Chapter 13: Borrowing the East Wind
"On the screen?"
This wave of hype even surprised Kevin Kelly. The gap was really too big. He had never linked his book, which was hardly read in America, with the movie.
"certainly!"
Song Yang said without blinking, "After watching Out of Control, I had an idea that future technological development will enter all aspects of human life, and society, systems, machines and organisms will also undergo fundamental changes."
"If I have the opportunity in the future, I would like to invite a professional screenwriter from Hollywood to write the script so that this movie containing the concept of out-of-control can be put on the screen and more people can see the culture of the Internet!"
Song Yang spoke to Kevin without blushing or beating his heart, claiming that everything was for the Internet culture and he didn't care whether it made money or not.
As for the movie that Song Yang wants to bring to the big screen, it is naturally "The Matrix" by the Wachowski brothers, no, it is "The Matrix" by the Wachowski sisters.
Kevin was quite moved by Song Yang's words. The ancient sages recruited many disciples so that their knowledge could be passed down through the ages. For modern people, it is natural that they also want their ideas to be recognized by more people.
Song Yang looked at Kevin's expression, and then struck while the iron was hot and said, "Editor-in-Chief Kevin, if there is a chance in the future, I would like to ask you to be a consultant for this movie!"
Kevin Kelly couldn't help but burst into laughter when he heard this. Only then did he suddenly realize that he had been fooled by Song Yang without realizing it. But even though he felt something, Kevin didn't seem to be angry at all.
"I'm looking forward to that day!" Kevin had no dissatisfaction with Song Yang, whether it was his ideas in the Internet industry or his promotion of his set of concepts. As for those little thoughts, Kevin didn't care.
"So," Kevin's expression became serious, "Song, why did you come here today?"
Song Yang nodded and pointed to a copy of Wired magazine on Kevin's desk. "I saw that Wired magazine is about to launch an online version. This is very important to both of us!"
Under Kevin's puzzled gaze, Song Yang placed a hastily compiled set of information about Double Click Advertising Company in front of Kevin.
"Double Click Advertising Company?!" Kevin looked through the information of Double Click Advertising Company. Of course, there was some "little" water in it. "Internet digital advertising?"
When Kevin saw the main business of DoubleClick Advertising Company, he couldn't help but mutter a few words. With his nose in the Internet industry for so many years, Kevin had a special feeling in his heart that these pages of paper in his hand might have an impact on the entire Internet industry.
"Double Click Internet Company has developed DART, the most technologically advanced Internet advertising system in the United States. The DART system can be connected to websites to implement advertising including web banners, graphic mosaics, and flash dynamic ads. In the future, it will also implement technologies such as pop-up ads and email ads, and track data on the ads delivered!"
No matter what Jaden, who was working as a slave in Houston, finally developed, Song Yang was praised for it.
Putting down the documents in his hand, Kevin adjusted his glasses on the bridge of his nose and looked at Song Yang in front of him seriously this time. He has been working in technology magazines for so many years and has met many geniuses, some of whom are younger than Song Yang, but the Double Click Advertising Company that appeared in front of him today still surprised him.
"Why do you want to start this company? Do you know what impact DoubleClick Advertising will have on the Internet industry?" Kevin Kelly asked, staring at Song Yang closely.
Song Yang was not surprised at all by such questions. Not only Kevin would ask such questions, but more people might ask such questions in the future.
"I saw on TV a debate between Professor Tristan of New York University and Wall Street investor Christian Barnard. Internet companies, including Netscape, were arguing about how to survive. I had some ideas!"
Song Yang, who had thought about this problem countless times, talked to Kevin, "I don't know how websites in the Internet industry can make a profit, but I think a website is like a TV station. It needs to be seen by more people and used by more users. Then it will have media attributes. When the website introduces advertisements, it may be able to make some profits."
“When more websites cooperate with DoubleClick Advertising, I think more people will flock to the Internet industry!”
“Much more than that!”
"Song, you may make history," Kevin looked at Song Yang with excitement, "Double Click Advertising Company may become the last key to open the door to the new world of the Internet!"
I have to say that people in the media are great at using words. Kevin Kelly directly raised DoubleClick and Internet digital advertising to a new height. Words like "the last key to open the door to the Internet" and "solving the problem of the last mile of Internet profitability" all came out of Kevin's mouth.
"Double Click Advertising Company, do you really want to cooperate with Wired magazine on online Internet digital advertising?" Kevin asked Song Yang.
Song Yang nodded without hesitation, "I hope to launch the world's first Internet digital advertisement with Editor-in-Chief Kevin!"
Kevin looked at Song Yang a few times. This was a matter of fame and fortune. The world's first Internet advertisement was enough to be recorded in the history of the Internet and even have an impact on the entire Internet industry. Whoever was the first to try it would definitely be talked about by countless people.
"But Editor Kevin, DoubleClick Advertising is also having some troubles," Song Yang finally said, "I hope the first batch of digital advertisers can work with TTPB, IBM, Intel, Volvo and other companies to put ads on websites like Wired and Netscape, so that more people can see digital ads on the Internet."
If you want to make a big splash, you must build up your reputation and advertise for these giant companies in order to attract enough attention.
DoubleClick Advertising Company would have no chance of success on its own, and the Telephone and Telegraph Company probably wouldn't even give it a second look.
But if Wired magazine comes forward, that may not be the case. Wired magazine still has a lot of weight in today's technology industry.
Kevin understood what Song Yang wanted to do, which was nothing more than leveraging the fame of Wired magazine. However, Kevin did not want to refuse. Wired magazine, which has always been regarded as the banner of Internet culture, would have a greater impact on the Internet industry if it could jointly launch the first Internet digital advertisement!
"Wired Magazine can cooperate with DoubleClick Advertising Company and is willing to introduce some clients to DoubleClick Advertising Company. However, you still need to negotiate with these partners in person!" Kevin said to Song Yang.
"Thank you very much, Editor-in-Chief Kevin!" Song Yang, who had received Kevin Kelly's promise, hurriedly said to Kevin.
When Song Yang came out of the office of Wired magazine, he was already starving. However, this half day's work was not wasted. Song Yang and Kevin had already reached a preliminary cooperation.
Wired magazine will use its resources and connections to introduce DoubleClick to advertisers such as AT&T and Netscape. As for whether the deal can be reached, Song Yang will need to go there in person.
No matter how many advertisers and websites Song Yang attracted in the end, Double Click Advertising Company will have to cooperate with Lianxun, and of course the advertising fees will not be reduced.
After all, Wired Magazine also needs to make a living, and it cannot publish a magazine on an empty stomach. In fact, Wired Magazine has put a lot of thought into making a profit, and has even considered joining forces with media giants several times.
However, for Song Yang today, these are already the best results, and have basically achieved Song Yang's goal.
This time, Song Yang came to Kevin Kelly not only to leverage the power of Wired Magazine for DoubleClick Advertising Company, but also wanted to take the opportunity to make Kevin Kelly his guide into the Internet industry.
When entering an industry, you need a guide, and a qualified guide is crucial. Just like if Mark Anderson had not met Jim Clark, an old hand, he would never have been able to get to where he is today with smooth sailing.
Song Yang also needs a guide. Given Song Yang's current situation, the most suitable guide he can contact is undoubtedly Kevin Kelly. With Kevin Kelly, Song Yang can understand the landscape of the Internet world and get in touch with some connections.
In addition to acting as a guide, Song Yang also needs to rely on Wired magazine to act as a trumpeter for him to increase his popularity.
If you want to increase your visibility, you need someone to praise you. With visibility, investors, venture capital institutions, etc. will come knocking on your door. In the short term, Double Click Advertising Company will need external help to survive.
Without wasting any time, Song Yang went straight to Silicon Valley early the next morning. If you ask who is the most popular person in the Silicon Valley or even the entire California technology industry, there is probably no suspense, the answer is Netscape!
The news that Netscape was going to list on NASDAQ completely ignited the Internet flame in America. Almost overnight, a large number of new companies emerged in the entire Silicon Valley, including many browser companies that followed Netscape's lead and hoped to take advantage of the opportunity.
When we arrived at Netscape headquarters, we saw a completely different scene from the small garage where DoubleClick was located.
Netscape, with more than a thousand employees, can be considered a giant in the Internet industry. Netscape is different from Wired magazine, and it is basically impossible for Song Yang to meet the two founders of Netscape, Marc Andreessen and Jim Clark.
During this period, many people came to Netscape and wanted to invest in it and take advantage of the opportunity to get a piece of the pie.
Not only can Song Yang not meet these two people, he can't even meet Jim Barksdale, the current president of Netscape. The only person Song Yang can barely meet now is Mike Homer, Netscape's vice president in charge of publicity, and that's because of Wired magazine. Otherwise, he probably wouldn't even be able to meet a senior executive.
