Coming out of Shirakawa Electric, Kimura Eiji wiped the sweat off his forehead. He looked back at the eye-catching and brand new company logo and sighed secretly.
This little-known Shirakawa Electric is really a place with many talented people. Not to mention the young president, even the R&D staff that we met later are very capable.
Especially the one named Yamazaki Hui, who is not only proficient in the equipment, but also has professional knowledge that is far superior to mine.
He was speechless after being asked several times, but fortunately the final result was not too bad. If there were no problems with the subsequent on-site inspection, then the order would be won .
However, the tiered pricing method is worth studying carefully. Eiji Kimura even wondered whether Kimura Production could develop a third OEM plan based on this calculation method.
Although this genius idea did not come from him, good things should be put to use.
"Tribute learning" has played a key role in Japan's industrialization and the export of its products.
Sitting in the car, Eiji Kimura was still thinking about the OEM issue, but his assistant Aoki was hesitant to talk.
"Aoki, just say whatever you want to say." Finally, when they were about to reach the headquarters in Adachi District, Kimura noticed Aoki's expression.
Aoki hesitated for a moment, then said with a worried look on his face, "President, Shirakawa Electric requires the first batch of deliveries to be completed within a month. This time is really difficult."
Kimura Eiji sighed, "I know it's difficult, but if Kimura Production wants to develop, we have to face the challenges head on.
If you don’t try to seize the opportunity when it’s right in front of you, you will regret it for the rest of your life.”
Don’t be fooled by what Eiji Kimura boasted about in front of Shirakawa Kaede about manufacturing for Pioneer and Aiwa.
In fact, it was just some insignificant little things that we manufactured for them, and the quantity was pitifully small.
Moreover, Kimura Production's previous business was limited to circuit board mounting and packaging, just like most Japanese electronics companies.
Once it had developed a little, it started to move towards becoming a comprehensive enterprise, doing both back-end and front-end work.
Typical representatives are companies such as Hitachi and Toshiba, which cover everything from chip processing to consumer electronics.
Kimura Production is also following this path. With the mature chip packaging technology, it is starting to think about moving upstream.
However, regarding the PCB plate-making process, Kimura's production output is worrying.
"However, both equipment and manpower are bottlenecks for us at the moment..."
Kimura Eiji waved his hand to interrupt Aoki's unfinished words, "If it really doesn't work, let's outsource the production of the PCB board to other partner companies. We, Kimura Production, are only responsible for SMD packaging and testing."
"Ah?" Aoki didn't expect that his president had such a plan.
For Kimura, since he had already got the order, there was no way he would give it up.
If you can't do it yourself, you can outsource it. It's not uncommon to subcontract at multiple levels. The worst that can happen is that you will earn less.
At that time, the technical drawings will be given to the third party, and Kimura will wait for the PCB board to be made and then directly mount the chips. This will greatly improve the efficiency and it should be completed in one month.
In short, the order must be obtained, and Shirakawa Electric's stable shipping channel cannot be interrupted.
Just from Eiji Kimura's first impression of Shirakawa Kaede, he felt that the other party seemed to be very confident in his product.
Otherwise, he wouldn't have proposed the tiered pricing proposal, so Eiji Kimura decided to take the order and give it a try first, just in case there were any surprises.
After getting off the car, Eiji Kimura hurried into Kimura Manufacturing and began to arrange the order for Shirakawa Electric in full swing.
At the same time, we also tried to contact other companies in the industry to ask if they would accept OEM commissions from Kimura.
…
Shirakawa Electric's Flashman production is on track, and it's just a matter of time before the product is released and marketed.
However, product promotion cannot wait until the products are produced and piled up in the warehouse.
Everything is planned before action. Although we haven't seen the finished product of Flashman yet, Shirakawa Kaede has already discussed its marketing strategy and launch time with everyone.
"It is already the end of October, and the first batch of Flashman is expected to be shipped in early December.
Excluding the distribution and marketing time, late December is a reasonable time to launch the product.”
Everyone on both sides nodded, agreeing with Baichuan Feng 's estimate of the launch time.
"Then," Baichuan Feng's eyes lit up, "Christmas in December might be a good time."
"Christmas?"
"Hey, that seems like a good idea."
“But does anyone really pay attention to this kind of Western festival?”
"I think Christmas proposed by President Shirakawa is very appropriate," Hasegawa was the first to express his agreement with this time.
"Oh? Mr. Hasegawa, why don't you tell me in detail?" Shirakawa Feng also wanted to hear his interpretation of this time as the head of the marketing department.
"First of all," Hasegawa raised a finger, "you don't have to worry about whether Christmas, a Western festival like this, is popular.
Just look at the dense commercial advertisements on the streets at this time of year and you will know that even if people ignore them, the stores will still liven up the atmosphere.
At the very least, you can check the sales of Blackstone record players at the same time last year, and you should be able to learn something."
“In addition,” Hasegawa raised his second finger, “Our Flashman is positioned at the low-end, and the target audience is basically young people.
Today's young people are good at and willing to learn new things.
Whether it is Christmas or Flashman, it is something new to them.
As long as we can find a breakthrough among them, I believe the sales of Flashman will not disappoint everyone."
After listening to Hasegawa's analysis, Shirakawa Feng nodded with satisfaction. It was roughly the same as he thought. The main management of Shirakawa Electric was still very capable.
After listening to Hasegawa's analysis, everyone nodded frequently. This seemed to be a good choice.
And after the warm-up of Christmas, the big New Year shopping will start in another week.
By the way, Japanese people also have the habit of buying New Year's goods. This time is the peak season for various commodities, and Shirakawa Electric will naturally not miss this carnival.
"In that case, let's set Christmas as the target. Before that, we must secure all the distribution channels for Flashman." Seeing that everyone was of the same mind, Shirakawa Feng immediately decided on the product's launch date.
In addition to the timing of launch, various factors that affect product sales include channel distribution, marketing, and so on.
As soon as he gets the product, Hasegawa is ready to start selling it to major electronics retailers. Unlike the Obsidian record player, Hasegawa is confident in Flashman.
This is a rare new product on the market, with a pleasing appearance and complete procedures. He doesn't believe that the supermarket chains will reject such a product.
"So do you have any suggestions on marketing plans?"
Just when Hasegawa was already imagining about making a big splash in the business world , Shirakawa Kaede's voice came again from above.
This is his main job. Hasegawa braced himself and said, "The best way to promote it is to shoot commercials."
"Advertisement?" Baichuan Feng tapped the table with his fingers and began to think.