Chapter 22 The Lion Opens His Mouth
As Netscape began to promote digital advertising business, Internet digital advertising seemed to have become a panacea to solve the Internet industry's unprofitability problem.
Tristan and other Internet leaders in the academic industry, who had been criticized before, have also begun to become active again.
Tristan was invited to the TV station's director's room again. This time he went all out and praised the Internet industry crazily, as if the Internet era would arrive tomorrow.
Among them, Tristan was also very unambiguous in praising Song Yang, especially after hearing in the interview that Song Yang mentioned that it was because of him that Double Click Advertising Company was established. Although he had never even met Song Yang in person and had only seen a clip of Song Yang's interview on a Houston TV station.
But in Professor Tristan's words, a series of words such as "the new generation leader of the Internet" and "having a cross-era vision" were generously attached to Song Yang.
Just based on the fact that Song Yang gave some of the credit for digital advertising to Tristan in the interview, it was enough for Tristan's Internet Lab to get a large amount of funding from the sponsor. Apart from the Internet digital business, wasn't it developed under his influence? !
If more money is invested in his laboratory, perhaps more epoch-making things can be developed. In any case, Tristan's funding for the next few years is secure.
"Internet digital advertising will definitely change the course of Internet history. Song is the most gifted genius I have ever seen, just like Wang An, the founder of Wang An Computer. They will both become people who create history!"
At the last moment, Tristan praised Song Yang again. This time, he praised Song Yang too much. He directly compared Song Yang, who had just debuted, with Wang An, who once dominated the American technology industry and was once listed among the top ten richest people in America!
Although Wang An has passed away for five years, anyone familiar with the technology industry cannot avoid this name. A figure who can defeat computer giants such as IBM can still be called a legend no matter how much time has passed.
In the TV station's director's room, when they heard Tristan directly compare Song Yang, a young and inexplicable person, with Wang An, there was a burst of exclamations. The guests who were invited to the show along with Tristan were a little hesitant .
Not only Tristan is in high spirits, but Wired magazine and Kevin Kelly are also becoming more and more popular in the technology industry with the popularity of Internet digital advertising.
Wired magazine is one of the platforms for jointly promoting digital advertising. Although it is not as popular as Netscape, Wired magazine has once again established its position in the technology industry.
Kevin Kelly also praised Song Yang in an interview with other media. "Song is the person who knows the most about Internet culture that I have ever met. I believe that DoubleClick Advertising Company will become a part of the American Internet landscape in the future. In fact, there are already many websites that will be changed because of DoubleClick Advertising Company!"
Song Yang's interview, coupled with the praise from Netscape's Jim Clark, Tristan, and Kevin Kelly, as well as coverage by television stations and magazines, made the name of DoubleClick Advertising Company officially resound throughout the American technology circle.
In fact, this is the case. How does fame come from? It is because of the praise from all sides. Double Click Advertising Company is now just an empty shell, but under the praise from all sides, it has formed the image of a high-end technology company in the minds of countless people. At least this is the impression before people have come to the broken garage.
For Song Yang, another benefit of fame was that the principal of the Devers School personally gave Song Yang a long vacation and said that Song Yang did not need to worry about his graduation results, allowing Song Yang to recover better and gain more social practice experience.
"I dare say that this is the most suitable place to work in Houston. The office area is 1,000 square meters, overlooking the Port of Houston. It is less than 30 kilometers away from Johnson Space City. There are more than 20 colleges and universities around it. There are five headquarters of Fortune 500 companies on this street!"
Song Yang was standing in front of the glass window of an office building. Behind him, he heard Gallo's eloquent voice, which made the place look like a mess.
Song Yang took a few looks and could indeed see the second largest port in America from afar. The surrounding environment was indeed impeccable.
After Song Yang looked at it for a few times, he thought about it and gritted his teeth and said to Greg, "Let's rent this place!"
Greg glared at Gallo, then turned around and started signing a contract with the manager of the office building.
The office building that Gallo found is not cheap. Now is the year when the US dollar is most valuable, and the annual rent of this office building is more than 140,000 US dollars. Even if it is not as expensive as office buildings in Wall Street, San Francisco, Silicon Valley and other areas, it is already quite expensive.
However, Song Yang still gritted his teeth and rented the place. Clothes make the man, and saddles make the horse. Next, he would discuss cooperation with those big advertising sponsors, so he must at least have a good office. Otherwise, with that shabby garage, how could he make the big sponsors willingly pay tens of thousands, hundreds of thousands or even millions of advertising fees to his door?
"Office equipment, supplies, and computers must all be moved up as soon as possible!"
Song Yang said to Gallo, and then reminded him, "Don't let anyone tamper with these things!"
Gai Luo's face suddenly turned red, and he shouted to Song Yang, "Song, we are brothers. Who do you think I am? Do you think I will do it?!"
“There is no best!”
Song Yang was still confident about Gallo. No matter what, he would not cheat his own people. But he was worried about his gang of cronies. There was no guarantee that they would not use Gallo to take advantage of the purchases of Double Click Advertising Company.
Gallo felt a little guilty at this time. He had just thought about giving the purchased items to people he knew on the street to buy, but Gallo knew what kind of people they were. They would not let go of any opportunity to make money. It was okay for small things at ordinary times, but when it came to large quantities, Gallo felt it was more reliable to find big sellers.
Song Yang glanced at Gallo as he left. He still had things to do today. Today he had to select several managers for DoubleClick Advertising Company, including the most important sales manager.
What DoubleClick Advertising Company is doing now is to attract and sell advertisements. Before we fully entered the Internet era, advertising sales was an indispensable part, even when switching from traditional offline advertising to online advertising.
The US dollars borrowed from America were spent like water, and DoubleClick Advertising Company also moved from the dilapidated garage on Highway 7 to a new office building near the Port of Houston.
However, looking at the bills one by one, Song Yang began to have a headache again. Server fees, office rent, computers and other office equipment, and salaries for employees to be hired soon. Song Yang didn't know if the loan from Comerica could last for three months, no, even two months...
However, it is true that money makes the world go round, especially in America. With the promise of overtime pay and tips, in less than a day, the movers had cleaned up the floor where Double Click was located and began moving office equipment in. A sign for Double Click was also hung outside the building.
The interview office was a simple office where Song Yang and Greg were interviewed together.
There were many people who came for the interview, and Song Yang also received resumes of several candidates who made a good impression, but he still hadn't found a suitable person for the most important sales manager position, which made Song Yang anxious, because this position was key to the future development of Double Click Advertising Company.
Just when Song Yang was about to give up and wanted to find a headhunting company to help recruit a few more people, another figure walked in, led by Haley, who was pulled over to serve as a temporary front desk secretary.
The man was in his forties, with some gray hair on his temples. His appearance was not outstanding, but he gave people a very calm feeling.
"Kaiwei Ryan?!" When Song Yang looked at the information of the person in front of him, his eyes lit up. Ryan's last job was actually at News Corporation, and he was the deputy manager in charge of advertising sales in the Houston area.
Greg looked at Ryan's information and couldn't help but look at him a few more times. During Ryan's time at News Corporation, he actually increased News Corporation's local revenue in Houston by 57%. He is definitely a sales genius.
“Why did you join DoubleClick? You should know that compared to News Corporation, DoubleClick is just a...startup company. I hope to hear the truth!”
Greg asked Ryan. Although Greg's words were very tactful, any normal person could understand that the gap between DoubleClick and News Corporation was not much larger than the distance between the earth and the moon.
Song Yang and Greg were still surprised that Ryan gave up his position at News Corporation and came to DoubleClick Advertising Company. As for the nonsense about being optimistic about DoubleClick Advertising Company, Greg didn't want to listen at all. If he had to choose, he had to pick a reliable one!
Ryan pointed to the salary requirements on the brief, "My wife is ill and needs expensive medical expenses, and my children need to receive education. I need a higher salary!"
When Greg saw the salary of 170,000 US dollars marked on Ryan's resume, he couldn't help but be shocked. This salary is no lower than that of the manager of a small institution on Wall Street. This is the current average salary in America. When Greg was in the law firm, he worked very hard and could only make no more than 60,000 US dollars a year. This Ryan really dared to ask for such a high salary.
