Chapter 176: An unexpected turn of events?
The reason why Delmonico Trading Company dared to place such a large order with Shirakawa Electric at one time.
A big part of the reason was that they had already been exposed to Sony's Walkman and they were also one of Sony's underwriters.
Reviews of the Walkman have been increasingly positive in recent weeks, and if the company's internal projections are correct, this portable music player will soon become all the rage.
It happened that at this time, under the leadership of the Electronics Industry Promotion Association, Delmonico came into contact with Shirakawa Electric.
When they got the prototype from Shirakawa Electric, they immediately realized that it was a competitor to Sony's Walkman.
It will also be a strong competitor because although Shirakawa Electric is a latecomer, their models are much richer than Sony.
The most important thing is that they are cheap! And beautiful!
There is no consumer in the world who does not like high-quality and low-priced goods. Although the living standards of the American people are among the highest in the world, they also like bargains.
I can buy your Sony product for $149 or even $109 , so why would I choose yours?
Delmonico, who was interested in the idea, immediately expressed his willingness to cooperate to Hasegawa.
However, as a capitalist businessman of pure blood, how could Delmonico be satisfied with just playing the role of underwriter?
After learning about the background of Shirakawa Electric, we immediately proposed OEM cooperation requirements.
Sony is a multinational company that has been developing for decades, and Delmonico can only be a channel dealer.
But Shirakawa Electric is different. It is too young and too weak.
Delmonico believed that a small company like Shirakawa Electric could not refuse such a huge order of 600,000 units.
And although 600,000 copies may seem like a lot, it still won't make a big splash in the United States.
What's more, Delmonico is an international trading company and their sales channels are all over the world.
This amount of orders is not even a drop in the bucket. Once the Walkman becomes really popular, it may take only a month to sell them all.
600,000 units was indeed a temptation that was hard to refuse. Baichuan Feng looked at the letter of intent for purchase in front of him and fell into a deep struggle.
Agree to Delmonico's request, take the order, and make a one-time net profit of 20 billion yen?
Or should we continue to visit supermarket chains one by one and wait for the unknown outcome of the negotiations?
Baichuan Feng raised his head and looked at the people sitting in a circle. Some of them had excited looks on their faces, while others had blank expressions and it was unclear whether they agreed or not.
“President…”
"Boss..."
At this time, Hasegawa and Yulis spoke at the same time, and Shirakawa Feng turned his eyes to them.
Hasegawa moved his lips, but ultimately said nothing.
As for Ulis, he shrugged and said, "I support any decision you make, Boss."
Shirakawa Kaede smiled and nodded at them, then he turned his gaze to Kobayashi Asuka.
The response he got was still that gentle and affirmative look.
Shirakawa Feng breathed a sigh of relief. It was a great honor for Shirakawa Electric to have such a team.
"Reject Delmonico's request for cooperation."
When everyone turned their eyes to Baichuan Feng, waiting for him to make the final decision, he finally gave the final answer.
As soon as Baichuan Feng finished speaking, everyone breathed a sigh of relief, regardless of whether they agreed or not.
“Do you remember everyone’s vision for the future when Shirakawa Electric was founded?
If Shirakawa Electric wants to become a company that represents technology, innovation and advancement, we must ensure the independence of our brand.
Although you can take shortcuts by producing for others under their own brand.
But if that happens, Shirakawa Electric will always be just a company based in the local area.
The international stage is so colorful, don’t you want to see it for yourself?”
"President" Hasegawa stood up excitedly and wanted to say something, but in the end he just clenched his fist and waved it hard, "Do it, Dad."
"Damn it!" Everyone encouraged each other tacitly.
Baichuan Feng's words completely ignited everyone's ambitions.
They came from afar to the other side of the ocean and have done everything till today.
Isn't it all for the purpose of making the name of 'Shirakawa Electric' take root and flourish in the United States?
A multinational company, a multinational company that represents technological innovation and is recognized by consumers all over the world, is the direction we are striving for.
Sony is not only the target that Shirakawa Electric is pursuing in Japan , but also a rival that it wants to compete with on the world stage.
If Shirakawa Kaede agrees to Delmonico's cooperation request and becomes his OEM manufacturer.
To some extent, Shirakawa Electric has lost the qualifications to shine on the international stage.
If Baichuan Feng just wants to make money, then there is nothing wrong with this choice.
But as a person who has been through this life over again, he always has the urge to "make a name for himself" in his heart.
After all, he comes from the future, so it shouldn't be difficult for him to make money, but people always have to have some aspirations.
Now that the decision has been made to reject Delmonico's request for cooperation, the question is back to square one: how can Shirakawa Electric's Walkman open up the market in North America.
After some discussion, we decided to continue with the previous strategy.
Hasegawa is responsible for contacting distributors led by the Electronics Industry Promotion Association, who may not be large in scale.
But if it is achieved, it will also have a certain influence among several cities.
No matter how small a mosquito is, it is still meat. It is always a good choice to accumulate some reputation for Shirakawa Electric.
As for Baichuan Feng, he and Julis plan to visit the next supermarket chain, Target, tomorrow.
This is the second largest retail department store in the United States after Walmart. Although it has only been established for more than ten years, it is much younger than Walmart.
But its supermarket chain is already spread all over the United States.
If Shirakawa Electric succeeds in entering the market, the effect may not be much worse than that of Walmart.
Just as Shirakawa Feng and Yulis were studying Target's information, a long-distance call from Japan made him even more anxious.
After hanging up the phone, Baichuan Feng rubbed his brows in distress. All the things were concentrated at once.
"What's wrong?" Asuka Kobayashi gently placed a cup of coffee in front of him.
"Thank you." Baichuan Feng picked up the coffee and took a sip, then let out a long sigh.
"HAL has already produced the first handheld game console prototype, and is waiting for me to go back and finalize it."
Ever since the last assignment was given, the busy Baichuan Feng even forgot that it was time for the handheld game console to produce results.
Now Iwata Satoshi and Tanimura are waiting for him to go back and inspect their results from the past month.
If there is no problem, the right thing to do would be to launch Shirakawa Electric's handheld game console into the market as soon as possible.
But at this time, Shirakawa Kaede was still on the other side of the ocean, and it was even unclear whether he could be contacted. This made Iwata Satoru and others very anxious.
So I got the contact information of the US branch from Shirakawa Electric headquarters, and after several twists and turns, I finally succeeded in calling here.
In fact, not only they were anxious, but Baichuan Feng himself was also anxious.
The person in charge is closely related to the next layout of Shirakawa Electric in the future, and he must personally oversee it to feel at ease.
The development of the US market is undoubtedly equally important, and to some extent it even determines the future ceiling of Shirakawa Electric.
Feeling a little annoyed, Baichuan Feng stood up, unbuttoned the collar of his clothes, and wandered around the office.
Should they go back to finalize the handheld game console and put it on the market as soon as possible? Or should they continue to fight those chain stores in the United States?
If I return to China now, I don’t know when the next progress will be made in the United States.
"Don't worry, you're the president."
While Shirakawa Kaede stopped to rest, Asuka Kobayashi walked up to him and buttoned his collar again.
Watching her slowly tidying up his clothes, Baichuan Feng's irritated heart inexplicably relaxed.
"Excuse me," Baichuan Feng smiled at her embarrassedly.
Kobayashi Asuka shook her head, "You've done well enough."
Baichuan Feng sighed as if relieved, "Anyway, let's wait until we meet the people from Target talk about it."
It would be best if everything went well, but if progress was still slow, Shirakawa Feng would have no choice but to fly back to Neon and settle the issue of the handheld game console as soon as possible.
As for the US market, it can only be left to Hasegawa and Ulis for now.
The next day, Shirakawa Feng and Yulis gathered their spirits and prepared to continue their expedition to Target, the second largest retail supermarket in the United States.
However, before Baichuan Feng left the house, an unexpected phone call completely disrupted his schedule.
"Are you...James?" Bai Chuanfeng said uncertainly after hearing the familiar voice on the phone.
"Of course man, you wouldn't have forgotten me in such a short time." James' voice was still full of enthusiasm.
"Not really, it's just a little... sudden. How have you been lately, James?"
Although he was in a hurry to go out, since the call came, Baichuan Feng still politely asked about his recent situation.
"It's great, man. Especially that Flashman you gave me, oh my god! I love it!
In addition to driving, I want to take it with me even when I sleep. Bai, I said it would be the greatest invention of the 20th century. "
On the phone, James kept praising how great the Walkman that Shirakawa Feng gave him was and how fascinated he was by it.
"I'm glad you like it, but James, to be honest, I'm a little busy right now. So..."
If he was free, Baichuan Feng could still chat with him. But at this moment, Yuris was outside the office door, gesturing with his wrist.
If I don't leave now, I will probably miss my appointment at Target.
“Hey, wait a minute man. I know you’re a busy guy as the boss of a company.
But are you sure you don’t want to hear what I’m going to say next? This could be a big deal.”
Hmm? Bai Chuanfeng was about to say something to refuse, but he swallowed it back.
"James, you mean you have business to discuss with me? Uh, sorry, you know I just arrived in Los Angeles.
Although I am busy with the company's affairs, business..."
If he remembered correctly, James was a freight driver.
This... He really couldn't imagine what business the other party could do with Shirakawa Electric.
"Of course, I understand. But it's not me who wants to discuss business with you, it's someone else."
James said frankly that there was someone else who was negotiating the business.
"Others?" Bai Chuanfeng's face was full of question marks.
