Chapter 121 Fission
The domestic eyewear market is worth 60 billion yuan a year, and contact lenses are worth almost 10 billion yuan!
Almost one in ten people buys a pair of lenses every year, and the myopia rate among teenagers exceeds 50%, so there are more potential users.
In such a huge market, there are naturally enough manufacturers to share the market, both domestic and foreign.
It can be said that the craftsmanship of the glasses themselves is already like this, and the rest is more about the pursuit of comfort and beauty. Many people can use a pair of glasses for a long time.
In this case, operation, advertising, brand and price factors actually play a greater role.
At least that's the case for ordinary people.
The eyewear industry is a highly profitable industry with extremely high gross profit margins. A pair of glasses that costs one thousand yuan may cost less than one hundred yuan.
Naturally, there are too many interest groups closely related to such huge profits .
In fact , it is not surprising to have one more type of glasses. Just buy it if it is trending. The market is so prosperous that there are many people who want to enter the market and share the cake.
The existing opticians are all the ones who survived the fierce competition.
Glasses, after all, are a long-term business. They are not useful just because they are popular for a short period of time. They are more suitable for long-term outdoor advertising, so that you will associate them with them the first time you want them.
The cost-effectiveness of short-term popularity is actually quite low.
It is very important to manage a brand!
However, if someone is willing to hype it up, they will be happy to do so and reap some benefits together. Big brands actually have an advantage in this regard, and there are even people adding fuel to the fire behind the scenes.
For example, popularize the benefits of wearing glasses, what problems may arise without wearing glasses, and whether students must rely on glasses to keep up with their studies.
But slowly, as the trend on the Internet changed, eye dealers also felt something was wrong.
No way? How much money did you spend on this?
There is no use for such high exposure in such a short time! Those who want to buy it have already bought it, and those who don’t want to buy it won’t spend a thousand yuan like this!
But slowly, they discovered that many people in Temo seemed to be not water army...
…
"Manager, this really doesn't look like a troll. I know who owns this account. He's a small wholesaler. He came to our store to get glasses last time and lives in my neighborhood."
A salesperson at a glasses store called Jingmu said to his store manager.
"Not a troll army? Impossible, absolutely impossible. I've been in this industry for so many years, what kind of glasses have I not seen? No matter how amazing they are, they actually make no difference when used. Look at these comments, they are so exaggerated that even science fiction movies wouldn't dare to shoot them like this."
The store manager looked indifferent.
In fact, their eyewear store is not a certain eyewear brand, but a simple eyewear chain store. The brand pays more attention to the eyewear store itself. It has lenses of all brands and will clean glasses for free. Some simple repairs are also free of charge, just to enhance the favorability of potential customers.
What international brand has she not seen?
What so-called high-tech thing has she never used?
This is too childish!
"That's an exaggeration. But if it's this popular, I can certainly get the boss to buy some goods..."
Anyway, this kind of store has all kinds of brands! They are not short of this kind, and they are also qualified to sell contact lenses.
Of course, they can't buy the goods at 1088. Although the profit of contact lenses is not as exaggerated as that of ordinary glasses, they should at least give a 50% discount...
What the two of them could think of was actually what their boss had already thought of.
Take advantage of the current popularity to purchase goods, and make a profit by selling every extra unit.
However, when he contacted the seller by phone, he was shocked to find that the purchase price was also one thousand!
"What the hell, are you crazy about money? You're giving us less than 10% of the profit? You deserve to go bankrupt!"
The owner of Jingmu Optical Store put down the phone and started cursing.
My wages are free? The shop rent is free? You are really crazy.
Don’t buy it, boycott it, I don’t believe anyone else will buy this pair of glasses!
But he was still cursing when he got a call from a relative.
"Old Wu, let me ask you something. Do you have any Umbrella A1 contact lenses? How much is the cheapest price? Can you give me five pairs?"
He runs an eyewear store, so naturally friends and relatives come to him to buy cheap glasses. The person who is calling now is a close cousin.
"Brother, can I change you to something else? This glasses company is so greedy that they charge a thousand dollars a pair, and I didn't even buy their goods. They are really sons of bitches."
After hearing what was said here, there was silence for a moment, and then said
"How about you help me get five pairs? One thousand is one thousand, at least it's a few hundred cheaper."
? ?
Old Wu's face was full of question marks. In the past, when his relative asked him for glasses, he would give him a 50% discount and always say behind his back that he was making money from him.
Did you get kicked in the head by a donkey today?
He knew that his cousin was a middle school teacher and he would ask him for some from time to time, either for his students or colleagues. The three pairs of glasses in his house were all from him.
But you're so generous today? You want one thousand for each pair?
"Are you sure?"
"I'm sure, just hurry up, oh, six sets, six sets, I'll transfer the money to you first."
After hanging up the phone, when Old Wu was still a little dazed, the phone rang again.
"Wu Ge, do you have the Umbrella A1 glasses?"
Not only him, but also the store managers and relatives of his clerks started to contact him a lot, wanting to see if they had any channels with cheaper prices, and the calls came one after another, as if spreading like a virus.
Whenever someone starts using this type of lens, they will spontaneously recommend it to other relatives, classmates, colleagues, and friends who wear glasses, and word of mouth explodes!
…
Not to mention these eyewear chain stores, there are manufacturers like Bausch & Lomb, AstraZeneca, etc. that already have their own contact lens market.
This pair of glasses released by 'Umbrella' is really a bombshell!
Since it is a competing product, of course I have to buy it and try it out.
After trying it, I was completely numb.
As opticians, they would not attack other competitors easily because they have used this kind of publicity gimmick themselves!
This kind of particle, that kind of particle, just throw in all kinds of high-sounding terms that you don't understand.
Instead of attacking your opponents, why don’t we all work together to make the pie bigger, and agree not to engage in price wars to earn the difference due to information asymmetry!
It's more about marketing and sales methods.
"I'm going to die. This is not just the market here, but the global market will be lost..."
"How on earth did they do this? Obviously, no matter whether the resin material is natural or artificial, it is impossible to achieve this level!"
"incredible!"
"This is a major breakthrough in materials science!"
“Why does the resin have these properties?”
"Send it back to China, I think the application may be more than just the lenses..."
Sometimes, eyewear manufacturers are not just eyewear manufacturers. For example...
Carl Zeiss!
The world's number one optical and optoelectronic equipment company!
