Chapter 207 Everyone Likes the Intimate Brother
In mid-May, County A was as lively as the Chinese New Year.
A large number of fruit farmers drove electric tricycles towards a large
On both sides of the road are traffic police responsible for maintaining order. This road has become an exclusive road for fruit farmers for more than two weeks.
Generally, vehicles passing by here know to avoid it, otherwise they will be blocked by those motorcycles and tricycles and their bladders will explode!
Lao Fan rented a small house of 1.5×6 square meters near the factory, and started a car repair and tire repair business with his wife.
Liu Yan felt that Fan Hongyu's strong physique would be beneficial to family harmony, so she persuaded Old Fan to help unload the goods, so that he could earn money and exercise at the same time.
It is better to have some basic knowledge, otherwise even if you drink walnut juice every day, the nutrition will not be enough.
But Fan Hongyu is Fan Hongyu. He is too ashamed to face people. He just lies in bed all day playing with his mobile phone and never goes out to see anyone.
Liu Yan didn't dare to urge her any further, as President Wei's admonition was no joke.
Don't worry about what you think , and don't think what I think, just do your own job honestly.
There is basically no profit in running a fruit purchasing station and selling walnuts. If you are lucky, you can only make 20,000 to 30,000 yuan a year after tax.
This amount of money is very little, and no one knows what Wei Jie is going to do.
The walnut juice business is good, with small profits but quick turnover.
The accumulated profits were a lot, and these were the profits that Wei Jie gave up. Otherwise, if both of them wanted to make money, they would have to cut costs and quality.
The purpose is not to make money. A local specialty product with a good reputation will contribute to the overall improvement of Wei Jie.
The same is true for large companies. Not every department will be profitable, but that doesn’t mean these departments are not important.
“Bang!”
The heavy document was slammed hard on the table.
In a group meeting room in Hangzhou, a man who looked like a boss expressed his anger with a document slapped in front of him.
"What's going on?! The sales of our juice in Short Sands have plummeted!"
"Within half a month, just half a month! This category has been almost wiped out in Short Sand!"
The man was very angry. He was not only angry about Shortsha’s share, but he was also angry that he didn’t know about this until the report was submitted!
There was no news at all before, and just like that, a large category was wiped out silently!
Although their group mainly focuses on the market share of bottled water, currently a quarter of its sales come from its Nutri-Express.
So this incident is definitely not a small matter. Their main product was attacked silently!
Soon, the person in charge of this business began to explain the reasons.
"In Duansha, there is a walnut drink called [Intimate Sister Walnut Dew], which is mainly made of walnuts mixed with some fruits and vegetables."
"It's not just us now. All fruit juice drinks have been cut in half in Short Sands, including leading companies such as Coca-Cola, Weiquan and Huiyuan, which have a domestic market share of more than 10 percent."
Duansha...a familiar city.
The boss quickly thought of another person.
He doesn't trust insignificant people, but some people, even if they are not in the same industry as him, make him remember their names because they have done some great things.
"Was it that Wei Jie? I remember he went to sell fruit a while ago?"
Boss Song recalled the story of the Internet rising star who didn’t pursue computer science but went to Qianzhou to pick fruits.
Relying on his talents, this fruit collector brought several major Internet giants to the negotiation table and asked them to cede land and pay compensation!
He used to treat it as a joke, but now that he is in the middle of it, Boss Song can no longer laugh.
His house was broken into by a guy working in the Internet industry and a truckload of bricks was taken away!
If we don’t find a way to fix it, this wall will be dug down!
This unexpected disaster made Lao Song very depressed.
What the hell do you want to do?!
Old Song was very dissatisfied. He was about to retire, but he was quietly cheated !
What’s more important is that those big guys were all extorted by Wei Jie, and Old Song wanted to save face!
"What's so good about his drink? Are the people in our R&D department just here to eat and work?"
Old Song is not convinced and he wants to fight for it!
Duansha is not big, and the Nutri-Express here is nothing to them, but now that Wei Jie has done this, everyone else has started to be on guard against Wei Jie.
The man in charge of handling this matter explained: "When it first came out, the R&D department measured it. In addition to having more impurities, it has no special formula and tastes average. It is obviously not as good as our Nutri-Express."
After hearing this, Old Song picked up the report and took another look.
"The price... 500 ml is four yuan, the same as ours, so why does he sell better than us?"
The subordinate quickly said: "This product is aimed at the younger generation, with the slogan of nutrition and nourishment, which overlaps with our positioning in all aspects. Now the main buyers on Duansha Street are those between the ages of 15 and 65."
Old Song frowned, feeling that things were not that simple.
“Why is the age range so wide?”
This question is quite profound. The subordinate explained: "They invited Brother Zhixin to be their spokesperson..."
Intimate brother?
Old Song frowned. He was not a fashionable person and didn't know who the intimate brother was. He subconsciously thought it was some internet celebrity.
After all, the Internet has been booming in recent years, and there have emerged many stars and internet celebrities, or TV station hosts, that he doesn't know.
"We're also looking for a spokesperson! Which star is the most popular among young people right now?"
Lao Song thinks this is not the product’s fault, there is nothing wrong with their product.
The battle between the two sides is no longer about product quality, but a battle over marketing and publicity.
The subordinate said with a complicated expression: "This is not a spokesperson issue. According to our understanding, all major supermarkets and retailers in Duansha have listed [Intimate Sister Walnut Dew] as their main beverage. Because it is so popular, the amount of goods imported is more than that of Coke and mineral water."
Even if you hire a hundred celebrity spokespeople , you can’t achieve this effect.
Although Lao Song is an authority in the beverage industry, he cannot compare with the Coca-Cola Group, which pushes its products around the world.
So, it was only at this moment that Lao Song realized how magical that Internet guy was.
Lao Song asked, "What are the other companies doing now?"
"Buy it, because this walnut juice is advertised to have the effect of nourishing the kidneys, so it is very likely to become a special gift for holidays."
"Currently, Huiyuan Group has sent people to Shortsha, hoping to acquire the Dear Sister Beverage Factory or to acquire shares in it."
There were some things that Old Song did not ask about, as he knew very well that this matter must have been led by Wei Jie.
After some thought, Lao Song quickly made a choice between interests and face.
The group does not belong to him alone. If he does not control things, things will be difficult to say after Wei Jie climbs out of Duansha.
"Where is Wei Jie now?"
"Qianzhou."
Old Song was a little surprised and didn't understand why Wei Jie stayed in Qianzhou .
But this kind of thing is not important. Old Song hopes that Wei Jie will stay in Qianzhou or Duansha for the rest of his life and never go out!
"Go get in touch, I'll go see him, just like everyone else, I hope this guy doesn't extend his hands beyond the short sand."
"Yes!" the assistant next to him responded.
Old Song had no questions, but the others still had questions. One old man asked, "Why does this walnut juice make people aged 15-65 like it?"
Of course it’s because everyone likes the caring brother!
