Chapter 1: Stormy Chapter 72: Publicity Heat
Xia Country, Life Evolution Bureau, four o'clock in the morning.
The waves are rolling.
Secretary Guo knocked on the door gently.
"Come in." A voice came from inside the room and the door opened automatically.
"Director." Secretary Guo saw Director Zhou sitting at his desk, watching the game replay scene appearing in front of him.
Secretary Guo said, "The second round of the Spark Cup has ended, and the top eight teams have been decided. Will the subsequent media publicity still follow the old rules?"
"Promoting the competition and promoting these masters is an old rule." Director Zhou smiled, "But we still have to be flexible. For example, among the four games tomorrow, the first three are not controversial, but the fourth is different! Both teams are strong enough... It's a good topic for discussion. Increase the promotion of the fourth game, especially Fang Yu and Xu Jingming, and raise their publicity level to level one."
"Level 1?" Secretary Guo was surprised. "Right now, Lei Yunfang is the only one with the level 1 publicity. With such a strong popularity right now, will they be overpraised ? Xu Jingming is fine, but Fang Yu is only 20 years old. I'm worried that he might be overpraised..."
"Liu Hai's publicity is top-notch, and everyone knows about it." Director Zhou smiled, "I don't see him being ruined. For a true master, character is also very important. If he is so easily killed by flattery, he will have no future. If he is ruined, he is ruined."
"Yes." Secretary Guo responded respectfully.
"We don't have much time left on Blue Star." Director Zhou said softly, "We must hurry up and do everything we can to train batches of experts. Our Xia Country's strategy is already mild, and Sakura Country's strategy is ten times crazier."
"I know."
Secretary Guo nodded and said, "I will immediately assign tasks according to the first-level publicity level."
Director Zhou nodded.
…
In the morning, Xu Jingming and his whole family had breakfast together. Nowadays, family gatherings usually start with breakfast.
After a night of virtual world games, breakfast is the most talked about time.
"Grandson, the tips you gave for today's game were really high." Grandpa Xu was particularly sensitive to tips and sighed, "Over 10 million in tips for one game."
"I only got a little more than a quarter." Xu Jingming said.
“You still think it’s not enough? You kid…” Old Master Xu glared.
Li Miaomiao said, "Because people have seen too many god-level battles now, they are used to all kinds of amazing performances. It is getting more and more difficult to get them to give tips! Even in the Spark Cup, if you perform very well, it is rare to get a tip of one million. Yesterday, Jingming's match received over 10 million in tips, which should be the highest since the start of the Spark Cup. Fang Yu defeated Zhou Yi, and the tip seemed to be only over 3 million."
"He is stupid."
Grandpa Xu immediately said, "Rewarding is also to arouse the audience's excitement. For example, the eldest grandson did a great job. He first dealt with the three members of the Golden Roc Team. Every was exciting. He killed three in a row, which made the audience more and more excited. Then he fought with Tie Lianyun... The audience was excited enough and naturally gave rewards."
"Fang Yu is different. He didn't show much strength at the beginning."
"One-on-one, he exploded against Zhou Yi! Once he exploded, he was incredibly ferocious and violent. The audience was still dumbfounded, and he had already killed Zhou Yi. After the kill, the battle was over. There was no more reward! Many viewers hadn't reacted yet, and before they knew it, the game was over." Grandpa Xu shook his head, "He doesn't know how to reward at all. Rewarding is to mobilize the audience's emotions and give them time to vent their emotions. He just didn't give the audience enough time to vent their emotions."
Xu Jingming gave a thumbs up.
Li Miaomiao also exclaimed: "Grandpa, I have also broadcast live, but I didn't think so much about it."
"You've only live-streamed a few times, not even a fraction of what I have." Grandpa Xu shook his head. "Back then, I did it at least five hours a day, all year round. After so many years of live-streaming, these are the basics. It's a pity that I don't have the pistol and shield skills of my grandson. If I were as good as him... I'd be more modest when it comes to live-streaming, and it would be easy for me to be one of the top three anchors on all the viewing platforms."
"Sometimes, you can't attract people's attention just by unleashing all your strength." Grandpa Xu said, "You even have to deliberately act to create the battle situation you want and completely ignite the audience's emotions, so that the audience will be excited."
"Act?" Xu Jingming and Li Miaomiao were puzzled.
"Most of the audience knows you are acting, but your game makes them feel happy, joyful and satisfied. That's why they like your live broadcast," said Mr. Xu. "To put it simply... during the live broadcast, you are the performer and you need to put on a wonderful show. Whether it's anger or roaring, these are all performances. If the performance is good, the audience will reward you."
Li Miaomiao nodded: "I understand."
"I can't learn it." Xu Jingming shook his head. "Martial arts and weapon fighting is my lifelong pursuit."
Old Master Xu glanced at Xu Jingming and said, "Perhaps this is why you are so strong, but the so-called 'lifelong pursuit' is not exclusive. You can improve the viewing value of your competition while pursuing martial arts."
"It's too troublesome." Xu Jingming frowned.
"Sometimes there is no need to act. You just need to change some fighting methods to make it more enjoyable to watch," said Mr. Xu.
"I'm not short of money." Xu Jingming said, "I really don't want to bother with it. I haven't even started a live broadcast yet."
yes.
My eldest grandson doesn’t even do a live broadcast.
Mr. Xu shook his head helplessly and left: "I have been broadcasting my unique skills all my life, but no one has inherited it. What a pity, what a pity."
Xu Jingming and Li Miaomiao looked at each other and smiled.
Neither of them could learn it.
Xu Jingming was more focused on martial arts and didn't even want to do a live broadcast.
Li Miaomiao, before the virtual world, only live-streamed once a month. Now she mostly live-streams playing games, but she is still very serious about singing, and must be fully prepared before she starts.
"Dad, are you going to teach me your live streaming skills again?" Xu Hong ate a meat bun and smiled at his father, "You wanted to teach me that year."
"None of them has ever been short of money." Mr. Xu shook his head, "When you are short of money, you will know that this is a good skill."
At this moment, the news is playing on the wall screen.
"In the second round of the Spark Cup National Competition, a big upset occurred. Tie Lianyun, who had won first place in the World Martial Arts Competition three times, was easily defeated by Xu Jingming in the Spark Cup Competition."
The whole family who were having breakfast turned to look.
The news showed a battle scene. Xu Jingming was like a demon. He smashed three members of the Jinpeng team into nothingness with one shield each. He also smashed Tie Lianyun so hard that he flew back into a residential building.
"Five members of the Jinpeng team, including the captain Tie Lianyun, had four members killed by Xu Jingming using his shield alone."
…
Penghai City.
Cheng Zihao stood proudly in front of the floor-to-ceiling window in his office, overlooking the prosperous scenery of Penghai City.
"Tsk tsk tsk, compared with the immortal palace in the virtual world, this new office is still a bit inferior." Cheng Zihao sighed.
On the wall screen next to them, two hosts were discussing Xu Jingming and Fang Yu.
"I'm more optimistic about Fang Yu! Fang Yu was one-on-one, and he killed Zhou Yi head-on. Who is Zhou Yi? For a long time, he was one of the top three masters in Xia Country. Fang Yu was able to kill him, so he is fully qualified to be one of the top three in Xia Country. As for Xu Jingming? He only defeated Tie Lianyun, who is still much inferior to Zhou Yi."
"Didn't you watch the match? Xu Jingming defeated one opponent with one shield. It was a complete crushing victory. Tie Lianyun simply couldn't allow Xu Jingming to fully display his strength! Moreover, he is 29 years old this year and has experience in international competitions. His experience is much richer than Fang Yu's."
"Yes, he is 29 years old and Fang Yu is only 20 years old. Fang Yu is a genius."
"Let's stop talking and take a look at some of Fang Yu's information. This is first-hand information from our program team."
The program began to broadcast some of Fang Yu’s growth information.
"boss."
Zhou Feng at the side asked in confusion, "What's going on? Why are there news about Xu Jingming and Fang Yu everywhere today? Various programs are also discussing them?"
"The Spark Cup Competition is of national concern after all." Cheng Zihao didn't take it seriously and said, "There are four matches in the third round, and the only controversial one is the one between Xu Jingming and Fang Yu. It's normal to have more debates."
“But Xu Jingming is really lucky.” Cheng Zihao curled his lips. “A kid who retired with a broken leg actually made a comeback in the virtual world. But Xia Country is home to many talented people, and there are many experts among the people. It’s only been over a month, and Fang Yu has emerged. I believe that in a few months… there will be dozens or hundreds of Fang Yus emerging, and Xu Jingming will be nothing by then!”
"The boss is right. In the past, professional players were geniuses who emerged from millions of people around the world. Now there are seven billion people competing, and most of the professional player geniuses in the past... can no longer be considered geniuses." Zhou Feng nodded.
"only……"
Zhou Feng watched the show and frowned, "Boss, I've been collecting information about various live shows, and I feel like the discussion about Xu Jingming and Fang Yu today is a bit exaggerated."
"After all, one defeated Tie Lianyun and the other defeated Zhou Yi. If they were eliminated, how many people would still discuss them?" Cheng Zihao frowned, "Okay, don't mention Xu Jingming, it's really a bummer."
"Yes." Zhou Feng understood that the boss didn't like Xu Jingming.
"Hurry up and take care of our company." Cheng Zihao ordered, "Now is a period of rapid growth for our live broadcast company. The HuoZhen Cup competition has obviously mobilized the public's emotions. The public is practicing martial arts and paying attention to martial arts live broadcasts... It is obviously much higher than in the past."
"Yes." Zhou Feng responded obediently.
…
Inside the bar.
During the day, Sun Li got drunk in the bar.
He looked up at the screen in the bar. The screen was divided into two parts. The upper part was playing the scene of Xu Jingming killing Tie Lianyun, and the lower part was playing the scene of Fang Yu killing Zhou Yi.
The host was still chattering excitedly.
"Why are Xu Jingming and Fang Yu everywhere?" Sun Li looked at the screen with red eyes.
"The black-hearted Jinpeng Group kicked me out right after the game? How can they be so despicable?" Sun Li said angrily . "If it weren't for you, I would still be in Xu Jingming's team. The prize money for the game alone is much more than what your Jinpeng team gives me!"
"None of these big groups are good." Sun Li raised his head to drink, feeling angry and aggrieved.
