Yang Hong took a flight to Shudu early the next morning.
However, Yang Hong did not go to do the business directly, but visited Han Zhou's parents first.
When fans who were waiting at Han Zhou’s mother’s noodle shop saw Yang Hong, they thought Yang Hong was Han Zhou’s agent.
However, it was only after discussing it online that they found out that the current boss of New World is Yang Hong.
It turns out that Han Zhou is Yang Hong's employee.
Han Zhou, Yang Hong and New World certainly would not explain anything about this.
After the visit, Yang Hong went to Green Rye Animation to restructure the groups under the animation department.
And Han Zhou received a special invitation.
The Shudu City Promotion Group invited Han Zhou to visit.
The Shudu City Propaganda Group is led by the government, but is essentially a non-governmental organization.
It is mainly composed of the Shudu Propaganda Department and the Shudu Administrative Department, each of which has a business group.
It includes 18 media organizations including Shudu Business Daily, Shu Province Daily, Shu Province TV Station, Shudu TV Station, New Economy Media, and Lisheng Media.
Xiyun City Promotion, Luodie Advertising Company and seven other advertising companies.
It also has the Shu Writers Association, representatives of Shu street culture, and representatives of the Shu intangible cultural heritage management agency.
Simply put, almost all institutions, units, companies, media, and non-governmental groups that can promote Shudu have representatives in this publicity group.
Although it's just a small group, it doesn't sound like it has any rights.
In fact, the media resources that this group can mobilize are enough to defeat any TV station, any single video website, and any news portal in the country except CCTV.
Han Zhou came here and saw someone he knew.
To be precise, Han Zhou had heard of him, but this was the first time he saw him.
The Shu Province rap label - the Shu Metropolitan Hall's Bang Ying.
When Bangying saw Han Zhou, he immediately stepped forward and said, "Hey, Han Zhou!"
Han Zhou looked at Bangying, a little confused.
Bangying introduced himself: "Shuhui Hall, Bangying."
Han Zhou suddenly realized: "Oh, first time seeing this."
"Thank you for what happened last time."
Bangying: "No need to thank me, the last time was a task assigned by the higher-ups."
Han Zhou whispered: "Shudu Propaganda Group?"
Bang nodded hard: "We have a meeting today, do you want to join in?"
"What meeting?"
Bang Ying scratched his head: "It seems like they need to customize some street performance rules or something, I don't understand."
Han Zhou: "I'm not a member of the publicity team. Should I join?"
Bangying: "In fact, the publicity group is a loose organization. Any first-line star in Shu Province can participate or withdraw in a private capacity."
"Since there happens to be a meeting today and they invited you to come, they must want you to join them."
After listening to this, Han Zhou felt that it was true.
Having the support of such an organization is the most powerful background that Han Zhou can rely on at present.
As long as you join it, at least in the provincial public opinion field, you will be a solid block.
If there are any problems outside, the publicity team will definitely help their own people.
However, joining the publicity group, especially celebrities joining this publicity group.
There will definitely be a lot of things in the future.
For example, promoting public security, fire protection, forest fire protection, protection of rare animals, and cultural activities.
However, this is not a big deal, nor is it a bad thing. It can be considered a form of public welfare.
Soon, Han Zhou entered the venue.
What Han Zhou had never expected was that this discussion was not held around a round table.
There is no podium with a group of people listening to the lecture.
Instead, it was a large activity room with many chairs randomly placed inside.
Sit wherever you want.
Even a representative from a giant advertising company is now sitting on the floor with a drawing board next to him, writing and drawing.
Han Zhou didn't even understand how the discussion started.
But someone spoke up and set the tone for the discussion .
"My suggestion is that street art performances should be performed at legal performance sites and must be licensed. However, we will not interfere with artists who perform at illegal performance sites without a license."
Someone soon echoed this statement.
Han Zhou found it interesting and listened carefully.
Soon, the advertising representative immediately proposed: "I think we can take advantage of this opportunity to hold a competition. Although it is a small-scale competition, it is an official Shudu-certified competition. It will not be broadcast live on TV, but will be spread on the Internet in the form of short videos."
"We will recruit 100 performance groups and individuals, with no more than 10 people, professional or part-time, but no begging or commercial performance types."
"Commercial performances are definitely not acceptable. They are governed by various associations. If we interfere, there will be a lot of trouble. One hundred groups of officially certified artists are enough."
Someone else raised the point: "But there is one thing. If there are street performers who need a license to work, although we don't care about those who don't have a license, there will definitely be other media that criticize us, saying that we are inhumane and intolerant."
After listening for a long time, Han Zhou roughly understood some clues.
The cause of this incident is very simple. Now the Shudu City Publicity Group is committed to creating a business card of "Shudu Subculture Trend" and "Shudu Subculture Prosperity" on the Internet.
So, street performers obviously belong to a subculture that is more interesting and more acceptable to the public.
This subculture trend also includes anime exhibitions, gaming activities, urban extreme sports, urban light sports, street performances, combat sports, Hanfu culture, street music, rap music and so on.
In other words, in order to play this card, there must be at least one official event in each of these aspects, an event that is well known to netizens and has a certain number of practitioners or enthusiasts.
Only then can we say that such a subculture exists.
If so, recruit them.
If not, then promote the group to foster the generation of this subculture.
And now, Shudu is very representative in all aspects.
For example, Hanfu culture has already formed a broad consensus in the Hanfu circle, and Shudu is very strong in this aspect.
There is also an animation exhibition. The scale of Shudu’s animation exhibition is already the largest in the country.
However, street performances have not yet formed a large-scale effect.
Currently, the best doing in this regard in China is in the Taiwan Strait, where there are a large number of street performers performing street art.
For example, a performer who covers his entire body with gold paint and pretends to be a sculpture.
For example, performers who perform things like crystal balls on the street.
What we are discussing now is to carry out an official activity to organize these people.
Form an organized body.
In this way, new members can quickly find like-minded people and colleagues, which is conducive to their growth.
Think about it, a hundred groups of people, that sounds like a lot.
But if you take a walk around Shudu, you will basically disappear as if you flew into a bush of flowers.
In almost every performance venue, there will be no more than one group performing.
For example, in the famous commercial street in the city, there are performers painted with copper paint and dressed as sculptures.
For example, performers who sing and sell songs on the streets.
For example, the performer of the long-spouted teapot.
For example, one’s skills are not good enough to perform in a theater, but one still needs to find a Sichuan opera face-changing or fire-breathing actor to support the family.
To put it simply, the final result of the discussion is that performers with local characteristics will be subject to less scrutiny, while those who follow the trend and have such performers in every city will have their professional capabilities strictly scrutinized before certificates are issued.
Those who have the certificate can perform in municipal or provincial scenic spots without paying fees to each scenic spot.
This is certainly a great bargain, and there will definitely be a lot of people scrambling to get this certificate.
This kind of loose meeting is quite interesting.
It didn't feel like a serious meeting, but more like a brainstorming session.
Moreover, it seems that everyone's bottom line and sensitivity are almost the same.
Anyway, if it is beneficial to the city, it will be easy to gain support.
If there are any black spots that are easy to create and be magnified and publicized, we must find ways to find countermeasures and solutions.
If no solution can be found to resolve the possibility of being blacklisted, the proposal will be invalidated.
After holding a meeting, Han Zhou discovered that this organization was very special.
This organization only has organizers, no superiors.
In other words, everything this organization does has nothing to do with the official authorities, but it is organized by the official authorities.
This propaganda group is not responsible to the authorities, and the authorities have no right to force or order the propaganda group to do anything.
These characteristics lead to a weakness in this propaganda group.
That is, exaggeration.
The authorities will generally strictly review the practice of "launching satellites" and prohibit random boasting. After all, official announcements are very rigorous.
But as long as private organizations make some noise, they will have nothing to do with the official authorities.
Therefore, representatives of advertising and media companies always want to brag about everything they do.
For example, this time the artist needs to have a certificate to work.
Representatives of advertising and media companies proposed that they start producing videos and copy right away, touting the concepts of inclusiveness, youthfulness and modernization, and a paradise for subcultures.
During the meeting, Han Zhou didn't say anything because he was not familiar with the meeting or the topics being discussed.
However, after the meeting, Bang forced Han Zhou to go to the rest area and smoke together.
Sitting next to him was a thin-looking advertising company representative in a suit and tie.
Han Zhou was wearing a down jacket, while Bang Ying was wearing a trendy brand.
It's quite strange for three people to smoke together like this.
The advertising company representative looked at Han Zhou and sighed: "What a pity."
Han Zhou tilted his head: "Hmm?"
Bangying explained: "Private commercial cooperation is prohibited between any groups or individuals within the publicity team."
“That’s the only hard and fast rule the advocacy group has.”
Han Zhou understood and refused the trade of power for money.
So, this advertising company actually has a job suitable for Han Zhou, but Han Zhou is now also within the publicity team, so they can't work together.
"It's a good thing. It's a good rule to have."
Many semi-civilian and semi-official groups, as they develop, become dependent on defense, precisely because their members are not prohibited from engaging in private commercial cooperation.
But the representative of the advertising company still reached out: "There is an event that is suitable for you."
Han Zhou tilted his head: "What activity?"
A representative of an advertising company said: "There was a big fire in Liangshan some time ago, and several firefighters from our fire brigade died."
"So our publicity team decided to shoot a video, firstly to introduce the hard work of firefighters to netizens, and secondly to introduce some firefighting knowledge."
"We are now preparing to find forest police and firefighters as well as hosts from the Sichuan Provincial TV station to record the video together."
"If you go, you can take over the host's job."
"In addition to filming the video, there will be a condolence activity."
Han Zhou thought for a moment: "Doesn't that mean we have to go to Liangshan? How many days will the activity last?"
The advertising company representative: "Wait a minute, I need a schedule to look at."
Soon, the representative of the advertising company took the schedule and compared it with Han Zhou's personal schedule.
I found that the time conflicted completely.
"What a shame, but if you join now, we will send you emails when there are activities ."
"When you have time, choose one to attend."
Han Zhou actually wanted to participate in this event, but it conflicted with his schedule, so there was nothing he could do: "Then we can work together next time if we have the chance."
After finishing the conversation, Bangying looked at Han Zhou and said, "Our Shuhui Hall may have a... skewer event with many people participating at the end of the year."
Bangying originally wanted to use professional terms, but considering that Han Zhou had never participated in any rap label, he simply said it in a more understandable way.
"Are you interested?"
Han Zhou knew this kind of thing, but it was basically improvisation. A theme was arranged, and everyone created a paragraph of what they wanted to say, and finally they combined it into a cypher.
This word means a code, but in rap, it is called microphone relay.
“I’m not very good at improvisation.”
Bangying: “I heard that you write songs very quickly. In fact, it seems that you write songs much faster than us.”
Han Zhou: "Although I write songs very quickly, it usually takes me ten minutes to write the lyrics and music instead of just singing them directly."
Bangying sighed: "That's a pity, but since you don't do underground rap, it's normal for you not to participate."
"I have something to say." Han Zhou: "I have a show with many trainees, and their rap..."
"Do you have any of those over there? The style is more down-to-earth, but the sense of rhythm is particularly good, and they can teach people the sense of rhythm."
Bangying thought for a moment: "A good sense of rhythm? Can you be a teacher?"
"I have a friend who works in a recording studio. He can play instruments and tune instruments. He likes to rap in all-Chinese style, which I think would be suitable for you guys."
Han Zhou's eyes lit up: "Then introduce it to me."
Speaking of dance music, especially idol dance music, Han Zhou's memory includes rap even from the 2000-2005 era.
For example, "Upside Down" and "My Microphone".
A very typical idol dance music.
But the rap style that those trainees are learning now is actually the rap style of Korean idols.
This style of rap doesn't work in the country.
Passersby will be disgusted by this tone.
Therefore, it would be better to find someone in China who is good at ground style to teach them to re-arrange their sense of rhythm.
Come and visit, although there is no initiation ceremony or agreement contract, but in fact you are joining the Shudu publicity group.
When I went back, I also brought Teacher Chang’s Ding Ding Cat with me.
Ding Ding Mao Er means dragonfly in Sichuan dialect. This rapper also has a quiet, down-to-earth style.
Bangqiang called Dingdingmao over, and Han Zhou talked to him personally and found that he was very good at teaching apprentices.
Because the biggest job of a recording studio is actually to help people who want to play music and have money but have never learned it, to make personal EPs.
These people are totally clueless.
Working in a recording studio, you can't avoid coming into contact with this kind of thing frequently.
The teaching experience was enriched instantly.
Ding Ding Cat is helpless in knowing how to make them sing well.
But how to make them look like they can rap well? Ding Ding Cat knows this all too well!
Han Zhou had only been back in Shudu for three days. After spending half a day with the publicity team, he went to the airport.
Ding Ding Cat will wait for a day to arrange his affairs and then go directly to Yanjing.
And Han Zhou wants to return to Hengdian.
…
The company car took Han Zhou directly to the company.
Many departments in the company are working overtime.
Many times Han Zhou never asked them to work overtime, but in order to earn bonuses, they were willing to work overtime.
This situation is much better than forcing overtime.
As I said, as long as the pay is enough, employees are willing to work.
On the editing team side, Zhang Jiuqun and the editor sat side by side, giving instructions and discussing things.
I was still referring to the physical printout of Han Zhou's shooting instructions.
When Han Zhou wrote the shooting instructions, he wrote down what kind of feeling and effect he wanted to achieve.
Since the goal is to capture this feeling and effect, the editing must naturally also capture this feeling and effect, otherwise it will be a waste.
Han Zhou watched it for a while and thought the editing was good.
Such detailed editing of the TV series is actually quite good.
However, Han Zhou discovered something.
Zhang Jiuquan is particularly persistent in his requirements for the scenery.
For example, there was a shot that was shot twice.
Because the sun's moving light angles are different, the two lens stations are located at different positions.
One of them was better, but bare hills could be seen in the distance in the background.
The other performance was slightly worse, but the background was beautiful trees, flowers and plants, and the composition was nice.
After Zhang Jiuquan hesitated, he finally chose the shot with better scenery.
If Han Zhou were editing the film himself, he would probably choose the former.
However, Han Zhou did not say anything to stop him.
Zhang Jiuquan is the director of this play, and how the film is edited is also Zhang Jiuquan's responsibility.
In this line of work, the most taboo thing is to give orders.
Even if you are better than him.
Why? Who among those who criticize others doesn’t think they are better than others? If they don’t think they are better than others, why would they criticize others?
But in fact, the reason why many TV dramas are bad is that the producers or investors keep adding their own scenes, which disrupts the director's editing ideas.
Moreover, for many movies, the released versions are terrible, but the director's cut is sought after by thousands of movie fans and regarded as the bible.
Editing ideas are very important for the development of a director.
Even if the TV series' rating is as low as 0.1 or 0.2, it doesn't matter. As long as Zhang Jiuquan can develop his own style, he will make money.
As he was watching, Kuang Cheng, the boss of the music department, came up and said, "My brother, you guys sent me emails, but you don't read them???"
Then he saw Han Zhou: "Boss Han!"
Zhang Jiuquan turned around and saw Han Zhou behind him.
"Boss."
Han Zhou nodded: "The editing is good."
Then he turned to look at Kuang Cheng: "Is the instrumental music ready?"
Kuang Cheng: "Just finished, I sent all the files over by email, and I'm going to let Director Zhang listen to it first."
Zhang Jiuquan looked embarrassed and said, "I'm sorry, Director Kuang. I was editing the video just now and didn't see the email."
The soundtrack of Number One Under Heaven is actually not complicated, and Han Zhou did not add any extra drama to Number One Under Heaven, nor did he put a lot of music that did not belong to him into it.
So, when filming this version of the song, Tang Zhou, Rang Bing and others were asked to sing it.
The music department started working on the pure music soundtrack after the filming was completed.
It was done quite quickly.
Sometimes, editing still needs to be coordinated with music, so before there is music, many plot editing is not on point.
Zhang Jiuquan casually clicked on a piece of music called "Duan Tianya Gets Married", a name that was ridiculously simple.
Unexpectedly, the whole music was so grand and amazing from the very beginning.
In fact, the beginning of the BGM of "Duan Tianya's Marriage" and "The World's Number One" are the same, but the instruments are different, and the feeling they give is also different.
Not only this, the BGM "Hero Yan Nantian" in the later "The Little Fish and the Flower" which netizens jokingly called "The Survivor List" and "Everyone is Dead Except the Title" is actually this piece of music.
It is a very classic piece of music in the history of martial arts.
Zhang Jiuquan suddenly had a flash of inspiration and had ideas on how to edit many plots.
Han Zhou interrupted Zhang Jiuquan's fantasy: "Also, we need to cooperate with editing and special effects."
"It doesn't matter if the TV series is a little rough."
“But many of you will be making movies in the future, so don’t be too casual. If you are too casual, you won’t be able to recover in the future.”
"After Sister Hong finishes arranging the animation division in Shudu, the people who are selected to do the special effects there will have representatives come to discuss with you."
"There is no rush for editing, special effects and music will be adjusted and advanced simultaneously."
"I'll give you a month, which should be enough. If not, then forty-five days."
Zhang Jiuquan patted his chest and said, "Don't worry, the filming has only been going on for a short time, and the editing task will definitely be completed within a month."
Han Zhou came here just to dictate this matter. After this matter is settled, Han Zhou will fully prepare for the semi-finals of "Voice of Dark Gold".