Chapter 133: Troublemaker
The call from Ryuji Arai made Shirakawa Kaede realize that Sony was targeting its sales channels.
But think about it, since no one can do anything to anyone else regarding patent issues for the time being.
So the thing that can make Shirakawa Electric feel uncomfortable in the shortest time is none other than the sales channel.
It would be a pain for anyone .
Moreover, there is no monopoly on raw materials, and there is no policy connection. Sony does not have the power to influence every aspect.
Therefore, as long as we can strangle the last link, we can deal a fatal blow to Shirakawa Electric at the lowest cost.
As we all know, Sony's product line is very rich, ranging from televisions, radios, stereos, cameras to professional recording and editing equipment.
On the other hand, the only product that seems to be presentable from Shirakawa Electric is its Walkman.
So when Sony sent out notices to those individual retailers, it was easy to imagine what they would choose.
After all, without Shirakawa Electric, one product would just be missing, but without Sony, the variety of products in the store would probably be much smaller.
"President, how should we respond?" Hasegawa looked at Shirakawa Kaede with a troubled expression.
He also knew that Shirakawa Electric currently had no means of fighting back.
We don’t have any technology or products that are better than others, so we fight back with our heads held high.
However, although Shirakawa Electric cannot fight back, it does not mean that it has to stand there and passively take a beating.
"Go to Kyushu, go to Osaka, go to Hokkaido!" Shirakawa Feng stood up, stood by the window and said in a deep voice.
"Hey, what the president means is...?" Hasegawa seemed to understand.
Shirakawa Feng looked at the Tama River outside the window, and his frown gradually relaxed.
"Hasegawa-san, our Shirakawa Electric's current sales are too dependent on Tokyo.
Further afield, apart from a few large chain stores, there are almost no channels that we can directly influence.
Since Sony exerts influence over retailers in Tokyo, we'll avoid this place for now.
Go down to the local level and open up new markets.
Fukuoka, Kumamoto, and Nagasaki in Kyushu, Osaka, Nagoya, and Kobe in Kansai, and Sapporo and Hakodate in Hokkaido.
The scale of cities in these places is also very impressive. There must be no shortage of markets for Walkmans there.
Even if Sony's arms extend further, it cannot cover the entire country.
As long as we can get through this wave, Shirakawa Electric will become stronger than before."
"I understand!" Hasegawa also figured out Shirakawa Kaede's plan.
This means developing your own dealer network instead of relying on others for your lifeline.
It is better to try harder to catch it yourself and control its direction.
“Also, notify the people at Bic Camera and ask them if they want to open stores all over the country.
The places I just mentioned are all our targets. As long as they want, we at Shirakawa Electric will follow up.
Don't worry about the funds, we at Shirakawa Electric can support you. If you are worried about your shares being diluted, go to the bank for a loan.
In short, this is a rare opportunity, and it is a great time for Shirakawa Electric and Bic Camera to expand.
After this, Shirakawa Electric will grow into a company with strong vitality, and Bic Camera will become a real retail chain store. "
At this time, if you don't pull the bic camera, it will be a big loss. Shirakawa Feng believes that Arai Ryuji is not a short-sighted person.
"President, I'll do it right away." Hasegawa's blood boiled at Shirakawa Kaede's bold words.
If we think about it, it is true that we don't have to limit our focus to just Tokyo.
Japan is much bigger than Tokyo. The market in other places may be even more impressive than that in Tokyo.
"Remember, bring more people so you can work in several directions at the same time."
"Hayi"
Looking at Hasegawa's departing back, Shirakawa Feng sighed slightly.
Expanding local markets is only a long-term goal. It takes a long time and the effect is slow.
What really lies ahead is the predicament in Tokyo. Shirakawa Feng believes that today is just the beginning.
In the future, more and more retailers will choose to side with Sony, even though Yodobashi and Yamada Denki have not expressed their views yet.
But that may not be the case after a while, especially if Shirakawa Electric becomes weaker.
But even though we know this, we still have to do these things to develop the area.
Originally, Baichuan Feng planned to consider these things after Baichuan Electric became stronger, but now he is forced to do it earlier.
…
Aiwa Corporation headquarters in Ueno, Taito District.
Takagi hurried into the president's office carrying a briefcase.
"President, do you know Flashman?" Takagi asked impatiently as soon as he entered the door.
Yusuke Mibe pointed at the table expressionlessly, "Is this what you are talking about, Takagi-san?"
When Takagi turned around, he found a Shirakawa Electric Flashman on the table.
"Uh, the president already knows."
Yusuke Mibe nodded. In fact, he had just found out about it not long ago.
Previously, he had always focused on Sony's Walkman, but ended up ignoring the Flashman which had already occupied a certain scale in the market.
But it's not his fault. He was abroad when Flashman was running the New Year advertisement.
Aiwa is also a multinational company with branches in West Germany, Britain and the United States.
As the president, it is inevitable to fly abroad on business trips frequently, but I ended up returning home after the New Year.
The walkman that I had always dreamed of actually has a second manufacturer.
Why can Shirakawa Electric produce Walkman with Sony's authorization?
This shouldn't be the case. Sony is the largest shareholder of Aiwa. How can Shirakawa Electric Company get the authorization if they haven't done so?
Yusuke Mibe was puzzled.
But it seems that Sony is not taking any action at the moment.
At least I haven't heard of any legal disputes between the two, and the media is also calm.
“President, I heard that someone from Shirakawa Electric visited Sony headquarters recently.
Nakajima Heitaro, the developer of the Walkman, personally greeted Shirakawa Kaede, the president of Shirakawa Electric, at the door.”
"Hmm?" Sanbian Yusuke suddenly realized something, "Tell me in detail."
Takagi put down his briefcase and took a step closer. "It is said that Nakajima Heitaro-san seems to be very familiar with the president of Shirakawa Electric, and the two were very affectionate when they met.
There are also rumors that the president of Shirakawa Electric, Kaede Shirakawa, is a junior of Heitaro Nakajima.
That day at the entrance of Sony Building, someone heard Shirakawa Kaede addressing Nakajima Heitaro-san as "senior brother."
Sure enough, that's how it was! Everything was revealed.
Yusuke Mibe, who had been puzzled for a long time, suddenly became enlightened. The doubts in his heart finally dissipated, and everything became clear.
No wonder Sony ignored Shirakawa Electric's Walkman, it turns out there is this relationship.
This makes sense; fellow disciples can indeed be considered a bond.
But now thinking about Ozone Yukizo's attitude towards him, Mibe Yusuke only felt deeply humiliated.
You would rather give the authorization of your Walkman to an unrelated outsider than to your godson Aihua.
Shame! Biased! Wrong love!
At this moment, Yusuke Mibe was feeling anxious and angry, as well as an indescribable sense of loss.
Those who are favored are fearless.
"Takagi-san, let's make our own Walkman too!"
