Chapter 11: Clouds Moving in All Directions
A certain media.
“How is it, is the data true?”
"It's true, and the attention ratio is too high. The data from the technical department shows that the number of readers and attention reached an astonishing eight to one."
"Eight to one!"
The company executives present gasped. As a large MCN agency, they knew all too well what this meant.
This means that a brand new top internet celebrity account is about to emerge.
"It's horrible. No industry has such high data. I read a novel a few days ago. The author said it had 50,000 collections, but in the end, only 500 people subscribed to it. That's 100 to 1. The author was so angry that he stopped publishing it."
"Novels are different. Subscriptions cost money. Domestically, many netizens are used to free stuff, and following is free. In addition, the content of this video has aroused everyone's curiosity, so naturally there is a lot of attention."
"I just asked the person in charge of the platform, and he told me that this is a new account and it has not signed a contract with any organization. He asked someone to contact the other party privately and sign the contract."
"Boss, what level of contract should we sign?"
"Let's set it as A-level for now. Magic is not easy. If this person only knows this one magic trick, it will be a flash in the pan."
Another institution.
"Find him and quote him an S-level contract. If he signs, he will be given a signing fee of one million. Later, the company promises to pay no less than five million for traffic promotion."
"Boss, isn't this too risky? What if this guy only knows this one magic trick?"
"This is gambling. All the internet celebrities we signed were signed and packaged before they became famous. There are no real newcomers now. There are teams that have already started packaging before releasing any works."
Countless MCN agencies were attracted by Lin Ye's short video, and at this moment, several employees in the original incentive department of the short video platform were complaining out of boredom.
"What kind of eye-catching content is this? Filming one's daily life, sleeping until noon, then meeting someone to play mahjong, then going to a restaurant, soaking feet and singing at night. How dare you apply for this? Can this thing be promoted?"
"Your situation is good. Mine is even weirder. Can't you use an anti-shake device when shooting? The camera shakes like it has Parkinson's disease."
"I think our department will be cancelled sooner or later. There are no real newcomers now. The so-called newcomers are all packaged in advance by those agencies, and they have hired a professional operation team to write the script and shoot the film."
The company set up the Original Incentive Department because all the top internet celebrities now belong to MCN agencies. The company is afraid that these MCN agencies will become too powerful to be eliminated, so it decided to discover some potential newcomers who have not signed contracts with MCN agencies.
However, only one month after the department was established, few new people with potential have been found and the quality of the videos is not high.
In fact, it is easy to understand. Except for some professional science and technology explanation accounts and shooting accounts, the requirements for photography, editing, copywriting, and sound recording are very high. It is impossible for a newcomer working alone to understand all of these, and the video effects they shoot are naturally not as good as those of professional teams.
"Hey, there's a new magic account that suddenly became popular, and one of its videos became a trending search."
"It should be another newcomer that some agency is preparing to launch. They paid for the traffic to get on the hot search."
"Old Wang, don't talk nonsense. I just watched this video. The magic is amazing. Which organization launched this newcomer?"
"Don't worry about which organization it is. It's impossible for them to be amateurs. It has nothing to do with us."
Lao Wang sighed, and suddenly glanced at the computer screen of a young colleague on the side. He asked in confusion, "Xiao Hu, this magic trick is indeed amazing, but you shouldn't be shaking. Also, we watch videos during work hours, so don't use your computer to watch them. If your boss sees you, you'll be criticized."
"Brother Wang, this is not a video that was played on the computer, but an application video that popped up automatically in the background."
Xiao Hu reduced the size of the video, and Lao Wang and others immediately leaned over. When they saw the backend page of the work, the whole office was eerily silent, with only the sound of everyone's rapid breathing.
“Really…I’m an independent creator, not from an MCN agency.”
“No MCN organization would be so bold as to apply for originality incentives.”
The originality incentive is for independent creators who are not from MCN agencies. The platform will promote the creators’ videos with traffic, while MCN agencies can only promote newcomers by spending money to buy traffic, and then rely on the video quality to undergo traffic algorithm testing, and pass the test to enter the next traffic pool.
If an MCN agency dares to cross this bottom line, it will be completely banned by the company.
"Hurry up... hurry up and report it. Our department may be able to hold its head high this time."
"Give him some traffic and see how popular his video becomes!"
…
…
Raocheng, a small media company, there was only a boy and a girl looking at another cute girl with worried looks on their faces.
"Ai Ai, we are still here, aren't we? We have such a big fan base, we can still do it."
"Yes, now as long as we make good content, we can still get traffic. I don't believe they can cover the sky with one hand."
Zhang Nuannuan forced a smile when she heard the comforting words from her two partners. After graduating from university a year ago, she started her own media business, set up a studio, and took on local publicity and promotion activities, mainly visiting stores to attract traffic to them, and some stores held activities to promote them. After a year, the account had more than 300,000 fans.
For a local life account like hers, 300,000 followers is already very impressive, and the advertising fees can support the studio. Several friends saw that she was doing well and wanted to do this too, so she took them to shoot and increase their followers. However, she was inexperienced and never thought that human nature was so fragile.
Out of trust, she did not sign a contract with these friends, but only talked about dividends verbally. Unexpectedly, these people all ran away after accumulating some fans.
The reason for running away was very simple. Meiyou Media opened a branch in this city. They first found her and wanted her to sign a contract with their company, but she refused. Unexpectedly, the head of the branch could not sign her, so he contacted her friends privately and poached her friends.
That’s not all. Relying on strong capital, the person in charge directly approached those businesses and said that he would help them with promotion for free, but they had to sign an exclusive agreement and no other companies would be allowed to promote. This was equivalent to cutting off the retreat of a small company like hers.
Meiyou Media can afford to lose money in the early stages. As long as they are eliminated, they can then charge merchants. This is exactly the same routine as some Internet companies that burn money to subsidize and eliminate competitors. Moreover, Meiyou Media is not completely free. They promote group buying packages to stores and take a commission on every order sold.
"Don't worry, I won't be defeated so easily. Let's go visit a few stores this afternoon and ask them if they have any intention of cooperating. We will also promote them for free and get commissions from their orders."
Zhang Nuannuan encouraged herself. She started out with no fans but now has 300,000 fans. She didn’t believe that things could get worse now.
"Nuan Nuan, there's a video going viral locally, with over a million likes and over half a million fans."
Just when Zhang Nuannuan was calming down and preparing to cheer up, her colleague suddenly exclaimed and picked up his phone to show her a video from the same city, which was a magic video.
"This magician is so amazing. There is absolutely no flaw in his tricks. It's impossible for him to gain so many followers by cheating."
Compared to her colleagues who were amazed at the magic, Zhang Nuannuan was indeed a little curious about the magician himself. For some reason, although the other party was wearing a mask, she always felt that the figure was familiar, as if she had seen him somewhere before.
A bit like my cousin.
But Zhang Nuannuan immediately dispelled this thought. Her cousin didn't know magic, so it couldn't be her cousin.
Thinking of my cousin, it seems like I haven't contacted him for a long time. I can't blame myself. My mother urged me to do this, and I just followed her instructions to introduce a girlfriend to my cousin. But for several times in a row, my cousin treated me like a wild beast and refused to contact me unless necessary.
