Chapter 194: Surprises from Friendly Businessmen
Shirakawa Kaede, who had just returned to Japan in September, was given a big gift by his competitors.
Looking at the dozens of game consoles in front of him, Baichuan Feng fell into silence .
"Is this the new handheld game console that my peers released while I was away?"
"Hai!" Akagi's face was full of indignation, "President, they are going too far!"
Can it be not excessive?
There are more than a dozen models and more than a dozen different companies, as if they had made an appointment.
Within just two or three weeks, he launched his own handheld game consoles one after another.
As for what they looked like, Baichuan Feng picked up one at random from the handheld game consoles on the table.
Hmm, what a familiar cross direction key. Even the size is almost the same as that of Shirakawa Electric.
He put it down and picked up another one, "PLAY WATCH".
Shirakawa Feng turned on the handheld game console, which was also a very familiar game, almost identical to Nintendo's "Catch".
Has Nintendo also been fleeced?
Well, it's okay.
Baichuan Feng, who was almost laughing out of anger just now, felt a lot more balanced .
“Boss, these guys are shameless.
They copied not only our hardware design, but also our games.
The only thing that has changed is the name.”
Akagi still feels aggrieved when he thinks about this matter now, especially when the first similar product appeared.
Because Shirakawa Kaede was not there, he contacted the corresponding company.
As a result, the other party said, "We just got inspiration from your game. If you insist that it is plagiarism, then so be it." Akagi almost burst into anger on the spot.
He had never seen such a shameless person!
He had originally considered asking Baichuan Feng for permission before filing a lawsuit directly.
However, handheld game consoles one after another popped up like mushrooms after rain.
Looking at the similar handheld game consoles everywhere, Akagi was also numb.
Nintendo, another manufacturer of handheld game consoles, seemed helpless in the face of this situation.
Because there are so many copycat manufacturers, I don’t even know where to start the lawsuit.
In the handheld game world, when you draw your sword and look around, you may even feel like you are an enemy everywhere.
This is also the reason why Akagi is anxious and angry now. Everyone has become shameless and there is really no good solution for the time being.
At the same time, Akagi felt a little guilty. The president gave him such an important business, but he messed it up.
Seeing Akagi's guilty look, Shirakawa Feng smiled and comforted him.
"Don't worry, Akagi-kun. Shirakawa Electric's handheld game console will not fail in such a competition.
What determines the market is always the product itself, especially content-related products. "
"President, what do you mean...?" Akagi seemed to understand a little.
“For products like portable game consoles, hardware design is only auxiliary, and the real core is the game itself.
Only by understanding this can the handheld game console business survive in the long run."
"I see, President, I understand." Content comes first, so for someone like me who makes hardware...
Seeing that Akagi seemed a little lost, Shirakawa Feng continued to counsel him.
"Of course, when the content is not much different, hardware design will be a plus point, or even a key factor that influences consumers' choices. For example..."
"Nintendo?" Akagi's eyes lit up.
"That's right," Baichuan Feng nodded with a smile.
After all, you are still young and need more experience.
"Please rest assured, President. I will continue to work hard to come up with better hardware designs."
After being reminded by Shirakawa Kaede, Akagi regained his confidence.
Baichuan Feng nodded, and then gave another reminder.
"Of course, we can't just do nothing when so many manufacturers are copying us."
"Huh?" Akagi looked puzzled. Isn't content king?
"Whether it's game content or hardware design, it's all about improving yourself, that is, strengthening yourself.
Then if you confirm that the other party has plagiarized you and there is sufficient evidence. "
Shirakawa Kaede picked up the handheld game console with a cross-directional key similar to the one on GAME BOY and shook it towards Akagi.
“Then don’t hesitate, just file a lawsuit in court.
This is to repel foreign enemies and legally use legal weapons to protect ourselves."
Improve yourself and resist external enemies.
This is the business strategy that Shirakawa Kaede taught Akagi.
To be honest, he is not worried at all that these friendly competitors will become rivals of Shirakawa Electric in the future.
Just look at their handheld designs, both in terms of games and hardware.
Either it is full of the shadow of Shirakawa Electric, or you can find traces of Nintendo.
How can they make a good product with this kind of attitude? Baichuan Feng guessed that they just saw that the handheld game console market was hot.
So with the idea of making a quick buck, they followed the example of Shirakawa Electric and Nintendo and hastily launched their own products.
Of course, Baichuan Feng could not remain indifferent to such blatant actions by competitors.
You can make money if you want, but by being so reckless, you are ruining the handheld game console market.
The market is flooded with a large number of shoddy handheld game consoles, which will undoubtedly cause consumers' perception of various handheld game consoles to decline rapidly.
If its reputation is ruined, Shirakawa Electric's business will also be affected.
Moreover, you have plagiarized the whole thing. If I, the great Shirakawa Electric, don't give you a warning, how can I survive in the business?
"Take a good look at the similarities between these handhelds and our products, as well as Nintendo's products.
I will take care of the rest, and you can follow me then."
"Hai" Akagi bowed with high morale. He knew that the president was going to teach him personally.
Baichuan Feng is indeed consciously cultivating him. Why is he doing this?
"Akagi, I plan to set up a dedicated game console division."
"Swish" Akagi suddenly raised his head, and the light in his eyes was shining as if it were real.
Very good. Only with ambition can you have the motivation to make progress.
"Shirakawa Electric will have two divisions in the future: the Walkman Division and the Game Console Division.
The R&D, procurement, production and sales of each business unit are relatively independent, and the financial accounting is also separate.
I will be in charge of the game console division temporarily, and under this, you, Akagi, will be the head of the R&D department."
"President!" Akagi was shaking with excitement, and he looked like he was about to kneel down.
“The role of R&D director is not something you can just do. You have to be responsible for the R&D of the next generation of products, leading the design team, and dealing with process problems encountered during the actual production process.
These are all issues that the R&D director needs to consider, not to mention the equally important personnel management and coordination.
Akagi, since you have accepted this job, please don't let me down."
"Hai! President, don't worry, Akagi will do his best." This time Akagi's expression was much more serious.
But he was still very excited inside, as the director of the R&D department.
Although he is under the game console division, he is already considered a middle- and senior-level executive in the company.
In any case, this is much better than being an ordinary researcher in the technical department before.
He has only graduated for over a year, and he has surpassed many of his peers to get to this point.
As expected, following the president is the best way to have a bright future.
“Deal with these things as soon as possible, and don’t stop the production of the new handheld game console.
We will accumulate more experience this year, and the game console division will make big moves next year."
"Ha!" At this moment, Akagi felt that he had endless energy in his body.
There will be even bigger challenges next year, so come on.
Looking at Akagi's back as he left with his fists raised, Shirakawa Feng smiled and shook his head.
It is indeed still a little young, but the field of game consoles is also suitable for young people.
Including the people who are currently in charge of the game console business at Shirakawa Electric, most of them are relatively young.
Akagi is in charge of the R&D department. Although he is a little younger and less experienced, everyone is about the same, so he doesn't seem out of place.
The technical content of new things is not that high, so they are very suitable for training newcomers.
As for the directors of the two business units, Baichuan Feng is still considering it.
Now that he can take care of it, the people in the company can also have more training.
After considering the future structure of the company, Baichuan Feng looked back at the handheld game consoles on the table.
Gaming calculator? That's a weird name.
Then I looked at the manufacturer: Casio. Wow, this guy is rich.
But you have to admit that the design of this handheld game console is really similar to a calculator, and it also plays digital games.
Strictly speaking, it is different from Shirakawa Electric and Nintendo's handheld game consoles.
As expected, it is a well-known company and still has its own pride.
Baichuan Feng put it down and picked up another one, the handheld game console with a cross key.
Gaode? When Baichuan Feng first saw this name, he thought he was dazzled.
Instead of making maps, you’re making a handheld game console?
Then I thought about it carefully and remembered that this seemed to be a company that made toy models.
Hmm, that’s interesting. I’ll write it down in my notebook.
Another one, Bandai?
Wow, I didn’t expect that a guy like you with thick eyebrows and big eyes would also make a copycat game console?
And the handheld that is almost identical to Nintendo, Masudaya? Never heard of it.
Baichuan Feng put down these mostly similar handheld game consoles and began to think about them.
Maybe you don't have to do it alone. It might be okay to find new friends to talk to.
Thinking of this, Baichuan Feng found the address book and began to look through it carefully.
…
"Mr. Yamauchi, you see there is a new portable game console on the market today."
Gunpei Yokoi visited the president's office again, holding an unknown model of handheld game console produced in Japan.
Yamauchi Hiroshi sighed and said, "Let it go for now."
He had no way to deal with his peers rushing into the handheld game console market.
He can't be so overbearing as to not allow others to make handheld game consoles. Shirakawa Electric just confronted him about this matter.
"By the way, how is Shirakawa Electric's second handheld game console performing?"
When talking about Shirakawa Electric, Yamauchi Hiroshi became concerned about the other party's performance.
There are dozens of handheld game consoles, but none of them caught his eye.
The only thing he was thinking about was Shirakawa Electric, which he couldn't forget all the time.
"It's not much worse than the first one." Yokoi Gunpei looked as if he had met his lifelong enemy, his eyes full of vigilance and caution.
As expected, Yamauchi Hiroshi sighed.
It has to be Baichuan. Only he is worthy of my wholehearted treatment.
He wouldn't even look at the other small fry.
"Ding-ling-ling..."
The ringing of the bell on the desk brought Yamauchi Hiroshi back from his thoughts.
"Moshimoshi? It's you?!..."
Yamauchi Hiroshi sat up straight in an instant.
