Chapter 147 Valentine's Day Promotion Warm-up
I originally thought that the trip to Tokyo Institute of Technology would not be so smooth, but I didn’t expect that in the end I would sign a big shot like Masayoshi Matsumura.
To be honest, Baichuan Feng was just trying it out by chance.
But he underestimated a scientific research professor's dedication to experimental projects, pursuit of academic honors, and the special temptation of top-notch equipment.
When Shirakawa Kaede used his full money-making abilities, even a strict and old-fashioned professor like Matsumura Masaaki couldn't escape his sugar-coated bullets.
With the joining of Masayoshi Matsumura, SIC instantly transformed from a shell company into a veritable scientific research and technology company.
And if things go as expected, through Masayoshi Matsumura, SIC will attract more high-end talents in the future.
SIC has been established and the future headquarters has started construction. It is expected to be completed and occupied by the end of this year at the earliest.
Seeing Shirakawa Electric growing stronger and stronger, Shirakawa Feng, feeling relieved, turned his attention to the upcoming Valentine's Day promotion.
Although they have reached a settlement with Sony, it was after some mobilization by Shirakawa Kaede.
Everyone in Shirakawa Electric is holding a grudge and they are determined to show Sony what marketing is this Valentine's Day.
What happened to the forerunners? Let's see how I, Flashman, surpass Walkman.
…
The morning of February 11th, three days before Valentine's Day.
As usual, Mieko was sitting at the dining table waiting for her mother's breakfast, while her father Takeda was sitting on the sofa wearing glasses and reading the morning paper.
Bored, she turned on the TV, hoping to see some interesting morning drama or news.
“Once a year, there is a day for women to express their love. As a girl, are you ready?
KITA~KISS TALK, let me tell you the feelings that have been hidden in your heart but never spoken out. "
In the picture, a pair of pink and blue flashmen are leaning against each other, horn to horn.
The soft earphone cables drew an arc and unfolded in a semicircle, finally forming a heart shape with the pink and blue Flashman in the middle.
"Kawaii~" Mieko couldn't help but exclaim.
What attracted her was not only the romantic advertisement, but also the cute Q-version couple image on the body of Flashman, which made her eyes widen.
What kind of painting style is this? It’s so cute.
It's not like Mieko hasn't seen cute cartoons before, but this is the first time she's seen this unique style of drawing where the characters' heads are enlarged and their body proportions are reduced.
Those big, cute, sparkling eyes made Mirongzi feel like she was about to be melted by them.
There is also "Kiss" on the pink body and "Talk" on the blue body.
It just formed the slogan on the screen, "The Language of Kiss". How romantic~
Mirongzi, who was bored before, has now turned into a nympho with her hands on her chest, and her watery eyes are full of that cute flashman.
Oh, it's a limited edition, and will only be released on February 14th? I can also call in advance or go to a designated retail store to make an appointment?
Limited edition? No, I can't let such a lovely thing slip away.
This is a limited edition, you may never be able to buy it again.
Mirongzi had heard of the name Flashman, but she didn't expect Flashman to be so handsome. It was really beyond her imagination.
"Why are advertisements so exaggerated nowadays?" Takeda's voice came from the sofa.
"Hey, Dad, it's very cute." Mirongzi subconsciously turned her head and retorted.
"What's so cute about it?" Takeda unfolded the newspaper in his hand towards Mieko.
Romantic trip to Hawaii?
Only then did Mirongzi realize that what her father said and what she saw were not the same thing.
But... why does this product in the newspaper look so familiar?
Hey, if you buy the limited edition Flashman, you'll have a chance to win a vacation to Hawaii?
Whoosh, Mieko stood up and jumped in front of Takeda.
"Mieiko, be careful," Takeda admonished lovingly.
"Hahi~" The cute cry made Takeda's subsequent complaints disappear without a trace.
"Dad, is it really possible to get a vacation in Hawaii?"
Meirongzi, who was usually not interested in newspapers, especially the advertising section, was now lying on the table, pointing at the advertisements in the newspaper and reading them carefully.
“Mei Rongzi, these unscrupulous advertisers are most likely scammers.
Going to Hawaii is a big expense, a one-way ticket alone costs more than 50,000 yen.
Not to mention reimbursement of all expenses, how is that possible?
Luxury hotels, beach diving, championship golf courses, all of these experiences will cost at least a million yen.
How could these advertisers be willing to pay this money?
Meirongzi, don't read it. Dad thinks they only publish such advertisements for the sake of attracting attention."
"But the newspaper said that they had already notarized it at the notary office, and even the notarized document was published."
Mieko pointed to the photo of the notarized document in the newspaper and showed it to Takeda.
Hmm? Notarized documents? Takeda craned his head.
Oh, it really exists. Is Shirakawa Electric really willing to pay for it?
Takeda knew that once it was notarized at the notary office, the so-called "Romantic Trip to Hawaii" organized by Shirakawa Electric would no longer be fake.
Because if they break their promise, anyone who has purchased their products can file a false advertising lawsuit against Shirakawa Electric.
In this kind of lawsuit, if the advertiser commits fraud, he or she will definitely lose.
So Takeda had to doubt whether his judgment just now was correct.
"Dad~" Mieko stared at Takeda with her big eyes.
Takeda's heart skipped a beat. "Mei Rongzi, you don't want to buy this so-called Flashman, do you? Are you in love?"
"Eh" Mirongzi was confused. Was her father's focus wrong?
"Dad, Mom said we can have a relationship~
Besides, this is a Valentine's Day limited edition, it's really cute." Mieko cleverly hugged Takeda's arm and began to shake it.
"Ahem." Takeda felt like his brain was about to be shaken. "Alright, alright, Mieko."
"Hey, Dad agreed?" Mirongzi stared with big eyes excitedly.
"You can only buy one." Takeda decided to make three rules with her.
"Ah?" Mieko was stunned. "But how can we make a pair with only one model? That would be a chance to go on vacation in Hawaii."
Well, it seems that Mirongzi is indeed not in a relationship. She doesn’t even have anyone to give her a Walkman as a gift to.
Takeda was calm and composed as he silently calculated in his mind.
"What are you talking about?" At this time, Mrs. Takeda came out of the kitchen with breakfast.
"Mom, Dad has decided to give you a gift on Valentine's Day." Mirongzi spoke first.
"Eh," Mrs. Takeda looked at her husband in surprise, "Why did you suddenly think of giving me a gift? The last time you gave me a gift was before I got married."
"Ahem..." Takeda smiled awkwardly.
"So Dad decided to give Mom a Walkman so she can listen to music when she goes shopping.
Maybe you can even win a big prize and get a chance to go on vacation to Hawaii."
"Really?" Mrs. Takeda looked at her husband suspiciously.
"Of course, go ahead , Dad." Mieko blinked and looked at Takeda with an innocent face.
"Yeah," Takeda nodded reservedly, "Thank you for your hard work over the years, Mako."
"What a waste of money," Mrs. Takeda said as she walked towards Mieko. "Let me see what kind of Walkman it is. Hey, it's very kawaii."
"That's right, Mom."
…
In order to promote its Valentine's Day promotion, Shirakawa Electric not only advertised on television but also in all major newspapers.
The preheating started three days in advance, and all the retailers on the street that had cooperated with Shirakawa Electric also hung up promotional posters.
The picture is the same one in the TV commercial where the pink and blue earphone coils form a heart shape.
The Q-version avatar designed by Shirakawa Kaede for the Flashman shell achieved a publicity effect beyond his expectations.
The aesthetic taste is still relatively single, and the general public, who have not experienced various weird styles, have never seen such a cute style of painting.
Oh my god, that cute look makes countless girls burst into tears.
Even a single person like Mirongzi couldn't resist the temptation and tried every means to buy herself a limited one.
This shows how popular the Q version of kawaii style is.
But unfortunately, February 14th is the day when girls confess their love to boys, so if you want to receive such a gift, you have to wait until a month later.
So many girls who don’t have a boyfriend they like simply decide to buy themselves a cute pink Flashman on Valentine’s Day.
Anyway, this limited edition only limits the purchase date, not the quantity, so make a reservation first.
And for those shy girls who really want to confess their love on Valentine's Day, the confession words on the Flashman case are undoubtedly the best way for them to express their love implicitly.
During a break, I mustered up the courage to ask the boy I liked to meet me at the back of the classroom, then stuffed a walkman with a confession printed on it into his hand and ran away with a red face.
Or, as a member of the workplace, you find the figure that often appears in your mind after get off work.
Then take out the gift that has been prepared for a long time, hold your rapid breath, suppress your pounding heart, and finally say lightly, "For you."
In short, the "day exclusively for women to express their love" repeatedly emphasized by Shirakawa Electric has gradually come into people's view and started to resonate with the vast female community.
Valentine's Day is the day for confession once a year. As a woman, please be bolder, bolder, because love is approaching quietly.
Taking into account the limited purchasing power of many young people, Shirakawa Electric has given some discounts under the name of limited edition.
For example, the first few reservations can get quite attractive discounts, and the maximum discount can even be reduced to around 20,000 yen.
For example, if you make an appointment at a physical store and pay a small deposit, you can get a voucher of considerable value.
Activities like this are limited to one day and are limited edition, so they may not be available in the future.
So all the publicity and marketing was put into action, and the lines for reservations at retail stores stretched for hundreds of meters.
The appointment phone calls were also flooded with calls, but the numbers that many consumers dialed were almost always busy.
However, Sony, which was regarded as a competitor by Shirakawa Electric, was experiencing a completely different situation at this time.
