Chapter 136 Planned Bankruptcy
Kyushu, the weather in Fukuoka at the end of January has gradually warmed up.
Although there may be cool breeze blowing occasionally, it is generally very gentle.
However, Hasegawa, who was sweating profusely, did not feel the coolness at all. On the contrary, he was so anxious that his mood was as unbearable as the scorching heat.
"Nojima-san, please be sure to tell Okamura-san that our Shirakawa Electric's Flashman will definitely be loved by young people.
We have proven this in Tokyo, and Kyushu is our most important market besides Tokyo.
Whether it is supply, after-sales service, or profit sharing, we can guarantee that Mr. Gangcun will be satisfied."
Listening to the person in front of him repeating the same words countless times, Nojima's face was full of helplessness.
This Mr. Hasegawa has visited Best Electric for the third time.
However, Gangcun-san was not interested in this so-called Walkman at all, but the other party was still so diligent.
"Hasegawa-san, please wait a moment. As for whether Okamura-san will see you, that depends on your luck."
"Hayi, thank you very much. Sorry for the trouble."
After receiving the reply, Hasegawa immediately bowed.
Nojima shook his head, then stood up and walked towards the president's office.
When he arrived at Gangcun's office, before he opened his mouth to speak, Gangcun seemed to already know why he was there.
"Is it that guy named Hasegawa again?"
"Hai" Nojima nodded awkwardly.
"What a persistent guy." Okamura still admires Hasegawa for his perseverance that will never stop until a task is completed.
However, although the impression was good, that Walkman...
"Ding-ling-ling..." Suddenly the ringing of the phone on the table interrupted Gangcun's fantasy.
"Moshimoshi?... Hai,... I see, I understand..." After hanging up the phone, Okamura looked up at Nojima and said, "Go and let that guy in."
"Eh?" Nojima was a little unresponsive.
"Go." Gangcun waved his hand again, and Nojima nodded and left as if he had just woken up from a dream.
"I didn't expect that guy had this kind of relationship..." Gangcun muttered.
…
The visit of Toshio Yamamoto of Keio Department Store can be said to have made Shirakawa Kaede, who had been under a lot of pressure recently, suddenly feel relieved.
After all, it was the only good news that Baichuan Feng had heard during this period of time.
Afterwards, Shirakawa Kaede asked Kobayashi Asuka and the others to check and found out that most of Keio Department Store's stores are located near Tokyo, and are located around subway stations or tram stations on the Keio Line.
Needless to say, the station has a lot of traffic, which is comparable to some busy streets.
It can be said that the emergence of Keio Department Store has just filled the market gap left by the withdrawal of small electrical appliance retailers.
The other party was also very efficient. The day after Toshio Yamamoto visited Shirakawa Kaede, someone contacted Shirakawa Electric to discuss the distribution of the product.
Then what was there to hesitate about? All the stocks that had been cut and stored in the warehouse were pulled out and used to fill the Keio Department Store's various chain stores in Tokyo.
What surprised Shirakawa Kaede was that Keio Group had more than just Keio Department Store, a subsidiary engaged in retail business.
In 1944, Keio Electric Railway and Tokyu Railway merged. Tokyu also has its own department store chain, the Tokyu Department Store.
So, with the introduction of Keio Department Store, Shirakawa Electric's products were successfully introduced into Tokyu Department Store.
This is the first time that Shirakawa Electric's products have entered department stores, as the previous channel partners were basically focused on the field of electrical appliance sales.
Nowadays, when electronic products like Flashman are placed in department stores, to be honest, Shirakawa Feng has no idea how effective they are.
After all, the Japanese like to organize everything into categories clearly. They might even like to go to a specialized electronics store to buy a Walkman.
Production, shipment, and distribution, a busy week passed.
Some other retail stores have requested to cancel orders, and several department stores have also requested to replenish stocks .
Amidst all the chaos, Baichuan Feng was so busy that he didn't even know whether Flashman's shipments were increasing or decreasing.
"Tada tada" the sound of heels hitting the ground could be heard crisply.
Shirakawa Kaede raised his head and Kobayashi Asuka's pretty face was bright.
"This is Flashman's sales for the latest week." Asuka Kobayashi said this, she gently handed the report in her hand to him.
Bai Chuanfeng smiled before he spoke, "Needless to say, at least the result won't be too bad."
"Eh?" Kobayashi Asuka looked at him in surprise, "Are you so sure, Shirakawa-kun?"
"Kobayashi's smile has already told me the answer," Shirakawa Kaede said confidently.
"Maybe I'm gloating." Asuka Kobayashi said stubbornly.
"Asuka-chan is so cute, she can't be equated with the word gloating." Shirakawa Kaede, who was in a good mood, started to talk nonsense again.
He picked up the report in front of him and took a look. Sure enough, the sales volume of 15,000 units had more than doubled compared to the previous week.
Seeing this data, Baichuan Feng was completely relieved.
As long as Flashman is still on sale and as long as the Shirakawa Electric logo still appears on the market, he will have enough patience to deal with Sony.
After all, tens of millions of dollars spent on advertising are not in vain. As long as the brand does not disappear completely, the memory of the brand will still be there.
In fact, what Shirakawa Kaede fears most is that no Flashman will appear on the market again, and then it won’t be long before people forget about “Flashman” and “KITA”.
There are countless new products coming out every day. If Shirakawa Electric disappears before it has made any waves, it will be difficult for it to make a comeback in the future.
Fortunately, the worst outcome did not occur, and now department stores have filled the market gap left by small retail stores.
Flashman can be found in stations, subways, and even in gift shops at international airports.
Keio Tourism, a subsidiary of Keio Group, focuses on tourism and leisure business, and they also have their own exclusive stores in places such as airports.
So when foreigners traveling to Japan see this novel portable music player, they can't help but buy one or two as gifts or souvenirs to take home.
So compared to before being blocked by Sony, Flashman has not only not disappeared, but has spread even more widely.
Just as Shirakawa Kaede was secretly feeling happy that Sony's blockade plan had failed, Hasegawa called.
"President, the 'Best Electric Appliances' here in Fukuoka has finally agreed to allow our products to be sold!"
As soon as the call was connected, Hasegawa's excited voice came from the receiver.
"Well done, Hasegawa-san. This will be the first step for Shirakawa Electric to expand nationwide."
Another piece of good news, it’s really double happiness.
The reason why Shirakawa Kaede was so happy was because this "Best Electrical Appliances" was the largest electrical appliance chain store in Kyushu.
Although Best Electric has few branches in Tokyo, it has a great influence in the local area.
Hasegawa had been trying hard for a week but to no avail. Today, the sudden good news came, which was really beyond Shirakawa Kaede's expectations.
As long as they can get through to the best electric appliances, it would basically be equivalent to incorporating the entire Kyushu into Shirakawa Electric's distribution system.
Happy, of course it's worth being happy.
The next action will remain the same. Hasegawa will leave one or two entourage members to put up the sign of Shirakawa Electric Office in the local area.
If there is a shortage of manpower, recruit locally and then continue to target other local channel partners.
In short, the shelf must be set up, even if Shirakawa Electric's products are limited now, and there is no need to worry about the extra labor costs.
Because Baichuan Feng knew that these channels would be of great use sooner or later in the future.
As for Hasegawa himself, he continued to advance towards Kansai with the rest of the people.
Shirakawa Electric's urgent problems have been solved, and it has taken advantage of this window of opportunity to calm down and continue to develop local channels.
Once this channel sinking action is completed, Shirakawa Electric will no longer be afraid of similar tactics in the future.
Don't forget, the bic camera is following behind you and sowing seeds all the way.
The short-term problems have been solved and the long-term goals have made progress. Baichuan Feng just feels relaxed.
"Hey, Kobayashi-san, why aren't you surprised at all?"
"It's just the best appliance. With Hasegawa-san's ability, it's only a matter of time."
"That's true."
…
Sony headquarters.
After listening to his assistant's report, Ozone Kozo's face became gloomy.
"Got it. Let's go down."
Looking at his assistant's leaving back, Ozone Yukizo could no longer bear it and angrily threw the documents in his hand into the trash can.
Damn, a small company like Shirakawa Electric has been around for so long. The previous notice to retailers not only failed to block the market, but also allowed their channels to expand.
Ozone Yukizo was a little annoyed. This test had already taken almost a month.
Norio Ohga would not have that much time to continue testing the waters. Even he had heard about Walkman's overseas plans, so they must be imminent.
However, Ozone Yukizo couldn't understand it. He had clearly found out Shirakawa Kaede's background before. He was just a kid from the countryside in Akita. He didn't expect that he had so many connections.
He knew that with the support of chain stores such as Keio Department Store, his containment plan had officially failed.
Because Sony cannot threaten Keio Department Store, not to mention the Keio Group behind it.
The fact that department stores sell general merchandise alone left him helpless.
If Sony's electronics aren't available, there are other department stores, not to mention competitors like Panasonic and Hitachi.
Only some small electrical appliance retailers are afraid of the threat from Sony.
But now that the plan has failed, there is no need to cling to it anymore.
Although Ozone Kozo was angry, he still had his sanity. He straightened his clothes and prepared to visit Vice President Norio Ohga later.
