Chapter 139 Sparks of Collision
Bilibili's New Year's Eve festival has been prepared for a long time, including the best UP of the year, the best selection, the best live broadcast excerpts, some funny live broadcast accidents, various outlooks, various specially held programs and some unexpected linkages, which attracted a lot of attention.
At the very least, its appeal to young people far exceeds that of the New Year's Eve party and even Baby Shark's New Year's Eve.
After all, Baby Shark currently only has the live streaming business. Although it has tied up with some e-commerce related businesses of Ali, the entertainment effects and contents are far less rich than those of Bilibili!
Bilibili also has material support from its parent company, and Lin Shiqin even personally helped create some special effects for the programs, which are completely on a different level.
As the countdown of ten, nine, eight, and seven ended, and with the arrival of the new year, a melodious, other-than-human sound faintly appeared in the live broadcast program of the small broken station, and the new business of the world company was officially announced.
Music short video!
When the beautiful BGM of the elven music just started to appear, the entire live broadcast suddenly became quiet, even the barrage of comments stopped. It was not until it ended that it caused an enthusiastic response like a landslide and tsunami.
Even in reality, screams were heard from many communities and rooms.
“What kind of music is this!”
"Great! I've never heard such beautiful music!"
"It feels like my soul has been baptized. Oh, I can't take it anymore."
“I felt my blood boiling last time I heard the battle song in PlayerUnknown’s Battlegrounds, but this time it’s completely different, oh my god!”
"I, a person who doesn't like music, am numb. What kind of magic is this?"
“…”
For a while, the background BGM was the first to go viral, and then the music short video became popular.
The host seemed to be aware of the impact of the music and waited until the shock subsided a little before continuing with the introduction.
In fact, many competitors or companies that are paying attention to this matter have also been keeping an eye on the live broadcast, wanting to see what the small broken station wants to do by making such a big move.
Now that the official announcement has been made, there is still an uproar.
The BGM is so impressive from the beginning, it doesn't make any sense at all!
Slow Hand fainted in the toilet crying.
Why are you targeting me?
Although Slow Hand has the first-mover advantage, it has also accumulated a number of loyal users.
But if you look at MoCool and Baby Shark, you will know, so what if you have advantages?
If the technology is not as good as mine, then it is not as good as mine!
The mobile version failed miserably! There is no way to compare with the small broken website with the advantage of compression!
Baby Shark and Moku are actually fine, they can still rely on PC for the time being.
But slow hands won’t work!
“I believe everyone is also a little confused as to why we consider music short videos as a new track and new function, when there is already a short video app called Slow Hand.”
With its absolute technical advantage, Bilibili is not afraid of mentioning its competitors at all!
I can even help you promote it!
Then the advantages of this music short video APP called TT were explained one by one on the screen.
Accurate push, find what you like.
No lag and less traffic.
There are many BGMs recorded by Wang Yi!
The perfect combination of music and visuals!
The production is simple and fool-proof so that everyone can easily complete post-production and editing!
"This is a groundbreaking application that can change everyone's living habits!"
“No matter how much I say, it’s better for everyone to see it once. If everyone has downloaded our Xiaopozhan APP now, we can let everyone experience it in the most intuitive way.”
Bilibili also has precise push notifications, but the videos it mainly targets are not music short videos, so a separate APP was created to make the distinction.
Of course, the Xiaopozhan APP and TT APP can interact with each other, and you can log in directly with a world account.
Afterwards, Yuzhong's various celebrity hookups, the movements of various popular celebrities in coordination with the music, and many short videos produced by Lin Shiqin began to complete the first round of traffic diversion!
A lot of the materials are actually from the website itself, but the essence is compressed into fifteen to thirty seconds. This simplicity and efficiency immediately brings people a completely different experience.
Especially those competitors and friendly companies, the feeling is even more profound.
Slow Hand has been developing short video for some time, but it has always been tepid. Some people have paid attention to it and can see that it has certain potential, but they don’t know how big this potential is.
Today's precise push algorithms, information compression, and the ultimate use of fragmented time have immediately made a group of people with a keen sense of smell feel that the potential here is more than originally expected.
It’s still hard to judge to what extent it can reach, but I feel that overall its potential may not be inferior to live streaming.
Subsequently, TT’s APP was officially available for download!
With the short video released by the popular star with the previous blockbuster, the effect it brought can be said to be extremely outstanding.
It directly achieved the effect of a good start.
Almost simultaneously, Weibo hot searches and advertisements on various platforms began to invest heavily.
This time it is not even limited to the Internet. Metro stations, billboards and other places have also started bombarding. The short-term publicity and promotion costs have skyrocketed, and the popularity has skyrocketed!
With the first batch of user-generated LOL kill videos, PlayerUnknown's Battlegrounds highlights appeared.
The clean, neat and handsome kills with the uplifting orc music as the background gave people a completely different feeling.
Moreover, in addition to some music clips of the Orcs that were implanted into the background by Wang Yi, the killer weapon of the Elven music also showed the world for the first time what fairy music is and what a natural !
While the popularity of short videos was exploding, Wang Yi’s music actually suppressed the popularity of the short videos and topped the headlines!
Those authors are all labeled as Master Yi, which reminds everyone that this person is also a great musician!
The Orc War Song at the beginning of PlayerUnknown's Battlegrounds has been very popular ever since and its popularity has not diminished until now.
Since Wang Yi did not sell the copyright, many people just forced themselves to use it first. Anyway, if they sued him, they would just have to pay compensation and the matter would be settled.
This song is often played in Internet cafes and even bars.
This song has already set off waves of popularity in the music industry, and the praises have not stopped until now.
But now with the appearance of some new BGM of TT, it exploded directly...
Not to mention that "Music Not of This World" dominated the domestic headlines, three of the top ten were related to Wang Yi's music, and two were related to short videos!
After being copied overseas, it instantly went viral!
Generally speaking, it is true that music itself is popular, and everyone usually likes good music.
But everyone has different hobbies and preferred rhythms, and everyone has their own preferences.
Therefore, the music itself can only be ranked first, second, or third based on its sales and the number of people who like it. A music with good sales may not necessarily be suitable for an individual.
However, the BGM that Wang Yixin came up with, combined with the previous orc war song, was an indiscriminate bloodbath.
The music of another world intersects with the modern world, weaving the sparks of the collision of civilizations...
…
Extranet.
"It's hard to imagine that a mathematician has such high artistic accomplishment!"
“Is Leonardo da Vinci a mathematician or an artist?”
"I thought the original opening BGM of PlayerUnknown's Battlegrounds was unrivaled, but I never thought Master Yi could come up with something like this!"
"It's a completely unique style. One is melodious and natural, which cleanses the soul, and the other is vicissitudes and simplicity, which makes people's blood boil. It's terrible to control these two completely different styles."
“Sure enough, mathematicians are the smartest minds in the world.”
"What kind of app is that TT?"
"The Apple iOS app is already available. It seems that Apple signed a very shameful agreement with them."
"Haha, never mind, just download it and take a look."
"It's already on sale in a certain song mall."
When TT was about to be launched, Lin Shiqin had already started remotely preparing to open up overseas markets.
Moreover, the development was done in a very open and aboveboard manner; overseas companies were registered in accordance with normal procedures and were run in a proper manner.
After all, World Company is Wang Yiming's official company, and he did not engage in any fancy operations.
However, it is foreseeable that when TT Music short videos truly develop, global companies and overseas companies without foreign capital will definitely be hit hard!
In fact, the game alone is enough to make some of the damaged parties unhappy, but it is not worth using some special means.
Once a TT that may influence public opinion is formed, it will be impossible to escape!
What is the most powerful weapon of the Western Front?
Nuclear weapons? Aircraft carrier battle groups?
No, it’s actually the media and the right to speak…
This can do things that even nuclear weapons cannot!
So since I can't keep it sooner or later, I'll just follow the normal process. When I encounter related troubles, I'll split up sell them to Umbrella, which I have a good relationship with. It's reasonable, right?
