuang" to become a cultural trend and a social software.
A large number of young people began to call their friends to play "Honghuang Tianxianjie" together, and a large number of players took to the streets to play "Honghuang Renxianjie". On the contrary, "Honghuang Dixianjie", which has the most complicated design, has the least number of players now.
But Han Zhou knew that the number would gradually increase, but he didn't know how many there would be before the Spring Festival.
Because the first expansion pack, Nezha, is about to be updated, and how many audiences will enter the cinemas first to watch "Nezha: The Devil Child Comes into the World" during the Spring Festival depends on when the Earthly Immortal World becomes popular.
Han Zhou is on the set, and "Burning Sun" has entered the final stage of filming.
The internal selection for the Spring Festival Gala, the secondary selection for the preliminary programs, and the selection of actors for sketches are also in full swing.
Han Zhou has to consider too many things every day.
I thought this would be the most leisurely year, but it turned out to be the busiest year for Han Zhou so far.
Han Zhou was even looking forward to the New Year.
As soon as the New Year is over, I go to the military camp and train for half a year.
Can avoid all work.
In early November, the re-selection of Spring Festival Gala programs and backup programs began.
This time, everyone came prepared, so it was much easier for Han Zhou to choose.
Han Zhou's four scripts all found their owners and were performed.
No one at the scene was dissatisfied.
If you want to say there is something funnier than these four scripts, it’s almost... impossible.
Han Zhou’s talent for comedy is really strong. The comedy parts in “Kung Fu” are very dense. Now he directly writes comedy sketch scripts. It’s so funny?
Many people who had made preparations at the scene were not selected in the end.
Han Zhou selected the best from the best and determined thirty programs and fifteen alternative programs.
Of course, the alternatives may not necessarily fail to make the cut.
If any of the actors or singers in the thirty programs encounter problems before the Spring Festival Gala, the alternative programs will have a chance.
However, after the re-selection, three rehearsals were put on the agenda.
"Burning Sun" had reached the final stage of filming, and at this time, Han Zhou had to stop filming again.
The May 6th and 8th Shudu concert is coming. After all, it is his hometown, and Han Zhou can't afford to slack off.