Chapter 193: New Store Opening at the Bus Terminal
When Hu Qiongfang was going through the procedures to buy land at the Land Management Office, Jiang Tian did not accompany her because she had something more important to do today.
The storefront she bought in the waiting hall of the county bus station can finally open for business!
Before the opening, Jiang Tian and Grandma Hu specially prepared 10,000 "mini dumplings" and tied them with festive red strings. For three consecutive days, anyone waiting for a bus at the bus station could get a pair of "mini dumplings" for free in the store with their bus ticket of the day.
These rice dumplings are only the size of ping-pong balls, and are arranged in groups of two, tied with red strings. They look small and cute. They are all cooked and can be eaten after peeling.
At 8:18 in the morning, the "Grandma Hu's Big Meat Zongzi" bus station direct store officially opened for business.
As soon as the door opened, all the waiting passengers were attracted.
There was no choice. There was a loud speaker in the store shouting that everyone could get two free dumplings with their train ticket.
Although it’s not the big rice dumpling sold in the store, it’s free. If you don’t take advantage of a good deal, you’d be a fool. Let’s get in line!
So, the passengers whose bus had not arrived yet, lined up in a long queue at the door of the direct-operated store to get the rice dumplings.
The advertising effect is much better than setting off firecrackers or lion and dragon dances.
In addition to shouting "Everyone can get two free rice dumplings with their ticket", the loud speaker also shouted intermittently:
"Big opening promotion! Buy two get one free for Dragon Boat Festival rice dumpling gift boxes, only for three days!"
“Buy a large rice dumpling and get a mini rice dumpling for free. The more you buy, the more you get. Don’t miss this opportunity!”
As the Dragon Boat Festival was approaching, I decided to buy some rice dumplings as gifts. There were quite a few passengers dressed as workers. After queuing up to get two rice dumplings, I asked the store how much a Dragon Boat Festival rice dumpling gift box cost.
The salesperson immediately led the customer to the nearby shelf and pointed at the gift box and price tag on it and explained to the customer:
"All the Dragon Boat Festival gift boxes in our store are here. The price is marked here, and below is what is in the gift box. Please take a look first, and after you make your choice, take it to the cashier over there to pay."
"Today is the first day of opening. For all Dragon Boat Festival rice dumpling gift boxes, buy two get one free. Buy two boxes and get one box of the same one for free. It's like buying three rice dumpling gift boxes for the price of two gift boxes. It's a great deal."
Xiang Chunlei is the office director of the county fertilizer plant. He originally came to the station to see off a few guests today, but unexpectedly he ran into the opening of Grandma Hu's Big Meat Zongzi Direct-operated Store.
Director Xiang has traveled a lot and has seen a lot, but this is the first time he has seen such novel promotional methods and storefront decorations, and he couldn't help but stop to observe.
Jiang Tian created a "Zongzi Culture Theme" venue for this direct-operated store. The original wood-colored furniture, coupled with high-wattage light bulbs, make the entire store appear very transparent and spacious.
The ceiling above is made of green-painted bamboo poles and bamboo leaves, shaped like a bamboo forest. Bamboo poles extend from above and fall to the ground along the wall. The bamboo joints on the poles are just right for hanging rice dumplings.
The strings of emerald green rice dumplings look almost exactly like the real ones.
Only Jiang Tian and the employees in the store knew that these dumplings were inedible. The inside of the dumplings was made of yellow mud, which was not easy to deform after solidifying. After being wrapped in rice dumplings leaves, they were painted green twice, making them look very fresh, just like freshly wrapped dumplings.
Because they were so beautiful, luckily they kept a close eye on them, otherwise a lot of them would have been stolen on the opening day.
Even so, people kept coming over and pinching the dumplings to see if they were real.
While others were looking at the imitation rice dumplings, Xiang Chunlei ran to the shelf and looked at the rice dumpling gift boxes on it.
When he took a closer look, Xiang Chunlei was immediately delighted.
Although the name of this store sounds a bit rustic, the owner is really a cultured person.
The names of the gift boxes are very cultural and festive.
This is the "Reunion Zongzi with Full of Blessings". Xiang Chunlei thought it was a blessing for the customers who bought the gift box to be full of blessings. But when he looked below, he found that the so-called "full of blessings" was because this gift box contained all kinds of "Grandma Hu's Big Meat Zongzi".
Isn’t it just “Zongzi Reunion”?
What are egg yolk and fresh meat dumplings, chestnut and fresh meat dumplings, bacon dumplings, glutinous rice and eight-treasure dumplings, golden candied dates dumplings, acacia red bean dumplings...
I don’t know how the boss came up with so many different kinds of zongzi fillings.
There is also a large gift box with a label that says "Top Scorer in the Imperial Examination". Look at the introduction of the gift box below the label. Wow!
There are not only rice dumplings of various flavors, but also a vacuum-packed salted pig's trotter and two salted duck eggs. Put together, it makes a perfect score!
This operation is really cool, especially the outer packaging of this "Zhuangyuan Zong", which has an image of a "Zhuangyuan" from traditional opera printed on colored paper, with four huge words on it: Top of the list of successful candidates!
Even the handle on the rice dumpling gift box is dyed with golden paint. Considering that the college entrance examination is just over a month away, it is hard not to suspect that the owner of this store has spotted this timing and specially made such a "number one scholar rice dumpling" for customers to buy and give as gifts to relatives who have candidates in their families.
Sure enough, before Xiang Chunlei made his move, several people had already taken the "Top Scorer in the Imperial Examination" gift boxes off the shelf.
Some even took three directly.
Thinking that today was the opening day and it seemed that there was indeed a buy two get one free promotion, Xiang Chunlei immediately took down the last three "Zhuangyuan Zong" gift boxes on the shelf with quick hands and eyes.
"Hey, comrade, why do you take so much? If you take it all, what will happen to the people behind you?" The customer who was still hesitating just now immediately became anxious.
Xiang Chunlei smiled and said, "Don't worry. This store is opening today for the first time. They must have prepared a lot of gift boxes. Once they are all gone, they will definitely restock them. Comrade, please wait a little longer."
"My eldest brother and eldest sister's children have to take the high school entrance exam this year, and my uncle's little cousin also wants to take the college entrance exam. Tell me, which one will be missing?"
Seeing that the scene was about to become chaotic, the clerk quickly took the key, opened the locker under the shelf, took out a dozen more "Zhuangyuan Zong" gift boxes, and put them on the shelf.
Less than ten minutes after they were put up, they were sold out.
For the entire morning, all the other gift boxes put together did not sell as well as this "Top Scorer in the Imperial Examination" gift box.
It has to be said that the Chinese people, from ancient times to the present, are extremely willing to spend money on their children's education.
However, the Dragon Boat Festival rice dumpling gift boxes designed by Jiang Tian are made of bamboo baskets with a sachet made of mugwort on the handle. They look exquisite and high-end, and the prices are not outrageously expensive. In the first three days after the direct-operated store opened, the total sales of various gift boxes alone exceeded 10,000 yuan!