Chapter 191 Return to the United States
When the dispute in the Japanese video game industry was coming to an end, Shirakawa Electric took the opportunity to launch its second handheld game console.
A Pac-Man, an original game created by Satoru Iwata that was inspired by Breakout.
However, Baichuan Feng did not have time to pay attention to the specific sales situation, because he had already boarded a flight to the other side of the ocean.
The first stop was still Los Angeles. Yulis, who had just got off the plane and had been waiting here, hurried to greet him.
"Boss, it's such a pleasure to see you. Look, Hans sees you as if he saw his sweetheart."
Hasegawa, who was called upon, had a very interesting expression on his face.
Before he could even say hello to Baichuan Feng, he was stuck there.
"Okay Julis, stop saying those cheesy things. But who is Hans? And his sweetheart?"
Shirakawa Feng looked at the embarrassed Hasegawa with a strange expression. He felt that he must have missed something interesting during the time he was away.
Hearing Baichuan Feng's question, Julis burst into laughter.
It turns out that the Hans that Julis mentioned was Hasegawa, because the Romanization of his name is very similar to "Hans".
As Julis gradually became familiar with him, he simply called Hasegawa "Hans".
Now, colleagues at Shirakawa Electric's U.S. branch are all accustomed to calling it that.
Hasegawa was gloriously given an English name, oh no, to be precise, a German name.
As for Sweetheart, the first supermarket that Shirakawa Electric Walkman opened was located in a shopping center in the San Fernando Valley.
Then, because of business dealings, Hasegawa often went to the holy land known as the "Hollywood of the adult industry."
And after a few visits, I actually got to know a former practitioner.
As for the two of them, one is a super sweetheart who has seen countless men, and the other is a soul that has been living abroad for a long time and is becoming increasingly empty.
In addition, Hasegawa was very generous, so it was not surprising that anything happened.
As for racial discrimination? It doesn't exist.
Super sweethearts are seen in all races, let alone Japan, where the sex industry is quite developed.
At this moment, the two of them are getting along passionately and their relationship is heating up.
Shirakawa Feng looked at Hasegawa with a strange look. If he remembered correctly, this guy should have already had a family in Neon.
Now that I'm in the US, have I let myself go? I'm having a lot of fun.
"Okay, Hans. I'll tell you more about the sales in the U.S. later. Oh, and your sweetheart."
"President..." Hasegawa looked at Shirakawa Kaede with an aggrieved look on his face. Why was his president so out of line?
"Haha" Yulis laughed , and even the other colleagues who followed him from Japan were trying to hold back their laughter.
After teasing Hasegawa, Shirakawa Kaede and the others kept turning to Melrose Avenue. He was eager to know the performance of the Walkman in the US market.
At the American branch of Shirakawa Electric, as a model worker, Shirakawa Feng, as usual, first held a general meeting with everyone.
“Besides Marshalls, how is it going with other retailers?”
Baichuan Feng took the information and looked at it while asking about the expansion of the channels here.
"Marshall's has already fully distributed its products in states other than California, such as Washington, Oregon, Nevada, and Arizona .
In addition, Best Buy and Target have also signed purchasing agreements with us, and the purchase price is basically the same as that of Marshall's.
We are in negotiations with Walmart and we expect to have a result as early as this month."
As the sales director for the U.S. market, Ulis was well aware of the distribution situation of the Walkman.
In Marshall, where the cooperation agreement was signed earliest, the order of distribution basically follows the trend of spreading from the west coast to the east coast.
Currently, Shirakawa Electric's Walkman has covered most of North America, of course, it is only in major cities in each state.
The lower-level markets have not yet been developed, but there is no rush for this.
Looking at the data in his hand, Baichuan Feng was thoughtful, "Julis, choose a site on the East Coast as soon as possible to build a warehouse.
Our products can be promoted on both the east and west coasts simultaneously, so ocean-going cargo ships from Japan can dock directly nearby.
Instead of unloading from the West Coast and transporting it inland to the East Coast.
This can save a lot of freight costs. You know, the cost of water transportation and inland transportation is completely different."
"I see, Boss. I should have thought of that earlier." Yulis shrugged apologetically.
"This is not your responsibility, Julis." Baichuan Feng comforted him. It seems that the United States still needs to find a professional manager as soon as possible.
Yuris' strength lies in sales, and he is currently only serving as the acting general manager.
After looking at the market distribution situation, Baichuan Feng turned his attention to the specific sales data.
"Did all 70,000 of these come from orders from Marshall's?"
"Yes, Boss, but this is only the first batch of orders. Just yesterday, the other party placed a second batch of orders for 110,000 units.
Believe me, Boss, when all the channels in North America are opened, the additional orders from department stores will be beyond your imagination. "
Yuris had no doubt about this.
At present, Shirakawa Electric has only launched an upgraded version of the first-generation Walkman into the market. As for the new-generation Walkman, the ocean-going freighter has just arrived at the port and has not had time to unload the goods.
If we take this part of the market potential into account, as well as the increasing number of supermarkets joining in.
Yuris believed that what the boss needed to consider at that time was the production capacity issue.
"Well done, Juris. Please prepare a more detailed report on the market forecast for the next six months as soon as possible.
The local production capacity will be adjusted in a timely manner according to the general expectations.”
180,000 units sold in just over a month, worthy of the US's vast market.
On average, this data is almost the same as Japan's monthly sales.
This is just an order from the Marshall family, and the market has not yet fully opened.
If we follow this path, the complete market of the future, just imagining it, Baichuan Feng felt his breathing become a little short of breath.
It is indeed more exciting to earn US dollars. The exchange rate difference of about 250 times makes him feel nothing when looking at Japanese yen now.
"How are the sales at Sony?" After looking at his own data, Shirakawa Feng began to care about his old rival again.
Yuris immediately responded, "About 160% of ours, and they dominate the market on the East Coast."
Because Sony is a listed company in the United States, a lot of data can be found from relevant channels.
As the only competitor in the market at present, Yuris is also paying close attention to its every move.
As expected of multinational companies that have been operating for decades, the two companies entered the U.S. market with less than two months difference, almost simultaneously.
Even Shirakawa Electric's Walkman is relatively cheaper.
But it still cannot . This is the foundation of a multinational group.
However, I can’t say that we will be able to surpass them once Shirakawa Electric’s new generation of walkman is launched on the market.
But Baichuan Feng is still confident that he can narrow the gap by half.
"The development of the Walkman can proceed as planned. Hasegawa-san...oh no, Hans, tell me about the progress with the distributors."
When people heard Baichuan Feng's address, a knowing laugh rang out in the conference room.
Hasegawa glanced at Shirakawa Kaede with resentment , then stood up obediently to report on the progress with the channel dealer.
Unlike chain supermarkets, local channel dealers introduced by the Electronics Industry Promotion Association mostly focus on individual retailers.
They have their own sales network in small and medium-sized cities, which are areas that chain supermarkets have not yet reached.
Although the market sizes are completely incomparable, the two complement each other perfectly.
If Shirakawa Electric wants to expand its influence, it cannot give up this part of the market.
The meeting lasted for more than an hour, and Baichuan Feng finally sorted out everything in the United States.
"Starting next month, a financial team from Neon headquarters will come to assist in the branch's structural construction."
"Hay (I understand)!" Hasegawa and Yuris both nodded in agreement with serious expressions.
Currently, the U.S. branch and the Japanese headquarters are independent of each other, and their finances are also settled separately.
But this is not a long-term solution, especially in terms of finances. Baichuan Feng must replace his own talents to feel at ease.
Of course, the United States will continue to recruit financial personnel. In the future, the two will be integrated and mutually restricted.
"Oh, by the way, Yuris has a gift for you." Baichuan Feng almost forgot about the important matter.
"Oh my God, Boss, you finally remembered my hard work this month?" When Yuris heard it was a gift, he rubbed his hands excitedly.
The legendary samurai sword? Or a mysterious ninjutsu tool?
Just as Yuris was daydreaming, Baichuan Feng took out a palm-sized calculator.
This is...? Yuris's face was full of question marks.
"Let's give it a try." Baichuan Feng motioned for him to turn on the computer and give it a try.
Juris took the strange-looking calculator and pressed the power button.
"Hmm?" He raised his eyebrows when he saw his own logo appearing on the screen, and then the loaded game instantly attracted his attention.
He was so immersed in the game that he didn't realize it until the end of the game, "Is this a game console?"
"That's right," Baichuan Feng nodded, "How about Yuris, is it okay?"
Yuris now finally understood what the gift his boss was talking about was.
"Interesting little gadget. So this is another one of our products?" Yuris shrugged. "What a shame. I really thought it was some special gift."
A burst of laughter rang out in the conference room, and Bai Chuanfeng also smiled and comforted him, "Don't worry, I will prepare a special gift for you next time."
"So..." Yuris raised the handheld game console in his hand and asked tentatively, "Do we need to promote this?"
Baichuan Feng nodded, "Just like last time, let's talk to Marshall first.
Its pricing is around $30, with a factory price of $25, and we have a bargaining power of around 10%.
The market for this kind of electronic toys should have great potential, so I'll leave this part of the work to you, Yuris."
"Got it, Boss. Please leave it to me." With a ready-made channel, Yuris readily took on the task.
"Then let's end today's meeting here. I have another important guest to visit tomorrow."
Baichuan Feng, who finally felt a little tired, officially announced the end of the meeting.
Tomorrow’s things are very important, so you need to recharge your energy in advance.
