In this world, the music market has been in mourning since 2003.
The album no longer sold.
But around 2004, Chen Feng suddenly emerged and firmly established himself in the rock music industry. His albums sold well, his concerts were well attended, and he became extremely popular.
In 2007, the music market recovered and entered the era of ringback tone.
Popular songs are everywhere.
During this period, many singers made a lot of money, for example, Rang Bing made his debut during this time.
However, letting soldiers go is not the best in this time period.
During this period of time, a person named Zhang Ceyong appeared. He was a newcomer who made his debut by releasing an album.
The first album sold 2.7 million copies and went double platinum.
In the first month of releasing the album, he was promoted to a first-tier singer based on sales!
In the second year, he released two albums within a year, with a total sales of six million copies, and went six platinum in a single year.
In the third year, the album was released at the end of the year, and sales exceeded 1.5 million copies before the end of the year.
In three years, I completed the whole process of becoming the king of singing.
However, except for Zhang Ceyong and a few first-tier singers, the album sales of second-tier singers began to decline sharply.
The end of the physical album has arrived.
It was also around 10 years ago that MP3 became popular.
In 2012, MP3 has achieved ultimate evolution. Its sound quality is only slightly inferior to that of cassettes, but one MP3 can hold 400 songs.
Electronic piracy began to run rampant.
In 2014, the famous first-line singer Zhou Quanou released his personal electronic album "The Wind Rises".
His album is priced at eighty-one copies. After purchasing it, you can own the copyright of all albums of Penguin Music, and also get a USB flash drive that stores all the electronic music, but you cannot transcribe it.
It also comes with two posters, and there is a certain chance of getting an autographed photo.
This album sold 1.8 million copies.
This is considered to be the beginning of the electronic age, and the music market is about to pick up!
Everyone knows that holding concerts and releasing albums are both losses.
The only purpose of a singer holding a concert and releasing an album is to cultivate loyal fans, and then use the popularity created by these loyal fans to make money through commercial performances and variety shows.
However, after Zhou Quanou released "The Wind Rises", Zhang Ceyong also released a digital version of the album.
Sales volume: 1.9 million copies.
At this time, Zhang Ceyong's total album sales in his life had reached 27 million copies.
When Zhang Ceyong released his album, it sold less than two million copies.
No one dares to release an album with much fanfare and spend a lot of money anymore.
Until this year.
Until Anlan.
Therefore, the entire music market and all companies are focusing on this album.
An Lan, "Falling in Love at First Sight", physical version, electronic version, digital version, three versions are released simultaneously.
The physical version is all vinyl records and discs that look relatively old, and is aimed at Southeast Asia, East Asian countries, and the Chinese market in Australia.
The electronic version cannot be transcribed and is sold based on a USB flash drive.
Digital version, Penguin Music, new music, released simultaneously.
Apart from anything else, ordinary people may not understand what it means for these two giants to release this album simultaneously, but people in the industry know it very well.
Mailang, risking everything!
Before the release of "Falling in Love at First Sight", eight songs had already topped the hot song charts.
Seven of them were versions sung on the "Tomorrow's Superstar" stage.
"Childhood" was the song released after the roadshow version.
At the same time, on all radio stations across the country, seven of the eight songs from "Falling in Love at First Sight" have topped the demand charts for at least one week so far.
Among them, "The Moon Represents My Heart" topped the charts for four weeks!
Moreover, since its release, it has always been in the top three of the radio on-demand chart and has never fallen out.
This kind of grand occasion has not appeared for 19 years. Even the youngest king of singers, and later the king of pop, Zhang Ceyong, has never achieved this.
This is also the fundamental confidence for Mailang to risk his life.
On this day, three categories of albums of "Falling in Love at First Sight" were released together.
The physical album sold 390,000 copies on the first day!
That’s right, on the first day, the physical album for the overseas market sold 390,000 copies.
This is a statistic that is hard to come by even in the best era for singers. You have to know that at that time, if the physical album sold more than 200,000 copies on the first day, it would be a definite 300 Gold Album, which means that the total sales would exceed 3 million!
Electronic version sales: 140,000 copies.
The electronic version is expensive, but it actually sold 140,000 copies. One can't help but sigh that times are changing.
The scariest thing is, the digital version.
On the first day of Penguin Music, "Falling in Love at First Sight" sold 480,000 copies.
On the first day of new music, "Falling in Love at First Sight" sold 370,000 copies!
One million, three hundred and ninety thousand tickets on the first day!
Single-day platinum record!
Last year, the best-selling album of the year only sold 1.21 million copies in a single year!!
In one day, it broke the album sales records of the past three years.
The major music companies went crazy.
Almost all field personnel have returned.
All are studying "Falling in Love at First Sight".
As soon as An Lan debuted, she was called the future of the music industry by many first-line singers and even superstars. Her fans called her the little queen, and it was no joke.
Such data would have been terrifying even in the craziest era of the music industry twenty years ago.
Twenty years ago, during the most glorious era of the music industry, the highest annual album sales in a single region was only around four million copies.
Even eight years ago, in the afterglow era of physical albums, Zhang Ceyong had never achieved sales of one million in a single week.
One day? Millions? Platinum?!
In fact, the sales of this album did not surprise Han Zhou.
Han Zhou compared it with the grassroots superstar with the best album sales he had ever seen.
He sold six million copies a year, and pirated albums were counted at 20 million.
This is horrible.
At present, China has completely cracked down on pirated music, so the sales of digital albums should have rebounded.
As for An Lan's album, Han Zhou put out so many songs just to become a hit.
Promote your reputation as a gold medal songwriter.
To put it simply, Han Zhou's ambition is to have an album that is as famous as Wang Jianing's.
Wang Jianing has cultivated a super gold medal songwriter who is now a queen.
I am already in my late 50s and have been working in this industry for 30 years.
Han Zhou has accumulated a lifetime of fame. If he wants to reach this level with an album, he must produce something good.
Han Zhou took out four songs from the top ten of the music charts in his previous life!
The most popular song of the year in the past nine years.
Fourteen songs, all of which were at least the top ten popular songs of the year in the previous life.
This completes an unparalleled album.
It is impossible for Han Zhou to write another album of this kind.
Because this album consists of twelve songs that Han Zhou sold to Mailang at almost the highest price in the market when he was still unknown, which was twelve million.
In addition, 8% of the profits belong to Han Zhou.
Only the copyrights of two chorus songs are in Han Zhou’s hands.
Now, for every album sold, Han Zhou gets a share of the profits.
Every time An Lan is invited to sing on a major TV station, Han Zhou gets a share of the profits.
In the future, Han Zhou will enjoy the status of a super gold medal songwriter, and it will be impossible for him to come up with so many excellent songs to put together an album.
Unless Han Zhou makes another album himself, or An Lan needs to enter the overseas market and release a foreign language album.
Otherwise, it is impossible.
At Bluedo Music, a group of people sat together, looking at the data and looking at each other.
"One hundred... thirty-nine... ten thousand?!!"
The company's music director and three gold medal producers were stunned on the spot.
The boss of Bluedo Music: "This data is scary, but it's not that scary when you think about it carefully."
"Although An Lan has never performed abroad, Mailang has penetrated all the overseas markets in Southeast Asia and East Asia."
“Last month, ‘The Moon Represents My Heart’, ‘Cloudy Day’ and ‘Persistence’ successively topped the radio on-demand charts in Sakura Country.”
"Mai Lang spent at least 50 million yuan on this."
“I can’t even recover the cost of this album.”
“It’s hard to say.” The music director said: “As long as it becomes popular throughout Asia, we can make back the money by attending any event.”
"Mailang has been promoting this album like crazy recently. It's true that there's no limit to the publicity expenses, but they're not doing this to make a profit at a loss."
Landu boss: "Do you really think Liu Jianxi is stupid? Spending the company's money to support his own daughter? Why not just give the inheritance to her directly?"
"The key point is that Mailang has no prominent figures right now."
"Tang Jie from Mailang has been a potential superstar for his entire life, but he has never become a superstar, so he is not good enough."
" And Su Rui is old. Although she is a diva, how long can a diva in her forties hold up?"
"Do you really think Liu Jianxi is crazy? You know, in the past month, CCTV's various channels have played the songs from this album 17 times."
"However, for this album, it's not just the promotion that matters, but also the quality. These fourteen songs... this Han Zhou..."
"Find a way to contact Han Zhou. It doesn't matter whether it succeeds or not. I'll treat him to a meal so we can get to know each other first."
…
Wheat Wave Music.
Almost all the top executives are together.
Zhao Qiao: "My suggestion is to sell singles of "Childhood", "The Story of Time" and "Later"."
"The single sales have exceeded 10 million."
“Although there have been singles with sales exceeding three million in recent years, if you can get the first ten million, it is also something worth boasting about.”
Wang Jianing folded his arms and said, "I don't think so. Selling singles will definitely affect the total sales of the album. I suggest waiting until the total sales of the album in the first month have settled before releasing the singles for purchase."
Suri: "I think that for this album, selling singles will not lower the total sales, but will help the total sales of the album."
"An An is really amazing. The waves behind push the waves in front and sweep us to death on the beach."
An Lan squeezed Su Rui's palm: "Sister Su, don't say that~"
Han Zhou, however, didn’t care about sales at all: “I suggest that the most urgent task now is to operate the National Library and collect this album.”
"Secondly, from today on, An Lan should not accept any more talk shows."
"Third, starting today, for every album sold, there is a one in ten thousand chance of getting a signed photo and souvenir."
"An Lan will sign photos here these days."
An Lan was speechless.
An Lan has a free and easy personality and actually doesn't like doing this.
But since Han Zhou said so, An Lan knew that there was a high probability that she would not be able to escape.
Although this album achieved this effect only because of Mailang’s vigorous promotion.
However, if the song is not well written, arranged and produced, who will buy into your promotion?
What's more, everyone has witnessed the strength of Han Zhou's operations and promotions recently.
Liu Jianxi: "First, as far as I understand, if the National Library collects the digital version of this album, it can indeed be boasted about within the industry."
“What’s the reason for not accepting talk shows?”
Han Zhou: "Because An Lan has accepted too many single-episode variety shows and interviews recently, it has delayed her acting studies."
No one expected that Han Zhou proposed this for this reason.
An Lan has recently taken on many single-episode variety shows. It can be said that as long as you watch TV, you will definitely see a variety show starring An Lan being broadcast.
This scale of publicity is the result of Mailang spending all its resources in the past year to create a super promotion.
If you count the expenses, it would cost at least 300 million.
Now, is that too much?
Acting class?
Han Zhou: "Don't forget, An Lan's album is already a diamond-level album. A little more or a little less won't make much difference."
"But the most important thing for us next is "Summer of Idols" rather than holding a concert."
"When "Summer of Idols" was broadcast, I needed an An Lan who had excellent acting skills and was known as a little queen, not an An Lan whose album sales were exaggerated and broke historical records because of promotion."
"This is of no use to our long-term planning."
Liu Jianxi frowned.
Because An Lan broke the historical record, that was in the internal interests of Mailang Company.
If the direction of the road is changed, all the companies cooperating this time will benefit as a whole.
Rather than the exclusive interests of Mailang.
Liu Jianxi raised his head, looked at Su Rui, and then at Tang Jie.
Nowadays, the old ways in the entertainment industry are indeed no longer popular.
However, they abandoned the current benefits that were within their grasp and placed all their bets on idol operations...
Seeing that Liu Jianxi was still hesitant, Han Zhou said, "Don't forget, after each idol is launched, they will need a lot of exposure opportunities."
"If Mailang now spends all his resources on An Lan alone."
“In the future, when everyone is exposing the new idols created by various TV stations and making crazy money, Mai Lang can only watch.”
Several other directors of the company also looked at Liu Jianxi.
To be honest, other people did not stand on Liu Jianxi's side, but on Han Zhou's point of view.
After all, An Lan is Liu Jianxi's daughter. It is hard to say whether Liu Jianxi is considering the interests of the company or his own interests.
However, there are already financial statements showing how idols make money.
How long does it take for a new singer like Mailang to earn five million?
It took the idol managed by Han Zhou four days to earn the first five million.
Money can move people's hearts.
Liu Jianxi looked at An Lan.
Before An Lan could speak, Han Zhou said, "My album does not need so much promotion, it will definitely create a historical record."
"So, promotion is unnecessary for An Lan."
"It will affect An Lan's condition."
"If we are too tired and end up making mistakes during the most crucial live performance, it will have the opposite effect."
No one listened to other explanations.
Everyone has heard that this album will definitely set a historical record even without any promotion.
Wang Jianing: "Damn it, we're in a meeting, and you're showing off."
"Zhao Qiao, beat him!"
Zhao Qiao: "Han Zhou is my idol, how can I hit him? Lao Wang, you are just a bad tempered person."
Wang Jianing: “???”
"Zhao Qiao, you are fifty years old, and you said such corny words so appropriately? I didn't realize you had this talent. It would be a pity if you don't go to the business department to work with this talent."
Liu Jianxi was amused by the two fools: "Okay, okay, stop joking, let's talk about business."
Han Zhou actually wants to promote this album more.
Why?
An Lan doesn't need it, but Han Zhou needs it.
The status of a gold medal songwriter.
There are also two duets, "Lover Missed" and "Rooftop".
If the popularity of these two songs increases, Han Zhou, as a singer, will now have two more representative works.
However, compared to the promotion needed for "Summer of Idols", An Lan's current promotion is indeed excessive.
The way of Heaven is to reduce the surplus and make up for the deficiency.
After finishing the discussion, everyone else went their separate ways.
An Lan turned over and sat on the desk, looking at Han Zhou: "You didn't tell me the reason, right?"
Han Zhou nodded: "I don't want your album to sell too well."
An Lan was puzzled: "Why? You have money to share. Aren't you short of money now?"
"For every million more albums you sell, you can earn tens of millions more."
Han Zhou shook his head: "The reason is very simple. The idol market in South Korea has already started to play dirty tricks."
“They started to falsify data.”
"Soon, this trend will spread to the country."
"The Koreans are petty, even playing with fake data is petty, but when it comes to China, it's a bit scary."
"By then, any rubbish idol will be able to produce an album that sells tens of millions of copies."
“I hope your album sales in a single year will just be enough to top this.”
“When you ask others to make fake data, you should have a sense of awe in your heart so that it won’t be too fake.”
If An Lan had promoted the album on such a scale, this album, which is bound to win all the music awards this year, would only have sales of tens of millions.
Who is so wise as to produce an idol album with sales of over three million?
Even if it's more than one million, you have to use your brain carefully to think about the possibility of being caught, beaten, scolded, and exposed.
Another reason is that An Lan is young, which creates a contrast.
If it was Zhang Ceyong, fans would probably want to compare with him and step on him to let him know that what is real cannot be fake, and what is fake cannot be real.
However, other companies will not worry about older people, such as the record set by Chen Feng.
How old are Chen Feng’s fans?
Why would they come out to confront the New Age people online just because the album sales of their favorite singer were overshadowed by fake data?
An Lan’s fans are different.
An Lan is only twenty years old this year.
There are also a large number of young people among the fan group.
The combat effectiveness is extremely strong.
If any idol goes too far, An Lan's fans can mobilize at any time to attack and kill the other party.
Han Zhou’s purpose is to create a quality checkpoint for album production.
Han Zhou does not believe in the ethics of various companies. What Han Zhou believes in is the spontaneous fighting power of fans.
Therefore, An Lan's album sales volume should not be too high.
If an idol were to generate one-tenth of An Lan's sales, An Lan's fans would definitely not object, and they might even be too lazy to watch it.
It’s only one tenth, who would care?
In other words, if An Lan's album sales are 10 million, other companies can create 1 million fake data.
If An Lan's album sales are 20 million, other companies can run fake data of 2 million.
Han Zhou believes that the sales of the album by the three new entertainment stars will be at most two million.
If other companies can also make fake data to this extent, how can they highlight the strength of the three new entertainment companies in the future, or the strength of the groups formed in "Summer of Idols"?
Therefore, An Lan’s album was suppressed.
This means that we can draw a relatively low sensitive line for the actual number of albums in the idol market.
This means that it is impossible for other companies to surpass the New Entertainment Three or the idol groups launched by "Summer of Idols" by means of fraud.
This means that Han Zhou has blocked the first and second tiers of the idol market with the quality of his works.
In the future, if you falsify data, you will at most be a second-rate idol, and will never be a first-rate one.
Other companies need to spend huge amounts of money to produce first-class works, but Hanzhou does not need any cost at all.
The competitive advantage is reflected.
If everyone does fake things, there will be problems of internal friction and capital.
Is Shinsegae better at fraud than other major music and entertainment companies?
Do you have the capital to do this fake thing?
Moreover, it is difficult to detect fraud by big capital.
But if a small company like New World commits fraud, it will be discovered in no time.
Therefore, Han Zhou must keep the first-year sales of "Falling in Love at First Sight" at just over 10 million.
The maximum amount cannot exceed 13 million.
The maximum amount cannot exceed 15 million.
Han Zhou told An Lan his ideas.
After thinking for a while, An Lan smiled and said, "It doesn't matter."
"Because, even if my sales are 20 million, and someone else's idols fake sales to 2 million, I can take the initiative to let my fans scold me."
Han Zhou: "Are you ready to be Nun Miejue?"
An Lan was puzzled: "Who is Nun Miejue?"
Han Zhou: "Uh, my novel idea has not been published yet. I mean, it's not good for your image if you do this."
An Lan didn't care at all: "I don't care about this. If there is any fraud, I can scold it."
An Lan has a free and easy personality, which is exactly what Han Zhou is worried about.
"No." But Han Zhou had to protect An Lan. He couldn't let An Lan charge into battle just because she was so free and easy.
After all, An Lan was so arrogant and invincible, but in the end he still had to shout: Yu Tuo, save me!
However, Han Zhou quickly came up with a solution: "Let your father invest all the main promotion efforts in the Southeast Asian market and the Sakura Country market."
"We also promote the Chinese markets in North America and Austria separately."
"Then, have the media publicize the sales in these regions every day and list the sales in China separately."
"Create a strong impression in the market that the domestic and foreign music markets are ranked separately."
In this way, the total sales volume can be kept high and it can also act as a fuse.
An Lan: "I probably won't go to these markets many times. If I do this..."
Han Zhou: "Have you ever thought about entering the international market? Impacting the billboards?"
An Lan was stunned for a moment.
Han Zhou: "When Fourth Uncle asked me, I said that the future of New World would definitely be towards the US market."
“Both movies and music.”
An Lan looked at Han Zhou's serious face, and the corners of her mouth rose slightly: "I never thought about it before, but now I do."
Han Zhou smiled and said, "I write songs."
An Lan smiled and said, "I'll sing."
"Let's kill two people!"
Han Zhou: "I'm only responsible for Gaga."
An Lan: "When will you release your album?"
Han Zhou: "I don't want to be stabbed in the back and not be able to release an album. I'm waiting for an opportunity, an opportunity to build a golden body."
An Lan thought for a moment: "I'll help you get the National Day..."
Han Zhou interrupted: "No, I have a plan for this matter, and I will proceed step by step."
"It is better to build a golden body later rather than sooner."
If it is still a sculpture the size of a fist, what is the point of sculpting a golden body? It will only turn the golden body into a shackle for yourself.
When it is six feet tall, it is time to shape the golden body.
An Lan: "By the way, how long will it take to make the special effects for "Number One Under Heaven"?"
Han Zhou: "I need to talk to my fourth uncle about this. I want to raise a special effects team myself."
“To prepare for future filmmaking.”
An Lan nodded: "Now that the profits have increased, it's time to expand the shelf."
If you get fat, you have to grow taller, longer and wider, otherwise you will become a ball that everyone can kick.