Chapter 18 Adding Fuel to the Fire
Song Yang was stunned, watching the ABC morning news report on Netscape. He now understood why Jim Clark suddenly contacted him.
The market value increased by 100 million US dollars in an instant. It is no wonder that Netscape started to brag about its digital advertising business, and it is no wonder that the investors behind Netscape went crazy about it.
Song Yang has witnessed what a crazy era is. Even if it was just a boast, it was still uncertain whether Internet digital advertising could make money. But for Netscape, it seemed that it had already been done.
Not only Netscape was bragging about itself, Wall Street was also taking action. Just this morning, an analyst from a Wall Street institution released a report claiming that in the next two to three years , the Internet digital advertising market will grow from zero to more than US$800 million!
In just one morning, Netscape became the global leader in digital advertising, and the digital advertising business seemed to have become one of the hottest businesses in the world.
Reporters and media stopped Jim Clark as he was about to enter the Netscape office building in the morning and asked him about this matter.
"Netscape has indeed established a digital advertising business department. We have already cooperated with DoubleClick Advertising Company. Netscape will also launch a set of advertising settlement methods as soon as possible!" Jim said with a smile on his face.
The reporter who interviewed Jim asked with doubt, "But as far as we know, DoubleClick Advertising is only a startup company that has been established for less than half a year. Can DoubleClick Advertising complete the advertising business worth tens of millions of dollars with Netscape..."
Jim interrupted the reporter rudely, "DoubleClick is a startup, but they have the world's most advanced advertising system, DART. It costs half as much as traditional advertising, but is half as efficient. I am very optimistic about DoubleClick and its founder. Besides, we are Netscape!"
In front of the media cameras, Jim praised DoubleClick Advertising Company and the DART advertising system that he had never seen before.
This can be regarded as the fulfillment of the promise made to Song Yang, although in fact it is still Netscape's boasting. If people are not optimistic about DoubleClick Advertising Company, it would be a slap in Netscape's own face.
Not only Netscape was touting its digital advertising business, but Yahoo, also in Silicon Valley, also suddenly announced a big news. Yahoo, which was established just one year ago, announced that it had received a US$5 million investment from Sequoia!
This set a new record for the Internet. When the photo appeared in the newspaper, Yang Zhiyuan, Filo and Brady, who were posing with Moritz of Sequoia Capital, all had smiles on their faces.
How could the two founders of Yahoo and Brady not be happy? When Moritz came to Yahoo, Yahoo had just launched advertisements placed by DoubleClick Advertising Company.
Netscape suddenly touted digital advertising, which doubled Sequoia Capital's original investment of US$2 million in Yahoo to US$5 million. Yahoo, which originally seemed to be unprofitable with its free operation, may become the biggest winner with the emergence of digital advertising!
When facing media interviews, Yang Zhiyuan no longer had the same attitude as before towards Song Yang and DoubleClick Advertising Company. Instead, he started to praise them.
"We have reached a strategic cooperation with DoubleClick Advertising Company. DoubleClick Advertising Company will bring sufficient advertising revenue to Yahoo!"
"Song is a genius. The cooperation between DoubleClick Advertising and Yahoo is a match made in heaven. I really hope to meet Song!" Yang Zhiyuan faced the camera and refused to say that Song Yang was a liar. He praised DoubleClick Advertising Company highly.
Although the limelight belongs to Netscape and Yahoo, DoubleClick Advertising Company has also established a foothold in the Internet industry with the help of Netscape and Yahoo. When the media reports on Netscape and Yahoo, they will also mention the DoubleClick Advertising Company behind them.
When it comes to flattery, you have to rely on your own people. Wired magazine has done a lot of coverage on DoubleClick Advertising Company and Song Yang on its launched website.
Kevin Kelly wrote about his first meeting with Song Yang on the Wired website, "Song has an amazing sense of smell. When I first met him, he mentioned to me that he had found the key to the last door blocking the Internet..."
"The emergence of DoubleClick Advertising Company is of epoch-making significance. The changes of Netscape and Yahoo have explained everything. In the future, countless Internet companies and websites will emerge and change because of DoubleClick Advertising Company..."
As the top hype person in the current Internet industry, Wired magazine still carries a lot of weight. When Kevin praised Song Yang, the technology industry, Silicon Valley, Wall Street, etc., all began to slowly focus on the DoubleClick advertising company behind Netscape and Yahoo. As for Song Yang, he has also initially established a name for himself in the Internet industry.
When Song Yang returned to the garage from Devers School, he heard the ringing of phones one after another. Seeing Song Yang, Gallo, who was in a panic, couldn't help but complain, "I'm going crazy. You don't know how many people called me today!"
Gallo did receive calls today, and he was almost going crazy. The whole day, even during meal times, there were advertisers and websites calling to inquire or discuss cooperation.
"Yes, this is DoubleClick Advertising Company. You want to..." Gallo, who was on the phone, sat up straight suddenly, "Investment?"
Gallo looked at Song Yang with an expression of disbelief, "Venture capital company in Silicon Valley!"
In the past, Gallo had only seen venture capital companies in news reports and film and television dramas. They were often portrayed as wealthy and powerful, easily throwing out tens or even hundreds of millions of US dollars. The appearance of venture capital companies often meant that one was about to get rich!
Gallo had never thought that he would meet a venture capital company one day. He swallowed his saliva and asked the phone, "How much do you want to invest?"
"Four hundred thousand?" Gallo couldn't help but shout.
Seeing this, Song Yang walked up and hung up the phone. People who called now were basically here to take advantage of a bargain. In the next few days, there would probably be a lot of people rushing over to take advantage of a bargain.
Seeing Song Yang hanging up the phone, Gallo screamed, "Song, do you know what you are doing? This is 400,000 US dollars!"
"It's not the time yet!" Song Yang also felt his heart beating faster, but he still calmed himself down.
Now that DoubleClick Advertising Company is backed by Netscape and Yahoo, even if it is sold, it will definitely be sold at a good price. Song Yang will have to wait until someone makes a bid and will not sell DoubleClick Company in such a hurry.
While Gallo was still in the garage, wailing about the loss of four hundred thousand dollars, Bledsoe Jaden was also having dinner with some classmates in a small restaurant at the University of Houston.
After leaving the garage, Jaden felt like he had escaped from a cage. After taking a sip of wine, he said to the people at the table, "You don't know what I've been through. I will never go to that kind of hellhole again. If you see a company called Double Click Advertising, I suggest you ask the federal police for help immediately..."
"Oh my god, this is crazy. Netscape's market value has reached 1.1 billion US dollars, and it has only been established for a short time!"
The people at the same table with Jaden couldn't help but exclaimed after hearing the report from the TV station in the small restaurant, and then said to Jaden and the others, "Mark Andreessen is a true genius. We should go to Silicon Valley. That's where we should go!"
"DoubleClick, a company that provides digital advertising services to Netscape, has also attracted attention from Silicon Valley. A well-known analysis company has valued this startup from Space City at three million US dollars..."
Hearing what was said on TV, Jaden looked up blankly. He suspected that there was something wrong with his ears, or that the TV station had broadcast something wrong.
But when he looked up, Jayden saw the Double Click Ad logo that he never wanted to see again. His face suddenly turned pale and he felt a buzzing in his head, making him dizzy in an instant.
The people at the same table couldn't help but look at Jaden who had a dazed face. Jaden was still watching TV at that time. When he saw Jim Clark of Netscape, Brady of Yahoo, Kevin of Wired Magazine and others interviewed about Song Yang and DoubleClick Advertising Company, Jaden finally felt the last line of defense in his heart collapsed.
"Jaden, what's the name of that company you just mentioned?!"
A guy at the same table asked Jaden.
"This is impossible, impossible..." Jaden could only mutter to himself at this time, then suddenly stood up and ran out of the restaurant.
Some people at the same table wanted to chase him out, but they finally sat down. Several people looked at each other with different expressions, but they all knew why Jaden reacted like that. He lost his position as the founder of a company worth millions of dollars in vain. If it were them, they would probably regret it by now.
A two-story building in Houston is the law firm where Gleick works. He has spent many years in this law firm. Although he is not a big lawyer, Gleick has also supported his family.
After looking at the time, Greg began to pack up his things. He had an appointment with a few old friends to go to the bar for a drink later.
When he reached middle age, Greg began to experience a midlife crisis. His career had not made any progress for many years, and Greg's ambitions were slowly buried deep in his heart. The various trivial matters and expenses of the family made Greg feel a little breathless, especially Gallo and Song Yang, who made Greg even more worried. He needed the help of alcohol to numb his tense nerves.
"Greck!"
Just as Greg was about to get up, the door of the boss' office suddenly opened, and the law firm's big boss Josiah walked out quickly, looked in Greg's direction, waved at him, and motioned him to go in.
Looking at Josiah who was behaving out of character, Greg walked towards Josiah's office with some trepidation, various thoughts flashing through his mind. He had heard before that the law firm didn't seem to be in good financial shape and Josiah was a little worried about it. Thinking of this, Greg felt even more bitter.
But it was different from what Greg thought. As soon as he entered the office, before he could say anything, Josiah came over excitedly and patted Greg on the shoulder, "I knew it, I knew it, Greg, you won't let me down!"
As he spoke, Josiah opened the bottle of brandy that had been placed in the office for many years and treasured it for a long time, and poured a glass for Greg.
When Greg was full of surprise, Josiah finally spoke, "You are in charge of the legal affairs of DoubleClick Advertising Company, right?"
